FedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning

Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and click feedbacks, while demand-side advertising platform collects users' post-click behaviors such as dwell time and conversion decisions. To estimate CVR accurately and protect data privacy better, vertical federated learning (vFL) is a natural solution to combine two sides' advantages for training models, without exchanging raw data. Both CVR estimation and applied vFL algorithms have attracted increasing research attentions. However, standardized and systematical evaluations are missing: due to the lack of standardized datasets, existing studies adopt public datasets to simulate a vFL setting via hand-crafted feature partition, which brings challenges to fair comparison. We introduce FedAds, the first benchmark for CVR estimation with vFL, to facilitate standardized and systematical evaluations for vFL algorithms. It contains a large-scale real world dataset collected from Alibaba's advertising platform, as well as systematical evaluations for both effectiveness and privacy aspects of various vFL algorithms. Besides, we also explore to incorporate unaligned data in vFL to improve effectiveness, and develop perturbation operations to protect privacy well. We hope that future research work in vFL and CVR estimation benefits from the FedAds benchmark.

Leveraging Pretrained Representations with Task-related Keywords for Alzheimer's Disease Detection

With the global population aging rapidly, Alzheimer's disease (AD) is particularly prominent in older adults, which has an insidious onset and leads to a gradual, irreversible deterioration in cognitive domains (memory, communication, etc.). Speech-based AD detection opens up the possibility of widespread screening and timely disease intervention. Recent advances in pre-trained models motivate AD detection modeling to shift from low-level features to high-level representations. This paper presents several efficient methods to extract better AD-related cues from high-level acoustic and linguistic features. Based on these features, the paper also proposes a novel task-oriented approach by modeling the relationship between the participants' description and the cognitive task. Experiments are carried out on the ADReSS dataset in a binary classification setup, and models are evaluated on the unseen test set. Results and comparison with recent literature demonstrate the efficiency and superior performance of proposed acoustic, linguistic and task-oriented methods. The findings also show the importance of semantic and syntactic information, and feasibility of automation and generalization with the promising audio-only and task-oriented methods for the AD detection task.

Gradient Coordination for Quantifying and Maximizing Knowledge Transference in Multi-Task Learning

Multi-task learning (MTL) has been widely applied in online advertising and recommender systems. To address the negative transfer issue, recent studies have proposed optimization methods that thoroughly focus on the gradient alignment of directions or magnitudes. However, since prior study has proven that both general and specific knowledge exist in the limited shared capacity, overemphasizing on gradient alignment may crowd out task-specific knowledge, and vice versa. In this paper, we propose a transference-driven approach CoGrad that adaptively maximizes knowledge transference via Coordinated Gradient modification. We explicitly quantify the transference as loss reduction from one task to another, and then derive an auxiliary gradient from optimizing it. We perform the optimization by incorporating this gradient into original task gradients, making the model automatically maximize inter-task transfer and minimize individual losses. Thus, CoGrad can harmonize between general and specific knowledge to boost overall performance. Besides, we introduce an efficient approximation of the Hessian matrix, making CoGrad computationally efficient and simple to implement. Both offline and online experiments verify that CoGrad significantly outperforms previous methods.

Hybrid Contrastive Constraints for Multi-Scenario Ad Ranking

Multi-scenario ad ranking aims at leveraging the data from multiple domains or channels for training a unified ranking model to improve the performance at each individual scenario. Although the research on this task has made important progress, it still lacks the consideration of cross-scenario relations, thus leading to limitation in learning capability and difficulty in interrelation modeling. In this paper, we propose a Hybrid Contrastive Constrained approach (HC^2) for multi-scenario ad ranking. To enhance the modeling of data interrelation, we elaborately design a hybrid contrastive learning approach to capture commonalities and differences among multiple scenarios. The core of our approach consists of two elaborated contrastive losses, namely generalized and individual contrastive loss, which aim at capturing common knowledge and scenario-specific knowledge, respectively. To adapt contrastive learning to the complex multi-scenario setting, we propose a series of important improvements. For generalized contrastive loss, we enhance contrastive learning by extending the contrastive samples (label-aware and diffusion noise enhanced contrastive samples) and reweighting the contrastive samples (reciprocal similarity weighting). For individual contrastive loss, we use the strategies of dropout-based augmentation and {cross-scenario encoding} for generating meaningful positive and negative contrastive samples, respectively. Extensive experiments on both offline evaluation and online test have demonstrated the effectiveness of the proposed HC$^2$ by comparing it with a number of competitive baselines.

RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads

To increase brand awareness, many advertisers conclude contracts with advertising platforms to purchase traffic and then deliver advertisements to target audiences. In a whole delivery period, advertisers usually desire a certain impression count for the ads, and they also expect that the delivery performance is as good as possible (e.g., obtaining high click-through rate). Advertising platforms employ pacing algorithms to satisfy the demands via adjusting the selection probabilities to traffic requests in real-time. However, the delivery procedure is also affected by the strategies from publishers, which cannot be controlled by advertising platforms. Preloading is a widely used strategy for many types of ads (e.g., video ads) to make sure that the response time for displaying after a traffic request is legitimate, which results in delayed impression phenomenon. Traditional pacing algorithms cannot handle the preloading nature well because they rely on immediate feedback signals, and may fail to guarantee the demands from advertisers. In this paper, we focus on a new research problem of impression pacing for preloaded ads, and propose a Reinforcement Learning To Pace framework RLTP. It learns a pacing agent that sequentially produces selection probabilities in the whole delivery period. To jointly optimize the two objectives of impression count and delivery performance, RLTP employs tailored reward estimator to satisfy the guaranteed impression count, penalize the over-delivery and maximize the traffic value. Experiments on large-scale industrial datasets verify that RLTP outperforms baseline pacing algorithms by a large margin. We have deployed the RLTP framework online to our advertising platform, and results show that it achieves significant uplift to core metrics including delivery completion rate and click-through rate.

HIT-SCIR at MMNLU-22: Consistency Regularization for Multilingual Spoken Language Understanding

Multilingual spoken language understanding (SLU) consists of two sub-tasks, namely intent detection and slot filling. To improve the performance of these two sub-tasks, we propose to use consistency regularization based on a hybrid data augmentation strategy. The consistency regularization enforces the predicted distributions for an example and its semantically equivalent augmentation to be consistent. We conduct experiments on the MASSIVE dataset under both full-dataset and zero-shot settings. Experimental results demonstrate that our proposed method improves the performance on both intent detection and slot filling tasks. Our system\footnote{The code will be available at \url{https://github.com/bozheng-hit/MMNLU-22-HIT-SCIR}.} ranked 1st in the MMNLU-22 competition under the full-dataset setting.

Correlative Preference Transfer with Hierarchical Hypergraph Network for Multi-Domain Recommendation

Advanced recommender systems usually involve multiple domains (scenarios or categories) for various marketing strategies, and users interact with them to satisfy their diverse demands. The goal of multi-domain recommendation is to improve the recommendation performance of all domains simultaneously. Conventional graph neural network based methods usually deal with each domain separately, or train a shared model for serving all domains. The former fails to leverage users' cross-domain behaviors, making the behavior sparseness issue a great obstacle. The latter learns shared user representation with respect to all domains, which neglects users' domain-specific preferences. These shortcomings greatly limit their performance in multi-domain recommendation. To tackle the limitations, an appropriate way is to learn from multi-domain user feedbacks and obtain separate user representations to characterize their domain-specific preferences. In this paper we propose $\mathsf{H^3Trans}$, a hierarchical hypergraph network based correlative preference transfer framework for multi-domain recommendation. $\mathsf{H^3Trans}$ represents multi-domain feedbacks into a unified graph to help preference transfer via taking full advantage of users' multi-domain behaviors. We incorporate two hyperedge-based modules, namely dynamic item transfer module (Hyper-I) and adaptive user aggregation module (Hyper-U). Hyper-I extracts correlative information from multi-domain user-item feedbacks for eliminating domain discrepancy of item representations. Hyper-U aggregates users' scattered preferences in multiple domains and further exploits the high-order (not only pair-wise) connections among them to learn user representations. Experimental results on both public datasets and large-scale production datasets verify the superiority of $\mathsf{H^3Trans}$ for multi-domain recommendation.

Exploiting prompt learning with pre-trained language models for Alzheimer's Disease detection

Early diagnosis of Alzheimer's disease (AD) is crucial in facilitating preventive care and to delay further progression. Speech based automatic AD screening systems provide a non-intrusive and more scalable alternative to other clinical screening techniques. Textual embedding features produced by pre-trained language models (PLMs) such as BERT are widely used in such systems. However, PLM domain fine-tuning is commonly based on the masked word or sentence prediction costs that are inconsistent with the back-end AD detection task. To this end, this paper investigates the use of prompt-based fine-tuning of PLMs that consistently uses AD classification errors as the training objective function. Disfluency features based on hesitation or pause filler token frequencies are further incorporated into prompt phrases during PLM fine-tuning. The exploit of the complementarity between BERT or RoBERTa based PLMs that are either prompt learning fine-tuned, or optimized using conventional masked word or sentence prediction costs, decision voting based system combination between them is further applied. Mean, standard deviation and the maximum among accuracy scores over 15 experiment runs are adopted as performance measurements for the AD detection system. Mean detection accuracy of 84.20% (with std 2.09%, best 87.5%) and 82.64% (with std 4.0%, best 89.58%) were obtained using manual and ASR speech transcripts respectively on the ADReSS20 test set consisting of 48 elderly speakers.

Sustainable Online Reinforcement Learning for Auto-bidding

Recently, auto-bidding technique has become an essential tool to increase the revenue of advertisers. Facing the complex and ever-changing bidding environments in the real-world advertising system (RAS), state-of-the-art auto-bidding policies usually leverage reinforcement learning (RL) algorithms to generate real-time bids on behalf of the advertisers. Due to safety concerns, it was believed that the RL training process can only be carried out in an offline virtual advertising system (VAS) that is built based on the historical data generated in the RAS. In this paper, we argue that there exists significant gaps between the VAS and RAS, making the RL training process suffer from the problem of inconsistency between online and offline (IBOO). Firstly, we formally define the IBOO and systematically analyze its causes and influences. Then, to avoid the IBOO, we propose a sustainable online RL (SORL) framework that trains the auto-bidding policy by directly interacting with the RAS, instead of learning in the VAS. Specifically, based on our proof of the Lipschitz smooth property of the Q function, we design a safe and efficient online exploration (SER) policy for continuously collecting data from the RAS. Meanwhile, we derive the theoretical lower bound on the safety of the SER policy. We also develop a variance-suppressed conservative Q-learning (V-CQL) method to effectively and stably learn the auto-bidding policy with the collected data. Finally, extensive simulated and real-world experiments validate the superiority of our approach over the state-of-the-art auto-bidding algorithm.

Towards Understanding the Overfitting Phenomenon of Deep Click-Through Rate Prediction Models

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a critical issue for deep neural networks. In the context of Click-Through Rate (CTR) prediction, we observe an interesting one-epoch overfitting problem: the model performance exhibits a dramatic degradation at the beginning of the second epoch. Such a phenomenon has been witnessed widely in real-world applications of CTR models. Thereby, the best performance is usually achieved by training with only one epoch. To understand the underlying factors behind the one-epoch phenomenon, we conduct extensive experiments on the production data set collected from the display advertising system of Alibaba. The results show that the model structure, the optimization algorithm with a fast convergence rate, and the feature sparsity are closely related to the one-epoch phenomenon. We also provide a likely hypothesis for explaining such a phenomenon and conduct a set of proof-of-concept experiments. We hope this work can shed light on future research on training more epochs for better performance.