GROVE: Growing and Reasoning over Temporally Stratified Memory from Streaming Video Experience

A wearable assistant should both answer questions about its visual history and recognize when that history is useful to the present situation. Existing video-memory systems primarily support question-conditioned recall, whereas proactive assistants typically use separate memory and control mechanisms. We introduce GROVE, a training-free framework that supports both behaviors with one memory grown causally from a continuous video stream. GROVE retains fine-grained perceptual evidence and incrementally consolidates it into time-stamped moments, coherent episodes, and recurring cross-day patterns. Each stratum is paired with a scale-native retrieval skill for locating an observation, replaying an activity, or traversing long-range regularities. Reactive QA and proactive assistance share this memory and access interface, differing in whether retrieval is initiated by a user query or the current situation. Across multiple benchmarks including the challenging MM-lifelong and EgoServe, GROVE achieves the best results among the compared methods. Controlled ablations show that the temporal strata and their access skills are complementary, with patterns providing the largest benefit when evidence spans multiple days. Code will be available at https://github.com/SitongGong/GROVE.

Multi-channel Uplift Policy Learning

E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in this compositional space due to observational confounding and severe extrapolation. We formulate this challenge as a simplex-constrained uplift decision problem and propose ReAlloc, a fast-slow causal framework. Specifically, an agile Orthogonal Teacher extracts unbiased local gradients from short-term logs, while an Explanation-Guided Student distills them into a structured marginal field over long-term horizons. This design enables support-aware, conservative decisions that capture cross-channel substitutions. Extensive simulations and large-scale online A/B tests on Taobao platform demonstrate that ReAlloc achieves simultaneous lifts in both pay order and income.

LoopMemGR: From Behavior Logs to Evolving Memory for Generative Recommendation

Generative recommendation formulates next-item prediction as conditional autoregressive generation over discrete Semantic IDs, enabling end-to-end recommendation over large-scale item spaces. However, most existing methods follow a history-as-context paradigm that repeatedly reconstructs user preference from behavior history while discarding system-side recommendation decisions after each request. This creates an asymmetric memory: the system remembers what the user has done, but not what it has previously recommended or learned from the resulting feedback. Consequently, useful preference-validation signals, potential negative evidence, and historical exploration information cannot be directly reused across requests. To address these limitations, we propose LoopMemGR, a closed-loop recommendation experience memory framework for generative recommendation. In addition to the conventional behavior log, LoopMemGR maintains a recommendation experience log that records past recommendation--feedback trajectories. It extracts request-relevant evidence through three complementary views: the recency view captures short-term interaction dynamics, the frequency view summarizes recurring recommendation patterns, and the global view distills transferable regularities shared across users. These signals are compressed into a fixed number of experience tokens to condition the generative backbone under a bounded input budget. Extensive experiments on an industrial Taobao dataset demonstrate the effectiveness of closed-loop experience accumulation and multi-view experience extraction.

SPARC: Sequence-aware Progressive Attribute Routing and Compression Framework for Generative Recommendation

Generative recommendation tokenizes items as discrete Semantic IDs (SIDs) and autoregressively generates target items from users' historical SID sequences. Although existing SIDs incorporate multimodal and structured information, they are typically statically assigned and independent of the current interaction context. In industrial scenarios, each behavior also contains heterogeneous attributes, such as category, brand, price, behavior type, and timestamp. Fully expanding these features greatly increases the input length, while directly compressing them into a single representation may prematurely discard context-relevant information. We propose \textbf{SPARC}, \uline{\textbf{S}}equence-aware \uline{\textbf{P}}rogressive \uline{\textbf{A}}ttribute \uline{\textbf{R}}outing and \uline{\textbf{C}}ompression Framework for Generative recommendation. SPARC first models the sequential dependencies of each field type to obtain context-aware field representations. It then routes the original, contextual, and identity representations of different fields into multiple slots to preserve complementary information under a fixed capacity. Finally, lightweight cross-item interaction integrates the intermediate tokens and compresses each historical item into a single token. Following the principle of contextualizing before compression, SPARC enriches user-history representations without increasing the input length of the generative backbone. Experiments on industrial Taobao and public Amazon datasets demonstrate that SPARC outperforms strong conventional and generative baselines. Further comparisons with static compression variants show that the improvement of SPARC comes from context-conditioned information retention rather than merely increasing the expressiveness of the compression module.

Strategy-Aware Parameter-Efficient Adaptation for LLM-based Auto-Bidding

Advertising bidding has evolved from manual strategies to auto-bidding systems better adapted for large-scale, dynamic auction environments. While recent advances in Large Language Models (LLMs) offer strong reasoning for auto-bidding, existing methods suffer from shallow trajectory-text interactions and require costly fine-tuning, hindering the efficient use of pretrained knowledge under diverse constraints. To address these challenges, we propose SAGE, a novel Strategy-aware Auto-bidding framework Guided by LLMs for Efficient bidding. SAGE introduces a parameter-efficient multi-modal alignment framework for constrained auto-bidding with LLMs. Specifically, SAGE comprises three key components: (i) the position augmentation module adopts temporal-semantic positional embeddings to effectively capture the intrinsic dynamics and semantic structures; (ii) the text alignment module leverages gated cross-attention to align the embedding spaces of trajectory and text modalities, enabling effective multi-modal fusion while alleviating the computational overhead caused by long trajectories; (iii) the constraint-gated LoRA module employs constraints as routing signals, activating only a small subset of experts to adapt the behavior of a frozen LLM efficiently. Extensive experiments on large-scale auto-bidding benchmark demonstrate that SAGE consistently achieves superior performance while tuning less than 10% of the trainable parameters required by full fine-tuning. Ablation studies further validate the critical contribution of each component to the framework's overall performance.

RecGPT-V3 Technical Report

Large language models (LLMs) are transforming recommender systems from matching co-occurrence patterns in historical behavior toward reasoning about the intent that drives it. RecGPT-V1 pioneered this paradigm on Taobao by centering user understanding, and RecGPT-V2 scaled it via coordinated multi-agent reasoning; both are deployed in production with consistent gains in user experience and commercial outcomes. However, operating RecGPT at scale reveals three challenges: (1) stateless behavior modeling, where each request reprocesses full user history, wasting computation and discarding prior analysis; (2) a tag-to-item information bottleneck, where natural-language tags form a lossy channel between user understanding and item grounding; and (3) inefficient explicit reasoning, whose lengthy chain-of-thought incurs untenable latency and compute overhead. We present RecGPT-V3, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding. A Memory Hub maintains structured, continually evolving user memory that distills long-horizon behavior into condensed units, cutting user-modeling computation by 55.8%. A Hybrid-modal Foundation Model allows the LLM jointly reason over text tags and SIDs, opening a high-bandwidth channel into the item space. Latent Intent Reasoning internalizes verbose rationales into compact learnable latent tokens that remain decodable into readable explanations, lowering output token cost by 200x. Deployed in Taobao's "Guess What You Like" feed, RecGPT-V3 achieves consistent gains in large-scale online A/B tests: IPV +1.28%, CTR +1.00%, TC +1.97%, GMV +3.97%, while cutting end-to-end serving resource consumption by 52.4%.

Can Generative Recommendation Reach Cold Items? A Temporal Perspective on Semantic-ID Generation

Semantic-ID-based generative recommendation represents items as sequences of shared semantic tokens, enabling token recombination beyond isolated item IDs. However, closed-world recombination does not necessarily imply temporal open-token cold-start induction, where new items enter the item catalog with unseen atomic tokens or weakly supported SID paths. In this work, we revisit SID-based generative recommendation under an absolute-time temporal protocol that separates seen and unseen targets and diagnoses the cold item reachability at the token level. Through seen/unseen-hit analysis, coldness taxonomy, and oracle-prefix probing, we show that current SID-based models can occasionally reach future items supported by observed tokens and prefixes, but struggle with unseen atomic tokens and unsupported SID paths. We further explain this boundary by interpreting SID generation as hierarchical semantic bucketing: early tokens select coarse semantic regions, while later tokens refine item-specific paths. These findings show that SID generation is compositional but not fully open-ended, and suggest future directions in more independent SID spaces, scoring-based interfaces, and dynamic textual context.

TSGR: Taobao Search Generative Retrieval

Generative retrieval (GR) has demonstrated strong promise for industrial e-commerce search by training a single autoregressive model to directly generate the Semantic IDs (SIDs) of target items. However, existing GR systems are primarily optimized for semantic matching and remain insensitive to item business value: SID construction is value-unaware, and candidates are ranked without access to item side-info. Consequently, high-value items are often missed or deprioritized at the retrieval stage, limiting downstream business impact. This limitation is particularly critical in industrial settings such as Taobao Search, where business objectives are central to system design. To address this, we propose $\textbf{T}$aobao $\textbf{S}$earch $\textbf{G}$enerative $\textbf{R}$etrieval ($\textbf{TSGR}$), a unified generative retrieval framework that incorporates value awareness into both item representation and candidate ranking. 1) For item representation, TSGR introduces $\textbf{Query-aware Parallel SID (QP-SID)}$, which encodes query-conditioned value orderings into the SID construction by building parallel codebooks derived from query-item statistics, so that higher-value and query-relevant items are assigned better token indices. 2) For candidate ranking, we introduce a $\textbf{Value-aware Ranking Module (VRM)}$ that is built upon and jointly optimized with the GR, enabling a single model to seamlessly serve as both retriever and pre-ranker without a dedicated pre-ranking stage. A progressive training pipeline further aligns the model with semantic relevance, user preferences, and business objectives. Offline experiments show that TSGR achieves an 9.16% improvement in HR@1000, and online A/B tests further validate its effectiveness, yielding gains of +0.43% in IPV, +1.12% in Transaction Count, and +1.64% in GMV.

Pailitao-MMSearch: Building Native E-Commerce Multimodal Search Foundation

The evolution of e-commerce has fundamentally transformed how users search for products, shifting from simple text-based keyword queries to complex multimodal interactions that seamlessly combine product images, natural language descriptions, and mixed-intent instructions. However, existing approaches face a critical dilemma: single-modal specialist models, deployed independently for text retrieval, visual search, and voice recognition, operate in isolation and cannot handle cross-modal queries, while general-purpose vision-language models lack the domain-specific knowledge necessary for fine-grained product understanding, user behavior modeling, and commercial intent reasoning. In this work, we present Pailitao-MMSearch, one native e-commerce multimodal search foundation model designed to bridge this gap. Our approach introduces three key innovations: (1)HybSID (Hybrid Semantic ID);(2)a two-stage continual pre-training strategy; and (3)a hybrid reasoning post-training pipeline. Built upon Qwen and deployed on Taobao's Pailitao multimodal search platform, Pailitao-MMSearch achieves substantial improvements in online A/B testing, including up to +13.61\% in Gross Merchandise Volume (GMV) and +8.21\% in transaction volume compared to traditional multi-modal search pipeline, demonstrating the effectiveness of our native e-commerce multimodal search large language models.

Surprise Forcing: What to Remember, When to Skip in Long Video Generation

Streaming autoregressive diffusion makes minute-scale video synthesis practical, but its bounded context and fixed denoising schedule allocate resources uniformly across a highly non-stationary sequence. A rolling key-value cache forgets distant visual evidence even when that evidence remains important, while every generated chunk receives the same number of denoising passes irrespective of its actual difficulty. We introduce Surprise Forcing, a training-free framework that treats both limitations as online resource-allocation problems. A Surprise-Gated Memory Bank summarizes evicted frames with value-token descriptors, evaluates them using complementary global-deviation and nearest-neighbor novelty signals, and regulates admission through a feedback-controlled budget in normalized score space. Priority-based replacement and relevance-aware routing then keep the external memory compact and useful. In parallel, Surprise-Aware Denoising estimates chunk difficulty from the maximum adjacent-frame cosine distance after the first denoising pass and uses a local percentile scheduler to skip intermediate steps for comparatively easy chunks. Experiments on VBench, VBench-Long, and VBench-2.0 show that the proposed allocation strategy improves long-horizon consistency and visual quality while retaining real-time streaming throughput.