Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors

With the rise of large language models (LLMs), recent works have leveraged LLMs to improve the performance of click-through rate (CTR) prediction. However, we argue that a critical obstacle remains in deploying LLMs for practical use: the efficiency of LLMs when processing long textual user behaviors. As user sequences grow longer, the current efficiency of LLMs is inadequate for training on billions of users and items. To break through the efficiency barrier of LLMs, we propose Behavior Aggregated Hierarchical Encoding (BAHE) to enhance the efficiency of LLM-based CTR modeling. Specifically, BAHE proposes a novel hierarchical architecture that decouples the encoding of user behaviors from inter-behavior interactions. Firstly, to prevent computational redundancy from repeated encoding of identical user behaviors, BAHE employs the LLM's pre-trained shallow layers to extract embeddings of the most granular, atomic user behaviors from extensive user sequences and stores them in the offline database. Subsequently, the deeper, trainable layers of the LLM facilitate intricate inter-behavior interactions, thereby generating comprehensive user embeddings. This separation allows the learning of high-level user representations to be independent of low-level behavior encoding, significantly reducing computational complexity. Finally, these refined user embeddings, in conjunction with correspondingly processed item embeddings, are incorporated into the CTR model to compute the CTR scores. Extensive experimental results show that BAHE reduces training time and memory by five times for CTR models using LLMs, especially with longer user sequences. BAHE has been deployed in a real-world system, allowing for daily updates of 50 million CTR data on 8 A100 GPUs, making LLMs practical for industrial CTR prediction.

Empowering Sequential Recommendation from Collaborative Signals and Semantic Relatedness

Sequential recommender systems (SRS) could capture dynamic user preferences by modeling historical behaviors ordered in time. Despite effectiveness, focusing only on the \textit{collaborative signals} from behaviors does not fully grasp user interests. It is also significant to model the \textit{semantic relatedness} reflected in content features, e.g., images and text. Towards that end, in this paper, we aim to enhance the SRS tasks by effectively unifying collaborative signals and semantic relatedness together. Notably, we empirically point out that it is nontrivial to achieve such a goal due to semantic gap issues. Thus, we propose an end-to-end two-stream architecture for sequential recommendation, named TSSR, to learn user preferences from ID-based and content-based sequence. Specifically, we first present novel hierarchical contrasting module, including coarse user-grained and fine item-grained terms, to align the representations of inter-modality. Furthermore, we also design a two-stream architecture to learn the dependence of intra-modality sequence and the complex interactions of inter-modality sequence, which can yield more expressive capacity in understanding user interests. We conduct extensive experiments on five public datasets. The experimental results show that the TSSR could yield superior performance than competitive baselines. We also make our experimental codes publicly available at https://anonymous.4open.science/r/TSSR-2A27/.

Multi-Modality is All You Need for Transferable Recommender Systems

ID-based Recommender Systems (RecSys), where each item is assigned a unique identifier and subsequently converted into an embedding vector, have dominated the designing of RecSys. Though prevalent, such ID-based paradigm is not suitable for developing transferable RecSys and is also susceptible to the cold-start issue. In this paper, we unleash the boundaries of the ID-based paradigm and propose a Pure Multi-Modality based Recommender system (PMMRec), which relies solely on the multi-modal contents of the items (e.g., texts and images) and learns transition patterns general enough to transfer across domains and platforms. Specifically, we design a plug-and-play framework architecture consisting of multi-modal item encoders, a fusion module, and a user encoder. To align the cross-modal item representations, we propose a novel next-item enhanced cross-modal contrastive learning objective, which is equipped with both inter- and intra-modality negative samples and explicitly incorporates the transition patterns of user behaviors into the item encoders. To ensure the robustness of user representations, we propose a novel noised item detection objective and a robustness-aware contrastive learning objective, which work together to denoise user sequences in a self-supervised manner. PMMRec is designed to be loosely coupled, so after being pre-trained on the source data, each component can be transferred alone, or in conjunction with other components, allowing PMMRec to achieve versatility under both multi-modality and single-modality transfer learning settings. Extensive experiments on 4 sources and 10 target datasets demonstrate that PMMRec surpasses the state-of-the-art recommenders in both recommendation performance and transferability. Our code and dataset is available at: https://github.com/ICDE24/PMMRec.

Hypergraph Node Representation Learning with One-Stage Message Passing

Hypergraphs as an expressive and general structure have attracted considerable attention from various research domains. Most existing hypergraph node representation learning techniques are based on graph neural networks, and thus adopt the two-stage message passing paradigm (i.e. node -> hyperedge -> node). This paradigm only focuses on local information propagation and does not effectively take into account global information, resulting in less optimal representations. Our theoretical analysis of representative two-stage message passing methods shows that, mathematically, they model different ways of local message passing through hyperedges, and can be unified into one-stage message passing (i.e. node -> node). However, they still only model local information. Motivated by this theoretical analysis, we propose a novel one-stage message passing paradigm to model both global and local information propagation for hypergraphs. We integrate this paradigm into HGraphormer, a Transformer-based framework for hypergraph node representation learning. HGraphormer injects the hypergraph structure information (local information) into Transformers (global information) by combining the attention matrix and hypergraph Laplacian. Extensive experiments demonstrate that HGraphormer outperforms recent hypergraph learning methods on five representative benchmark datasets on the semi-supervised hypernode classification task, setting new state-of-the-art performance, with accuracy improvements between 2.52% and 6.70%. Our code and datasets are available.

FMMRec: Fairness-aware Multimodal Recommendation

Recently, multimodal recommendations have gained increasing attention for effectively addressing the data sparsity problem by incorporating modality-based representations. Although multimodal recommendations excel in accuracy, the introduction of different modalities (e.g., images, text, and audio) may expose more users' sensitive information (e.g., gender and age) to recommender systems, resulting in potentially more serious unfairness issues. Despite many efforts on fairness, existing fairness-aware methods are either incompatible with multimodal scenarios, or lead to suboptimal fairness performance due to neglecting sensitive information of multimodal content. To achieve counterfactual fairness in multimodal recommendations, we propose a novel fairness-aware multimodal recommendation approach (dubbed as FMMRec) to disentangle the sensitive and non-sensitive information from modal representations and leverage the disentangled modal representations to guide fairer representation learning. Specifically, we first disentangle biased and filtered modal representations by maximizing and minimizing their sensitive attribute prediction ability respectively. With the disentangled modal representations, we mine the modality-based unfair and fair (corresponding to biased and filtered) user-user structures for enhancing explicit user representation with the biased and filtered neighbors from the corresponding structures, followed by adversarially filtering out sensitive information. Experiments on two real-world public datasets demonstrate the superiority of our FMMRec relative to the state-of-the-art baselines. Our source code is available at https://anonymous.4open.science/r/FMMRec.

A Content-Driven Micro-Video Recommendation Dataset at Scale

Micro-videos have recently gained immense popularity, sparking critical research in micro-video recommendation with significant implications for the entertainment, advertising, and e-commerce industries. However, the lack of large-scale public micro-video datasets poses a major challenge for developing effective recommender systems. To address this challenge, we introduce a very large micro-video recommendation dataset, named "MicroLens", consisting of one billion user-item interaction behaviors, 34 million users, and one million micro-videos. This dataset also contains various raw modality information about videos, including titles, cover images, audio, and full-length videos. MicroLens serves as a benchmark for content-driven micro-video recommendation, enabling researchers to utilize various modalities of video information for recommendation, rather than relying solely on item IDs or off-the-shelf video features extracted from a pre-trained network. Our benchmarking of multiple recommender models and video encoders on MicroLens has yielded valuable insights into the performance of micro-video recommendation. We believe that this dataset will not only benefit the recommender system community but also promote the development of the video understanding field. Our datasets and code are available at https://github.com/westlake-repl/MicroLens.

NineRec: A Benchmark Dataset Suite for Evaluating Transferable Recommendation

Learning a recommender system model from an item's raw modality features (such as image, text, audio, etc.), called MoRec, has attracted growing interest recently. One key advantage of MoRec is that it can easily benefit from advances in other fields, such as natural language processing (NLP) and computer vision (CV). Moreover, it naturally supports transfer learning across different systems through modality features, known as transferable recommender systems, or TransRec. However, so far, TransRec has made little progress, compared to groundbreaking foundation models in the fields of NLP and CV. The lack of large-scale, high-quality recommendation datasets poses a major obstacle. To this end, we introduce NineRec, a TransRec dataset suite that includes a large-scale source domain recommendation dataset and nine diverse target domain recommendation datasets. Each item in NineRec is represented by a text description and a high-resolution cover image. With NineRec, we can implement TransRec models in an end-to-end training manner instead of using pre-extracted invariant features. We conduct a benchmark study and empirical analysis of TransRec using NineRec, and our findings provide several valuable insights. To support further research, we make our code, datasets, benchmarks, and leaderboards publicly available at https://github.com/westlake-repl/NineRec.

An Image Dataset for Benchmarking Recommender Systems with Raw Pixels

Recommender systems (RS) have achieved significant success by leveraging explicit identification (ID) features. However, the full potential of content features, especially the pure image pixel features, remains relatively unexplored. The limited availability of large, diverse, and content-driven image recommendation datasets has hindered the use of raw images as item representations. In this regard, we present PixelRec, a massive image-centric recommendation dataset that includes approximately 200 million user-image interactions, 30 million users, and 400,000 high-quality cover images. By providing direct access to raw image pixels, PixelRec enables recommendation models to learn item representation directly from them. To demonstrate its utility, we begin by presenting the results of several classical pure ID-based baseline models, termed IDNet, trained on PixelRec. Then, to show the effectiveness of the dataset's image features, we substitute the itemID embeddings (from IDNet) with a powerful vision encoder that represents items using their raw image pixels. This new model is dubbed PixelNet.Our findings indicate that even in standard, non-cold start recommendation settings where IDNet is recognized as highly effective, PixelNet can already perform equally well or even better than IDNet. Moreover, PixelNet has several other notable advantages over IDNet, such as being more effective in cold-start and cross-domain recommendation scenarios. These results underscore the importance of visual features in PixelRec. We believe that PixelRec can serve as a critical resource and testing ground for research on recommendation models that emphasize image pixel content. The dataset, code, and leaderboard will be available at https://github.com/westlake-repl/PixelRec.