OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework

Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose \textbf{OneSearch-V2}, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching limitations of direct inference; (2) a reasoning-internalized self-distillation training pipeline, which uncovers users' potential yet precise e-commerce intentions beyond log-fitting through implicit in-context learning; (3) a behavior preference alignment optimization system, which mitigates reward hacking arising from the single conversion metric, and addresses personal preference via direct user feedback. Extensive offline evaluations demonstrate OneSearch-V2's strong query recognition and user profiling capabilities. Online A/B tests further validate its business effectiveness, yielding +3.98\% item CTR, +3.05\% buyer conversion rate, and +2.11\% order volume. Manual evaluation further confirms gains in search experience quality, with +1.65\% in page good rate and +1.37\% in query-item relevance. More importantly, OneSearch-V2 effectively mitigates common search system issues such as information bubbles and long-tail sparsity, without incurring additional inference costs or serving latency.

Awakening Dormant Users: Generative Recommendation with Counterfactual Functional Role Reasoning

Awakening dormant users, who remain engaged but exhibit low conversion, is a pivotal driver for incremental GMV growth in large-scale e-commerce platforms. However, existing approaches often yield suboptimal results since they typically rely on single-step estimation of an item's intrinsic value (e.g., immediate click probability). This mechanism overlooks the instrumental effect of items, where specific interactions act as triggers to shape latent intent and drive subsequent decisions along a conversion trajectory. To bridge this gap, we propose RoleGen, a novel framework that synergizes a Conversion Trajectory Reasoner with a Generative Behavioral Backbone. Specifically, the LLM-based Reasoner explicitly models the context-dependent Functional Role of items to reconstruct intent evolution. It further employs counterfactual inference to simulate diverse conversion paths, effectively mitigating interest collapse. These reasoned candidate items are integrated into the generative backbone, which is optimized via a collaborative "Reasoning-Execution-Feedback-Reflection" closed-loop strategy to ensure grounded execution. Extensive offline experiments and online A/B testing on the Kuaishou e-commerce platform demonstrate that RoleGen achieves a 6.2% gain in Recall@1 and a 7.3% increase in online order volume, confirming its effectiveness in activating the dormant user base.

KuaiSearch: A Large-Scale E-Commerce Search Dataset for Recall, Ranking, and Relevance

E-commerce search serves as a central interface, connecting user demands with massive product inventories and plays a vital role in our daily lives. However, in real-world applications, it faces challenges, including highly ambiguous queries, noisy product texts with weak semantic order, and diverse user preferences, all of which make it difficult to accurately capture user intent and fine-grained product semantics. In recent years, significant advances in large language models (LLMs) for semantic representation and contextual reasoning have created new opportunities to address these challenges. Nevertheless, existing e-commerce search datasets still suffer from notable limitations: queries are often heuristically constructed, cold-start users and long-tail products are filtered out, query and product texts are anonymized, and most datasets cover only a single stage of the search pipeline. Collectively, these issues constrain research on LLM-based e-commerce search. To address these challenges, we construct and release KuaiSearch. To the best of our knowledge, it is the largest e-commerce search dataset currently available. KuaiSearch is built upon real user search interactions from the Kuaishou platform, preserving authentic user queries and natural-language product texts, covering cold-start users and long-tail products, and systematically spanning three key stages of the search pipeline: recall, ranking, and relevance judgment. We conduct a comprehensive analysis of KuaiSearch from multiple perspectives, including products, users, and queries, and establish benchmark experiments across several representative search tasks. Experimental results demonstrate that KuaiSearch provides a valuable foundation for research on real-world e-commerce search.

OneMall: One Architecture, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

OneMall: One Model, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

CSMCIR: CoT-Enhanced Symmetric Alignment with Memory Bank for Composed Image Retrieval

Composed Image Retrieval (CIR) enables users to search for target images using both a reference image and manipulation text, offering substantial advantages over single-modality retrieval systems. However, existing CIR methods suffer from representation space fragmentation: queries and targets comprise heterogeneous modalities and are processed by distinct encoders, forcing models to bridge misaligned representation spaces only through post-hoc alignment, which fundamentally limits retrieval performance. This architectural asymmetry manifests as three distinct, well-separated clusters in the feature space, directly demonstrating how heterogeneous modalities create fundamentally misaligned representation spaces from initialization. In this work, we propose CSMCIR, a unified representation framework that achieves efficient query-target alignment through three synergistic components. First, we introduce a Multi-level Chain-of-Thought (MCoT) prompting strategy that guides Multimodal Large Language Models to generate discriminative, semantically compatible captions for target images, establishing modal symmetry. Building upon this, we design a symmetric dual-tower architecture where both query and target sides utilize the identical shared-parameter Q-Former for cross-modal encoding, ensuring consistent feature representations and further reducing the alignment gap. Finally, this architectural symmetry enables an entropy-based, temporally dynamic Memory Bank strategy that provides high-quality negative samples while maintaining consistency with the evolving model state. Extensive experiments on four benchmark datasets demonstrate that our CSMCIR achieves state-of-the-art performance with superior training efficiency. Comprehensive ablation studies further validate the effectiveness of each proposed component.

SMILE: SeMantic Ids Enhanced CoLd Item Representation for Click-through Rate Prediction in E-commerce SEarch

With the rise of modern search and recommendation platforms, insufficient collaborative information of cold-start items exacerbates the Matthew effect of existing platform items, challenging platform diversity and becoming a longstanding issue. Existing methods align items' side content with collaborative information to transfer collaborative signals from high-popularity items to cold-start items. However, these methods fail to account for the asymmetry between collaboration and content, nor the fine-grained differences among items. To address these issues, we propose SMILE, an item representation enhancement approach based on fused alignment of semantic IDs. Specifically, we use RQ-OPQ encoding to quantize item content and collaborative information, followed by a two-step alignment: RQ encoding transfers shared collaborative signals across items, while OPQ encoding learns differentiated information of items. Comprehensive offline experiments on large-scale industrial datasets demonstrate superiority of SMILE, and rigorous online A/B tests confirm statistically significant improvements: item CTR +1.66%, buyers +1.57%, and order volume +2.17%.

GRADE: Personalized Multi-Task Fusion via Group-relative Reinforcement Learning with Adaptive Dirichlet Exploratio

Overall architecture of the personalized multi-objective ranking system. It comprises: (1) a Feature Center and Prerank Model for initial feature processing and candidate generation; (2) a Multi-Task Learning (MTL) model predicting various user feedback signals; (3) a Multi-Task Fusion (MTF) module (our proposed GRADE framework) that learns personalized weights ($w_1, \dots, w_n$); these weights are then applied to calculate final scores and sorted to generate a blended ranking by the Blended Ranking Model, which ultimately delivers results to users.

InfoGain-RAG: Boosting Retrieval-Augmented Generation via Document Information Gain-based Reranking and Filtering

Retrieval-Augmented Generation (RAG) has emerged as a promising approach to address key limitations of Large Language Models (LLMs), such as hallucination, outdated knowledge, and lacking reference. However, current RAG frameworks often struggle with identifying whether retrieved documents meaningfully contribute to answer generation. This shortcoming makes it difficult to filter out irrelevant or even misleading content, which notably impacts the final performance. In this paper, we propose Document Information Gain (DIG), a novel metric designed to quantify the contribution of retrieved documents to correct answer generation. DIG measures a document's value by computing the difference of LLM's generation confidence with and without the document augmented. Further, we introduce InfoGain-RAG, a framework that leverages DIG scores to train a specialized reranker, which prioritizes each retrieved document from exact distinguishing and accurate sorting perspectives. This approach can effectively filter out irrelevant documents and select the most valuable ones for better answer generation. Extensive experiments across various models and benchmarks demonstrate that InfoGain-RAG can significantly outperform existing approaches, on both single and multiple retrievers paradigm. Specifically on NaturalQA, it achieves the improvements of 17.9%, 4.5%, 12.5% in exact match accuracy against naive RAG, self-reflective RAG and modern ranking-based RAG respectively, and even an average of 15.3% increment on advanced proprietary model GPT-4o across all datasets. These results demonstrate the feasibility of InfoGain-RAG as it can offer a reliable solution for RAG in multiple applications.

DiffusionGS: Generative Search with Query Conditioned Diffusion in Kuaishou

Personalized search ranking systems are critical for driving engagement and revenue in modern e-commerce and short-video platforms. While existing methods excel at estimating users' broad interests based on the filtered historical behaviors, they typically under-exploit explicit alignment between a user's real-time intent (represented by the user query) and their past actions. In this paper, we propose DiffusionGS, a novel and scalable approach powered by generative models. Our key insight is that user queries can serve as explicit intent anchors to facilitate the extraction of users' immediate interests from long-term, noisy historical behaviors. Specifically, we formulate interest extraction as a conditional denoising task, where the user's query guides a conditional diffusion process to produce a robust, user intent-aware representation from their behavioral sequence. We propose the User-aware Denoising Layer (UDL) to incorporate user-specific profiles into the optimization of attention distribution on the user's past actions. By reframing queries as intent priors and leveraging diffusion-based denoising, our method provides a powerful mechanism for capturing dynamic user interest shifts. Extensive offline and online experiments demonstrate the superiority of DiffusionGS over state-of-the-art methods.