Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often suffer from severe homogeneity and scarcity compared to the extensive item pool. Relying solely on such sequences for user representations is inherently restrictive, as user interests extend beyond the scope of items they have previously engaged with. To address this challenge, we propose a data-driven approach to enrich user representations. We recognize user profiling and recall items as two ideal data sources within the cross-stage framework, encompassing the u2u (user-to-user) and i2i (item-to-item) aspects respectively. In this paper, we propose a novel architecture named Recall-Augmented Ranking (RAR). RAR consists of two key sub-modules, which synergistically gather information from a vast pool of look-alike users and recall items, resulting in enriched user representations. Notably, RAR is orthogonal to many existing CTR models, allowing for consistent performance improvements in a plug-and-play manner. Extensive experiments are conducted, which verify the efficacy and compatibility of RAR against the SOTA methods.

PMG : Personalized Multimodal Generation with Large Language Models

The emergence of large language models (LLMs) has revolutionized the capabilities of text comprehension and generation. Multi-modal generation attracts great attention from both the industry and academia, but there is little work on personalized generation, which has important applications such as recommender systems. This paper proposes the first method for personalized multimodal generation using LLMs, showcases its applications and validates its performance via an extensive experimental study on two datasets. The proposed method, Personalized Multimodal Generation (PMG for short) first converts user behaviors (e.g., clicks in recommender systems or conversations with a virtual assistant) into natural language to facilitate LLM understanding and extract user preference descriptions. Such user preferences are then fed into a generator, such as a multimodal LLM or diffusion model, to produce personalized content. To capture user preferences comprehensively and accurately, we propose to let the LLM output a combination of explicit keywords and implicit embeddings to represent user preferences. Then the combination of keywords and embeddings are used as prompts to condition the generator. We optimize a weighted sum of the accuracy and preference scores so that the generated content has a good balance between them. Compared to a baseline method without personalization, PMG has a significant improvement on personalization for up to 8% in terms of LPIPS while retaining the accuracy of generation.

RAT: Retrieval-Augmented Transformer for Click-Through Rate Prediction

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions within an individual sample, while overlooking the potential cross-sample relationships that can serve as a reference context to enhance the prediction. To make up for such deficiency, this paper develops a Retrieval-Augmented Transformer (RAT), aiming to acquire fine-grained feature interactions within and across samples. By retrieving similar samples, we construct augmented input for each target sample. We then build Transformer layers with cascaded attention to capture both intra- and cross-sample feature interactions, facilitating comprehensive reasoning for improved CTR prediction while retaining efficiency. Extensive experiments on real-world datasets substantiate the effectiveness of RAT and suggest its advantage in long-tail scenarios. The code has been open-sourced at \url{https://github.com/YushenLi807/WWW24-RAT}.

Multimodal Pretraining, Adaptation, and Generation for Recommendation: A Survey

Personalized recommendation serves as a ubiquitous channel for users to discover information or items tailored to their interests. However, traditional recommendation models primarily rely on unique IDs and categorical features for user-item matching, potentially overlooking the nuanced essence of raw item contents across multiple modalities such as text, image, audio, and video. This underutilization of multimodal data poses a limitation to recommender systems, especially in multimedia services like news, music, and short-video platforms. The recent advancements in pretrained multimodal models offer new opportunities and challenges in developing content-aware recommender systems. This survey seeks to provide a comprehensive exploration of the latest advancements and future trajectories in multimodal pretraining, adaptation, and generation techniques, as well as their applications to recommender systems. Furthermore, we discuss open challenges and opportunities for future research in this domain. We hope that this survey, along with our tutorial materials, will inspire further research efforts to advance this evolving landscape.

Discrete Semantic Tokenization for Deep CTR Prediction

Incorporating item content information into click-through rate (CTR) prediction models remains a challenge, especially with the time and space constraints of industrial scenarios. The content-encoding paradigm, which integrates user and item encoders directly into CTR models, prioritizes space over time. In contrast, the embedding-based paradigm transforms item and user semantics into latent embeddings, subsequently caching them to optimize processing time at the expense of space. In this paper, we introduce a new semantic-token paradigm and propose a discrete semantic tokenization approach, namely UIST, for user and item representation. UIST facilitates swift training and inference while maintaining a conservative memory footprint. Specifically, UIST quantizes dense embedding vectors into discrete tokens with shorter lengths and employs a hierarchical mixture inference module to weigh the contribution of each user--item token pair. Our experimental results on news recommendation showcase the effectiveness and efficiency (about 200-fold space compression) of UIST for CTR prediction.

Benchmarking News Recommendation in the Era of Green AI

Over recent years, news recommender systems have gained significant attention in both academia and industry, emphasizing the need for a standardized benchmark to evaluate and compare the performance of these systems. Concurrently, Green AI advocates for reducing the energy consumption and environmental impact of machine learning. To address these concerns, we introduce the first Green AI benchmarking framework for news recommendation, known as GreenRec, and propose a metric for assessing the tradeoff between recommendation accuracy and efficiency. Our benchmark encompasses 30 base models and their variants, covering traditional end-to-end training paradigms as well as our proposed efficient only-encode-once (OLEO) paradigm. Through experiments consuming 2000 GPU hours, we observe that the OLEO paradigm achieves competitive accuracy compared to state-of-the-art end-to-end paradigms and delivers up to a 2992\% improvement in sustainability metrics.

Unlocking the Potential of Multimodal Unified Discrete Representation through Training-Free Codebook Optimization and Hierarchical Alignment

Recent advances in representation learning have demonstrated the significance of multimodal alignment. The Dual Cross-modal Information Disentanglement (DCID) model, utilizing a unified codebook, shows promising results in achieving fine-grained representation and cross-modal generalization. However, it is still hindered by equal treatment of all channels and neglect of minor event information, resulting in interference from irrelevant channels and limited performance in fine-grained tasks. Thus, in this work, We propose a Training-free Optimization of Codebook (TOC) method to enhance model performance by selecting important channels in the unified space without retraining. Additionally, we introduce the Hierarchical Dual Cross-modal Information Disentanglement (H-DCID) approach to extend information separation and alignment to two levels, capturing more cross-modal details. The experiment results demonstrate significant improvements across various downstream tasks, with TOC contributing to an average improvement of 1.70% for DCID on four tasks, and H-DCID surpassing DCID by an average of 3.64%. The combination of TOC and H-DCID further enhances performance, exceeding DCID by 4.43%. These findings highlight the effectiveness of our methods in facilitating robust and nuanced cross-modal learning, opening avenues for future enhancements. The source code and pre-trained models can be accessed at https://github.com/haihuangcode/TOC_H-DCID.

Music-PAW: Learning Music Representations via Hierarchical Part-whole Interaction and Contrast

The excellent performance of recent self-supervised learning methods on various downstream tasks has attracted great attention from academia and industry. Some recent research efforts have been devoted to self-supervised music representation learning. Nevertheless, most of them learn to represent equally-sized music clips in the waveform or a spectrogram. Despite being effective in some tasks, learning music representations in such a manner largely neglect the inherent part-whole hierarchies of music. Due to the hierarchical nature of the auditory cortex [24], understanding the bottom-up structure of music, i.e., how different parts constitute the whole at different levels, is essential for music understanding and representation learning. This work pursues hierarchical music representation learning and introduces the Music-PAW framework, which enables feature interactions of cropped music clips with part-whole hierarchies. From a technical perspective, we propose a transformer-based part-whole interaction module to progressively reason the structural relationships between part-whole music clips at adjacent levels. Besides, to create a multi-hierarchy representation space, we devise a hierarchical contrastive learning objective to align part-whole music representations in adjacent hierarchies. The merits of audio representation learning from part-whole hierarchies have been validated on various downstream tasks, including music classification (single-label and multi-label), cover song identification and acoustic scene classification.