Length-Adaptive Interest Network for Balancing Long and Short Sequence Modeling in CTR Prediction

User behavior sequences in modern recommendation systems exhibit significant length heterogeneity, ranging from sparse short-term interactions to rich long-term histories. While longer sequences provide more context, we observe that increasing the maximum input sequence length in existing CTR models paradoxically degrades performance for short-sequence users due to attention polarization and length imbalance in training data. To address this, we propose LAIN(Length-Adaptive Interest Network), a plug-and-play framework that explicitly incorporates sequence length as a conditioning signal to balance long- and short-sequence modeling. LAIN consists of three lightweight components: a Spectral Length Encoder that maps length into continuous representations, Length-Conditioned Prompting that injects global contextual cues into both long- and short-term behavior branches, and Length-Modulated Attention that adaptively adjusts attention sharpness based on sequence length. Extensive experiments on three real-world benchmarks across five strong CTR backbones show that LAIN consistently improves overall performance, achieving up to 1.15% AUC gain and 2.25% log loss reduction. Notably, our method significantly improves accuracy for short-sequence users without sacrificing longsequence effectiveness. Our work offers a general, efficient, and deployable solution to mitigate length-induced bias in sequential recommendation.

CollectiveKV: Decoupling and Sharing Collaborative Information in Sequential Recommendation

Sequential recommendation models are widely used in applications, yet they face stringent latency requirements. Mainstream models leverage the Transformer attention mechanism to improve performance, but its computational complexity grows with the sequence length, leading to a latency challenge for long sequences. Consequently, KV cache technology has recently been explored in sequential recommendation systems to reduce inference latency. However, KV cache introduces substantial storage overhead in sequential recommendation systems, which often have a large user base with potentially very long user history sequences. In this work, we observe that KV sequences across different users exhibit significant similarities, indicating the existence of collaborative signals in KV. Furthermore, we analyze the KV using singular value decomposition (SVD) and find that the information in KV can be divided into two parts: the majority of the information is shareable across users, while a small portion is user-specific. Motivated by this, we propose CollectiveKV, a cross-user KV sharing mechanism. It captures the information shared across users through a learnable global KV pool. During inference, each user retrieves high-dimensional shared KV from the pool and concatenates them with low-dimensional user-specific KV to obtain the final KV. Experiments on five sequential recommendation models and three datasets show that our method can compress the KV cache to only 0.8% of its original size, while maintaining or even enhancing model performance.