Discrete Semantic Tokenization for Deep CTR Prediction

Incorporating item content information into click-through rate (CTR) prediction models remains a challenge, especially with the time and space constraints of industrial scenarios. The content-encoding paradigm, which integrates user and item encoders directly into CTR models, prioritizes space over time. In contrast, the embedding-based paradigm transforms item and user semantics into latent embeddings, subsequently caching them to optimize processing time at the expense of space. In this paper, we introduce a new semantic-token paradigm and propose a discrete semantic tokenization approach, namely UIST, for user and item representation. UIST facilitates swift training and inference while maintaining a conservative memory footprint. Specifically, UIST quantizes dense embedding vectors into discrete tokens with shorter lengths and employs a hierarchical mixture inference module to weigh the contribution of each user--item token pair. Our experimental results on news recommendation showcase the effectiveness and efficiency (about 200-fold space compression) of UIST for CTR prediction.

Lightweight Modality Adaptation to Sequential Recommendation via Correlation Supervision

In Sequential Recommenders (SR), encoding and utilizing modalities in an end-to-end manner is costly in terms of modality encoder sizes. Two-stage approaches can mitigate such concerns, but they suffer from poor performance due to modality forgetting, where the sequential objective overshadows modality representation. We propose a lightweight knowledge distillation solution that preserves both merits: retaining modality information and maintaining high efficiency. Specifically, we introduce a novel method that enhances the learning of embeddings in SR through the supervision of modality correlations. The supervision signals are distilled from the original modality representations, including both (1) holistic correlations, which quantify their overall associations, and (2) dissected correlation types, which refine their relationship facets (honing in on specific aspects like color or shape consistency). To further address the issue of modality forgetting, we propose an asynchronous learning step, allowing the original information to be retained longer for training the representation learning module. Our approach is compatible with various backbone architectures and outperforms the top baselines by 6.8% on average. We empirically demonstrate that preserving original feature associations from modality encoders significantly boosts task-specific recommendation adaptation. Additionally, we find that larger modality encoders (e.g., Large Language Models) contain richer feature sets which necessitate more fine-grained modeling to reach their full performance potential.

Leveraging Large Language Models (LLMs) to Empower Training-Free Dataset Condensation for Content-Based Recommendation

Modern techniques in Content-based Recommendation (CBR) leverage item content information to provide personalized services to users, but suffer from resource-intensive training on large datasets. To address this issue, we explore the dataset condensation for textual CBR in this paper. The goal of dataset condensation is to synthesize a small yet informative dataset, upon which models can achieve performance comparable to those trained on large datasets. While existing condensation approaches are tailored to classification tasks for continuous data like images or embeddings, direct application of them to CBR has limitations. To bridge this gap, we investigate efficient dataset condensation for content-based recommendation. Inspired by the remarkable abilities of large language models (LLMs) in text comprehension and generation, we leverage LLMs to empower the generation of textual content during condensation. To handle the interaction data involving both users and items, we devise a dual-level condensation method: content-level and user-level. At content-level, we utilize LLMs to condense all contents of an item into a new informative title. At user-level, we design a clustering-based synthesis module, where we first utilize LLMs to extract user interests. Then, the user interests and user embeddings are incorporated to condense users and generate interactions for condensed users. Notably, the condensation paradigm of this method is forward and free from iterative optimization on the synthesized dataset. Extensive empirical findings from our study, conducted on three authentic datasets, substantiate the efficacy of the proposed method. Particularly, we are able to approximate up to 97% of the original performance while reducing the dataset size by 95% (i.e., on dataset MIND).

Automatic Feature Fairness in Recommendation via Adversaries

Fairness is a widely discussed topic in recommender systems, but its practical implementation faces challenges in defining sensitive features while maintaining recommendation accuracy. We propose feature fairness as the foundation to achieve equitable treatment across diverse groups defined by various feature combinations. This improves overall accuracy through balanced feature generalizability. We introduce unbiased feature learning through adversarial training, using adversarial perturbation to enhance feature representation. The adversaries improve model generalization for under-represented features. We adapt adversaries automatically based on two forms of feature biases: frequency and combination variety of feature values. This allows us to dynamically adjust perturbation strengths and adversarial training weights. Stronger perturbations are applied to feature values with fewer combination varieties to improve generalization, while higher weights for low-frequency features address training imbalances. We leverage the Adaptive Adversarial perturbation based on the widely-applied Factorization Machine (AAFM) as our backbone model. In experiments, AAFM surpasses strong baselines in both fairness and accuracy measures. AAFM excels in providing item- and user-fairness for single- and multi-feature tasks, showcasing their versatility and scalability. To maintain good accuracy, we find that adversarial perturbation must be well-managed: during training, perturbations should not overly persist and their strengths should decay.

A Conversation is Worth A Thousand Recommendations: A Survey of Holistic Conversational Recommender Systems

Conversational recommender systems (CRS) generate recommendations through an interactive process. However, not all CRS approaches use human conversations as their source of interaction data; the majority of prior CRS work simulates interactions by exchanging entity-level information. As a result, claims of prior CRS work do not generalise to real-world settings where conversations take unexpected turns, or where conversational and intent understanding is not perfect. To tackle this challenge, the research community has started to examine holistic CRS, which are trained using conversational data collected from real-world scenarios. Despite their emergence, such holistic approaches are under-explored. We present a comprehensive survey of holistic CRS methods by summarizing the literature in a structured manner. Our survey recognises holistic CRS approaches as having three components: 1) a backbone language model, the optional use of 2) external knowledge, and/or 3) external guidance. We also give a detailed analysis of CRS datasets and evaluation methods in real application scenarios. We offer our insight as to the current challenges of holistic CRS and possible future trends.

Adaptive Multi-Modalities Fusion in Sequential Recommendation Systems

In sequential recommendation, multi-modal information (e.g., text or image) can provide a more comprehensive view of an item's profile. The optimal stage (early or late) to fuse modality features into item representations is still debated. We propose a graph-based approach (named MMSR) to fuse modality features in an adaptive order, enabling each modality to prioritize either its inherent sequential nature or its interplay with other modalities. MMSR represents each user's history as a graph, where the modality features of each item in a user's history sequence are denoted by cross-linked nodes. The edges between homogeneous nodes represent intra-modality sequential relationships, and the ones between heterogeneous nodes represent inter-modality interdependence relationships. During graph propagation, MMSR incorporates dual attention, differentiating homogeneous and heterogeneous neighbors. To adaptively assign nodes with distinct fusion orders, MMSR allows each node's representation to be asynchronously updated through an update gate. In scenarios where modalities exhibit stronger sequential relationships, the update gate prioritizes updates among homogeneous nodes. Conversely, when the interdependent relationships between modalities are more pronounced, the update gate prioritizes updates among heterogeneous nodes. Consequently, MMSR establishes a fusion order that spans a spectrum from early to late modality fusion. In experiments across six datasets, MMSR consistently outperforms state-of-the-art models, and our graph propagation methods surpass other graph neural networks. Additionally, MMSR naturally manages missing modalities.

Do We Really Need Graph Neural Networks for Traffic Forecasting?

Spatio-temporal graph neural networks (STGNN) have become the most popular solution to traffic forecasting. While successful, they rely on the message passing scheme of GNNs to establish spatial dependencies between nodes, and thus inevitably inherit GNNs' notorious inefficiency. Given these facts, in this paper, we propose an embarrassingly simple yet remarkably effective spatio-temporal learning approach, entitled SimST. Specifically, SimST approximates the efficacies of GNNs by two spatial learning techniques, which respectively model local and global spatial correlations. Moreover, SimST can be used alongside various temporal models and involves a tailored training strategy. We conduct experiments on five traffic benchmarks to assess the capability of SimST in terms of efficiency and effectiveness. Empirical results show that SimST improves the prediction throughput by up to 39 times compared to more sophisticated STGNNs while attaining comparable performance, which indicates that GNNs are not the only option for spatial modeling in traffic forecasting.

Modeling and Leveraging Prerequisite Context in Recommendation

Prerequisites can play a crucial role in users' decision-making yet recommendation systems have not fully utilized such contextual background knowledge. Traditional recommendation systems (RS) mostly enrich user-item interactions where the context consists of static user profiles and item descriptions, ignoring the contextual logic and constraints that underlie them. For example, an RS may recommend an item on the condition that the user has interacted with another item as its prerequisite. Modeling prerequisite context from conceptual side information can overcome this weakness. We propose Prerequisite Driven Recommendation (PDR), a generic context-aware framework where prerequisite context is explicitly modeled to facilitate recommendation. We first design a Prerequisite Knowledge Linking (PKL) algorithm, to curate datasets facilitating PDR research. Employing it, we build a 75k+ high-quality prerequisite concept dataset which spans three domains. We then contribute PDRS, a neural instantiation of PDR. By jointly optimizing both the prerequisite learning and recommendation tasks through multi-layer perceptrons, we find PDRS consistently outperforms baseline models in all three domains, by an average margin of 7.41%. Importantly, PDRS performs especially well in cold-start scenarios with improvements of up to 17.65%.