Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often suffer from severe homogeneity and scarcity compared to the extensive item pool. Relying solely on such sequences for user representations is inherently restrictive, as user interests extend beyond the scope of items they have previously engaged with. To address this challenge, we propose a data-driven approach to enrich user representations. We recognize user profiling and recall items as two ideal data sources within the cross-stage framework, encompassing the u2u (user-to-user) and i2i (item-to-item) aspects respectively. In this paper, we propose a novel architecture named Recall-Augmented Ranking (RAR). RAR consists of two key sub-modules, which synergistically gather information from a vast pool of look-alike users and recall items, resulting in enriched user representations. Notably, RAR is orthogonal to many existing CTR models, allowing for consistent performance improvements in a plug-and-play manner. Extensive experiments are conducted, which verify the efficacy and compatibility of RAR against the SOTA methods.

Multimodal Pretraining, Adaptation, and Generation for Recommendation: A Survey

Personalized recommendation serves as a ubiquitous channel for users to discover information or items tailored to their interests. However, traditional recommendation models primarily rely on unique IDs and categorical features for user-item matching, potentially overlooking the nuanced essence of raw item contents across multiple modalities such as text, image, audio, and video. This underutilization of multimodal data poses a limitation to recommender systems, especially in multimedia services like news, music, and short-video platforms. The recent advancements in pretrained multimodal models offer new opportunities and challenges in developing content-aware recommender systems. This survey seeks to provide a comprehensive exploration of the latest advancements and future trajectories in multimodal pretraining, adaptation, and generation techniques, as well as their applications to recommender systems. Furthermore, we discuss open challenges and opportunities for future research in this domain. We hope that this survey, along with our tutorial materials, will inspire further research efforts to advance this evolving landscape.

Unlocking the Potential of Multimodal Unified Discrete Representation through Training-Free Codebook Optimization and Hierarchical Alignment

Recent advances in representation learning have demonstrated the significance of multimodal alignment. The Dual Cross-modal Information Disentanglement (DCID) model, utilizing a unified codebook, shows promising results in achieving fine-grained representation and cross-modal generalization. However, it is still hindered by equal treatment of all channels and neglect of minor event information, resulting in interference from irrelevant channels and limited performance in fine-grained tasks. Thus, in this work, We propose a Training-free Optimization of Codebook (TOC) method to enhance model performance by selecting important channels in the unified space without retraining. Additionally, we introduce the Hierarchical Dual Cross-modal Information Disentanglement (H-DCID) approach to extend information separation and alignment to two levels, capturing more cross-modal details. The experiment results demonstrate significant improvements across various downstream tasks, with TOC contributing to an average improvement of 1.70% for DCID on four tasks, and H-DCID surpassing DCID by an average of 3.64%. The combination of TOC and H-DCID further enhances performance, exceeding DCID by 4.43%. These findings highlight the effectiveness of our methods in facilitating robust and nuanced cross-modal learning, opening avenues for future enhancements. The source code and pre-trained models can be accessed at https://github.com/haihuangcode/TOC_H-DCID.

Confidence-Aware Multi-Field Model Calibration

Accurately predicting the probabilities of user feedback, such as clicks and conversions, is critical for ad ranking and bidding. However, there often exist unwanted mismatches between predicted probabilities and true likelihoods due to the shift of data distributions and intrinsic model biases. Calibration aims to address this issue by post-processing model predictions, and field-aware calibration can adjust model output on different feature field values to satisfy fine-grained advertising demands. Unfortunately, the observed samples corresponding to certain field values can be too limited to make confident calibrations, which may yield bias amplification and online disturbance. In this paper, we propose a confidence-aware multi-field calibration method, which adaptively adjusts the calibration intensity based on the confidence levels derived from sample statistics. It also utilizes multiple feature fields for joint model calibration with awareness of their importance to mitigate the data sparsity effect of a single field. Extensive offline and online experiments show the superiority of our method in boosting advertising performance and reducing prediction deviations.

Music-PAW: Learning Music Representations via Hierarchical Part-whole Interaction and Contrast

The excellent performance of recent self-supervised learning methods on various downstream tasks has attracted great attention from academia and industry. Some recent research efforts have been devoted to self-supervised music representation learning. Nevertheless, most of them learn to represent equally-sized music clips in the waveform or a spectrogram. Despite being effective in some tasks, learning music representations in such a manner largely neglect the inherent part-whole hierarchies of music. Due to the hierarchical nature of the auditory cortex [24], understanding the bottom-up structure of music, i.e., how different parts constitute the whole at different levels, is essential for music understanding and representation learning. This work pursues hierarchical music representation learning and introduces the Music-PAW framework, which enables feature interactions of cropped music clips with part-whole hierarchies. From a technical perspective, we propose a transformer-based part-whole interaction module to progressively reason the structural relationships between part-whole music clips at adjacent levels. Besides, to create a multi-hierarchy representation space, we devise a hierarchical contrastive learning objective to align part-whole music representations in adjacent hierarchies. The merits of audio representation learning from part-whole hierarchies have been validated on various downstream tasks, including music classification (single-label and multi-label), cover song identification and acoustic scene classification.

Beyond Two-Tower Matching: Learning Sparse Retrievable Cross-Interactions for Recommendation

Two-tower models are a prevalent matching framework for recommendation, which have been widely deployed in industrial applications. The success of two-tower matching attributes to its efficiency in retrieval among a large number of items, since the item tower can be precomputed and used for fast Approximate Nearest Neighbor (ANN) search. However, it suffers two main challenges, including limited feature interaction capability and reduced accuracy in online serving. Existing approaches attempt to design novel late interactions instead of dot products, but they still fail to support complex feature interactions or lose retrieval efficiency. To address these challenges, we propose a new matching paradigm named SparCode, which supports not only sophisticated feature interactions but also efficient retrieval. Specifically, SparCode introduces an all-to-all interaction module to model fine-grained query-item interactions. Besides, we design a discrete code-based sparse inverted index jointly trained with the model to achieve effective and efficient model inference. Extensive experiments have been conducted on open benchmark datasets to demonstrate the superiority of our framework. The results show that SparCode significantly improves the accuracy of candidate item matching while retaining the same level of retrieval efficiency with two-tower models. Our source code will be available at MindSpore/models.

Optimal Transport for Treatment Effect Estimation

Estimating conditional average treatment effect from observational data is highly challenging due to the existence of treatment selection bias. Prevalent methods mitigate this issue by aligning distributions of different treatment groups in the latent space. However, there are two critical problems that these methods fail to address: (1) mini-batch sampling effects (MSE), which causes misalignment in non-ideal mini-batches with outcome imbalance and outliers; (2) unobserved confounder effects (UCE), which results in inaccurate discrepancy calculation due to the neglect of unobserved confounders. To tackle these problems, we propose a principled approach named Entire Space CounterFactual Regression (ESCFR), which is a new take on optimal transport in the context of causality. Specifically, based on the framework of stochastic optimal transport, we propose a relaxed mass-preserving regularizer to address the MSE issue and design a proximal factual outcome regularizer to handle the UCE issue. Extensive experiments demonstrate that our proposed ESCFR can successfully tackle the treatment selection bias and achieve significantly better performance than state-of-the-art methods.

Ten Challenges in Industrial Recommender Systems

Huawei's vision and mission is to build a fully connected intelligent world. Since 2013, Huawei Noah's Ark Lab has helped many products build recommender systems and search engines for getting the right information to the right users. Every day, our recommender systems serve hundreds of millions of mobile phone users and recommend different kinds of content and services such as apps, news feeds, songs, videos, books, themes, and instant services. The big data and various scenarios provide us with great opportunities to develop advanced recommendation technologies. Furthermore, we have witnessed the technical trend of recommendation models in the past ten years, from the shallow and simple models like collaborative filtering, linear models, low rank models to deep and complex models like neural networks, pre-trained language models. Based on the mission, opportunities and technological trends, we have also met several hard problems in our recommender systems. In this talk, we will share ten important and interesting challenges and hope that the RecSys community can get inspired and create better recommender systems.

Uncovering User Interest from Biased and Noised Watch Time in Video Recommendation

In the video recommendation, watch time is commonly adopted as an indicator of user interest. However, watch time is not only influenced by the matching of users' interests but also by other factors, such as duration bias and noisy watching. Duration bias refers to the tendency for users to spend more time on videos with longer durations, regardless of their actual interest level. Noisy watching, on the other hand, describes users taking time to determine whether they like a video or not, which can result in users spending time watching videos they do not like. Consequently, the existence of duration bias and noisy watching make watch time an inadequate label for indicating user interest. Furthermore, current methods primarily address duration bias and ignore the impact of noisy watching, which may limit their effectiveness in uncovering user interest from watch time. In this study, we first analyze the generation mechanism of users' watch time from a unified causal viewpoint. Specifically, we considered the watch time as a mixture of the user's actual interest level, the duration-biased watch time, and the noisy watch time. To mitigate both the duration bias and noisy watching, we propose Debiased and Denoised watch time Correction (D$^2$Co), which can be divided into two steps: First, we employ a duration-wise Gaussian Mixture Model plus frequency-weighted moving average for estimating the bias and noise terms; then we utilize a sensitivity-controlled correction function to separate the user interest from the watch time, which is robust to the estimation error of bias and noise terms. The experiments on two public video recommendation datasets and online A/B testing indicate the effectiveness of the proposed method.

DisCover: Disentangled Music Representation Learning for Cover Song Identification

In the field of music information retrieval (MIR), cover song identification (CSI) is a challenging task that aims to identify cover versions of a query song from a massive collection. Existing works still suffer from high intra-song variances and inter-song correlations, due to the entangled nature of version-specific and version-invariant factors in their modeling. In this work, we set the goal of disentangling version-specific and version-invariant factors, which could make it easier for the model to learn invariant music representations for unseen query songs. We analyze the CSI task in a disentanglement view with the causal graph technique, and identify the intra-version and inter-version effects biasing the invariant learning. To block these effects, we propose the disentangled music representation learning framework (DisCover) for CSI. DisCover consists of two critical components: (1) Knowledge-guided Disentanglement Module (KDM) and (2) Gradient-based Adversarial Disentanglement Module (GADM), which block intra-version and inter-version biased effects, respectively. KDM minimizes the mutual information between the learned representations and version-variant factors that are identified with prior domain knowledge. GADM identifies version-variant factors by simulating the representation transitions between intra-song versions, and exploits adversarial distillation for effect blocking. Extensive comparisons with best-performing methods and in-depth analysis demonstrate the effectiveness of DisCover and the and necessity of disentanglement for CSI.