Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation

Recently, large language models (LLMs) have shown great potential in recommender systems, either improving existing recommendation models or serving as the backbone. However, there exists a large semantic gap between LLMs and recommender systems, since items to be recommended are often indexed by discrete identifiers (item ID) out of the LLM's vocabulary. In essence, LLMs capture language semantics while recommender systems imply collaborative semantics, making it difficult to sufficiently leverage the model capacity of LLMs for recommendation. To address this challenge, in this paper, we propose a new LLM-based recommendation model called LC-Rec, which can better integrate language and collaborative semantics for recommender systems. Our approach can directly generate items from the entire item set for recommendation, without relying on candidate items. Specifically, we make two major contributions in our approach. For item indexing, we design a learning-based vector quantization method with uniform semantic mapping, which can assign meaningful and non-conflicting IDs (called item indices) for items. For alignment tuning, we propose a series of specially designed tuning tasks to enhance the integration of collaborative semantics in LLMs. Our fine-tuning tasks enforce LLMs to deeply integrate language and collaborative semantics (characterized by the learned item indices), so as to achieve an effective adaptation to recommender systems. Extensive experiments demonstrate the effectiveness of our method, showing that our approach can outperform a number of competitive baselines including traditional recommenders and existing LLM-based recommenders. Our code is available at https://github.com/RUCAIBox/LC-Rec/.

UFIN: Universal Feature Interaction Network for Multi-Domain Click-Through Rate Prediction

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary domain, thereby rendering them inadequate for fulfilling the requisites of multi-domain recommendations in real industrial scenarios. Some recent approaches propose intricate architectures to enhance knowledge sharing and augment model training across multiple domains. However, these approaches encounter difficulties when being transferred to new recommendation domains, owing to their reliance on the modeling of ID features (e.g., item id). To address the above issue, we propose the Universal Feature Interaction Network (UFIN) approach for CTR prediction. UFIN exploits textual data to learn universal feature interactions that can be effectively transferred across diverse domains. For learning universal feature representations, we regard the text and feature as two different modalities and propose an encoder-decoder network founded on a Large Language Model (LLM) to enforce the transfer of data from the text modality to the feature modality. Building upon the above foundation, we further develop a mixtureof-experts (MoE) enhanced adaptive feature interaction model to learn transferable collaborative patterns across multiple domains. Furthermore, we propose a multi-domain knowledge distillation framework to enhance feature interaction learning. Based on the above methods, UFIN can effectively bridge the semantic gap to learn common knowledge across various domains, surpassing the constraints of ID-based models. Extensive experiments conducted on eight datasets show the effectiveness of UFIN, in both multidomain and cross-platform settings. Our code is available at https://github.com/RUCAIBox/UFIN.

Scaling Law of Large Sequential Recommendation Models

Scaling of neural networks has recently shown great potential to improve the model capacity in various fields. Specifically, model performance has a power-law relationship with model size or data size, which provides important guidance for the development of large-scale models. However, there is still limited understanding on the scaling effect of user behavior models in recommender systems, where the unique data characteristics (e.g. data scarcity and sparsity) pose new challenges to explore the scaling effect in recommendation tasks. In this work, we focus on investigating the scaling laws in large sequential recommendation models. Specially, we consider a pure ID-based task formulation, where the interaction history of a user is formatted as a chronological sequence of item IDs. We don't incorporate any side information (e.g. item text), because we would like to explore how scaling law holds from the perspective of user behavior. With specially improved strategies, we scale up the model size to 0.8B parameters, making it feasible to explore the scaling effect in a diverse range of model sizes. As the major findings, we empirically show that scaling law still holds for these trained models, even in data-constrained scenarios. We then fit the curve for scaling law, and successfully predict the test loss of the two largest tested model scales. Furthermore, we examine the performance advantage of scaling effect on five challenging recommendation tasks, considering the unique issues (e.g. cold start, robustness, long-term preference) in recommender systems. We find that scaling up the model size can greatly boost the performance on these challenging tasks, which again verifies the benefits of large recommendation models.

Beyond Imitation: Leveraging Fine-grained Quality Signals for Alignment

Alignment with human preference is a desired property of large language models (LLMs). Currently, the main alignment approach is based on reinforcement learning from human feedback (RLHF). Despite the effectiveness of RLHF, it is intricate to implement and train, thus recent studies explore how to develop alternative alignment approaches based on supervised fine-tuning (SFT). A major limitation of SFT is that it essentially does imitation learning, which cannot fully understand what are the expected behaviors. To address this issue, we propose an improved alignment approach named FIGA. Different from prior methods, we incorporate fine-grained (i.e., token or phrase level) quality signals that are derived by contrasting good and bad responses. Our approach has made two major contributions. Firstly, we curate a refined alignment dataset that pairs initial responses and the corresponding revised ones. Secondly, we devise a new loss function can leverage fine-grained quality signals to instruct the learning of LLMs for alignment. Extensive experiments have demonstrated the effectiveness of our approaches by comparing a number of competitive baselines.

Don't Make Your LLM an Evaluation Benchmark Cheater

Large language models~(LLMs) have greatly advanced the frontiers of artificial intelligence, attaining remarkable improvement in model capacity. To assess the model performance, a typical approach is to construct evaluation benchmarks for measuring the ability level of LLMs in different aspects. Despite that a number of high-quality benchmarks have been released, the concerns about the appropriate use of these benchmarks and the fair comparison of different models are increasingly growing. Considering these concerns, in this paper, we discuss the potential risk and impact of inappropriately using evaluation benchmarks and misleadingly interpreting the evaluation results. Specially, we focus on a special issue that would lead to inappropriate evaluation, \ie \emph{benchmark leakage}, referring that the data related to evaluation sets is occasionally used for model training. This phenomenon now becomes more common since pre-training data is often prepared ahead of model test. We conduct extensive experiments to study the effect of benchmark leverage, and find that it can dramatically boost the evaluation results, which would finally lead to an unreliable assessment of model performance. To improve the use of existing evaluation benchmarks, we finally present several guidelines for both LLM developers and benchmark maintainers. We hope this work can draw attention to appropriate training and evaluation of LLMs.

Universal Multi-modal Multi-domain Pre-trained Recommendation

There is a rapidly-growing research interest in modeling user preferences via pre-training multi-domain interactions for recommender systems. However, Existing pre-trained multi-domain recommendations mostly select the item texts to be bridges across domains, and simply explore the user behaviors in target domains. Hence, they ignore other informative multi-modal item contents (e.g., visual information), and also lack of thorough consideration of user behaviors from all interactive domains. To address these issues, in this paper, we propose to pre-train universal multi-modal item content presentation for multi-domain recommendation, called UniM^2Rec, which could smoothly learn the multi-modal item content presentations and the multi-modal user preferences from all domains. With the pre-trained multi-domain recommendation model, UniM^2Rec could be efficiently and effectively transferred to new target domains in practice. Extensive experiments conducted on five real-world datasets in target domains demonstrate the superiority of the proposed method over existing competitive methods, especially for the real-world recommendation scenarios that usually struggle with seriously missing or noisy item contents.

What Makes for Good Visual Instructions? Synthesizing Complex Visual Reasoning Instructions for Visual Instruction Tuning

Visual instruction tuning is an essential approach to improving the zero-shot generalization capability of Multi-modal Large Language Models (MLLMs). A surge of visual instruction datasets with various focuses and characteristics have been proposed recently, enabling MLLMs to achieve surprising results on evaluation benchmarks. To develop more capable MLLMs, in this paper, we aim to investigate a more fundamental question: ``what makes for good visual instructions?''. By conducting a comprehensive empirical study, we find that instructions focused on complex visual reasoning tasks are particularly effective in improving the performance of MLLMs on evaluation benchmarks. Building upon this finding, we design a systematic approach to automatically creating high-quality complex visual reasoning instructions. Our approach employs a synthesis-complication-reformulation paradigm, leveraging multiple stages to gradually increase the complexity of the instructions while guaranteeing quality. Based on this approach, we create the synthetic visual reasoning instruction dataset consisting of 32K examples, namely ComVint, and fine-tune four MLLMs on it. Experimental results demonstrate that our dataset consistently enhances the performance of all the compared MLLMs, e.g., improving the performance of MiniGPT-4 and BLIP-2 on MME-Cognition by 32.6% and 28.8%, respectively. Our code and data are publicly available at the link: https://github.com/RUCAIBox/ComVint.

AgentCF: Collaborative Learning with Autonomous Language Agents for Recommender Systems

Recently, there has been an emergence of employing LLM-powered agents as believable human proxies, based on their remarkable decision-making capability. However, existing studies mainly focus on simulating human dialogue. Human non-verbal behaviors, such as item clicking in recommender systems, although implicitly exhibiting user preferences and could enhance the modeling of users, have not been deeply explored. The main reasons lie in the gap between language modeling and behavior modeling, as well as the incomprehension of LLMs about user-item relations. To address this issue, we propose AgentCF for simulating user-item interactions in recommender systems through agent-based collaborative filtering. We creatively consider not only users but also items as agents, and develop a collaborative learning approach that optimizes both kinds of agents together. Specifically, at each time step, we first prompt the user and item agents to interact autonomously. Then, based on the disparities between the agents' decisions and real-world interaction records, user and item agents are prompted to reflect on and adjust the misleading simulations collaboratively, thereby modeling their two-sided relations. The optimized agents can also propagate their preferences to other agents in subsequent interactions, implicitly capturing the collaborative filtering idea. Overall, the optimized agents exhibit diverse interaction behaviors within our framework, including user-item, user-user, item-item, and collective interactions. The results show that these agents can demonstrate personalized behaviors akin to those of real-world individuals, sparking the development of next-generation user behavior simulation.

BAMBOO: A Comprehensive Benchmark for Evaluating Long Text Modeling Capacities of Large Language Models

Large language models (LLMs) have achieved dramatic proficiency over NLP tasks with normal length. Recently, multiple studies have committed to extending the context length and enhancing the long text modeling capabilities of LLMs. To comprehensively evaluate the long context ability of LLMs, we propose BAMBOO, a multi-task long context benchmark. BAMBOO has been designed with four principles: comprehensive capacity evaluation, avoidance of data contamination, accurate automatic evaluation, and different length levels. It consists of 10 datasets from 5 different long text understanding tasks, i.e. question answering, hallucination detection, text sorting, language modeling, and code completion, to cover core capacities and various domains of LLMs. We conduct experiments with five long context models on BAMBOO and further discuss four key research questions of long text. We also qualitatively analyze current long context models and point out future directions for enhancing long text modeling capacities. We release our data, prompts, and code at https://github.com/RUCAIBox/BAMBOO.