Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often suffer from severe homogeneity and scarcity compared to the extensive item pool. Relying solely on such sequences for user representations is inherently restrictive, as user interests extend beyond the scope of items they have previously engaged with. To address this challenge, we propose a data-driven approach to enrich user representations. We recognize user profiling and recall items as two ideal data sources within the cross-stage framework, encompassing the u2u (user-to-user) and i2i (item-to-item) aspects respectively. In this paper, we propose a novel architecture named Recall-Augmented Ranking (RAR). RAR consists of two key sub-modules, which synergistically gather information from a vast pool of look-alike users and recall items, resulting in enriched user representations. Notably, RAR is orthogonal to many existing CTR models, allowing for consistent performance improvements in a plug-and-play manner. Extensive experiments are conducted, which verify the efficacy and compatibility of RAR against the SOTA methods.

M-scan: A Multi-Scenario Causal-driven Adaptive Network for Recommendation

We primarily focus on the field of multi-scenario recommendation, which poses a significant challenge in effectively leveraging data from different scenarios to enhance predictions in scenarios with limited data. Current mainstream efforts mainly center around innovative model network architectures, with the aim of enabling the network to implicitly acquire knowledge from diverse scenarios. However, the uncertainty of implicit learning in networks arises from the absence of explicit modeling, leading to not only difficulty in training but also incomplete user representation and suboptimal performance. Furthermore, through causal graph analysis, we have discovered that the scenario itself directly influences click behavior, yet existing approaches directly incorporate data from other scenarios during the training of the current scenario, leading to prediction biases when they directly utilize click behaviors from other scenarios to train models. To address these problems, we propose the Multi-Scenario Causal-driven Adaptive Network M-scan). This model incorporates a Scenario-Aware Co-Attention mechanism that explicitly extracts user interests from other scenarios that align with the current scenario. Additionally, it employs a Scenario Bias Eliminator module utilizing causal counterfactual inference to mitigate biases introduced by data from other scenarios. Extensive experiments on two public datasets demonstrate the efficacy of our M-scan compared to the existing baseline models.

WESE: Weak Exploration to Strong Exploitation for LLM Agents

Recently, large language models (LLMs) have demonstrated remarkable potential as an intelligent agent. However, existing researches mainly focus on enhancing the agent's reasoning or decision-making abilities through well-designed prompt engineering or task-specific fine-tuning, ignoring the procedure of exploration and exploitation. When addressing complex tasks within open-world interactive environments, these methods exhibit limitations. Firstly, the lack of global information of environments leads to greedy decisions, resulting in sub-optimal solutions. On the other hand, irrelevant information acquired from the environment not only adversely introduces noise, but also incurs additional cost. This paper proposes a novel approach, Weak Exploration to Strong Exploitation (WESE), to enhance LLM agents in solving open-world interactive tasks. Concretely, WESE involves decoupling the exploration and exploitation process, employing a cost-effective weak agent to perform exploration tasks for global knowledge. A knowledge graph-based strategy is then introduced to store the acquired knowledge and extract task-relevant knowledge, enhancing the stronger agent in success rate and efficiency for the exploitation task. Our approach is flexible enough to incorporate diverse tasks, and obtains significant improvements in both success rates and efficiency across four interactive benchmarks.

Tired of Plugins? Large Language Models Can Be End-To-End Recommenders

Recommender systems aim to predict user interest based on historical behavioral data. They are mainly designed in sequential pipelines, requiring lots of data to train different sub-systems, and are hard to scale to new domains. Recently, Large Language Models (LLMs) have demonstrated remarkable generalized capabilities, enabling a singular model to tackle diverse recommendation tasks across various scenarios. Nonetheless, existing LLM-based recommendation systems utilize LLM purely for a single task of the recommendation pipeline. Besides, these systems face challenges in presenting large-scale item sets to LLMs in natural language format, due to the constraint of input length. To address these challenges, we introduce an LLM-based end-to-end recommendation framework: UniLLMRec. Specifically, UniLLMRec integrates multi-stage tasks (e.g. recall, ranking, re-ranking) via chain-of-recommendations. To deal with large-scale items, we propose a novel strategy to structure all items into an item tree, which can be dynamically updated and effectively retrieved. UniLLMRec shows promising zero-shot results in comparison with conventional supervised models. Additionally, it boasts high efficiency, reducing the input token need by 86% compared to existing LLM-based models. Such efficiency not only accelerates task completion but also optimizes resource utilization. To facilitate model understanding and to ensure reproducibility, we have made our code publicly available.

Play to Your Strengths: Collaborative Intelligence of Conventional Recommender Models and Large Language Models

The rise of large language models (LLMs) has opened new opportunities in Recommender Systems (RSs) by enhancing user behavior modeling and content understanding. However, current approaches that integrate LLMs into RSs solely utilize either LLM or conventional recommender model (CRM) to generate final recommendations, without considering which data segments LLM or CRM excel in. To fill in this gap, we conduct experiments on MovieLens-1M and Amazon-Books datasets, and compare the performance of a representative CRM (DCNv2) and an LLM (LLaMA2-7B) on various groups of data samples. Our findings reveal that LLMs excel in data segments where CRMs exhibit lower confidence and precision, while samples where CRM excels are relatively challenging for LLM, requiring substantial training data and a long training time for comparable performance. This suggests potential synergies in the combination between LLM and CRM. Motivated by these insights, we propose Collaborative Recommendation with conventional Recommender and Large Language Model (dubbed \textit{CoReLLa}). In this framework, we first jointly train LLM and CRM and address the issue of decision boundary shifts through alignment loss. Then, the resource-efficient CRM, with a shorter inference time, handles simple and moderate samples, while LLM processes the small subset of challenging samples for CRM. Our experimental results demonstrate that CoReLLa outperforms state-of-the-art CRM and LLM methods significantly, underscoring its effectiveness in recommendation tasks.

ERASE: Benchmarking Feature Selection Methods for Deep Recommender Systems

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods, an approach that is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

Towards Efficient and Effective Unlearning of Large Language Models for Recommendation

The significant advancements in large language models (LLMs) give rise to a promising research direction, i.e., leveraging LLMs as recommenders (LLMRec). The efficacy of LLMRec arises from the open-world knowledge and reasoning capabilities inherent in LLMs. LLMRec acquires the recommendation capabilities through instruction tuning based on user interaction data. However, in order to protect user privacy and optimize utility, it is also crucial for LLMRec to intentionally forget specific user data, which is generally referred to as recommendation unlearning. In the era of LLMs, recommendation unlearning poses new challenges for LLMRec in terms of \textit{inefficiency} and \textit{ineffectiveness}. Existing unlearning methods require updating billions of parameters in LLMRec, which is costly and time-consuming. Besides, they always impact the model utility during the unlearning process. To this end, we propose \textbf{E2URec}, the first \underline{E}fficient and \underline{E}ffective \underline{U}nlearning method for LLM\underline{Rec}. Our proposed E2URec enhances the unlearning efficiency by updating only a few additional LoRA parameters, and improves the unlearning effectiveness by employing a teacher-student framework, where we maintain multiple teacher networks to guide the unlearning process. Extensive experiments show that E2URec outperforms state-of-the-art baselines on two real-world datasets. Specifically, E2URec can efficiently forget specific data without affecting recommendation performance. The source code is at \url{https://github.com/justarter/E2URec}.

Aligning Crowd Feedback via Distributional Preference Reward Modeling

Deep Reinforcement Learning is widely used for aligning Large Language Models (LLM) with human preference. However, the conventional reward modelling has predominantly depended on human annotations provided by a select cohort of individuals. Such dependence may unintentionally result in models that are skewed to reflect the inclinations of these annotators, thereby failing to represent the expectations of the wider population adequately. In this paper, we introduce the Distributional Preference Reward Model (DPRM), a simple yet effective framework to align large language models with a diverse set of human preferences. To this end, we characterize the preferences by a beta distribution, which can dynamically adapt to fluctuations in preference trends. On top of that, we design an optimal-transportation-based loss to calibrate DPRM to align with the preference distribution. Finally, the expected reward is utilized to fine-tune an LLM policy to generate responses favoured by the population. Our experiments show that DPRM significantly enhances the alignment of LLMs with population preference, yielding more accurate, unbiased, and contextually appropriate responses.

Learning to Edit: Aligning LLMs with Knowledge Editing

Knowledge editing techniques, aiming to efficiently modify a minor proportion of knowledge in large language models (LLMs) without negatively impacting performance across other inputs, have garnered widespread attention. However, existing methods predominantly rely on memorizing the updated knowledge, impeding LLMs from effectively combining the new knowledge with their inherent knowledge when answering questions. To this end, we propose a Learning to Edit (LTE) framework, focusing on teaching LLMs to apply updated knowledge into input questions, inspired by the philosophy of "Teach a man to fish." LTE features a two-phase process: (i) the Alignment Phase, which fine-tunes LLMs on a meticulously curated parallel dataset to make reliable, in-scope edits while preserving out-of-scope information and linguistic proficiency; and (ii) the Inference Phase, which employs a retrieval-based mechanism for real-time and mass knowledge editing. By comparing our approach with seven advanced baselines across four popular knowledge editing benchmarks and two LLM architectures, we demonstrate LTE's superiority in knowledge editing performance, robustness in both batch and sequential editing, minimal interference on general tasks, and rapid editing speeds. The data and code are available at https://github.com/YJiangcm/LTE.