Bursting Filter Bubble: Enhancing Serendipity Recommendations with Aligned Large Language Models

Recommender systems (RSs) often suffer from the feedback loop phenomenon, e.g., RSs are trained on data biased by their recommendations. This leads to the filter bubble effect that reinforces homogeneous content and reduces user satisfaction. To this end, serendipity recommendations, which offer unexpected yet relevant items, are proposed. Recently, large language models (LLMs) have shown potential in serendipity prediction due to their extensive world knowledge and reasoning capabilities. However, they still face challenges in aligning serendipity judgments with human assessments, handling long user behavior sequences, and meeting the latency requirements of industrial RSs. To address these issues, we propose SERAL (Serendipity Recommendations with Aligned Large Language Models), a framework comprising three stages: (1) Cognition Profile Generation to compress user behavior into multi-level profiles; (2) SerenGPT Alignment to align serendipity judgments with human preferences using enriched training data; and (3) Nearline Adaptation to integrate SerenGPT into industrial RSs pipelines efficiently. Online experiments demonstrate that SERAL improves exposure ratio (PVR), clicks, and transactions of serendipitous items by 5.7%, 29.56%, and 27.6%, enhancing user experience without much impact on overall revenue. Now, it has been fully deployed in the "Guess What You Like" of the Taobao App homepage.

LIBER: Lifelong User Behavior Modeling Based on Large Language Models

CTR prediction plays a vital role in recommender systems. Recently, large language models (LLMs) have been applied in recommender systems due to their emergence abilities. While leveraging semantic information from LLMs has shown some improvements in the performance of recommender systems, two notable limitations persist in these studies. First, LLM-enhanced recommender systems encounter challenges in extracting valuable information from lifelong user behavior sequences within textual contexts for recommendation tasks. Second, the inherent variability in human behaviors leads to a constant stream of new behaviors and irregularly fluctuating user interests. This characteristic imposes two significant challenges on existing models. On the one hand, it presents difficulties for LLMs in effectively capturing the dynamic shifts in user interests within these sequences, and on the other hand, there exists the issue of substantial computational overhead if the LLMs necessitate recurrent calls upon each update to the user sequences. In this work, we propose Lifelong User Behavior Modeling (LIBER) based on large language models, which includes three modules: (1) User Behavior Streaming Partition (UBSP), (2) User Interest Learning (UIL), and (3) User Interest Fusion (UIF). Initially, UBSP is employed to condense lengthy user behavior sequences into shorter partitions in an incremental paradigm, facilitating more efficient processing. Subsequently, UIL leverages LLMs in a cascading way to infer insights from these partitions. Finally, UIF integrates the textual outputs generated by the aforementioned processes to construct a comprehensive representation, which can be incorporated by any recommendation model to enhance performance. LIBER has been deployed on Huawei's music recommendation service and achieved substantial improvements in users' play count and play time by 3.01% and 7.69%.

Beyond Positive History: Re-ranking with List-level Hybrid Feedback

As the last stage of recommender systems, re-ranking generates a re-ordered list that aligns with the user's preference. However, previous works generally focus on item-level positive feedback as history (e.g., only clicked items) and ignore that users provide positive or negative feedback on items in the entire list. This list-level hybrid feedback can reveal users' holistic preferences and reflect users' comparison behavior patterns manifesting within a list. Such patterns could predict user behaviors on candidate lists, thus aiding better re-ranking. Despite appealing benefits, extracting and integrating preferences and behavior patterns from list-level hybrid feedback into re-ranking multiple items remains challenging. To this end, we propose Re-ranking with List-level Hybrid Feedback (dubbed RELIFE). It captures user's preferences and behavior patterns with three modules: a Disentangled Interest Miner to disentangle the user's preferences into interests and disinterests, a Sequential Preference Mixer to learn users' entangled preferences considering the context of feedback, and a Comparison-aware Pattern Extractor to capture user's behavior patterns within each list. Moreover, for better integration of patterns, contrastive learning is adopted to align the behavior patterns of candidate and historical lists. Extensive experiments show that RELIFE significantly outperforms SOTA re-ranking baselines.

A Survey on Diffusion Models for Recommender Systems

While traditional recommendation techniques have made significant strides in the past decades, they still suffer from limited generalization performance caused by factors like inadequate collaborative signals, weak latent representations, and noisy data. In response, diffusion models (DMs) have emerged as promising solutions for recommender systems due to their robust generative capabilities, solid theoretical foundations, and improved training stability. To this end, in this paper, we present the first comprehensive survey on diffusion models for recommendation, and draw a bird's-eye view from the perspective of the whole pipeline in real-world recommender systems. We systematically categorize existing research works into three primary domains: (1) diffusion for data engineering & encoding, focusing on data augmentation and representation enhancement; (2) diffusion as recommender models, employing diffusion models to directly estimate user preferences and rank items; and (3) diffusion for content presentation, utilizing diffusion models to generate personalized content such as fashion and advertisement creatives. Our taxonomy highlights the unique strengths of diffusion models in capturing complex data distributions and generating high-quality, diverse samples that closely align with user preferences. We also summarize the core characteristics of the adapting diffusion models for recommendation, and further identify key areas for future exploration, which helps establish a roadmap for researchers and practitioners seeking to advance recommender systems through the innovative application of diffusion models. To further facilitate the research community of recommender systems based on diffusion models, we actively maintain a GitHub repository for papers and other related resources in this rising direction https://github.com/CHIANGEL/Awesome-Diffusion-for-RecSys.

Efficient and Deployable Knowledge Infusion for Open-World Recommendations via Large Language Models

Recommender systems (RSs) play a pervasive role in today's online services, yet their closed-loop nature constrains their access to open-world knowledge. Recently, large language models (LLMs) have shown promise in bridging this gap. However, previous attempts to directly implement LLMs as recommenders fall short in meeting the requirements of industrial RSs, particularly in terms of online inference latency and offline resource efficiency. Thus, we propose REKI to acquire two types of external knowledge about users and items from LLMs. Specifically, we introduce factorization prompting to elicit accurate knowledge reasoning on user preferences and items. We develop individual knowledge extraction and collective knowledge extraction tailored for different scales of scenarios, effectively reducing offline resource consumption. Subsequently, generated knowledge undergoes efficient transformation and condensation into augmented vectors through a hybridized expert-integrated network, ensuring compatibility. The obtained vectors can then be used to enhance any conventional recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from LLMs. Experiments demonstrate that REKI outperforms state-of-the-art baselines and is compatible with lots of recommendation algorithms and tasks. Now, REKI has been deployed to Huawei's news and music recommendation platforms and gained a 7% and 1.99% improvement during the online A/B test.

A Decoding Acceleration Framework for Industrial Deployable LLM-based Recommender Systems

Recently, increasing attention has been paid to LLM-based recommender systems, but their deployment is still under exploration in the industry. Most deployments utilize LLMs as feature enhancers, generating augmentation knowledge in the offline stage. However, in recommendation scenarios, involving numerous users and items, even offline generation with LLMs consumes considerable time and resources. This generation inefficiency stems from the autoregressive nature of LLMs, and a promising direction for acceleration is speculative decoding, a Draft-then-Verify paradigm that increases the number of generated tokens per decoding step. In this paper, we first identify that recommendation knowledge generation is suitable for retrieval-based speculative decoding. Then, we discern two characteristics: (1) extensive items and users in RSs bring retrieval inefficiency, and (2) RSs exhibit high diversity tolerance for text generated by LLMs. Based on the above insights, we propose a Decoding Acceleration Framework for LLM-based Recommendation (dubbed DARE), with Customized Retrieval Pool to improve retrieval efficiency and Relaxed Verification to increase the acceptance rate of draft tokens, respectively. Extensive experiments demonstrate that DARE achieves a 3-5x speedup and is compatible with various frameworks and backbone LLMs. DARE has also been deployed to online advertising scenarios within a large-scale commercial environment, achieving a 3.45x speedup while maintaining the downstream performance.

MemoCRS: Memory-enhanced Sequential Conversational Recommender Systems with Large Language Models

Conversational recommender systems (CRSs) aim to capture user preferences and provide personalized recommendations through multi-round natural language dialogues. However, most existing CRS models mainly focus on dialogue comprehension and preferences mining from the current dialogue session, overlooking user preferences in historical dialogue sessions. The preferences embedded in the user's historical dialogue sessions and the current session exhibit continuity and sequentiality, and we refer to CRSs with this characteristic as sequential CRSs. In this work, we leverage memory-enhanced LLMs to model the preference continuity, primarily focusing on addressing two key issues: (1) redundancy and noise in historical dialogue sessions, and (2) the cold-start users problem. To this end, we propose a Memory-enhanced Conversational Recommender System Framework with Large Language Models (dubbed MemoCRS) consisting of user-specific memory and general memory. User-specific memory is tailored to each user for their personalized interests and implemented by an entity-based memory bank to refine preferences and retrieve relevant memory, thereby reducing the redundancy and noise of historical sessions. The general memory, encapsulating collaborative knowledge and reasoning guidelines, can provide shared knowledge for users, especially cold-start users. With the two kinds of memory, LLMs are empowered to deliver more precise and tailored recommendations for each user. Extensive experiments on both Chinese and English datasets demonstrate the effectiveness of MemoCRS.

Play to Your Strengths: Collaborative Intelligence of Conventional Recommender Models and Large Language Models

The rise of large language models (LLMs) has opened new opportunities in Recommender Systems (RSs) by enhancing user behavior modeling and content understanding. However, current approaches that integrate LLMs into RSs solely utilize either LLM or conventional recommender model (CRM) to generate final recommendations, without considering which data segments LLM or CRM excel in. To fill in this gap, we conduct experiments on MovieLens-1M and Amazon-Books datasets, and compare the performance of a representative CRM (DCNv2) and an LLM (LLaMA2-7B) on various groups of data samples. Our findings reveal that LLMs excel in data segments where CRMs exhibit lower confidence and precision, while samples where CRM excels are relatively challenging for LLM, requiring substantial training data and a long training time for comparable performance. This suggests potential synergies in the combination between LLM and CRM. Motivated by these insights, we propose Collaborative Recommendation with conventional Recommender and Large Language Model (dubbed \textit{CoReLLa}). In this framework, we first jointly train LLM and CRM and address the issue of decision boundary shifts through alignment loss. Then, the resource-efficient CRM, with a shorter inference time, handles simple and moderate samples, while LLM processes the small subset of challenging samples for CRM. Our experimental results demonstrate that CoReLLa outperforms state-of-the-art CRM and LLM methods significantly, underscoring its effectiveness in recommendation tasks.

ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the collaborative signals among features. Such a paradigm suffers from the problem of semantic information loss. Another line of research explores the potential of pretrained language models (PLMs) for CTR prediction by converting input data into textual sentences through hard prompt templates. Although semantic signals are preserved, they generally fail to capture the collaborative information (e.g., feature interactions, pure ID features), not to mention the unacceptable inference overhead brought by the huge model size. In this paper, we aim to model both the semantic knowledge and collaborative knowledge for accurate CTR estimation, and meanwhile address the inference inefficiency issue. To benefit from both worlds and close their gaps, we propose a novel model-agnostic framework (i.e., ClickPrompt), where we incorporate CTR models to generate interaction-aware soft prompts for PLMs. We design a prompt-augmented masked language modeling (PA-MLM) pretraining task, where PLM has to recover the masked tokens based on the language context, as well as the soft prompts generated by CTR model. The collaborative and semantic knowledge from ID and textual features would be explicitly aligned and interacted via the prompt interface. Then, we can either tune the CTR model with PLM for superior performance, or solely tune the CTR model without PLM for inference efficiency. Experiments on four real-world datasets validate the effectiveness of ClickPrompt compared with existing baselines.

How Can Recommender Systems Benefit from Large Language Models: A Survey

Recommender systems (RS) play important roles to match users' information needs for Internet applications. In natural language processing (NLP) domains, large language model (LLM) has shown astonishing emergent abilities (e.g., instruction following, reasoning), thus giving rise to the promising research direction of adapting LLM to RS for performance enhancements and user experience improvements. In this paper, we conduct a comprehensive survey on this research direction from an application-oriented view. We first summarize existing research works from two orthogonal perspectives: where and how to adapt LLM to RS. For the "WHERE" question, we discuss the roles that LLM could play in different stages of the recommendation pipeline, i.e., feature engineering, feature encoder, scoring/ranking function, and pipeline controller. For the "HOW" question, we investigate the training and inference strategies, resulting in two fine-grained taxonomy criteria, i.e., whether to tune LLMs or not, and whether to involve conventional recommendation model (CRM) for inference. Detailed analysis and general development trajectories are provided for both questions, respectively. Then, we highlight key challenges in adapting LLM to RS from three aspects, i.e., efficiency, effectiveness, and ethics. Finally, we summarize the survey and discuss the future prospects. We also actively maintain a GitHub repository for papers and other related resources in this rising direction: https://github.com/CHIANGEL/Awesome-LLM-for-RecSys.