DLF: Enhancing Explicit-Implicit Interaction via Dynamic Low-Order-Aware Fusion for CTR Prediction

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but often suffer from data sparsity, while implicit interactions excel at learning complex patterns through non-linear transformations but lack inductive biases for efficient low-order modeling. Existing two-stream architectures integrate these paradigms but face challenges such as limited information sharing, gradient imbalance, and difficulty preserving low-order signals in sparse CTR data. We propose a novel framework, Dynamic Low-Order-Aware Fusion (DLF), which addresses these limitations through two key components: a Residual-Aware Low-Order Interaction Network (RLI) and a Network-Aware Attention Fusion Module (NAF). RLI explicitly preserves low-order signals while mitigating redundancy from residual connections, and NAF dynamically integrates explicit and implicit representations at each layer, enhancing information sharing and alleviating gradient imbalance. Together, these innovations balance low-order and high-order interactions, improving model expressiveness. Extensive experiments on public datasets demonstrate that DLF achieves state-of-the-art performance in CTR prediction, addressing key limitations of existing models. The implementation is publicly available at https://github.com/USTC-StarTeam/DLF.

Superplatforms Have to Attack AI Agents

Over the past decades, superplatforms, digital companies that integrate a vast range of third-party services and applications into a single, unified ecosystem, have built their fortunes on monopolizing user attention through targeted advertising and algorithmic content curation. Yet the emergence of AI agents driven by large language models (LLMs) threatens to upend this business model. Agents can not only free user attention with autonomy across diverse platforms and therefore bypass the user-attention-based monetization, but might also become the new entrance for digital traffic. Hence, we argue that superplatforms have to attack AI agents to defend their centralized control of digital traffic entrance. Specifically, we analyze the fundamental conflict between user-attention-based monetization and agent-driven autonomy through the lens of our gatekeeping theory. We show how AI agents can disintermediate superplatforms and potentially become the next dominant gatekeepers, thereby forming the urgent necessity for superplatforms to proactively constrain and attack AI agents. Moreover, we go through the potential technologies for superplatform-initiated attacks, covering a brand-new, unexplored technical area with unique challenges. We have to emphasize that, despite our position, this paper does not advocate for adversarial attacks by superplatforms on AI agents, but rather offers an envisioned trend to highlight the emerging tensions between superplatforms and AI agents. Our aim is to raise awareness and encourage critical discussion for collaborative solutions, prioritizing user interests and perserving the openness of digital ecosystems in the age of AI agents.

The Real Barrier to LLM Agent Usability is Agentic ROI

Large Language Model (LLM) agents represent a promising shift in human-AI interaction, moving beyond passive prompt-response systems to autonomous agents capable of reasoning, planning, and goal-directed action. Despite the widespread application in specialized, high-effort tasks like coding and scientific research, we highlight a critical usability gap in high-demand, mass-market applications. This position paper argues that the limited real-world adoption of LLM agents stems not only from gaps in model capabilities, but also from a fundamental tradeoff between the value an agent can provide and the costs incurred during real-world use. Hence, we call for a shift from solely optimizing model performance to a broader, utility-driven perspective: evaluating agents through the lens of the overall agentic return on investment (Agent ROI). By identifying key factors that determine Agentic ROI--information quality, agent time, and cost--we posit a zigzag development trajectory in optimizing agentic ROI: first scaling up to improve the information quality, then scaling down to minimize the time and cost. We outline the roadmap across different development stages to bridge the current usability gaps, aiming to make LLM agents truly scalable, accessible, and effective in real-world contexts.

InfoDeepSeek: Benchmarking Agentic Information Seeking for Retrieval-Augmented Generation

Retrieval-Augmented Generation (RAG) enhances large language models (LLMs) by grounding responses with retrieved information. As an emerging paradigm, Agentic RAG further enhances this process by introducing autonomous LLM agents into the information seeking process. However, existing benchmarks fall short in evaluating such systems, as they are confined to a static retrieval environment with a fixed, limited corpus} and simple queries that fail to elicit agentic behavior. Moreover, their evaluation protocols assess information seeking effectiveness by pre-defined gold sets of documents, making them unsuitable for the open-ended and dynamic nature of real-world web environments. To bridge this gap, we present InfoDeepSeek, a new benchmark with challenging questions designed for assessing agentic information seeking in real-world, dynamic web environments. We propose a systematic methodology for constructing challenging queries satisfying the criteria of determinacy, difficulty, and diversity. Based on this, we develop the first evaluation framework tailored to dynamic agentic information seeking, including fine-grained metrics about the accuracy, utility, and compactness of information seeking outcomes. Through extensive experiments across LLMs, search engines, and question types, InfoDeepSeek reveals nuanced agent behaviors and offers actionable insights for future research.

A Survey of AI Agent Protocols

The rapid development of large language models (LLMs) has led to the widespread deployment of LLM agents across diverse industries, including customer service, content generation, data analysis, and even healthcare. However, as more LLM agents are deployed, a major issue has emerged: there is no standard way for these agents to communicate with external tools or data sources. This lack of standardized protocols makes it difficult for agents to work together or scale effectively, and it limits their ability to tackle complex, real-world tasks. A unified communication protocol for LLM agents could change this. It would allow agents and tools to interact more smoothly, encourage collaboration, and triggering the formation of collective intelligence. In this paper, we provide a systematic overview of existing communication protocols for LLM agents. We classify them into four main categories and make an analysis to help users and developers select the most suitable protocols for specific applications. Additionally, we conduct a comparative performance analysis of these protocols across key dimensions such as security, scalability, and latency. Finally, we explore future challenges, such as how protocols can adapt and survive in fast-evolving environments, and what qualities future protocols might need to support the next generation of LLM agent ecosystems. We expect this work to serve as a practical reference for both researchers and engineers seeking to design, evaluate, or integrate robust communication infrastructures for intelligent agents.

AdvKT: An Adversarial Multi-Step Training Framework for Knowledge Tracing

Knowledge Tracing (KT) monitors students' knowledge states and simulates their responses to question sequences. Existing KT models typically follow a single-step training paradigm, which leads to discrepancies with the multi-step inference process required in real-world simulations, resulting in significant error accumulation. This accumulation of error, coupled with the issue of data sparsity, can substantially degrade the performance of recommendation models in the intelligent tutoring systems. To address these challenges, we propose a novel Adversarial Multi-Step Training Framework for Knowledge Tracing (AdvKT), which, for the first time, focuses on the multi-step KT task. More specifically, AdvKT leverages adversarial learning paradigm involving a generator and a discriminator. The generator mimics high-reward responses, effectively reducing error accumulation across multiple steps, while the discriminator provides feedback to generate synthetic data. Additionally, we design specialized data augmentation techniques to enrich the training data with realistic variations, ensuring that the model generalizes well even in scenarios with sparse data. Experiments conducted on four real-world datasets demonstrate the superiority of AdvKT over existing KT models, showcasing its ability to address both error accumulation and data sparsity issues effectively.

Sell It Before You Make It: Revolutionizing E-Commerce with Personalized AI-Generated Items

E-commerce has revolutionized retail, yet its traditional workflows remain inefficient, with significant time and resource costs tied to product design and manufacturing inventory. This paper introduces a novel system deployed at Alibaba that leverages AI-generated items (AIGI) to address these challenges with personalized text-to-image generation for e-commercial product design. AIGI enables an innovative business mode called "sell it before you make it", where merchants can design fashion items and generate photorealistic images with digital models based on textual descriptions. Only when the items have received a certain number of orders, do the merchants start to produce them, which largely reduces reliance on physical prototypes and thus accelerates time to market. For such a promising application, we identify the underlying key scientific challenge, i.e., capturing the users' group-level personalized preferences towards multiple generated candidate images. To this end, we propose a Personalized Group-Level Preference Alignment Framework for Diffusion Models (i.e., PerFusion). We first design PerFusion Reward Model for user preference estimation with a feature-crossing-based personalized plug-in. Then we develop PerFusion with a personalized adaptive network to model diverse preferences across users, and meanwhile derive the group-level preference optimization objective to capture the comparative behaviors among multiple candidates. Both offline and online experiments demonstrate the effectiveness of our proposed algorithm. The AI-generated items have achieved over 13% relative improvements for both click-through rate and conversion rate compared to their human-designed counterparts, validating the revolutionary potential of AI-generated items for e-commercial platforms.

LLM-driven Effective Knowledge Tracing by Integrating Dual-channel Difficulty

Knowledge Tracing (KT) is a fundamental technology in intelligent tutoring systems used to simulate changes in students' knowledge state during learning, track personalized knowledge mastery, and predict performance. However, current KT models face three major challenges: (1) When encountering new questions, models face cold-start problems due to sparse interaction records, making precise modeling difficult; (2) Traditional models only use historical interaction records for student personalization modeling, unable to accurately track individual mastery levels, resulting in unclear personalized modeling; (3) The decision-making process is opaque to educators, making it challenging for them to understand model judgments. To address these challenges, we propose a novel Dual-channel Difficulty-aware Knowledge Tracing (DDKT) framework that utilizes Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for subjective difficulty assessment, while integrating difficulty bias-aware algorithms and student mastery algorithms for precise difficulty measurement. Our framework introduces three key innovations: (1) Difficulty Balance Perception Sequence (DBPS) - students' subjective perceptions combined with objective difficulty, measuring gaps between LLM-assessed difficulty, mathematical-statistical difficulty, and students' subjective perceived difficulty through attention mechanisms; (2) Difficulty Mastery Ratio (DMR) - precise modeling of student mastery levels through different difficulty zones; (3) Knowledge State Update Mechanism - implementing personalized knowledge acquisition through gated networks and updating student knowledge state. Experimental results on two real datasets show our method consistently outperforms nine baseline models, improving AUC metrics by 2% to 10% while effectively addressing cold-start problems and enhancing model interpretability.

Retrieval-Augmented Process Reward Model for Generalizable Mathematical Reasoning

While large language models (LLMs) have significantly advanced mathematical reasoning, Process Reward Models (PRMs) have been developed to evaluate the logical validity of reasoning steps. However, PRMs still struggle with out-of-distribution (OOD) challenges. This paper identifies key OOD issues, including step OOD, caused by differences in reasoning patterns across model types and sizes, and question OOD, which arises from dataset shifts between training data and real-world problems. To address these issues, we introduce Retrieval-Augmented Process Reward Model (RetrievalPRM), a novel framework designed to tackle these OOD issues. By utilizing a two-stage retrieval-enhanced mechanism, RetrievalPRM retrieves semantically similar questions and steps as a warmup, enhancing PRM's ability to evaluate target steps and improving generalization and reasoning consistency across different models and problem types. Our extensive experiments demonstrate that RetrievalPRM outperforms existing baselines across multiple real-world datasets. Our open-source contributions include a retrieval-enhanced dataset, a tuning framework for PRM training, and the RetrievalPRM model, establishing a new standard for PRM performance.

An Automatic Graph Construction Framework based on Large Language Models for Recommendation

Graph neural networks (GNNs) have emerged as state-of-the-art methods to learn from graph-structured data for recommendation. However, most existing GNN-based recommendation methods focus on the optimization of model structures and learning strategies based on pre-defined graphs, neglecting the importance of the graph construction stage. Earlier works for graph construction usually rely on speciffic rules or crowdsourcing, which are either too simplistic or too labor-intensive. Recent works start to utilize large language models (LLMs) to automate the graph construction, in view of their abundant open-world knowledge and remarkable reasoning capabilities. Nevertheless, they generally suffer from two limitations: (1) invisibility of global view (e.g., overlooking contextual information) and (2) construction inefficiency. To this end, we introduce AutoGraph, an automatic graph construction framework based on LLMs for recommendation. Specifically, we first use LLMs to infer the user preference and item knowledge, which is encoded as semantic vectors. Next, we employ vector quantization to extract the latent factors from the semantic vectors. The latent factors are then incorporated as extra nodes to link the user/item nodes, resulting in a graph with in-depth global-view semantics. We further design metapath-based message aggregation to effectively aggregate the semantic and collaborative information. The framework is model-agnostic and compatible with different backbone models. Extensive experiments on three real-world datasets demonstrate the efficacy and efffciency of AutoGraph compared to existing baseline methods. We have deployed AutoGraph in Huawei advertising platform, and gain a 2.69% improvement on RPM and a 7.31% improvement on eCPM in the online A/B test. Currently AutoGraph has been used as the main trafffc model, serving hundreds of millions of people.