Interest Changes: Considering User Interest Life Cycle in Recommendation System

In recommendation systems, user interests are always in a state of constant flux. Typically, a user interest experiences a emergent phase, a stable phase, and a declining phase, which are referred to as the "user interest life-cycle". Recent papers on user interest modeling have primarily focused on how to compute the correlation between the target item and user's historical behaviors, without thoroughly considering the life-cycle features of user interest. In this paper, we propose an effective method called Deep Interest Life-cycle Network (DILN), which not only captures the interest life-cycle features efficiently, but can also be easily integrated to existing ranking models. DILN contains two key components: Interest Life-cycle Encoder Module constructs historical activity histograms of the user interest and then encodes them into dense representation. Interest Life-cycle Fusion Module injects the encoded dense representation into multiple expert networks, with the aim of enabling the specific phase of interest life-cycle to activate distinct experts. Online A/B testing reveals that DILN achieves significant improvements of +0.38% in CTR, +1.04% in CVR and +0.25% in duration per user, which demonstrates its effectiveness. In addition, DILN inherently increase the exposure of users' emergent and stable interests while decreasing the exposure of declining interests. DILN has been deployed on the Lofter App.

Quality of explanation of xAI from the prespective of Italian end-users: Italian version of System Causability Scale (SCS)

Background and aim: Considering the scope of the application of artificial intelligence beyond the field of computer science, one of the concerns of researchers is to provide quality explanations about the functioning of algorithms based on artificial intelligence and the data extracted from it. The purpose of the present study is to validate the Italian version of system causability scale (I-SCS) to measure the quality of explanations provided in a xAI. Method: For this purpose, the English version, initially provided in 2020 in coordination with the main developer, was utilized. The forward-backward translation method was applied to ensure accuracy. Finally, these nine steps were completed by calculating the content validity index/ratio and conducting cognitive interviews with representative end users. Results: The original version of the questionnaire consisted of 10 questions. However, based on the obtained indexes (CVR below 0.49), one question (Question 8) was entirely removed. After completing the aforementioned steps, the Italian version contained 9 questions. The representative sample of Italian end users fully comprehended the meaning and content of the questions in the Italian version. Conclusion: The Italian version obtained in this study can be used in future research studies as well as in the field by xAI developers. This tool can be used to measure the quality of explanations provided for an xAI system in Italian culture.

On the Practice of Deep Hierarchical Ensemble Network for Ad Conversion Rate Prediction

The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing modules and has achieved great success in CTR prediction. However, its performance for CVR prediction is unclear in the conversion ads setting, where an ad bids for the probability of a user's off-site actions on a third party website or app, including purchase, add to cart, sign up, etc. A few challenges in DHEN: 1) What feature-crossing modules (MLP, DCN, Transformer, to name a few) should be included in DHEN? 2) How deep and wide should DHEN be to achieve the best trade-off between efficiency and efficacy? 3) What hyper-parameters to choose in each feature-crossing module? Orthogonal to the model architecture, the input personalization features also significantly impact model performance with a high degree of freedom. In this paper, we attack this problem and present our contributions biased to the applied data science side, including: First, we propose a multitask learning framework with DHEN as the single backbone model architecture to predict all CVR tasks, with a detailed study on how to make DHEN work effectively in practice; Second, we build both on-site real-time user behavior sequences and off-site conversion event sequences for CVR prediction purposes, and conduct ablation study on its importance; Last but not least, we propose a self-supervised auxiliary loss to predict future actions in the input sequence, to help resolve the label sparseness issue in CVR prediction. Our method achieves state-of-the-art performance compared to previous single feature crossing modules with pre-trained user personalization features.

Comparing Human Expertise and Large Language Models Embeddings in Content Validity Assessment of Personality Tests

In this article we explore the application of Large Language Models (LLMs) in assessing the content validity of psychometric instruments, focusing on the Big Five Questionnaire (BFQ) and Big Five Inventory (BFI). Content validity, a cornerstone of test construction, ensures that psychological measures adequately cover their intended constructs. Using both human expert evaluations and advanced LLMs, we compared the accuracy of semantic item-construct alignment. Graduate psychology students employed the Content Validity Ratio (CVR) to rate test items, forming the human baseline. In parallel, state-of-the-art LLMs, including multilingual and fine-tuned models, analyzed item embeddings to predict construct mappings. The results reveal distinct strengths and limitations of human and AI approaches. Human validators excelled in aligning the behaviorally rich BFQ items, while LLMs performed better with the linguistically concise BFI items. Training strategies significantly influenced LLM performance, with models tailored for lexical relationships outperforming general-purpose LLMs. Here we highlights the complementary potential of hybrid validation systems that integrate human expertise and AI precision. The findings underscore the transformative role of LLMs in psychological assessment, paving the way for scalable, objective, and robust test development methodologies.

Unsupervised Parameter Efficient Source-free Post-pretraining

Following the success in NLP, the best vision models are now in the billion parameter ranges. Adapting these large models to a target distribution has become computationally and economically prohibitive. Addressing this challenge, we introduce UpStep, an Unsupervised Parameter-efficient Source-free post-pretraining approach, designed to efficiently adapt a base model from a source domain to a target domain: i) we design a self-supervised training scheme to adapt a pretrained model on an unlabeled target domain in a setting where source domain data is unavailable. Such source-free setting comes with the risk of catastrophic forgetting, hence, ii) we propose center vector regularization (CVR), a set of auxiliary operations that minimize catastrophic forgetting and additionally reduces the computational cost by skipping backpropagation in 50\% of the training iterations. Finally iii) we perform this adaptation process in a parameter-efficient way by adapting the pretrained model through low-rank adaptation methods, resulting in a fraction of parameters to optimize. We utilize various general backbone architectures, both supervised and unsupervised, trained on Imagenet as our base model and adapt them to a diverse set of eight target domains demonstrating the adaptability and generalizability of our proposed approach.

ChorusCVR: Chorus Supervision for Entire Space Post-Click Conversion Rate Modeling

Post-click conversion rate (CVR) estimation is a vital task in many recommender systems of revenue businesses, e.g., e-commerce and advertising. In a perspective of sample, a typical CVR positive sample usually goes through a funnel of exposure to click to conversion. For lack of post-event labels for un-clicked samples, CVR learning task commonly only utilizes clicked samples, rather than all exposed samples as for click-through rate (CTR) learning task. However, during online inference, CVR and CTR are estimated on the same assumed exposure space, which leads to a inconsistency of sample space between training and inference, i.e., sample selection bias (SSB). To alleviate SSB, previous wisdom proposes to design novel auxiliary tasks to enable the CVR learning on un-click training samples, such as CTCVR and counterfactual CVR, etc. Although alleviating SSB to some extent, none of them pay attention to the discrimination between ambiguous negative samples (un-clicked) and factual negative samples (clicked but un-converted) during modelling, which makes CVR model lacks robustness. To full this gap, we propose a novel ChorusCVR model to realize debiased CVR learning in entire-space.

EGEAN: An Exposure-Guided Embedding Alignment Network for Post-Click Conversion Estimation

Accurate post-click conversion rate (CVR) estimation is crucial for online advertising systems. Despite significant advances in causal approaches designed to address the Sample Selection Bias problem, CVR estimation still faces challenges due to Covariate Shift. Given the intrinsic connection between the distribution of covariates in the click and non-click spaces, this study proposes an Exposure-Guided Embedding Alignment Network (EGEAN) to address estimation bias caused by covariate shift. Additionally, we propose a Parameter Varying Doubly Robust Estimator with steady-state control to handle small propensities better. Online A/B tests conducted on the Meituan advertising system demonstrate that our method significantly outperforms baseline models with respect to CVR and GMV, validating its effectiveness. Code is available: https://github.com/hydrogen-maker/EGEAN.

Enhancing Advanced Visual Reasoning Ability of Large Language Models

Recent advancements in Vision-Language (VL) research have sparked new benchmarks for complex visual reasoning, challenging models' advanced reasoning ability. Traditional Vision-Language Models (VLMs) perform well in visual perception tasks while struggling with complex reasoning scenarios. Conversely, Large Language Models (LLMs) demonstrate robust text reasoning capabilities; however, they lack visual acuity. To bridge this gap, we propose Complex Visual Reasoning Large Language Models (CVR-LLM), capitalizing on VLMs' visual perception proficiency and LLMs' extensive reasoning capability. Unlike recent multimodal large language models (MLLMs) that require a projection layer, our approach transforms images into detailed, context-aware descriptions using an iterative self-refinement loop and leverages LLMs' text knowledge for accurate predictions without extra training. We also introduce a novel multi-modal in-context learning (ICL) methodology to enhance LLMs' contextual understanding and reasoning. Additionally, we introduce Chain-of-Comparison (CoC), a step-by-step comparison technique enabling contrasting various aspects of predictions. Our CVR-LLM presents the first comprehensive study across a wide array of complex visual reasoning tasks and achieves SOTA performance among all.

Advancing Re-Ranking with Multimodal Fusion and Target-Oriented Auxiliary Tasks in E-Commerce Search

In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model architecture, the integration of multimodal information remains underexplored. This study addresses this gap by investigating the computation and fusion of textual and visual information in the context of re-ranking. We propose \textbf{A}dvancing \textbf{R}e-Ranking with \textbf{M}ulti\textbf{m}odal Fusion and \textbf{T}arget-Oriented Auxiliary Tasks (ARMMT), which integrates an attention-based multimodal fusion technique and an auxiliary ranking-aligned task to enhance item representation and improve targeting capabilities. This method not only enriches the understanding of product attributes but also enables more precise and personalized recommendations. Experimental evaluations on JD.com's search platform demonstrate that ARMMT achieves state-of-the-art performance in multimodal information integration, evidenced by a 0.22\% increase in the Conversion Rate (CVR), significantly contributing to Gross Merchandise Volume (GMV). This pioneering approach has the potential to revolutionize e-commerce re-ranking, leading to elevated user satisfaction and business growth.

ECAT: A Entire space Continual and Adaptive Transfer Learning Framework for Cross-Domain Recommendation

In industrial recommendation systems, there are several mini-apps designed to meet the diverse interests and needs of users. The sample space of them is merely a small subset of the entire space, making it challenging to train an efficient model. In recent years, there have been many excellent studies related to cross-domain recommendation aimed at mitigating the problem of data sparsity. However, few of them have simultaneously considered the adaptability of both sample and representation continual transfer setting to the target task. To overcome the above issue, we propose a Entire space Continual and Adaptive Transfer learning framework called ECAT which includes two core components: First, as for sample transfer, we propose a two-stage method that realizes a coarse-to-fine process. Specifically, we perform an initial selection through a graph-guided method, followed by a fine-grained selection using domain adaptation method. Second, we propose an adaptive knowledge distillation method for continually transferring the representations from a model that is well-trained on the entire space dataset. ECAT enables full utilization of the entire space samples and representations under the supervision of the target task, while avoiding negative migration. Comprehensive experiments on real-world industrial datasets from Taobao show that ECAT advances state-of-the-art performance on offline metrics, and brings +13.6% CVR and +8.6% orders for Baiyibutie, a famous mini-app of Taobao.