ChoirRec: Semantic User Grouping via LLMs for Conversion Rate Prediction of Low-Activity Users

Accurately predicting conversion rates (CVR) for low-activity users remains a fundamental challenge in large-scale e-commerce recommender systems.Existing approaches face three critical limitations: (i) reliance on noisy and unreliable behavioral signals; (ii) insufficient user-level information due to the lack of diverse interaction data; and (iii) a systemic training bias toward high-activity users that overshadows the needs of low-activity users.To address these challenges, we propose ChoirRec, a novel framework that leverages the semantic capabilities of Large Language Models (LLMs) to construct semantic user groups and enhance CVR prediction for low-activity users.With a dual-channel architecture designed for robust cross-user knowledge transfer, ChoirRec comprises three components: (i) a Semantic Group Generation module that utilizes LLMs to form reliable, cross-activity user clusters, thereby filtering out noisy signals; (ii) a Group-aware Hierarchical Representation module that enriches sparse user embeddings with informative group-level priors to mitigate data insufficiency; and (iii) a Group-aware Multi-granularity Modual that employs a dual-channel architecture and adaptive fusion mechanism to ensure effective learning and utilization of group knowledge. We conduct extensive offline and online experiments on Taobao, a leading industrial-scale e-commerce platform.ChoirRec improves GAUC by 1.16\% in offline evaluations, while online A/B testing reveals a 7.24\% increase in order volume, highlighting its substantial practical value in real-world applications.

BASM: A Bottom-up Adaptive Spatiotemporal Model for Online Food Ordering Service

Online Food Ordering Service (OFOS) is a popular location-based service that helps people to order what you want. Compared with traditional e-commerce recommendation systems, users' interests may be diverse under different spatiotemporal contexts, leading to various spatiotemporal data distribution, which limits the fitting capacity of the model. However, numerous current works simply mix all samples to train a set of model parameters, which makes it difficult to capture the diversity in different spatiotemporal contexts. Therefore, we address this challenge by proposing a Bottom-up Adaptive Spatiotemporal Model(BASM) to adaptively fit the spatiotemporal data distribution, which further improve the fitting capability of the model. Specifically, a spatiotemporal-aware embedding layer performs weight adaptation on field granularity in feature embedding, to achieve the purpose of dynamically perceiving spatiotemporal contexts. Meanwhile, we propose a spatiotemporal semantic transformation layer to explicitly convert the concatenated input of the raw semantic to spatiotemporal semantic, which can further enhance the semantic representation under different spatiotemporal contexts. Furthermore, we introduce a novel spatiotemporal adaptive bias tower to capture diverse spatiotemporal bias, reducing the difficulty to model spatiotemporal distinction. To further verify the effectiveness of BASM, we also novelly propose two new metrics, Time-period-wise AUC (TAUC) and City-wise AUC (CAUC). Extensive offline evaluations on public and industrial datasets are conducted to demonstrate the effectiveness of our proposed modle. The online A/B experiment also further illustrates the practicability of the model online service. This proposed method has now been implemented on the Ele.me, a major online food ordering platform in China, serving more than 100 million online users.