OneRec-V2 Technical Report

Recent breakthroughs in generative AI have transformed recommender systems through end-to-end generation. OneRec reformulates recommendation as an autoregressive generation task, achieving high Model FLOPs Utilization. While OneRec-V1 has shown significant empirical success in real-world deployment, two critical challenges hinder its scalability and performance: (1) inefficient computational allocation where 97.66% of resources are consumed by sequence encoding rather than generation, and (2) limitations in reinforcement learning relying solely on reward models. To address these challenges, we propose OneRec-V2, featuring: (1) Lazy Decoder-Only Architecture: Eliminates encoder bottlenecks, reducing total computation by 94% and training resources by 90%, enabling successful scaling to 8B parameters. (2) Preference Alignment with Real-World User Interactions: Incorporates Duration-Aware Reward Shaping and Adaptive Ratio Clipping to better align with user preferences using real-world feedback. Extensive A/B tests on Kuaishou demonstrate OneRec-V2's effectiveness, improving App Stay Time by 0.467%/0.741% while balancing multi-objective recommendations. This work advances generative recommendation scalability and alignment with real-world feedback, representing a step forward in the development of end-to-end recommender systems.

An End-to-End Multi-objective Ensemble Ranking Framework for Video Recommendation

We propose a novel End-to-end Multi-objective Ensemble Ranking framework (EMER) for the multi-objective ensemble ranking module, which is the most critical component of the short video recommendation system. EMER enhances personalization by replacing manually-designed heuristic formulas with an end-to-end modeling paradigm. EMER introduces a meticulously designed loss function to address the fundamental challenge of defining effective supervision for ensemble ranking, where no single ground-truth signal can fully capture user satisfaction. Moreover, EMER introduces novel sample organization method and transformer-based network architecture to capture the comparative relationships among candidates, which are critical for effective ranking. Additionally, we have proposed an offline-online consistent evaluation system to enhance the efficiency of offline model optimization, which is an established yet persistent challenge within the multi-objective ranking domain in industry. Abundant empirical tests are conducted on a real industrial dataset, and the results well demonstrate the effectiveness of our proposed framework. In addition, our framework has been deployed in the primary scenarios of Kuaishou, a short video recommendation platform with hundreds of millions of daily active users, achieving a 1.39% increase in overall App Stay Time and a 0.196% increase in 7-day user Lifetime(LT7), which are substantial improvements.

OneRec Technical Report

Recommender systems have been widely used in various large-scale user-oriented platforms for many years. However, compared to the rapid developments in the AI community, recommendation systems have not achieved a breakthrough in recent years. For instance, they still rely on a multi-stage cascaded architecture rather than an end-to-end approach, leading to computational fragmentation and optimization inconsistencies, and hindering the effective application of key breakthrough technologies from the AI community in recommendation scenarios. To address these issues, we propose OneRec, which reshapes the recommendation system through an end-to-end generative approach and achieves promising results. Firstly, we have enhanced the computational FLOPs of the current recommendation model by 10 $\times$ and have identified the scaling laws for recommendations within certain boundaries. Secondly, reinforcement learning techniques, previously difficult to apply for optimizing recommendations, show significant potential in this framework. Lastly, through infrastructure optimizations, we have achieved 23.7% and 28.8% Model FLOPs Utilization (MFU) on flagship GPUs during training and inference, respectively, aligning closely with the LLM community. This architecture significantly reduces communication and storage overhead, resulting in operating expense that is only 10.6% of traditional recommendation pipelines. Deployed in Kuaishou/Kuaishou Lite APP, it handles 25% of total queries per second, enhancing overall App Stay Time by 0.54% and 1.24%, respectively. Additionally, we have observed significant increases in metrics such as 7-day Lifetime, which is a crucial indicator of recommendation experience. We also provide practical lessons and insights derived from developing, optimizing, and maintaining a production-scale recommendation system with significant real-world impact.

Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction

User behavior modeling -- which aims to extract user interests from behavioral data -- has shown great power in Click-through rate (CTR) prediction, a key component in recommendation systems. Recently, attention-based algorithms have become a promising direction, as attention mechanisms emphasize the relevant interactions from rich behaviors. However, the methods struggle to capture the preferences of tail users with sparse interaction histories. To address the problem, we propose a novel variational inference approach, namely Group Prior Sampler Variational Inference (GPSVI), which introduces group preferences as priors to refine latent user interests for tail users. In GPSVI, the extent of adjustments depends on the estimated uncertainty of individual preference modeling. In addition, We further enhance the expressive power of variational inference by a volume-preserving flow. An appealing property of the GPSVI method is its ability to revert to traditional attention for head users with rich behavioral data while consistently enhancing performance for long-tail users with sparse behaviors. Rigorous analysis and extensive experiments demonstrate that GPSVI consistently improves the performance of tail users. Moreover, online A/B testing on a large-scale real-world recommender system further confirms the effectiveness of our proposed approach.

Evaluating Semantic Variation in Text-to-Image Synthesis: A Causal Perspective

Accurate interpretation and visualization of human instructions are crucial for text-to-image (T2I) synthesis. However, current models struggle to capture semantic variations from word order changes, and existing evaluations, relying on indirect metrics like text-image similarity, fail to reliably assess these challenges. This often obscures poor performance on complex or uncommon linguistic patterns by the focus on frequent word combinations. To address these deficiencies, we propose a novel metric called SemVarEffect and a benchmark named SemVarBench, designed to evaluate the causality between semantic variations in inputs and outputs in T2I synthesis. Semantic variations are achieved through two types of linguistic permutations, while avoiding easily predictable literal variations. Experiments reveal that the CogView-3-Plus and Ideogram 2 performed the best, achieving a score of 0.2/1. Semantic variations in object relations are less understood than attributes, scoring 0.07/1 compared to 0.17-0.19/1. We found that cross-modal alignment in UNet or Transformers plays a crucial role in handling semantic variations, a factor previously overlooked by a focus on textual encoders. Our work establishes an effective evaluation framework that advances the T2I synthesis community's exploration of human instruction understanding.

Learning Social Graph for Inactive User Recommendation

Social relations have been widely incorporated into recommender systems to alleviate data sparsity problem. However, raw social relations don't always benefit recommendation due to their inferior quality and insufficient quantity, especially for inactive users, whose interacted items are limited. In this paper, we propose a novel social recommendation method called LSIR (\textbf{L}earning \textbf{S}ocial Graph for \textbf{I}nactive User \textbf{R}ecommendation) that learns an optimal social graph structure for social recommendation, especially for inactive users. LSIR recursively aggregates user and item embeddings to collaboratively encode item and user features. Then, graph structure learning (GSL) is employed to refine the raw user-user social graph, by removing noisy edges and adding new edges based on the enhanced embeddings. Meanwhile, mimic learning is implemented to guide active users in mimicking inactive users during model training, which improves the construction of new edges for inactive users. Extensive experiments on real-world datasets demonstrate that LSIR achieves significant improvements of up to 129.58\% on NDCG in inactive user recommendation. Our code is available at~\url{https://github.com/liun-online/LSIR}.

A Model-based Multi-Agent Personalized Short-Video Recommender System

Recommender selects and presents top-K items to the user at each online request, and a recommendation session consists of several sequential requests. Formulating a recommendation session as a Markov decision process and solving it by reinforcement learning (RL) framework has attracted increasing attention from both academic and industry communities. In this paper, we propose a RL-based industrial short-video recommender ranking framework, which models and maximizes user watch-time in an environment of user multi-aspect preferences by a collaborative multi-agent formulization. Moreover, our proposed framework adopts a model-based learning approach to alleviate the sample selection bias which is a crucial but intractable problem in industrial recommender system. Extensive offline evaluations and live experiments confirm the effectiveness of our proposed method over alternatives. Our proposed approach has been deployed in our real large-scale short-video sharing platform, successfully serving over hundreds of millions users.

GraphTranslator: Aligning Graph Model to Large Language Model for Open-ended Tasks

Large language models (LLMs) like ChatGPT, exhibit powerful zero-shot and instruction-following capabilities, have catalyzed a revolutionary transformation across diverse fields, especially for open-ended tasks. While the idea is less explored in the graph domain, despite the availability of numerous powerful graph models (GMs), they are restricted to tasks in a pre-defined form. Although several methods applying LLMs to graphs have been proposed, they fail to simultaneously handle the pre-defined and open-ended tasks, with LLM as a node feature enhancer or as a standalone predictor. To break this dilemma, we propose to bridge the pretrained GM and LLM by a Translator, named GraphTranslator, aiming to leverage GM to handle the pre-defined tasks effectively and utilize the extended interface of LLMs to offer various open-ended tasks for GM. To train such Translator, we propose a Producer capable of constructing the graph-text alignment data along node information, neighbor information and model information. By translating node representation into tokens, GraphTranslator empowers an LLM to make predictions based on language instructions, providing a unified perspective for both pre-defined and open-ended tasks. Extensive results demonstrate the effectiveness of our proposed GraphTranslator on zero-shot node classification. The graph question answering experiments reveal our GraphTranslator potential across a broad spectrum of open-ended tasks through language instructions. Our code is available at: https://github.com/alibaba/GraphTranslator.

GraphGPT: Graph Learning with Generative Pre-trained Transformers

We introduce \textit{GraphGPT}, a novel model for Graph learning by self-supervised Generative Pre-training Transformers. Our model transforms each graph or sampled subgraph into a sequence of tokens representing the node, edge and attributes reversibly using the Eulerian path first. Then we feed the tokens into a standard transformer decoder and pre-train it with the next-token-prediction (NTP) task. Lastly, we fine-tune the GraphGPT model with the supervised tasks. This intuitive, yet effective model achieves superior or close results to the state-of-the-art methods for the graph-, edge- and node-level tasks on the large scale molecular dataset PCQM4Mv2, the protein-protein association dataset ogbl-ppa and the ogbn-proteins dataset from the Open Graph Benchmark (OGB). Furthermore, the generative pre-training enables us to train GraphGPT up to 400M+ parameters with consistently increasing performance, which is beyond the capability of GNNs and previous graph transformers. The source code and pre-trained checkpoints will be released soon\footnote{\url{https://github.com/alibaba/graph-gpt}} to pave the way for the graph foundation model research, and also to assist the scientific discovery in pharmaceutical, chemistry, material and bio-informatics domains, etc.

Uniform Sequence Better: Time Interval Aware Data Augmentation for Sequential Recommendation

Sequential recommendation is an important task to predict the next-item to access based on a sequence of interacted items. Most existing works learn user preference as the transition pattern from the previous item to the next one, ignoring the time interval between these two items. However, we observe that the time interval in a sequence may vary significantly different, and thus result in the ineffectiveness of user modeling due to the issue of \emph{preference drift}. In fact, we conducted an empirical study to validate this observation, and found that a sequence with uniformly distributed time interval (denoted as uniform sequence) is more beneficial for performance improvement than that with greatly varying time interval. Therefore, we propose to augment sequence data from the perspective of time interval, which is not studied in the literature. Specifically, we design five operators (Ti-Crop, Ti-Reorder, Ti-Mask, Ti-Substitute, Ti-Insert) to transform the original non-uniform sequence to uniform sequence with the consideration of variance of time intervals. Then, we devise a control strategy to execute data augmentation on item sequences in different lengths. Finally, we implement these improvements on a state-of-the-art model CoSeRec and validate our approach on four real datasets. The experimental results show that our approach reaches significantly better performance than the other 11 competing methods. Our implementation is available: https://github.com/KingGugu/TiCoSeRec.