Abstract:With the evolution of large language models (LLMs), there is growing interest in leveraging their rich semantic understanding to enhance industrial recommendation systems (RecSys). Traditional RecSys relies on ID-based embeddings for user sequence modeling in the General Search Unit (GSU) and Exact Search Unit (ESU) paradigm, which suffers from low information density, knowledge isolation, and weak generalization ability. While LLMs offer complementary strengths with dense semantic representations and strong generalization, directly applying LLM embeddings to RecSys faces critical challenges: representation unmatch with business objectives and representation unlearning end-to-end with downstream tasks. In this paper, we present QARM V2, a unified framework that bridges LLM semantic understanding with RecSys business requirements for user sequence modeling.
Abstract:Live-streaming recommender system serves as critical infrastructure that bridges the patterns of real-time interactions between users and authors. Similar to traditional industrial recommender systems, live-streaming recommendation also relies on cascade architectures to support large-scale concurrency. Recent advances in generative recommendation unify the multi-stage recommendation process with Transformer-based architectures, offering improved scalability and higher computational efficiency. However, the inherent complexity of live-streaming prevents the direct transfer of these methods to live-streaming scenario, where continuously evolving content, limited lifecycles, strict real-time constraints, and heterogeneous multi-objectives introduce unique challenges that invalidate static tokenization and conventional model framework. To address these issues, we propose OneLive, a dynamically unified generative recommendation framework tailored for live-streaming scenario. OneLive integrates four key components: (i) A Dynamic Tokenizer that continuously encodes evolving real-time live content fused with behavior signal through residual quantization; (ii) A Time-Aware Gated Attention mechanism that explicitly models temporal dynamics for timely decision making; (iii) An efficient decoder-only generative architecture enhanced with Sequential MTP and QK Norm for stable training and accelerated inference; (iv) A Unified Multi-Objective Alignment Framework reinforces policy optimization for personalized preferences.
Abstract:This paper proposes Omni Dense Captioning, a novel task designed to generate continuous, fine-grained, and structured audio-visual narratives with explicit timestamps. To ensure dense semantic coverage, we introduce a six-dimensional structural schema to create "script-like" captions, enabling readers to vividly imagine the video content scene by scene, akin to a cinematographic screenplay. To facilitate research, we construct OmniDCBench, a high-quality, human-annotated benchmark, and propose SodaM, a unified metric that evaluates time-aware detailed descriptions while mitigating scene boundary ambiguity. Furthermore, we construct a training dataset, TimeChatCap-42K, and present TimeChat-Captioner-7B, a strong baseline trained via SFT and GRPO with task-specific rewards. Extensive experiments demonstrate that TimeChat-Captioner-7B achieves state-of-the-art performance, surpassing Gemini-2.5-Pro, while its generated dense descriptions significantly boost downstream capabilities in audio-visual reasoning (DailyOmni and WorldSense) and temporal grounding (Charades-STA). All datasets, models, and code will be made publicly available at https://github.com/yaolinli/TimeChat-Captioner.
Abstract:Leveraging long-term user behavioral patterns is a key trajectory for enhancing the accuracy of modern recommender systems. While generative recommender systems have emerged as a transformative paradigm, they face hurdles in effectively modeling extensive historical sequences. To address this challenge, we propose GLASS, a novel framework that integrates long-term user interests into the generative process via SID-Tier and Semantic Search. We first introduce SID-Tier, a module that maps long-term interactions into a unified interest vector to enhance the prediction of the initial SID token. Unlike traditional retrieval models that struggle with massive item spaces, SID-Tier leverages the compact nature of the semantic codebook to incorporate cross features between the user's long-term history and candidate semantic codes. Furthermore, we present semantic hard search, which utilizes generated coarse-grained semantic ID as dynamic keys to extract relevant historical behaviors, which are then fused via an adaptive gated fusion module to recalibrate the trajectory of subsequent fine-grained tokens. To address the inherent data sparsity in semantic hard search, we propose two strategies: semantic neighbor augmentation and codebook resizing. Extensive experiments on two large-scale real-world datasets, TAOBAO-MM and KuaiRec, demonstrate that GLASS outperforms state-of-the-art baselines, achieving significant gains in recommendation quality. Our codes are made publicly available to facilitate further research in generative recommendation.
Abstract:Recent advances in large language models have highlighted their potential for personalized recommendation, where accurately capturing user preferences remains a key challenge. Leveraging their strong reasoning and generalization capabilities, LLMs offer new opportunities for modeling long-term user behavior. To systematically evaluate this, we introduce ALPBench, a Benchmark for Attribution-level Long-term Personal Behavior Understanding. Unlike item-focused benchmarks, ALPBench predicts user-interested attribute combinations, enabling ground-truth evaluation even for newly introduced items. It models preferences from long-term historical behaviors rather than users' explicitly expressed requests, better reflecting enduring interests. User histories are represented as natural language sequences, allowing interpretable, reasoning-based personalization. ALPBench enables fine-grained evaluation of personalization by focusing on the prediction of attribute combinations task that remains highly challenging for current LLMs due to the need to capture complex interactions among multiple attributes and reason over long-term user behavior sequences.
Abstract:Existing methods for human motion control in video generation typically rely on either 2D poses or explicit 3D parametric models (e.g., SMPL) as control signals. However, 2D poses rigidly bind motion to the driving viewpoint, precluding novel-view synthesis. Explicit 3D models, though structurally informative, suffer from inherent inaccuracies (e.g., depth ambiguity and inaccurate dynamics) which, when used as a strong constraint, override the powerful intrinsic 3D awareness of large-scale video generators. In this work, we revisit motion control from a 3D-aware perspective, advocating for an implicit, view-agnostic motion representation that naturally aligns with the generator's spatial priors rather than depending on externally reconstructed constraints. We introduce 3DiMo, which jointly trains a motion encoder with a pretrained video generator to distill driving frames into compact, view-agnostic motion tokens, injected semantically via cross-attention. To foster 3D awareness, we train with view-rich supervision (i.e., single-view, multi-view, and moving-camera videos), forcing motion consistency across diverse viewpoints. Additionally, we use auxiliary geometric supervision that leverages SMPL only for early initialization and is annealed to zero, enabling the model to transition from external 3D guidance to learning genuine 3D spatial motion understanding from the data and the generator's priors. Experiments confirm that 3DiMo faithfully reproduces driving motions with flexible, text-driven camera control, significantly surpassing existing methods in both motion fidelity and visual quality.
Abstract:Recent DiT-based text-to-image models increasingly adopt LLMs as text encoders, yet text conditioning remains largely static and often utilizes only a single LLM layer, despite pronounced semantic hierarchy across LLM layers and non-stationary denoising dynamics over both diffusion time and network depth. To better match the dynamic process of DiT generation and thereby enhance the diffusion model's generative capability, we introduce a unified normalized convex fusion framework equipped with lightweight gates to systematically organize multi-layer LLM hidden states via time-wise, depth-wise, and joint fusion. Experiments establish Depth-wise Semantic Routing as the superior conditioning strategy, consistently improving text-image alignment and compositional generation (e.g., +9.97 on the GenAI-Bench Counting task). Conversely, we find that purely time-wise fusion can paradoxically degrade visual generation fidelity. We attribute this to a train-inference trajectory mismatch: under classifier-free guidance, nominal timesteps fail to track the effective SNR, causing semantically mistimed feature injection during inference. Overall, our results position depth-wise routing as a strong and effective baseline and highlight the critical need for trajectory-aware signals to enable robust time-dependent conditioning.
Abstract:In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.
Abstract:Multimodal recommendation systems typically integrates user behavior with multimodal data from items, thereby capturing more accurate user preferences. Concurrently, with the rise of large models (LMs), multimodal recommendation is increasingly leveraging their strengths in semantic understanding and contextual reasoning. However, LM representations are inherently optimized for general semantic tasks, while recommendation models rely heavily on sparse user/item unique identity (ID) features. Existing works overlook the fundamental representational divergence between large models and recommendation systems, resulting in incompatible multimodal representations and suboptimal recommendation performance. To bridge this gap, we propose RecGOAT, a novel yet simple dual semantic alignment framework for LLM-enhanced multimodal recommendation, which offers theoretically guaranteed alignment capability. RecGOAT first employs graph attention networks to enrich collaborative semantics by modeling item-item, user-item, and user-user relationships, leveraging user/item LM representations and interaction history. Furthermore, we design a dual-granularity progressive multimodality-ID alignment framework, which achieves instance-level and distribution-level semantic alignment via cross-modal contrastive learning (CMCL) and optimal adaptive transport (OAT), respectively. Theoretically, we demonstrate that the unified representations derived from our alignment framework exhibit superior semantic consistency and comprehensiveness. Extensive experiments on three public benchmarks show that our RecGOAT achieves state-of-the-art performance, empirically validating our theoretical insights. Additionally, the deployment on a large-scale online advertising platform confirms the model's effectiveness and scalability in industrial recommendation scenarios. Code available at https://github.com/6lyc/RecGOAT-LLM4Rec.
Abstract:In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.