Uncertainty as Remedy: Mitigating Satisfaction Label Bias in Short Video Multi-Objective Ensemble Ranking

The core objective of short video recommendation is to model users' unobservable true satisfaction with recommended videos. As the dominant industrial framework, end-to-end multi-objective ensemble ranking models are typically trained with multi-dimensional dense user behavioral signals, such as clicks and watch time. However, these behavioral signals are partial, fragmented, and often mutually conflicting user satisfaction proxies, introducing uncertainty and label bias into satisfaction modeling. Conventional deterministic models overlook this uncertainty, which exacerbates satisfaction label bias and results in suboptimal model convergence. Meanwhile, existing uncertainty-aware methods mostly employ uncertainty for post-hoc ranking adjustments rather than leveraging it as a remedy to mitigate the inherent bias within the core optimization pipeline. This paper proposes UAME, an Uncertainty-Aware end-to-end Multi-objective Ensemble ranking framework for short video recommendation. UAME represents the model's prediction as a Gaussian scoring variable, where the mean denotes the predicted satisfaction score and the variance quantifies predictive uncertainty associated with this score. We further design a probabilistic pairwise ranking loss, and construct an uncertainty-aware sample-level weighting scheme to mitigate the bias. We further provide theoretical analysis suggesting that the weighting scheme helps mitigate satisfaction label bias. Extensive offline and online experiments on a large-scale industrial short video platform demonstrate that UAME consistently improves two state-of-the-art paradigms, EMER and EASQ, and better aligns with questionnaire-based user satisfaction. UAME has been deployed in our production short-video recommendation system and continues to deliver stable, statistically significant gains.

Towards End-to-End Alignment of User Satisfaction via Questionnaire in Video Recommendation

Short-video recommender systems typically optimize ranking models using dense user behavioral signals, such as clicks and watch time. However, these signals are only indirect proxies of user satisfaction and often suffer from noise and bias. Recently, explicit satisfaction feedback collected through questionnaires has emerged as a high-quality direct alignment supervision, but is extremely sparse and easily overwhelmed by abundant behavioral data, making it difficult to incorporate into online recommendation models. To address these challenges, we propose a novel framework which is towards End-to-End Alignment of user Satisfaction via Questionaire, named EASQ, to enable real-time alignment of ranking models with true user satisfaction. Specifically, we first construct an independent parameter pathway for sparse questionnaire signals by combining a multi-task architecture and a lightweight LoRA module. The multi-task design separates sparse satisfaction supervision from dense behavioral signals, preventing the former from being overwhelmed. The LoRA module pre-inject these preferences in a parameter-isolated manner, ensuring stability in the backbone while optimizing user satisfaction. Furthermore, we employ a DPO-based optimization objective tailored for online learning, which aligns the main model outputs with sparse satisfaction signals in real time. This design enables end-to-end online learning, allowing the model to continuously adapt to new questionnaire feedback while maintaining the stability and effectiveness of the backbone. Extensive offline experiments and large-scale online A/B tests demonstrate that EASQ consistently improves user satisfaction metrics across multiple scenarios. EASQ has been successfully deployed in a production short-video recommendation system, delivering significant and stable business gains.

An End-to-End Multi-objective Ensemble Ranking Framework for Video Recommendation

We propose a novel End-to-end Multi-objective Ensemble Ranking framework (EMER) for the multi-objective ensemble ranking module, which is the most critical component of the short video recommendation system. EMER enhances personalization by replacing manually-designed heuristic formulas with an end-to-end modeling paradigm. EMER introduces a meticulously designed loss function to address the fundamental challenge of defining effective supervision for ensemble ranking, where no single ground-truth signal can fully capture user satisfaction. Moreover, EMER introduces novel sample organization method and transformer-based network architecture to capture the comparative relationships among candidates, which are critical for effective ranking. Additionally, we have proposed an offline-online consistent evaluation system to enhance the efficiency of offline model optimization, which is an established yet persistent challenge within the multi-objective ranking domain in industry. Abundant empirical tests are conducted on a real industrial dataset, and the results well demonstrate the effectiveness of our proposed framework. In addition, our framework has been deployed in the primary scenarios of Kuaishou, a short video recommendation platform with hundreds of millions of daily active users, achieving a 1.39% increase in overall App Stay Time and a 0.196% increase in 7-day user Lifetime(LT7), which are substantial improvements.