Who You Are Matters: Bridging Topics and Social Roles via LLM-Enhanced Logical Recommendation

Recommender systems filter contents/items valuable to users by inferring preferences from user features and historical behaviors. Mainstream approaches follow the learning-to-rank paradigm, which focus on discovering and modeling item topics (e.g., categories), and capturing user preferences on these topics based on historical interactions. However, this paradigm often neglects the modeling of user characteristics and their social roles, which are logical confounders influencing the correlated interest and user preference transition. To bridge this gap, we introduce the user role identification task and the behavioral logic modeling task that aim to explicitly model user roles and learn the logical relations between item topics and user social roles. We show that it is possible to explicitly solve these tasks through an efficient integration framework of Large Language Model (LLM) and recommendation systems, for which we propose TagCF. On the one hand, the exploitation of the LLM's world knowledge and logic inference ability produces a virtual logic graph that reveals dynamic and expressive knowledge of users, augmenting the recommendation performance. On the other hand, the user role aligns the user behavioral logic with the observed user feedback, refining our understanding of user behaviors. Additionally, we also show that the extracted user-item logic graph is empirically a general knowledge that can benefit a wide range of recommendation tasks, and conduct experiments on industrial and several public datasets as verification.