GateSID: Adaptive Gating for Semantic-Collaborative Alignment in Cold-Start Recommendation

In cold-start scenarios, the scarcity of collaborative signals for new items exacerbates the Matthew effect, which undermines platform diversity and remains a persistent challenge in real-world recommender systems. Existing methods typically enhance collaborative signals with semantic information, but they often suffer from a collaborative-semantic tradeoff: collaborative signals are effective for popular items but unreliable for cold-start items, whereas over-reliance on semantic information may obscure meaningful collaborative differences. To address this issue, we propose GateSID, a framework that uses an adaptive gating network to dynamically balance semantic and collaborative signals according to item maturity. Specifically, we first discretize multimodal features into hierarchical Semantic IDs using Residual Quantized VAE. Building on this representation, we design two key components: (1) Gating-Fused Shared Attention, which fuses intra-modal attention distributions with item-level gating weights derived from embeddings and statistical features; and (2) Gate-Regulated Contrastive Alignment, which adaptively calibrates cross-modal alignment, enforcing stronger semantic-behavior consistency for cold-start items while relaxing the constraint for popular items to preserve reliable collaborative signals. Extensive offline experiments on large-scale industrial datasets demonstrate that GateSID consistently outperforms strong baselines. Online A/B tests further confirm its practical value, yielding +2.6% GMV, +1.1% CTR, and +1.6% orders with less than 5 ms additional latency.

Breaking User-Centric Agency: A Tri-Party Framework for Agent-Based Recommendation

Recent advances in large language models (LLMs) have stimulated growing interest in agent-based recommender systems, enabling language-driven interaction and reasoning for more expressive preference modeling. However, most existing agentic approaches remain predominantly user-centric, treating items as passive entities and neglecting the interests of other critical stakeholders. This limitation exacerbates exposure concentration and long-tail under-representation, threatening long-term system sustainability. In this work, we identify this fundamental limitation and propose the first Tri-party LLM-agent Recommendation framework (TriRec) that explicitly coordinates user utility, item exposure, and platform-level fairness. The framework employs a two-stage architecture: Stage~1 empowers item agents with personalized self-promotion to improve matching quality and alleviate cold-start barriers, while Stage~2 uses a platform agent for sequential multi-objective re-ranking, balancing user relevance, item utility, and exposure fairness. Experiments on multiple benchmarks show consistent gains in accuracy, fairness, and item-level utility. Moreover, we find that item self-promotion can simultaneously enhance fairness and effectiveness, challenging the conventional trade-off assumption between relevance and fairness. Our code is available at https://github.com/Marfekey/TriRec.

IDProxy: Cold-Start CTR Prediction for Ads and Recommendation at Xiaohongshu with Multimodal LLMs

Click-through rate (CTR) models in advertising and recommendation systems rely heavily on item ID embeddings, which struggle in item cold-start settings. We present IDProxy, a solution that leverages multimodal large language models (MLLMs) to generate proxy embeddings from rich content signals, enabling effective CTR prediction for new items without usage data. These proxies are explicitly aligned with the existing ID embedding space and are optimized end-to-end under CTR objectives together with the ranking model, allowing seamless integration into existing large-scale ranking pipelines. Offline experiments and online A/B tests demonstrate the effectiveness of IDProxy, which has been successfully deployed in both Content Feed and Display Ads features of Xiaohongshu's Explore Feed, serving hundreds of millions of users daily.

S2CDR: Smoothing-Sharpening Process Model for Cross-Domain Recommendation

User cold-start problem is a long-standing challenge in recommendation systems. Fortunately, cross-domain recommendation (CDR) has emerged as a highly effective remedy for the user cold-start challenge, with recently developed diffusion models (DMs) demonstrating exceptional performance. However, these DMs-based CDR methods focus on dealing with user-item interactions, overlooking correlations between items across the source and target domains. Meanwhile, the Gaussian noise added in the forward process of diffusion models would hurt user's personalized preference, leading to the difficulty in transferring user preference across domains. To this end, we propose a novel paradigm of Smoothing-Sharpening Process Model for CDR to cold-start users, termed as S2CDR which features a corruption-recovery architecture and is solved with respect to ordinary differential equations (ODEs). Specifically, the smoothing process gradually corrupts the original user-item/item-item interaction matrices derived from both domains into smoothed preference signals in a noise-free manner, and the sharpening process iteratively sharpens the preference signals to recover the unknown interactions for cold-start users. Wherein, for the smoothing process, we introduce the heat equation on the item-item similarity graph to better capture the correlations between items across domains, and further build the tailor-designed low-pass filter to filter out the high-frequency noise information for capturing user's intrinsic preference, in accordance with the graph signal processing (GSP) theory. Extensive experiments on three real-world CDR scenarios confirm that our S2CDR significantly outperforms previous SOTA methods in a training-free manner.

AlphaFree: Recommendation Free from Users, IDs, and GNNs

Can we design effective recommender systems free from users, IDs, and GNNs? Recommender systems are central to personalized content delivery across domains, with top-K item recommendation being a fundamental task to retrieve the most relevant items from historical interactions. Existing methods rely on entrenched design conventions, often adopted without reconsideration, such as storing per-user embeddings (user-dependent), initializing features from raw IDs (ID-dependent), and employing graph neural networks (GNN-dependent). These dependencies incur several limitations, including high memory costs, cold-start and over-smoothing issues, and poor generalization to unseen interactions. In this work, we propose AlphaFree, a novel recommendation method free from users, IDs, and GNNs. Our main ideas are to infer preferences on-the-fly without user embeddings (user-free), replace raw IDs with language representations (LRs) from pre-trained language models (ID-free), and capture collaborative signals through augmentation with similar items and contrastive learning, without GNNs (GNN-free). Extensive experiments on various real-world datasets show that AlphaFree consistently outperforms its competitors, achieving up to around 40% improvements over non-LR-based methods and up to 5.7% improvements over LR-based methods, while significantly reducing GPU memory usage by up to 69% under high-dimensional LRs.

DReX: An Explainable Deep Learning-based Multimodal Recommendation Framework

Multimodal recommender systems leverage diverse data sources, such as user interactions, content features, and contextual information, to address challenges like cold-start and data sparsity. However, existing methods often suffer from one or more key limitations: processing different modalities in isolation, requiring complete multimodal data for each interaction during training, or independent learning of user and item representations. These factors contribute to increased complexity and potential misalignment between user and item embeddings. To address these challenges, we propose DReX, a unified multimodal recommendation framework that incrementally refines user and item representations by leveraging interaction-level features from multimodal feedback. Our model employs gated recurrent units to selectively integrate these fine-grained features into global representations. This incremental update mechanism provides three key advantages: (1) simultaneous modeling of both nuanced interaction details and broader preference patterns, (2) eliminates the need for separate user and item feature extraction processes, leading to enhanced alignment in their learned representation, and (3) inherent robustness to varying or missing modalities. We evaluate the performance of the proposed approach on three real-world datasets containing reviews and ratings as interaction modalities. By considering review text as a modality, our approach automatically generates interpretable keyword profiles for both users and items, which supplement the recommendation process with interpretable preference indicators. Experiment results demonstrate that our approach outperforms state-of-the-art methods across all evaluated datasets.

Vectorizing the Trie: Efficient Constrained Decoding for LLM-based Generative Retrieval on Accelerators

Generative retrieval has emerged as a powerful paradigm for LLM-based recommendation. However, industrial recommender systems often benefit from restricting the output space to a constrained subset of items based on business logic (e.g. enforcing content freshness or product category), which standard autoregressive decoding cannot natively support. Moreover, existing constrained decoding methods that make use of prefix trees (Tries) incur severe latency penalties on hardware accelerators (TPUs/GPUs). In this work, we introduce STATIC (Sparse Transition Matrix-Accelerated Trie Index for Constrained Decoding), an efficient and scalable constrained decoding technique designed specifically for high-throughput LLM-based generative retrieval on TPUs/GPUs. By flattening the prefix tree into a static Compressed Sparse Row (CSR) matrix, we transform irregular tree traversals into fully vectorized sparse matrix operations, unlocking massive efficiency gains on hardware accelerators. We deploy STATIC on a large-scale industrial video recommendation platform serving billions of users. STATIC produces significant product metric impact with minimal latency overhead (0.033 ms per step and 0.25% of inference time), achieving a 948x speedup over a CPU trie implementation and a 47-1033x speedup over a hardware-accelerated binary-search baseline. Furthermore, the runtime overhead of STATIC remains extremely low across a wide range of practical configurations. To the best of our knowledge, STATIC enables the first production-scale deployment of strictly constrained generative retrieval. In addition, evaluation on academic benchmarks demonstrates that STATIC can considerably improve cold-start performance for generative retrieval. Our code is available at https://github.com/youtube/static-constraint-decoding.

Turning Semantics into Topology: LLM-Driven Attribute Augmentation for Collaborative Filtering

Large Language Models (LLMs) have shown great potential for enhancing recommender systems through their extensive world knowledge and reasoning capabilities. However, effectively translating these semantic signals into traditional collaborative embeddings remains an open challenge. Existing approaches typically fall into two extremes: direct inference methods are computationally prohibitive for large-scale retrieval, while embedding-based methods primarily focus on unilateral feature augmentation rather than holistic collaborative signal enhancement. To bridge this gap, we propose Topology-Augmented Graph Collaborative Filtering (TAGCF), a novel framework that transforms semantic knowledge into topological connectivity. Unlike existing approaches that depend on textual features or direct interaction synthesis, TAGCF employs LLMs to infer interaction intents and underlying causal relationships from user-item pairs, representing these insights as intermediate attribute nodes within an enriched User-Attribute-Item (U-A-I) graph. Furthermore, to effectively model the heterogeneous relations in this augmented structure, we propose Adaptive Relation-weighted Graph Convolution (ARGC), which employs relation-specific prediction networks to dynamically estimate the importance of each relation type. Extensive experiments across multiple benchmark datasets and CF backbones demonstrate consistent improvements, with comprehensive evaluations including cold-start scenarios validating the effectiveness and robustness of our framework. All code will be made publicly available. For anonymous review, our code is available at the following anonymous link: https://anonymous.4open.science/r/AGCF-2441353190/.

MoToRec: Sparse-Regularized Multimodal Tokenization for Cold-Start Recommendation

Graph neural networks (GNNs) have revolutionized recommender systems by effectively modeling complex user-item interactions, yet data sparsity and the item cold-start problem significantly impair performance, particularly for new items with limited or no interaction history. While multimodal content offers a promising solution, existing methods result in suboptimal representations for new items due to noise and entanglement in sparse data. To address this, we transform multimodal recommendation into discrete semantic tokenization. We present Sparse-Regularized Multimodal Tokenization for Cold-Start Recommendation (MoToRec), a framework centered on a sparsely-regularized Residual Quantized Variational Autoencoder (RQ-VAE) that generates a compositional semantic code of discrete, interpretable tokens, promoting disentangled representations. MoToRec's architecture is enhanced by three synergistic components: (1) a sparsely-regularized RQ-VAE that promotes disentangled representations, (2) a novel adaptive rarity amplification that promotes prioritized learning for cold-start items, and (3) a hierarchical multi-source graph encoder for robust signal fusion with collaborative signals. Extensive experiments on three large-scale datasets demonstrate MoToRec's superiority over state-of-the-art methods in both overall and cold-start scenarios. Our work validates that discrete tokenization provides an effective and scalable alternative for mitigating the long-standing cold-start challenge.

Sequences as Nodes for Contrastive Multimodal Graph Recommendation

To tackle cold-start and data sparsity issues in recommender systems, numerous multimodal, sequential, and contrastive techniques have been proposed. While these augmentations can boost recommendation performance, they tend to add noise and disrupt useful semantics. To address this, we propose MuSICRec (Multimodal Sequence-Item Contrastive Recommender), a multi-view graph-based recommender that combines collaborative, sequential, and multimodal signals. We build a sequence-item (SI) view by attention pooling over the user's interacted items to form sequence nodes. We propagate over the SI graph, obtaining a second view organically as an alternative to artificial data augmentation, while simultaneously injecting sequential context signals. Additionally, to mitigate modality noise and align the multimodal information, the contribution of text and visual features is modulated according to an ID-guided gate. We evaluate under a strict leave-two-out split against a broad range of sequential, multimodal, and contrastive baselines. On the Amazon Baby, Sports, and Electronics datasets, MuSICRec outperforms state-of-the-art baselines across all model types. We observe the largest gains for short-history users, mitigating sparsity and cold-start challenges. Our code is available at https://anonymous.4open.science/r/MuSICRec-3CEE/ and will be made publicly available.