Beyond Dense Connectivity: Explicit Sparsity for Scalable Recommendation

Recent progress in scaling large models has motivated recommender systems to increase model depth and capacity to better leverage massive behavioral data. However, recommendation inputs are high-dimensional and extremely sparse, and simply scaling dense backbones (e.g., deep MLPs) often yields diminishing returns or even performance degradation. Our analysis of industrial CTR models reveals a phenomenon of implicit connection sparsity: most learned connection weights tend towards zero, while only a small fraction remain prominent. This indicates a structural mismatch between dense connectivity and sparse recommendation data; by compelling the model to process vast low-utility connections instead of valid signals, the dense architecture itself becomes the primary bottleneck to effective pattern modeling. We propose \textbf{SSR} (Explicit \textbf{S}parsity for \textbf{S}calable \textbf{R}ecommendation), a framework that incorporates sparsity explicitly into the architecture. SSR employs a multi-view "filter-then-fuse" mechanism, decomposing inputs into parallel views for dimension-level sparse filtering followed by dense fusion. Specifically, we realize the sparsity via two strategies: a Static Random Filter that achieves efficient structural sparsity via fixed dimension subsets, and Iterative Competitive Sparse (ICS), a differentiable dynamic mechanism that employs bio-inspired competition to adaptively retain high-response dimensions. Experiments on three public datasets and a billion-scale industrial dataset from AliExpress (a global e-commerce platform) show that SSR outperforms state-of-the-art baselines under similar budgets. Crucially, SSR exhibits superior scalability, delivering continuous performance gains where dense models saturate.

GateSID: Adaptive Gating for Semantic-Collaborative Alignment in Cold-Start Recommendation

In cold-start scenarios, the scarcity of collaborative signals for new items exacerbates the Matthew effect, which undermines platform diversity and remains a persistent challenge in real-world recommender systems. Existing methods typically enhance collaborative signals with semantic information, but they often suffer from a collaborative-semantic tradeoff: collaborative signals are effective for popular items but unreliable for cold-start items, whereas over-reliance on semantic information may obscure meaningful collaborative differences. To address this issue, we propose GateSID, a framework that uses an adaptive gating network to dynamically balance semantic and collaborative signals according to item maturity. Specifically, we first discretize multimodal features into hierarchical Semantic IDs using Residual Quantized VAE. Building on this representation, we design two key components: (1) Gating-Fused Shared Attention, which fuses intra-modal attention distributions with item-level gating weights derived from embeddings and statistical features; and (2) Gate-Regulated Contrastive Alignment, which adaptively calibrates cross-modal alignment, enforcing stronger semantic-behavior consistency for cold-start items while relaxing the constraint for popular items to preserve reliable collaborative signals. Extensive offline experiments on large-scale industrial datasets demonstrate that GateSID consistently outperforms strong baselines. Online A/B tests further confirm its practical value, yielding +2.6% GMV, +1.1% CTR, and +1.6% orders with less than 5 ms additional latency.