Oblique-MERF: Revisiting and Improving MERF for Oblique Photography

Neural implicit fields have established a new paradigm for scene representation, with subsequent work achieving high-quality real-time rendering. However, reconstructing 3D scenes from oblique aerial photography presents unique challenges, such as varying spatial scale distributions and a constrained range of tilt angles, often resulting in high memory consumption and reduced rendering quality at extrapolated viewpoints. In this paper, we enhance MERF to accommodate these data characteristics by introducing an innovative adaptive occupancy plane optimized during the volume rendering process and a smoothness regularization term for view-dependent color to address these issues. Our approach, termed Oblique-MERF, surpasses state-of-the-art real-time methods by approximately 0.7 dB, reduces VRAM usage by about 40%, and achieves higher rendering frame rates with more realistic rendering outcomes across most viewpoints.

Enhancing Cross-domain Click-Through Rate Prediction via Explicit Feature Augmentation

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer knowledge across domains such as parameter-sharing that regularizes the model training in target domain. More effectively, recent researchers propose explicit techniques to extract user interest knowledge and transfer this knowledge to target domain. However, the proposed method mainly faces two issues: 1) it usually requires a super domain, i.e. an extremely large source domain, to cover most users or items of target domain, and 2) the extracted user interest knowledge is static no matter what the context is in target domain. These limitations motivate us to develop a more flexible and efficient technique to explicitly transfer knowledge. In this work, we propose a cross-domain augmentation network (CDAnet) being able to perform explicit knowledge transfer between two domains. Specifically, CDAnet contains a designed translation network and an augmentation network which are trained sequentially. The translation network computes latent features from two domains and learns meaningful cross-domain knowledge of each input in target domain by using a designed cross-supervised feature translator. Later the augmentation network employs the explicit cross-domain knowledge as augmented information to boost the target domain CTR prediction. Through extensive experiments on two public benchmarks and one industrial production dataset, we show CDAnet can learn meaningful translated features and largely improve the performance of CTR prediction. CDAnet has been conducted online A/B test in image2product retrieval at Taobao app, bringing an absolute 0.11 point CTR improvement, a relative 0.64% deal growth and a relative 1.26% GMV increase.

Large Language Model based Long-tail Query Rewriting in Taobao Search

In the realm of e-commerce search, the significance of semantic matching cannot be overstated, as it directly impacts both user experience and company revenue. Along this line, query rewriting, serving as an important technique to bridge the semantic gaps inherent in the semantic matching process, has attached wide attention from the industry and academia. However, existing query rewriting methods often struggle to effectively optimize long-tail queries and alleviate the phenomenon of "few-recall" caused by semantic gap. In this paper, we present BEQUE, a comprehensive framework that Bridges the sEmantic gap for long-tail QUEries. In detail, BEQUE comprises three stages: multi-instruction supervised fine tuning (SFT), offline feedback, and objective alignment. We first construct a rewriting dataset based on rejection sampling and auxiliary tasks mixing to fine-tune our large language model (LLM) in a supervised fashion. Subsequently, with the well-trained LLM, we employ beam search to generate multiple candidate rewrites, and feed them into Taobao offline system to obtain the partial order. Leveraging the partial order of rewrites, we introduce a contrastive learning method to highlight the distinctions between rewrites, and align the model with the Taobao online objectives. Offline experiments prove the effectiveness of our method in bridging semantic gap. Online A/B tests reveal that our method can significantly boost gross merchandise volume (GMV), number of transaction (#Trans) and unique visitor (UV) for long-tail queries. BEQUE has been deployed on Taobao, one of most popular online shopping platforms in China, since October 2023.

Graph Contrastive Learning with Multi-Objective for Personalized Product Retrieval in Taobao Search

In e-commerce search, personalized retrieval is a crucial technique for improving user shopping experience. Recent works in this domain have achieved significant improvements by the representation learning paradigm, e.g., embedding-based retrieval (EBR) and collaborative filtering (CF). EBR methods do not sufficiently exploit the useful collaborative signal and are difficult to learn the representations of long-tail item well. Graph-based CF methods improve personalization by modeling collaborative signal within the user click graph. However, existing Graph-based methods ignore user's multiple behaviours, such as click/purchase and the relevance constraint between user behaviours and items.In this paper, we propose a Graph Contrastive Learning with Multi-Objective (GCL-MO) collaborative filtering model, which solves the problems of weak relevance and incomplete personalization in e-commerce search. Specifically, GCL-MO builds a homogeneous graph of items and then optimizes a multi-objective function of personalization and relevance. Moreover, we propose a modified contrastive loss for multi-objectives graph learning, which avoids the mutual suppression among positive samples and thus improves the generalization and robustness of long-tail item representations. These learned item embeddings are then used for personalized retrieval by constructing an efficient offline-to-online inverted table. GCL-MO outperforms the online collaborative filtering baseline in both offline/online experimental metrics and shows a significant improvement in the online A/B testing of Taobao search.

COURIER: Contrastive User Intention Reconstruction for Large-Scale Pre-Train of Image Features

With the development of the multi-media internet, visual characteristics have become an important factor affecting user interests. Thus, incorporating visual features is a promising direction for further performance improvements in click-through rate (CTR) prediction. However, we found that simply injecting the image embeddings trained with established pre-training methods only has marginal improvements. We attribute the failure to two reasons: First, The pre-training methods are designed for well-defined computer vision tasks concentrating on semantic features, and they cannot learn personalized interest in recommendations. Secondly, pre-trained image embeddings only containing semantic information have little information gain, considering we already have semantic features such as categories and item titles as inputs in the CTR prediction task. We argue that a pre-training method tailored for recommendation is necessary for further improvements. To this end, we propose a recommendation-aware image pre-training method that can learn visual features from user click histories. Specifically, we propose a user interest reconstruction module to mine visual features related to user interests from behavior histories. We further propose a contrastive training method to avoid collapsing of embedding vectors. We conduct extensive experiments to verify that our method can learn users' visual interests, and our method achieves $0.46\%$ improvement in offline AUC and $0.88\%$ improvement in Taobao online GMV with p-value$<0.01$.

Rethinking the Role of Pre-ranking in Large-scale E-Commerce Searching System

E-commerce search systems such as Taobao Search, the largest e-commerce searching system in China, aim at providing users with the most preferred items (e.g., products). Due to the massive data and limited time for response, a typical industrial ranking system consists of three or more modules, including matching, pre-ranking, and ranking. The pre-ranking is widely considered a mini-ranking module, as it needs to rank hundreds of times more items than the ranking under limited latency. Existing researches focus on building a lighter model that imitates the ranking model. As such, the metric of a pre-ranking model follows the ranking model using Area Under ROC (AUC) for offline evaluation. However, such a metric is inconsistent with online A/B tests in practice, so engineers have to perform costly online tests to reach a convincing conclusion. In our work, we rethink the role of the pre-ranking. We argue that the primary goal of the pre-ranking stage is to return an optimal unordered set rather than an ordered list of items because it is the ranking that determines the final exposures. Since AUC measures the quality of an ordered item list, it is not suitable for evaluating the quality of the output unordered set. This paper proposes a new evaluation metric called All-Scenario Hitrate (ASH) for pre-ranking. ASH is proven effective in the offline evaluation and consistent with online A/B tests based on numerous experiments in Taobao Search. We also introduce an all-scenario-based multi-objective learning framework (ASMOL), which improves the ASH significantly. Surprisingly, the new pre-ranking model can outperforms the ranking model when outputting thousands of items. The phenomenon validates that the pre-ranking stage should not imitate the ranking blindly. With the improvements in ASH consistently translating to online improvement, it makes a 1.2% GMV improvement on Taobao Search.

Cross-domain Augmentation Networks for Click-Through Rate Prediction

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed in an effort to leverage meaningful data from a related domain. However, most existing CDCTR works have an impractical limitation that requires homogeneous inputs (\textit{i.e.} shared feature fields) across domains, and CDCTR with heterogeneous inputs (\textit{i.e.} varying feature fields) across domains has not been widely explored but is an urgent and important research problem. In this work, we propose a cross-domain augmentation network (CDAnet) being able to perform knowledge transfer between two domains with \textit{heterogeneous inputs}. Specifically, CDAnet contains a designed translation network and an augmentation network which are trained sequentially. The translation network is able to compute features from two domains with heterogeneous inputs separately by designing two independent branches, and then learn meaningful cross-domain knowledge using a designed cross-supervised feature translator. Later the augmentation network encodes the learned cross-domain knowledge via feature translation performed in the latent space and fine-tune the model for final CTR prediction. Through extensive experiments on two public benchmarks and one industrial production dataset, we show CDAnet can learn meaningful translated features and largely improve the performance of CTR prediction. CDAnet has been conducted online A/B test in image2product retrieval at Taobao app over 20days, bringing an absolute \textbf{0.11 point} CTR improvement and a relative \textbf{1.26\%} GMV increase.

Mixer: Image to Multi-Modal Retrieval Learning for Industrial Application

Cross-modal retrieval, where the query is an image and the doc is an item with both image and text description, is ubiquitous in e-commerce platforms and content-sharing social media. However, little research attention has been paid to this important application. This type of retrieval task is challenging due to the facts: 1)~domain gap exists between query and doc. 2)~multi-modality alignment and fusion. 3)~skewed training data and noisy labels collected from user behaviors. 4)~huge number of queries and timely responses while the large-scale candidate docs exist. To this end, we propose a novel scalable and efficient image query to multi-modal retrieval learning paradigm called Mixer, which adaptively integrates multi-modality data, mines skewed and noisy data more efficiently and scalable to high traffic. The Mixer consists of three key ingredients: First, for query and doc image, a shared encoder network followed by separate transformation networks are utilized to account for their domain gap. Second, in the multi-modal doc, images and text are not equally informative. So we design a concept-aware modality fusion module, which extracts high-level concepts from the text by a text-to-image attention mechanism. Lastly, but most importantly, we turn to a new data organization and training paradigm for single-modal to multi-modal retrieval: large-scale classification learning which treats single-modal query and multi-modal doc as equivalent samples of certain classes. Besides, the data organization follows a weakly-supervised manner, which can deal with skewed data and noisy labels inherited in the industrial systems. Learning such a large number of categories for real-world multi-modality data is non-trivial and we design a specific learning strategy for it. The proposed Mixer achieves SOTA performance on public datasets from industrial retrieval systems.

Delving into E-Commerce Product Retrieval with Vision-Language Pre-training

E-commerce search engines comprise a retrieval phase and a ranking phase, where the first one returns a candidate product set given user queries. Recently, vision-language pre-training, combining textual information with visual clues, has been popular in the application of retrieval tasks. In this paper, we propose a novel V+L pre-training method to solve the retrieval problem in Taobao Search. We design a visual pre-training task based on contrastive learning, outperforming common regression-based visual pre-training tasks. In addition, we adopt two negative sampling schemes, tailored for the large-scale retrieval task. Besides, we introduce the details of the online deployment of our proposed method in real-world situations. Extensive offline/online experiments demonstrate the superior performance of our method on the retrieval task. Our proposed method is employed as one retrieval channel of Taobao Search and serves hundreds of millions of users in real time.

MAKE: Product Retrieval with Vision-Language Pre-training in Taobao Search

Taobao Search consists of two phases: the retrieval phase and the ranking phase. Given a user query, the retrieval phase returns a subset of candidate products for the following ranking phase. Recently, the paradigm of pre-training and fine-tuning has shown its potential in incorporating visual clues into retrieval tasks. In this paper, we focus on solving the problem of text-to-multimodal retrieval in Taobao Search. We consider that users' attention on titles or images varies on products. Hence, we propose a novel Modal Adaptation module for cross-modal fusion, which helps assigns appropriate weights on texts and images across products. Furthermore, in e-commerce search, user queries tend to be brief and thus lead to significant semantic imbalance between user queries and product titles. Therefore, we design a separate text encoder and a Keyword Enhancement mechanism to enrich the query representations and improve text-to-multimodal matching. To this end, we present a novel vision-language (V+L) pre-training methods to exploit the multimodal information of (user query, product title, product image). Extensive experiments demonstrate that our retrieval-specific pre-training model (referred to as MAKE) outperforms existing V+L pre-training methods on the text-to-multimodal retrieval task. MAKE has been deployed online and brings major improvements on the retrieval system of Taobao Search.