Personalized Context-aware Re-ranking for E-commerce Recommender Systems

Ranking is a core task in E-commerce recommender systems, which aims at providing an ordered list of items to users. Typically, a ranking function is learned from the labeled dataset to optimize the global performance, which produces a ranking score for each individual item. However, it may be sub-optimal because the scoring function applies to each item individually and does not explicitly consider the mutual influence between items, as well as the differences of users' preferences or intents. Therefore, we propose a personalized context-aware re-ranking model for E-commerce recommender systems. The proposed re-ranking model can be easily deployed as a follow-up modular after ranking by directly using the existing feature vectors of ranking. It directly optimizes the whole recommendation list by employing a transformer structure to efficiently encode the information of all items in the list. Specifically, the Transformer applies a self-attention mechanism that directly models the global relationships between any pair of items in the whole list. Besides, we introduce the personalized embedding to model the differences between feature distributions for different users. Experimental results on both offline benchmarks and real-world online E-commerce systems demonstrate the significant improvements of the proposed re-ranking model.

BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer

Modeling users' dynamic and evolving preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks (e.g., Recurrent Neural Network) to encode users' historical interactions from left to right into hidden representations for making recommendations. Although these methods achieve satisfactory results, they often assume a rigidly ordered sequence which is not always practical. We argue that such left-to-right unidirectional architectures restrict the power of the historical sequence representations. For this purpose, we introduce a Bidirectional Encoder Representations from Transformers for sequential Recommendation (BERT4Rec). However, jointly conditioning on both left and right context in deep bidirectional model would make the training become trivial since each item can indirectly ``see the target item''. To address this problem, we train the bidirectional model using the Cloze task, predicting the masked items in the sequence by jointly conditioning on their left and right context. Comparing with predicting the next item at each position in a sequence, the Cloze task can produce more samples to train a more powerful bidirectional model. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.

Value-aware Recommendation based on Reinforced Profit Maximization in E-commerce Systems

Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-$k$ recommendation lists in terms of precision, recall, MAP, etc. However, an important expectation for commercial recommendation systems is to improve the final revenue/profit of the system. Traditional recommendation targets such as rating prediction and top-$k$ recommendation are not directly related to this goal. In this work, we blend the fundamental concepts in online advertising and micro-economics into personalized recommendation for profit maximization. Specifically, we propose value-aware recommendation based on reinforcement learning, which directly optimizes the economic value of candidate items to generate the recommendation list. In particular, we generalize the basic concept of click conversion rate (CVR) in computational advertising into the conversation rate of an arbitrary user action (XVR) in E-commerce, where the user actions can be clicking, adding to cart, adding to wishlist, etc. In this way, each type of user action is mapped to its monetized economic value. Economic values of different user actions are further integrated as the reward of a ranking list, and reinforcement learning is used to optimize the recommendation list for the maximum total value. Experimental results in both offline benchmarks and online commercial systems verified the improved performance of our framework, in terms of both traditional top-$k$ ranking tasks and the economic profits of the system.

Automatic Generation of Chinese Short Product Titles for Mobile Display

This paper studies the problem of automatically extracting a short title from a manually written longer description of E-commerce products for display on mobile devices. It is a new extractive summarization problem on short text inputs, for which we propose a feature-enriched network model, combining three different categories of features in parallel. Experimental results show that our framework significantly outperforms several baselines by a substantial gain of 4.5%. Moreover, we produce an extractive summarization dataset for E-commerce short texts and will release it to the research community.

Multi-Source Pointer Network for Product Title Summarization

In this paper, we study the product title summarization problem in E-commerce applications for display on mobile devices. Comparing with conventional sentence summarization, product title summarization has some extra and essential constraints. For example, factual errors or loss of the key information are intolerable for E-commerce applications. Therefore, we abstract two more constraints for product title summarization: (i) do not introduce irrelevant information; (ii) retain the key information (e.g., brand name and commodity name). To address these issues, we propose a novel multi-source pointer network by adding a new knowledge encoder for pointer network. The first constraint is handled by pointer mechanism. For the second constraint, we restore the key information by copying words from the knowledge encoder with the help of the soft gating mechanism. For evaluation, we build a large collection of real-world product titles along with human-written short titles. Experimental results demonstrate that our model significantly outperforms the other baselines. Finally, online deployment of our proposed model has yielded a significant business impact, as measured by the click-through rate.

Learning to Collaborate: Multi-Scenario Ranking via Multi-Agent Reinforcement Learning

Ranking is a fundamental and widely studied problem in scenarios such as search, advertising, and recommendation. However, joint optimization for multi-scenario ranking, which aims to improve the overall performance of several ranking strategies in different scenarios, is rather untouched. Separately optimizing each individual strategy has two limitations. The first one is lack of collaboration between scenarios meaning that each strategy maximizes its own objective but ignores the goals of other strategies, leading to a sub-optimal overall performance. The second limitation is the inability of modeling the correlation between scenarios meaning that independent optimization in one scenario only uses its own user data but ignores the context in other scenarios. In this paper, we formulate multi-scenario ranking as a fully cooperative, partially observable, multi-agent sequential decision problem. We propose a novel model named Multi-Agent Recurrent Deterministic Policy Gradient (MA-RDPG) which has a communication component for passing messages, several private actors (agents) for making actions for ranking, and a centralized critic for evaluating the overall performance of the co-working actors. Each scenario is treated as an agent (actor). Agents collaborate with each other by sharing a global action-value function (the critic) and passing messages that encodes historical information across scenarios. The model is evaluated with online settings on a large E-commerce platform. Results show that the proposed model exhibits significant improvements against baselines in terms of the overall performance.

Perceive Your Users in Depth: Learning Universal User Representations from Multiple E-commerce Tasks

Tasks such as search and recommendation have become increas- ingly important for E-commerce to deal with the information over- load problem. To meet the diverse needs of di erent users, person- alization plays an important role. In many large portals such as Taobao and Amazon, there are a bunch of di erent types of search and recommendation tasks operating simultaneously for person- alization. However, most of current techniques address each task separately. This is suboptimal as no information about users shared across di erent tasks. In this work, we propose to learn universal user representations across multiple tasks for more e ective personalization. In partic- ular, user behavior sequences (e.g., click, bookmark or purchase of products) are modeled by LSTM and attention mechanism by integrating all the corresponding content, behavior and temporal information. User representations are shared and learned in an end-to-end setting across multiple tasks. Bene ting from better information utilization of multiple tasks, the user representations are more e ective to re ect their interests and are more general to be transferred to new tasks. We refer this work as Deep User Perception Network (DUPN) and conduct an extensive set of o ine and online experiments. Across all tested ve di erent tasks, our DUPN consistently achieves better results by giving more e ective user representations. Moreover, we deploy DUPN in large scale operational tasks in Taobao. Detailed implementations, e.g., incre- mental model updating, are also provided to address the practical issues for the real world applications.

Deep Cascade Multi-task Learning for Slot Filling in Chinese E-commerce Shopping Guide Assistant

Slot filling is a critical task in natural language understanding (NLU) for dialog systems. State-of-the-art solutions regard it as a sequence label- ing task and adopt BiLSTM-CRF models. While BiLSTM-CRF models works relatively well on standard datasets it faces challenges in Chinese E-commerce slot filling due to more informative slot labels and richer expressions. In this paper, we propose a deep multi-task learning model with cascade and residual connections. Experimental results show that our framework not only achieves competitive performance with state-of-the-arts on a standard dataset, but also significantly outperforms strong baselines by a substantial gain of 14.6% on a Chinese E-commerce dataset.

Alternating Multi-bit Quantization for Recurrent Neural Networks

Recurrent neural networks have achieved excellent performance in many applications. However, on portable devices with limited resources, the models are often too large to deploy. For applications on the server with large scale concurrent requests, the latency during inference can also be very critical for costly computing resources. In this work, we address these problems by quantizing the network, both weights and activations, into multiple binary codes {-1,+1}. We formulate the quantization as an optimization problem. Under the key observation that once the quantization coefficients are fixed the binary codes can be derived efficiently by binary search tree, alternating minimization is then applied. We test the quantization for two well-known RNNs, i.e., long short term memory (LSTM) and gated recurrent unit (GRU), on the language models. Compared with the full-precision counter part, by 2-bit quantization we can achieve ~16x memory saving and ~6x real inference acceleration on CPUs, with only a reasonable loss in the accuracy. By 3-bit quantization, we can achieve almost no loss in the accuracy or even surpass the original model, with ~10.5x memory saving and ~3x real inference acceleration. Both results beat the exiting quantization works with large margins. We extend our alternating quantization to image classification tasks. In both RNNs and feedforward neural networks, the method also achieves excellent performance.

Cascade Ranking for Operational E-commerce Search

In the 'Big Data' era, many real-world applications like search involve the ranking problem for a large number of items. It is important to obtain effective ranking results and at the same time obtain the results efficiently in a timely manner for providing good user experience and saving computational costs. Valuable prior research has been conducted for learning to efficiently rank like the cascade ranking (learning) model, which uses a sequence of ranking functions to progressively filter some items and rank the remaining items. However, most existing research of learning to efficiently rank in search is studied in a relatively small computing environments with simulated user queries. This paper presents novel research and thorough study of designing and deploying a Cascade model in a Large-scale Operational E-commerce Search application (CLOES), which deals with hundreds of millions of user queries per day with hundreds of servers. The challenge of the real-world application provides new insights for research: 1). Real-world search applications often involve multiple factors of preferences or constraints with respect to user experience and computational costs such as search accuracy, search latency, size of search results and total CPU cost, while most existing search solutions only address one or two factors; 2). Effectiveness of e-commerce search involves multiple types of user behaviors such as click and purchase, while most existing cascade ranking in search only models the click behavior. Based on these observations, a novel cascade ranking model is designed and deployed in an operational e-commerce search application. An extensive set of experiments demonstrate the advantage of the proposed work to address multiple factors of effectiveness, efficiency and user experience in the real-world application.