ADSNet: Cross-Domain LTV Prediction with an Adaptive Siamese Network in Advertising

Advertising platforms have evolved in estimating Lifetime Value (LTV) to better align with advertisers' true performance metric. However, the sparsity of real-world LTV data presents a significant challenge to LTV predictive model(i.e., pLTV), severely limiting the their capabilities. Therefore, we propose to utilize external data, in addition to the internal data of advertising platform, to expand the size of purchase samples and enhance the LTV prediction model of the advertising platform. To tackle the issue of data distribution shift between internal and external platforms, we introduce an Adaptive Difference Siamese Network (ADSNet), which employs cross-domain transfer learning to prevent negative transfer. Specifically, ADSNet is designed to learn information that is beneficial to the target domain. We introduce a gain evaluation strategy to calculate information gain, aiding the model in learning helpful information for the target domain and providing the ability to reject noisy samples, thus avoiding negative transfer. Additionally, we also design a Domain Adaptation Module as a bridge to connect different domains, reduce the distribution distance between them, and enhance the consistency of representation space distribution. We conduct extensive offline experiments and online A/B tests on a real advertising platform. Our proposed ADSNet method outperforms other methods, improving GINI by 2$\%$. The ablation study highlights the importance of the gain evaluation strategy in negative gain sample rejection and improving model performance. Additionally, ADSNet significantly improves long-tail prediction. The online A/B tests confirm ADSNet's efficacy, increasing online LTV by 3.47$\%$ and GMV by 3.89$\%$.

K-AID: Enhancing Pre-trained Language Models with Domain Knowledge for Question Answering

Knowledge enhanced pre-trained language models (K-PLMs) are shown to be effective for many public tasks in the literature but few of them have been successfully applied in practice. To address this problem, we propose K-AID, a systematic approach that includes a low-cost knowledge acquisition process for acquiring domain knowledge, an effective knowledge infusion module for improving model performance, and a knowledge distillation component for reducing the model size and deploying K-PLMs on resource-restricted devices (e.g., CPU) for real-world application. Importantly, instead of capturing entity knowledge like the majority of existing K-PLMs, our approach captures relational knowledge, which contributes to better-improving sentence-level text classification and text matching tasks that play a key role in question answering (QA). We conducted a set of experiments on five text classification tasks and three text matching tasks from three domains, namely E-commerce, Government, and Film&TV, and performed online A/B tests in E-commerce. Experimental results show that our approach is able to achieve substantial improvement on sentence-level question answering tasks and bring beneficial business value in industrial settings.

TCIC: Theme Concepts Learning Cross Language and Vision for Image Captioning

Existing research for image captioning usually represents an image using a scene graph with low-level facts (objects and relations) and fails to capture the high-level semantics. In this paper, we propose a Theme Concepts extended Image Captioning (TCIC) framework that incorporates theme concepts to represent high-level cross-modality semantics. In practice, we model theme concepts as memory vectors and propose Transformer with Theme Nodes (TTN) to incorporate those vectors for image captioning. Considering that theme concepts can be learned from both images and captions, we propose two settings for their representations learning based on TTN. On the vision side, TTN is configured to take both scene graph based features and theme concepts as input for visual representation learning. On the language side, TTN is configured to take both captions and theme concepts as input for text representation re-construction. Both settings aim to generate target captions with the same transformer-based decoder. During the training, we further align representations of theme concepts learned from images and corresponding captions to enforce the cross-modality learning. Experimental results on MS COCO show the effectiveness of our approach compared to some state-of-the-art models.

Neural Deepfake Detection with Factual Structure of Text

Deepfake detection, the task of automatically discriminating machine-generated text, is increasingly critical with recent advances in natural language generative models. Existing approaches to deepfake detection typically represent documents with coarse-grained representations. However, they struggle to capture factual structures of documents, which is a discriminative factor between machine-generated and human-written text according to our statistical analysis. To address this, we propose a graph-based model that utilizes the factual structure of a document for deepfake detection of text. Our approach represents the factual structure of a given document as an entity graph, which is further utilized to learn sentence representations with a graph neural network. Sentence representations are then composed to a document representation for making predictions, where consistent relations between neighboring sentences are sequentially modeled. Results of experiments on two public deepfake datasets show that our approach significantly improves strong base models built with RoBERTa. Model analysis further indicates that our model can distinguish the difference in the factual structure between machine-generated text and human-written text.

Look, Listen, and Attend: Co-Attention Network for Self-Supervised Audio-Visual Representation Learning

When watching videos, the occurrence of a visual event is often accompanied by an audio event, e.g., the voice of lip motion, the music of playing instruments. There is an underlying correlation between audio and visual events, which can be utilized as free supervised information to train a neural network by solving the pretext task of audio-visual synchronization. In this paper, we propose a novel self-supervised framework with co-attention mechanism to learn generic cross-modal representations from unlabelled videos in the wild, and further benefit downstream tasks. Specifically, we explore three different co-attention modules to focus on discriminative visual regions correlated to the sounds and introduce the interactions between them. Experiments show that our model achieves state-of-the-art performance on the pretext task while having fewer parameters compared with existing methods. To further evaluate the generalizability and transferability of our approach, we apply the pre-trained model on two downstream tasks, i.e., sound source localization and action recognition. Extensive experiments demonstrate that our model provides competitive results with other self-supervised methods, and also indicate that our approach can tackle the challenging scenes which contain multiple sound sources.

Leveraging Declarative Knowledge in Text and First-Order Logic for Fine-Grained Propaganda Detection

We study the detection of propagandistic text fragments in news articles. Instead of merely learning from input-output datapoints in training data, we introduce an approach to inject declarative knowledge of fine-grained propaganda techniques. We leverage declarative knowledge expressed in both natural language and first-order logic. The former refers to the literal definition of each propaganda technique, which is utilized to get class representations for regularizing the model parameters. The latter refers to logical consistency between coarse- and fine- grained predictions, which is used to regularize the training process with propositional Boolean expressions. We conduct experiments on Propaganda Techniques Corpus, a large manually annotated dataset for fine-grained propaganda detection. Experiments show that our method achieves superior performance, demonstrating that injecting declarative knowledge expressed in both natural language and first-order logic can help the model to make more accurate predictions.

K-Adapter: Infusing Knowledge into Pre-Trained Models with Adapters

We study the problem of injecting knowledge into large pre-trained models like BERT and RoBERTa. Existing methods typically update the original parameters of pre-trained models when injecting knowledge. However, when multiple kinds of knowledge are injected, they may suffer from the problem of catastrophic forgetting. To address this, we propose K-Adapter, which remains the original parameters of the pre-trained model fixed and supports continual knowledge infusion. Taking RoBERTa as the pre-trained model, K-Adapter has a neural adapter for each kind of infused knowledge, like a plug-in connected to RoBERTa. There is no information flow between different adapters, thus different adapters are efficiently trained in a distributed way. We inject two kinds of knowledge, including factual knowledge obtained from automatically aligned text-triplets on Wikipedia and Wikidata, and linguistic knowledge obtained from dependency parsing. Results on three knowledge-driven tasks (total six datasets) including relation classification, entity typing and question answering demonstrate that each adapter improves the performance, and the combination of both adapters brings further improvements. Probing experiments further show that K-Adapter captures richer factual and commonsense knowledge than RoBERTa.

Keep it Consistent: Topic-Aware Storytelling from an Image Stream via Iterative Multi-agent Communication

Visual storytelling aims to generate a narrative paragraph from a sequence of images automatically. Existing approaches construct text description independently for each image and roughly concatenate them as a story, which leads to the problem of generating semantically incoherent content. In this paper, we proposed a new way for visual storytelling by introducing a topic description task to detect the global semantic context of an image stream. A story is then constructed with the guidance of the topic description. In order to combine the two generation tasks, we propose a multi-agent communication framework that regards the topic description generator and the story generator as two agents and learn them simultaneously via iterative updating mechanism. We validate our approach on VIST, where quantitative results, ablations, and human evaluation demonstrate our method's good ability in generating stories with higher quality compared to state-of-the-art methods.