Abstract:Advertising platforms have evolved in estimating Lifetime Value (LTV) to better align with advertisers' true performance metric. However, the sparsity of real-world LTV data presents a significant challenge to LTV predictive model(i.e., pLTV), severely limiting the their capabilities. Therefore, we propose to utilize external data, in addition to the internal data of advertising platform, to expand the size of purchase samples and enhance the LTV prediction model of the advertising platform. To tackle the issue of data distribution shift between internal and external platforms, we introduce an Adaptive Difference Siamese Network (ADSNet), which employs cross-domain transfer learning to prevent negative transfer. Specifically, ADSNet is designed to learn information that is beneficial to the target domain. We introduce a gain evaluation strategy to calculate information gain, aiding the model in learning helpful information for the target domain and providing the ability to reject noisy samples, thus avoiding negative transfer. Additionally, we also design a Domain Adaptation Module as a bridge to connect different domains, reduce the distribution distance between them, and enhance the consistency of representation space distribution. We conduct extensive offline experiments and online A/B tests on a real advertising platform. Our proposed ADSNet method outperforms other methods, improving GINI by 2$\%$. The ablation study highlights the importance of the gain evaluation strategy in negative gain sample rejection and improving model performance. Additionally, ADSNet significantly improves long-tail prediction. The online A/B tests confirm ADSNet's efficacy, increasing online LTV by 3.47$\%$ and GMV by 3.89$\%$.
Abstract:Multi-domain learning (MDL) has emerged as a prominent research area aimed at enhancing the quality of personalized services. The key challenge in MDL lies in striking a balance between learning commonalities across domains while preserving the distinct characteristics of each domain. However, this gives rise to a challenging dilemma. On one hand, a model needs to leverage domain-specific modules, such as experts or embeddings, to preserve the uniqueness of each domain. On the other hand, due to the long-tailed distributions observed in real-world domains, some tail domains may lack sufficient samples to fully learn their corresponding modules. Unfortunately, existing approaches have not adequately addressed this dilemma. To address this issue, we propose a novel model called Crocodile, which stands for Cross-experts Covariance Loss for Disentangled Learning. Crocodile adopts a multi-embedding paradigm to facilitate model learning and employs a Covariance Loss on these embeddings to disentangle them. This disentanglement enables the model to capture diverse user interests across domains effectively. Additionally, we introduce a novel gating mechanism to further enhance the capabilities of Crocodile. Through empirical analysis, we demonstrate that our proposed method successfully resolves these two challenges and outperforms all state-of-the-art methods on publicly available datasets. We firmly believe that the analytical perspectives and design concept of disentanglement presented in our work can pave the way for future research in the field of MDL.
Abstract:We present Hunyuan-DiT, a text-to-image diffusion transformer with fine-grained understanding of both English and Chinese. To construct Hunyuan-DiT, we carefully design the transformer structure, text encoder, and positional encoding. We also build from scratch a whole data pipeline to update and evaluate data for iterative model optimization. For fine-grained language understanding, we train a Multimodal Large Language Model to refine the captions of the images. Finally, Hunyuan-DiT can perform multi-turn multimodal dialogue with users, generating and refining images according to the context. Through our holistic human evaluation protocol with more than 50 professional human evaluators, Hunyuan-DiT sets a new state-of-the-art in Chinese-to-image generation compared with other open-source models. Code and pretrained models are publicly available at github.com/Tencent/HunyuanDiT
Abstract:Object detection plays a critical role in autonomous driving, where accurately and efficiently detecting objects in fast-moving scenes is crucial. Traditional frame-based cameras face challenges in balancing latency and bandwidth, necessitating the need for innovative solutions. Event cameras have emerged as promising sensors for autonomous driving due to their low latency, high dynamic range, and low power consumption. However, effectively utilizing the asynchronous and sparse event data presents challenges, particularly in maintaining low latency and lightweight architectures for object detection. This paper provides an overview of object detection using event data in autonomous driving, showcasing the competitive benefits of event cameras.
Abstract:Knowledge-based Visual Question Answering (VQA) requires models to incorporate external knowledge to respond to questions about visual content. Previous methods mostly follow the "retrieve and generate" paradigm. Initially, they utilize a pre-trained retriever to fetch relevant knowledge documents, subsequently employing them to generate answers. While these methods have demonstrated commendable performance in the task, they possess limitations: (1) they employ an independent retriever to acquire knowledge solely based on the similarity between the query and knowledge embeddings, without assessing whether the knowledge document is truly conducive to helping answer the question; (2) they convert the image into text and then conduct retrieval and answering in natural language space, which may not ensure comprehensive acquisition of all image information. To address these limitations, we propose Boter, a novel framework designed to bootstrap knowledge selection and question answering by leveraging the robust multimodal perception capabilities of the Multimodal Large Language Model (MLLM). The framework consists of two modules: Selector and Answerer, where both are initialized by the MLLM and parameter-efficiently finetuned in a simple cycle: find key knowledge in the retrieved knowledge documents using the Selector, and then use them to finetune the Answerer to predict answers; obtain the pseudo-labels of key knowledge documents based on the predictions of the Answerer and weak supervision labels, and then finetune the Selector to select key knowledge; repeat. Our framework significantly enhances the performance of the baseline on the challenging open-domain Knowledge-based VQA benchmark, OK-VQA, achieving a state-of-the-art accuracy of 62.83%.
Abstract:Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current research predominantly centers on modeling co-occurrence relationships between the target item and items previously interacted with by users in their historical data. However, this focus neglects the intricate modeling of user behavior patterns. In reality, the abundance of user interaction records encompasses diverse behavior patterns, indicative of a spectrum of habitual paradigms. These patterns harbor substantial potential to significantly enhance CTR prediction performance. To harness the informational potential within user behavior patterns, we extend Target Attention (TA) to Target Pattern Attention (TPA) to model pattern-level dependencies. Furthermore, three critical challenges demand attention: the inclusion of unrelated items within behavior patterns, data sparsity in behavior patterns, and computational complexity arising from numerous patterns. To address these challenges, we introduce the Deep Pattern Network (DPN), designed to comprehensively leverage information from user behavior patterns. DPN efficiently retrieves target-related user behavior patterns using a target-aware attention mechanism. Additionally, it contributes to refining user behavior patterns through a pre-training paradigm based on self-supervised learning while promoting dependency learning within sparse patterns. Our comprehensive experiments, conducted across three public datasets, substantiate the superior performance and broad compatibility of DPN.
Abstract:Click-through rate (CTR) prediction holds significant importance in the realm of online advertising. While many existing approaches treat it as a binary classification problem and utilize binary cross entropy (BCE) as the optimization objective, recent advancements have indicated that combining BCE loss with ranking loss yields substantial performance improvements. However, the full efficacy of this combination loss remains incompletely understood. In this paper, we uncover a new challenge associated with BCE loss in scenarios with sparse positive feedback, such as CTR prediction: the gradient vanishing for negative samples. Subsequently, we introduce a novel perspective on the effectiveness of ranking loss in CTR prediction, highlighting its ability to generate larger gradients on negative samples, thereby mitigating their optimization issues and resulting in improved classification ability. Our perspective is supported by extensive theoretical analysis and empirical evaluation conducted on publicly available datasets. Furthermore, we successfully deployed the ranking loss in Tencent's online advertising system, achieving notable lifts of 0.70% and 1.26% in Gross Merchandise Value (GMV) for two main scenarios. The code for our approach is openly accessible at the following GitHub repository: https://github.com/SkylerLinn/Understanding-the-Ranking-Loss.
Abstract:Medical large language models (LLMs) have gained popularity recently due to their significant practical utility. However, most existing research focuses on general medicine, and there is a need for in-depth study of LLMs in specific fields like anesthesiology. To fill the gap, we introduce Hypnos, a Chinese Anesthesia model built upon existing LLMs, e.g., Llama. Hypnos' contributions have three aspects: 1) The data, such as utilizing Self-Instruct, acquired from current LLMs likely includes inaccuracies. Hypnos implements a cross-filtering strategy to improve the data quality. This strategy involves using one LLM to assess the quality of the generated data from another LLM and filtering out the data with low quality. 2) Hypnos employs a general-to-specific training strategy that starts by fine-tuning LLMs using the general medicine data and subsequently improving the fine-tuned LLMs using data specifically from Anesthesiology. The general medical data supplement the medical expertise in Anesthesiology and enhance the effectiveness of Hypnos' generation. 3) We introduce a standardized benchmark for evaluating medical LLM in Anesthesiology. Our benchmark includes both publicly available instances from the Internet and privately obtained cases from the Hospital. Hypnos outperforms other medical LLMs in anesthesiology in metrics, GPT-4, and human evaluation on the benchmark dataset.
Abstract:In this paper, we present an industry ad recommendation system, paying attention to the challenges and practices of learning appropriate representations. Our study begins by showcasing our approaches to preserving priors when encoding features of diverse types into embedding representations. Specifically, we address sequence features, numeric features, pre-trained embedding features, as well as sparse ID features. Moreover, we delve into two pivotal challenges associated with feature representation: the dimensional collapse of embeddings and the interest entanglement across various tasks or scenarios. Subsequently, we propose several practical approaches to effectively tackle these two challenges. We then explore several training techniques to facilitate model optimization, reduce bias, and enhance exploration. Furthermore, we introduce three analysis tools that enable us to comprehensively study feature correlation, dimensional collapse, and interest entanglement. This work builds upon the continuous efforts of Tencent's ads recommendation team in the last decade. It not only summarizes general design principles but also presents a series of off-the-shelf solutions and analysis tools. The reported performance is based on our online advertising platform, which handles hundreds of billions of requests daily, serving millions of ads to billions of users.
Abstract:In terms of energy efficiency and computational speed, neuromorphic electronics based on non-volatile memory devices is expected to be one of most promising hardware candidates for future artificial intelligence (AI). However, catastrophic forgetting, networks rapidly overwriting previously learned weights when learning new tasks, remains as a pivotal hurdle in either digital or analog AI chips for unleashing the true power of brain-like computing. To address catastrophic forgetting in the context of online memory storage, a complex synapse model (the Benna-Fusi model) has been proposed recently[1], whose synaptic weight and internal variables evolve following a diffusion dynamics. In this work, by designing a proton transistor with a series of charge-diffusion-controlled storage components, we have experimentally realized the Benna-Fusi artificial complex synapse. The memory consolidation from coupled storage components is revealed by both numerical simulations and experimental observations. Different memory timescales for the complex synapse are engineered by the diffusion length of charge carriers, the capacity and number of coupled storage components. The advantage of the demonstrated complex synapse in both memory capacity and memory consolidation is revealed by neural network simulations of face familiarity detection. Our experimental realization of the complex synapse suggests a promising approach to enhance memory capacity and to enable continual learning.