Attention Weighted Mixture of Experts with Contrastive Learning for Personalized Ranking in E-commerce

Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...

Learning Multi-Stage Multi-Grained Semantic Embeddings for E-Commerce Search

Retrieving relevant items that match users' queries from billion-scale corpus forms the core of industrial e-commerce search systems, in which embedding-based retrieval (EBR) methods are prevailing. These methods adopt a two-tower framework to learn embedding vectors for query and item separately and thus leverage efficient approximate nearest neighbor (ANN) search to retrieve relevant items. However, existing EBR methods usually ignore inconsistent user behaviors in industrial multi-stage search systems, resulting in insufficient retrieval efficiency with a low commercial return. To tackle this challenge, we propose to improve EBR methods by learning Multi-level Multi-Grained Semantic Embeddings(MMSE). We propose the multi-stage information mining to exploit the ordered, clicked, unclicked and random sampled items in practical user behavior data, and then capture query-item similarity via a post-fusion strategy. We then propose multi-grained learning objectives that integrate the retrieval loss with global comparison ability and the ranking loss with local comparison ability to generate semantic embeddings. Both experiments on a real-world billion-scale dataset and online A/B tests verify the effectiveness of MMSE in achieving significant performance improvements on metrics such as offline recall and online conversion rate (CVR).

Automatic Scene-based Topic Channel Construction System for E-Commerce

Scene marketing that well demonstrates user interests within a certain scenario has proved effective for offline shopping. To conduct scene marketing for e-commerce platforms, this work presents a novel product form, scene-based topic channel which typically consists of a list of diverse products belonging to the same usage scenario and a topic title that describes the scenario with marketing words. As manual construction of channels is time-consuming due to billions of products as well as dynamic and diverse customers' interests, it is necessary to leverage AI techniques to automatically construct channels for certain usage scenarios and even discover novel topics. To be specific, we first frame the channel construction task as a two-step problem, i.e., scene-based topic generation and product clustering, and propose an E-commerce Scene-based Topic Channel construction system (i.e., ESTC) to achieve automated production, consisting of scene-based topic generation model for the e-commerce domain, product clustering on the basis of topic similarity, as well as quality control based on automatic model filtering and human screening. Extensive offline experiments and online A/B test validates the effectiveness of such a novel product form as well as the proposed system. In addition, we also introduce the experience of deploying the proposed system on a real-world e-commerce recommendation platform.

Pre-training Tasks for User Intent Detection and Embedding Retrieval in E-commerce Search

BERT-style models pre-trained on the general corpus (e.g., Wikipedia) and fine-tuned on specific task corpus, have recently emerged as breakthrough techniques in many NLP tasks: question answering, text classification, sequence labeling and so on. However, this technique may not always work, especially for two scenarios: a corpus that contains very different text from the general corpus Wikipedia, or a task that learns embedding spacial distribution for a specific purpose (e.g., approximate nearest neighbor search). In this paper, to tackle the above two scenarios that we have encountered in an industrial e-commerce search system, we propose customized and novel pre-training tasks for two critical modules: user intent detection and semantic embedding retrieval. The customized pre-trained models after fine-tuning, being less than 10% of BERT-base's size in order to be feasible for cost-efficient CPU serving, significantly improve the other baseline models: 1) no pre-training model and 2) fine-tuned model from the official pre-trained BERT using general corpus, on both offline datasets and online system. We have open sourced our datasets for the sake of reproducibility and future works.

Context-Consistent Semantic Image Editing with Style-Preserved Modulation

Semantic image editing utilizes local semantic label maps to generate the desired content in the edited region. A recent work borrows SPADE block to achieve semantic image editing. However, it cannot produce pleasing results due to style discrepancy between the edited region and surrounding pixels. We attribute this to the fact that SPADE only uses an image-independent local semantic layout but ignores the image-specific styles included in the known pixels. To address this issue, we propose a style-preserved modulation (SPM) comprising two modulations processes: The first modulation incorporates the contextual style and semantic layout, and then generates two fused modulation parameters. The second modulation employs the fused parameters to modulate feature maps. By using such two modulations, SPM can inject the given semantic layout while preserving the image-specific context style. Moreover, we design a progressive architecture for generating the edited content in a coarse-to-fine manner. The proposed method can obtain context-consistent results and significantly alleviate the unpleasant boundary between the generated regions and the known pixels.

Automatic Generation of Product-Image Sequence in E-commerce

Product images are essential for providing desirable user experience in an e-commerce platform. For a platform with billions of products, it is extremely time-costly and labor-expensive to manually pick and organize qualified images. Furthermore, there are the numerous and complicated image rules that a product image needs to comply in order to be generated/selected. To address these challenges, in this paper, we present a new learning framework in order to achieve Automatic Generation of Product-Image Sequence (AGPIS) in e-commerce. To this end, we propose a Multi-modality Unified Image-sequence Classifier (MUIsC), which is able to simultaneously detect all categories of rule violations through learning. MUIsC leverages textual review feedback as the additional training target and utilizes product textual description to provide extra semantic information. Based on offline evaluations, we show that the proposed MUIsC significantly outperforms various baselines. Besides MUIsC, we also integrate some other important modules in the proposed framework, such as primary image selection, noncompliant content detection, and image deduplication. With all these modules, our framework works effectively and efficiently in JD.com recommendation platform. By Dec 2021, our AGPIS framework has generated high-standard images for about 1.5 million products and achieves 13.6% in reject rate.

Automatic Controllable Product Copywriting for E-Commerce

Automatic product description generation for e-commerce has witnessed significant advancement in the past decade. Product copywriting aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. As the services provided by e-commerce platforms become diverse, it is necessary to adapt the patterns of automatically-generated descriptions dynamically. In this paper, we report our experience in deploying an E-commerce Prefix-based Controllable Copywriting Generation (EPCCG) system into the JD.com e-commerce product recommendation platform. The development of the system contains two main components: 1) copywriting aspect extraction; 2) weakly supervised aspect labeling; 3) text generation with a prefix-based language model; 4) copywriting quality control. We conduct experiments to validate the effectiveness of the proposed EPCCG. In addition, we introduce the deployed architecture which cooperates with the EPCCG into the real-time JD.com e-commerce recommendation platform and the significant payoff since deployment.

Robust Meta-learning with Sampling Noise and Label Noise via Eigen-Reptile

Recent years have seen a surge of interest in meta-learning techniques for tackling the few-shot learning (FSL) problem. However, the meta-learner is prone to overfitting since there are only a few available samples, which can be identified as sampling noise on a clean dataset. Moreover, when handling the data with noisy labels, the meta-learner could be extremely sensitive to label noise on a corrupted dataset. To address these two challenges, we present Eigen-Reptile (ER) that updates the meta-parameters with the main direction of historical task-specific parameters to alleviate sampling and label noise. Specifically, the main direction is computed in a fast way, where the scale of the calculated matrix is related to the number of gradient steps instead of the number of parameters. Furthermore, to obtain a more accurate main direction for Eigen-Reptile in the presence of many noisy labels, we further propose Introspective Self-paced Learning (ISPL). We have theoretically and experimentally demonstrated the soundness and effectiveness of the proposed Eigen-Reptile and ISPL. Particularly, our experiments on different tasks show that the proposed method is able to outperform or achieve highly competitive performance compared with other gradient-based methods with or without noisy labels. The code and data for the proposed method are provided for research purposes https://github.com/Anfeather/Eigen-Reptile.

Meta Policy Learning for Cold-Start Conversational Recommendation

Conversational recommender systems (CRS) explicitly solicit users' preferences for improved recommendations on the fly. Most existing CRS solutions employ reinforcement learning methods to train a single policy for a population of users. However, for users new to the system, such a global policy becomes ineffective to produce conversational recommendations, i.e., the cold-start challenge. In this paper, we study CRS policy learning for cold-start users via meta reinforcement learning. We propose to learn a meta policy and adapt it to new users with only a few trials of conversational recommendations. To facilitate policy adaptation, we design three synergetic components. First is a meta-exploration policy dedicated to identify user preferences via exploratory conversations. Second is a Transformer-based state encoder to model a user's both positive and negative feedback during the conversation. And third is an adaptive item recommender based on the embedded states. Extensive experiments on three datasets demonstrate the advantage of our solution in serving new users, compared with a rich set of state-of-the-art CRS solutions.