Towards Unified Multi-Modal Personalization: Large Vision-Language Models for Generative Recommendation and Beyond

Developing a universal model that can effectively harness heterogeneous resources and respond to a wide range of personalized needs has been a longstanding community aspiration. Our daily choices, especially in domains like fashion and retail, are substantially shaped by multi-modal data, such as pictures and textual descriptions. These modalities not only offer intuitive guidance but also cater to personalized user preferences. However, the predominant personalization approaches mainly focus on the ID or text-based recommendation problem, failing to comprehend the information spanning various tasks or modalities. In this paper, our goal is to establish a Unified paradigm for Multi-modal Personalization systems (UniMP), which effectively leverages multi-modal data while eliminating the complexities associated with task- and modality-specific customization. We argue that the advancements in foundational generative modeling have provided the flexibility and effectiveness necessary to achieve the objective. In light of this, we develop a generic and extensible personalization generative framework, that can handle a wide range of personalized needs including item recommendation, product search, preference prediction, explanation generation, and further user-guided image generation. Our methodology enhances the capabilities of foundational language models for personalized tasks by seamlessly ingesting interleaved cross-modal user history information, ensuring a more precise and customized experience for users. To train and evaluate the proposed multi-modal personalized tasks, we also introduce a novel and comprehensive benchmark covering a variety of user requirements. Our experiments on the real-world benchmark showcase the model's potential, outperforming competitive methods specialized for each task.

Language Models As Semantic Indexers

Semantic identifier (ID) is an important concept in information retrieval that aims to preserve the semantics of objects such as documents and items inside their IDs. Previous studies typically adopt a two-stage pipeline to learn semantic IDs by first procuring embeddings using off-the-shelf text encoders and then deriving IDs based on the embeddings. However, each step introduces potential information loss and there is usually an inherent mismatch between the distribution of embeddings within the latent space produced by text encoders and the anticipated distribution required for semantic indexing. Nevertheless, it is non-trivial to design a method that can learn the document's semantic representations and its hierarchical structure simultaneously, given that semantic IDs are discrete and sequentially structured, and the semantic supervision is deficient. In this paper, we introduce LMINDEXER, a self-supervised framework to learn semantic IDs with a generative language model. We tackle the challenge of sequential discrete ID by introducing a semantic indexer capable of generating neural sequential discrete representations with progressive training and contrastive learning. In response to the semantic supervision deficiency, we propose to train the model with a self-supervised document reconstruction objective. The learned semantic indexer can facilitate various downstream tasks, such as recommendation and retrieval. We conduct experiments on three tasks including recommendation, product search, and document retrieval on five datasets from various domains, where LMINDEXER outperforms competitive baselines significantly and consistently.

Amazon-M2: A Multilingual Multi-locale Shopping Session Dataset for Recommendation and Text Generation

Modeling customer shopping intentions is a crucial task for e-commerce, as it directly impacts user experience and engagement. Thus, accurately understanding customer preferences is essential for providing personalized recommendations. Session-based recommendation, which utilizes customer session data to predict their next interaction, has become increasingly popular. However, existing session datasets have limitations in terms of item attributes, user diversity, and dataset scale. As a result, they cannot comprehensively capture the spectrum of user behaviors and preferences. To bridge this gap, we present the Amazon Multilingual Multi-locale Shopping Session Dataset, namely Amazon-M2. It is the first multilingual dataset consisting of millions of user sessions from six different locales, where the major languages of products are English, German, Japanese, French, Italian, and Spanish. Remarkably, the dataset can help us enhance personalization and understanding of user preferences, which can benefit various existing tasks as well as enable new tasks. To test the potential of the dataset, we introduce three tasks in this work: (1) next-product recommendation, (2) next-product recommendation with domain shifts, and (3) next-product title generation. With the above tasks, we benchmark a range of algorithms on our proposed dataset, drawing new insights for further research and practice. In addition, based on the proposed dataset and tasks, we hosted a competition in the KDD CUP 2023 and have attracted thousands of users and submissions. The winning solutions and the associated workshop can be accessed at our website https://kddcup23.github.io/.

A Unified Framework of Graph Information Bottleneck for Robustness and Membership Privacy

Graph Neural Networks (GNNs) have achieved great success in modeling graph-structured data. However, recent works show that GNNs are vulnerable to adversarial attacks which can fool the GNN model to make desired predictions of the attacker. In addition, training data of GNNs can be leaked under membership inference attacks. This largely hinders the adoption of GNNs in high-stake domains such as e-commerce, finance and bioinformatics. Though investigations have been made in conducting robust predictions and protecting membership privacy, they generally fail to simultaneously consider the robustness and membership privacy. Therefore, in this work, we study a novel problem of developing robust and membership privacy-preserving GNNs. Our analysis shows that Information Bottleneck (IB) can help filter out noisy information and regularize the predictions on labeled samples, which can benefit robustness and membership privacy. However, structural noises and lack of labels in node classification challenge the deployment of IB on graph-structured data. To mitigate these issues, we propose a novel graph information bottleneck framework that can alleviate structural noises with neighbor bottleneck. Pseudo labels are also incorporated in the optimization to minimize the gap between the predictions on the labeled set and unlabeled set for membership privacy. Extensive experiments on real-world datasets demonstrate that our method can give robust predictions and simultaneously preserve membership privacy.

Self-Explainable Graph Neural Networks for Link Prediction

Graph Neural Networks (GNNs) have achieved state-of-the-art performance for link prediction. However, GNNs suffer from poor interpretability, which limits their adoptions in critical scenarios that require knowing why certain links are predicted. Despite various methods proposed for the explainability of GNNs, most of them are post-hoc explainers developed for explaining node classification. Directly adopting existing post-hoc explainers for explaining link prediction is sub-optimal because: (i) post-hoc explainers usually adopt another strategy or model to explain a target model, which could misinterpret the target model; and (ii) GNN explainers for node classification identify crucial subgraphs around each node for the explanation; while for link prediction, one needs to explain the prediction for each pair of nodes based on graph structure and node attributes. Therefore, in this paper, we study a novel problem of self-explainable GNNs for link prediction, which can simultaneously give accurate predictions and explanations. Concretely, we propose a new framework and it can find various $K$ important neighbors of one node to learn pair-specific representations for links from this node to other nodes. These $K$ different neighbors represent important characteristics of the node and model various factors for links from it. Thus, $K$ neighbors can provide explanations for the existence of links. Experiments on both synthetic and real-world datasets verify the effectiveness of the proposed framework for link prediction and explanation.

HomoDistil: Homotopic Task-Agnostic Distillation of Pre-trained Transformers

Knowledge distillation has been shown to be a powerful model compression approach to facilitate the deployment of pre-trained language models in practice. This paper focuses on task-agnostic distillation. It produces a compact pre-trained model that can be easily fine-tuned on various tasks with small computational costs and memory footprints. Despite the practical benefits, task-agnostic distillation is challenging. Since the teacher model has a significantly larger capacity and stronger representation power than the student model, it is very difficult for the student to produce predictions that match the teacher's over a massive amount of open-domain training data. Such a large prediction discrepancy often diminishes the benefits of knowledge distillation. To address this challenge, we propose Homotopic Distillation (HomoDistil), a novel task-agnostic distillation approach equipped with iterative pruning. Specifically, we initialize the student model from the teacher model, and iteratively prune the student's neurons until the target width is reached. Such an approach maintains a small discrepancy between the teacher's and student's predictions throughout the distillation process, which ensures the effectiveness of knowledge transfer. Extensive experiments demonstrate that HomoDistil achieves significant improvements on existing baselines.

Short Text Pre-training with Extended Token Classification for E-commerce Query Understanding

E-commerce query understanding is the process of inferring the shopping intent of customers by extracting semantic meaning from their search queries. The recent progress of pre-trained masked language models (MLM) in natural language processing is extremely attractive for developing effective query understanding models. Specifically, MLM learns contextual text embedding via recovering the masked tokens in the sentences. Such a pre-training process relies on the sufficient contextual information. It is, however, less effective for search queries, which are usually short text. When applying masking to short search queries, most contextual information is lost and the intent of the search queries may be changed. To mitigate the above issues for MLM pre-training on search queries, we propose a novel pre-training task specifically designed for short text, called Extended Token Classification (ETC). Instead of masking the input text, our approach extends the input by inserting tokens via a generator network, and trains a discriminator to identify which tokens are inserted in the extended input. We conduct experiments in an E-commerce store to demonstrate the effectiveness of ETC.

DiP-GNN: Discriminative Pre-Training of Graph Neural Networks

Graph neural network (GNN) pre-training methods have been proposed to enhance the power of GNNs. Specifically, a GNN is first pre-trained on a large-scale unlabeled graph and then fine-tuned on a separate small labeled graph for downstream applications, such as node classification. One popular pre-training method is to mask out a proportion of the edges, and a GNN is trained to recover them. However, such a generative method suffers from graph mismatch. That is, the masked graph inputted to the GNN deviates from the original graph. To alleviate this issue, we propose DiP-GNN (Discriminative Pre-training of Graph Neural Networks). Specifically, we train a generator to recover identities of the masked edges, and simultaneously, we train a discriminator to distinguish the generated edges from the original graph's edges. In our framework, the graph seen by the discriminator better matches the original graph because the generator can recover a proportion of the masked edges. Extensive experiments on large-scale homogeneous and heterogeneous graphs demonstrate the effectiveness of the proposed framework.

Condensing Graphs via One-Step Gradient Matching

As training deep learning models on large dataset takes a lot of time and resources, it is desired to construct a small synthetic dataset with which we can train deep learning models sufficiently. There are recent works that have explored solutions on condensing image datasets through complex bi-level optimization. For instance, dataset condensation (DC) matches network gradients w.r.t. large-real data and small-synthetic data, where the network weights are optimized for multiple steps at each outer iteration. However, existing approaches have their inherent limitations: (1) they are not directly applicable to graphs where the data is discrete; and (2) the condensation process is computationally expensive due to the involved nested optimization. To bridge the gap, we investigate efficient dataset condensation tailored for graph datasets where we model the discrete graph structure as a probabilistic model. We further propose a one-step gradient matching scheme, which performs gradient matching for only one single step without training the network weights. Our theoretical analysis shows this strategy can generate synthetic graphs that lead to lower classification loss on real graphs. Extensive experiments on various graph datasets demonstrate the effectiveness and efficiency of the proposed method. In particular, we are able to reduce the dataset size by 90% while approximating up to 98% of the original performance and our method is significantly faster than multi-step gradient matching (e.g. 15x in CIFAR10 for synthesizing 500 graphs).