Abstract:Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.
Abstract:Long-context ability, has become one of the most important iteration direction of next-generation Large Language Models, particularly in semantic understanding/reasoning, code agentic intelligence and recommendation system. However, the standard softmax attention exhibits quadratic time complexity with respect to sequence length. As the sequence length increases, this incurs substantial overhead in long-context settings, leading the training and inference costs of extremely long sequences deteriorate rapidly. Existing solutions mitigate this issue through two technique routings: i) Reducing the KV cache per layer, such as from the head-level compression GQA, and the embedding dimension-level compression MLA, but the KV cache remains linearly dependent on the sequence length at a 1:1 ratio. ii) Interleaving with KV Cache friendly architecture, such as local attention SWA, linear kernel GDN, but often involve trade-offs among KV Cache and long-context modeling effectiveness. Besides the two technique routings, we argue that there exists an intermediate path not well explored: {Maintaining a linear relationship between the KV cache and sequence length, but performing semantic-level compression through a specific ratio $k$}. This $O(n/k)$ path does not pursue a ``minimum KV cache'', but rather trades acceptable memory costs for complete, referential, and interpretable retention of long distant dependency. Motivated by this, we propose Kwai Summary Attention (KSA), a novel attention mechanism that reduces sequence modeling cost by compressing historical contexts into learnable summary tokens.
Abstract:Autoregressive large language models (LLMs) scale well by expressing diverse tasks as sequences of discrete natural-language tokens and training with next-token prediction, which unifies comprehension and generation under self-supervision. Extending this paradigm to multimodal data requires a shared, discrete representation across modalities. However, most vision-language models (VLMs) still rely on a hybrid interface: discrete text tokens paired with continuous Vision Transformer (ViT) features. Because supervision is largely text-driven, these models are often biased toward understanding and cannot fully leverage large-scale self-supervised learning on non-text data. Recent work has explored discrete visual tokenization to enable fully autoregressive multimodal modeling, showing promising progress toward unified understanding and generation. Yet existing discrete vision tokens frequently lose information due to limited code capacity, resulting in noticeably weaker understanding than continuous-feature VLMs. We present Kelix, a fully discrete autoregressive unified model that closes the understanding gap between discrete and continuous visual representations.
Abstract:While the OneRec series has successfully unified the fragmented recommendation pipeline into an end-to-end generative framework, a significant gap remains between recommendation systems and general intelligence. Constrained by isolated data, they operate as domain specialists-proficient in pattern matching but lacking world knowledge, reasoning capabilities, and instruction following. This limitation is further compounded by the lack of a holistic benchmark to evaluate such integrated capabilities. To address this, our contributions are: 1) RecIF Bench & Open Data: We propose RecIF-Bench, a holistic benchmark covering 8 diverse tasks that thoroughly evaluate capabilities from fundamental prediction to complex reasoning. Concurrently, we release a massive training dataset comprising 96 million interactions from 160,000 users to facilitate reproducible research. 2) Framework & Scaling: To ensure full reproducibility, we open-source our comprehensive training pipeline, encompassing data processing, co-pretraining, and post-training. Leveraging this framework, we demonstrate that recommendation capabilities can scale predictably while mitigating catastrophic forgetting of general knowledge. 3) OneRec-Foundation: We release OneRec Foundation (1.7B and 8B), a family of models establishing new state-of-the-art (SOTA) results across all tasks in RecIF-Bench. Furthermore, when transferred to the Amazon benchmark, our models surpass the strongest baselines with an average 26.8% improvement in Recall@10 across 10 diverse datasets (Figure 1). This work marks a step towards building truly intelligent recommender systems. Nonetheless, realizing this vision presents significant technical and theoretical challenges, highlighting the need for broader research engagement in this promising direction.




Abstract:Recent breakthroughs in generative AI have transformed recommender systems through end-to-end generation. OneRec reformulates recommendation as an autoregressive generation task, achieving high Model FLOPs Utilization. While OneRec-V1 has shown significant empirical success in real-world deployment, two critical challenges hinder its scalability and performance: (1) inefficient computational allocation where 97.66% of resources are consumed by sequence encoding rather than generation, and (2) limitations in reinforcement learning relying solely on reward models. To address these challenges, we propose OneRec-V2, featuring: (1) Lazy Decoder-Only Architecture: Eliminates encoder bottlenecks, reducing total computation by 94% and training resources by 90%, enabling successful scaling to 8B parameters. (2) Preference Alignment with Real-World User Interactions: Incorporates Duration-Aware Reward Shaping and Adaptive Ratio Clipping to better align with user preferences using real-world feedback. Extensive A/B tests on Kuaishou demonstrate OneRec-V2's effectiveness, improving App Stay Time by 0.467%/0.741% while balancing multi-objective recommendations. This work advances generative recommendation scalability and alignment with real-world feedback, representing a step forward in the development of end-to-end recommender systems.
Abstract:While Multimodal Large Language Models (MLLMs) demonstrate remarkable capabilities on static images, they often fall short in comprehending dynamic, information-dense short-form videos, a dominant medium in today's digital landscape. To bridge this gap, we introduce \textbf{Kwai Keye-VL}, an 8-billion-parameter multimodal foundation model engineered for leading-edge performance in short-video understanding while maintaining robust general-purpose vision-language abilities. The development of Keye-VL rests on two core pillars: a massive, high-quality dataset exceeding 600 billion tokens with a strong emphasis on video, and an innovative training recipe. This recipe features a four-stage pre-training process for solid vision-language alignment, followed by a meticulous two-phase post-training process. The first post-training stage enhances foundational capabilities like instruction following, while the second phase focuses on stimulating advanced reasoning. In this second phase, a key innovation is our five-mode ``cold-start'' data mixture, which includes ``thinking'', ``non-thinking'', ``auto-think'', ``think with image'', and high-quality video data. This mixture teaches the model to decide when and how to reason. Subsequent reinforcement learning (RL) and alignment steps further enhance these reasoning capabilities and correct abnormal model behaviors, such as repetitive outputs. To validate our approach, we conduct extensive evaluations, showing that Keye-VL achieves state-of-the-art results on public video benchmarks and remains highly competitive on general image-based tasks (Figure 1). Furthermore, we develop and release the \textbf{KC-MMBench}, a new benchmark tailored for real-world short-video scenarios, where Keye-VL shows a significant advantage.




Abstract:The rapid growth of short videos has necessitated effective recommender systems to match users with content tailored to their evolving preferences. Current video recommendation models primarily treat each video as a whole, overlooking the dynamic nature of user preferences with specific video segments. In contrast, our research focuses on segment-level user interest modeling, which is crucial for understanding how users' preferences evolve during video browsing. To capture users' dynamic segment interests, we propose an innovative model that integrates a hybrid representation module, a multi-modal user-video encoder, and a segment interest decoder. Our model addresses the challenges of capturing dynamic interest patterns, missing segment-level labels, and fusing different modalities, achieving precise segment-level interest prediction. We present two downstream tasks to evaluate the effectiveness of our segment interest modeling approach: video-skip prediction and short video recommendation. Our experiments on real-world short video datasets with diverse modalities show promising results on both tasks. It demonstrates that segment-level interest modeling brings a deep understanding of user engagement and enhances video recommendations. We also release a unique dataset that includes segment-level video data and diverse user behaviors, enabling further research in segment-level interest modeling. This work pioneers a novel perspective on understanding user segment-level preference, offering the potential for more personalized and engaging short video experiences.




Abstract:In panorama understanding, the widely used equirectangular projection (ERP) entails boundary discontinuity and spatial distortion. It severely deteriorates the conventional CNNs and vision Transformers on panoramas. In this paper, we propose a simple yet effective architecture named PanoSwin to learn panorama representations with ERP. To deal with the challenges brought by equirectangular projection, we explore a pano-style shift windowing scheme and novel pitch attention to address the boundary discontinuity and the spatial distortion, respectively. Besides, based on spherical distance and Cartesian coordinates, we adapt absolute positional embeddings and relative positional biases for panoramas to enhance panoramic geometry information. Realizing that planar image understanding might share some common knowledge with panorama understanding, we devise a novel two-stage learning framework to facilitate knowledge transfer from the planar images to panoramas. We conduct experiments against the state-of-the-art on various panoramic tasks, i.e., panoramic object detection, panoramic classification, and panoramic layout estimation. The experimental results demonstrate the effectiveness of PanoSwin in panorama understanding.




Abstract:3D reconstruction of novel categories based on few-shot learning is appealing in real-world applications and attracts increasing research interests. Previous approaches mainly focus on how to design shape prior models for different categories. Their performance on unseen categories is not very competitive. In this paper, we present a Memory Prior Contrastive Network (MPCN) that can store shape prior knowledge in a few-shot learning based 3D reconstruction framework. With the shape memory, a multi-head attention module is proposed to capture different parts of a candidate shape prior and fuse these parts together to guide 3D reconstruction of novel categories. Besides, we introduce a 3D-aware contrastive learning method, which can not only complement the retrieval accuracy of memory network, but also better organize image features for downstream tasks. Compared with previous few-shot 3D reconstruction methods, MPCN can handle the inter-class variability without category annotations. Experimental results on a benchmark synthetic dataset and the Pascal3D+ real-world dataset show that our model outperforms the current state-of-the-art methods significantly.




Abstract:The goal of Sketch-Based Image Retrieval (SBIR) is using free-hand sketches to retrieve images of the same category from a natural image gallery. However, SBIR requires all categories to be seen during training, which cannot be guaranteed in real-world applications. So we investigate more challenging Zero-Shot SBIR (ZS-SBIR), in which test categories do not appear in the training stage. Traditional SBIR methods are prone to be category-based retrieval and cannot generalize well from seen categories to unseen ones. In contrast, we disentangle image features into structure features and appearance features to facilitate structure-based retrieval. To assist feature disentanglement and take full advantage of disentangled information, we propose a Bi-directional Domain Translation (BDT) framework for ZS-SBIR, in which the image domain and sketch domain can be translated to each other through disentangled structure and appearance features. Finally, we perform retrieval in both structure feature space and image feature space. Extensive experiments demonstrate that our proposed approach remarkably outperforms state-of-the-art approaches by about 8% on the Sketchy dataset and over 5% on the TU-Berlin dataset.