EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising

We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertising. We break the neural auction paradigm of Generalized-Second-Price(GSP), and improve the utilization efficiency of data while ensuring the economic characteristics of the auction mechanism. Specifically, EdgeNet introduces a transformer-based encoder to better capture the mutual influence among different candidate advertisements. In contrast to GSP based neural auction model, we design an autoregressive decoder to better utilize the rich context information in online advertising auctions. EdgeNet is conceptually simple and easy to extend to the existing end-to-end neural auction framework. We validate the efficiency of EdgeNet on a wide range of e-commercial advertising auction, demonstrating its potential in improving user experience and platform revenue.

Time-aware Graph Embedding: A temporal smoothness and task-oriented approach

Knowledge graph embedding, which aims to learn the low-dimensional representations of entities and relationships, has attracted considerable research efforts recently. However, most knowledge graph embedding methods focus on the structural relationships in fixed triples while ignoring the temporal information. Currently, existing time-aware graph embedding methods only focus on the factual plausibility, while ignoring the temporal smoothness which models the interactions between a fact and its contexts, and thus can capture fine-granularity temporal relationships. This leads to the limited performance of embedding related applications. To solve this problem, this paper presents a Robustly Time-aware Graph Embedding (RTGE) method by incorporating temporal smoothness. Two major innovations of our paper are presented here. At first, RTGE integrates a measure of temporal smoothness in the learning process of the time-aware graph embedding. Via the proposed additional smoothing factor, RTGE can preserve both structural information and evolutionary patterns of a given graph. Secondly, RTGE provides a general task-oriented negative sampling strategy associated with temporally-aware information, which further improves the adaptive ability of the proposed algorithm and plays an essential role in obtaining superior performance in various tasks. Extensive experiments conducted on multiple benchmark tasks show that RTGE can increase performance in entity/relationship/temporal scoping prediction tasks.

Optimal Delivery with Budget Constraint in E-Commerce Advertising

Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy objectives such as plenty of audience for branding advertisers, clicks or conversions for performance-based advertisers, at the same time try to maximize overall revenue of the platform. In this paper, we propose an approach based on linear programming subjects to constraints in order to optimize the revenue and improve different performance goals simultaneously. We have validated our algorithm by implementing an offline simulation system in Alibaba E-commerce platform and running the auctions from online requests which takes system performance, ranking and pricing schemas into account. We have also compared our algorithm with related work, and the results show that our algorithm can effectively improve campaign performance and revenue of the platform.

Important Attribute Identification in Knowledge Graph

The knowledge graph(KG) composed of entities with their descriptions and attributes, and relationship between entities, is finding more and more application scenarios in various natural language processing tasks. In a typical knowledge graph like Wikidata, entities usually have a large number of attributes, but it is difficult to know which ones are important. The importance of attributes can be a valuable piece of information in various applications spanning from information retrieval to natural language generation. In this paper, we propose a general method of using external user generated text data to evaluate the relative importance of an entity's attributes. To be more specific, we use the word/sub-word embedding techniques to match the external textual data back to entities' attribute name and values and rank the attributes by their matching cohesiveness. To our best knowledge, this is the first work of applying vector based semantic matching to important attribute identification, and our method outperforms the previous traditional methods. We also apply the outcome of the detected important attributes to a language generation task; compared with previous generated text, the new method generates much more customized and informative messages.