General2Specialized LLMs Translation for E-commerce

Existing Neural Machine Translation (NMT) models mainly handle translation in the general domain, while overlooking domains with special writing formulas, such as e-commerce and legal documents. Taking e-commerce as an example, the texts usually include amounts of domain-related words and have more grammar problems, which leads to inferior performances of current NMT methods. To address these problems, we collect two domain-related resources, including a set of term pairs (aligned Chinese-English bilingual terms) and a parallel corpus annotated for the e-commerce domain. Furthermore, we propose a two-step fine-tuning paradigm (named G2ST) with self-contrastive semantic enhancement to transfer one general NMT model to the specialized NMT model for e-commerce. The paradigm can be used for the NMT models based on Large language models (LLMs). Extensive evaluations on real e-commerce titles demonstrate the superior translation quality and robustness of our G2ST approach, as compared with state-of-the-art NMT models such as LLaMA, Qwen, GPT-3.5, and even GPT-4.

On Practical Diversified Recommendation with Controllable Category Diversity Framework

Recommender systems have made significant strides in various industries, primarily driven by extensive efforts to enhance recommendation accuracy. However, this pursuit of accuracy has inadvertently given rise to echo chamber/filter bubble effects. Especially in industry, it could impair user's experiences and prevent user from accessing a wider range of items. One of the solutions is to take diversity into account. However, most of existing works focus on user's explicit preferences, while rarely exploring user's non-interaction preferences. These neglected non-interaction preferences are especially important for broadening user's interests in alleviating echo chamber/filter bubble effects.Therefore, in this paper, we first define diversity as two distinct definitions, i.e., user-explicit diversity (U-diversity) and user-item non-interaction diversity (N-diversity) based on user historical behaviors. Then, we propose a succinct and effective method, named as Controllable Category Diversity Framework (CCDF) to achieve both high U-diversity and N-diversity simultaneously.Specifically, CCDF consists of two stages, User-Category Matching and Constrained Item Matching. The User-Category Matching utilizes the DeepU2C model and a combined loss to capture user's preferences in categories, and then selects the top-$K$ categories with a controllable parameter $K$.These top-$K$ categories will be used as trigger information in Constrained Item Matching. Offline experimental results show that our proposed DeepU2C outperforms state-of-the-art diversity-oriented methods, especially on N-diversity task. The whole framework is validated in a real-world production environment by conducting online A/B testing.

Deep Evolutional Instant Interest Network for CTR Prediction in Trigger-Induced Recommendation

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to explicitly express their instant interests via trigger items, is emerging as an essential role in many e-commerce platforms, e.g., Alibaba.com and Amazon. Without explicitly modeling the user's instant interest, traditional recommendation methods usually obtain sub-optimal results in TIR. Even though there are a few methods considering the trigger and target items simultaneously to solve this problem, they still haven't taken into account temporal information of user behaviors, the dynamic change of user instant interest when the user scrolls down and the interactions between the trigger and target items. To tackle these problems, we propose a novel method -- Deep Evolutional Instant Interest Network (DEI2N), for click-through rate prediction in TIR scenarios. Specifically, we design a User Instant Interest Modeling Layer to predict the dynamic change of the intensity of instant interest when the user scrolls down. Temporal information is utilized in user behavior modeling. Moreover, an Interaction Layer is introduced to learn better interactions between the trigger and target items. We evaluate our method on several offline and real-world industrial datasets. Experimental results show that our proposed DEI2N outperforms state-of-the-art baselines. In addition, online A/B testing demonstrates the superiority over the existing baseline in real-world production environments.

EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising

We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertising. We break the neural auction paradigm of Generalized-Second-Price(GSP), and improve the utilization efficiency of data while ensuring the economic characteristics of the auction mechanism. Specifically, EdgeNet introduces a transformer-based encoder to better capture the mutual influence among different candidate advertisements. In contrast to GSP based neural auction model, we design an autoregressive decoder to better utilize the rich context information in online advertising auctions. EdgeNet is conceptually simple and easy to extend to the existing end-to-end neural auction framework. We validate the efficiency of EdgeNet on a wide range of e-commercial advertising auction, demonstrating its potential in improving user experience and platform revenue.

Unified Vision-Language Representation Modeling for E-Commerce Same-Style Products Retrieval

Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.