Abstract:Federated recommendation systems (FedRecs) have gained significant attention for providing privacy-preserving recommendation services. However, existing FedRecs assume that all users have the same requirements for privacy protection, i.e., they do not upload any data to the server. The approaches overlook the potential to enhance the recommendation service by utilizing publicly available user data. In real-world applications, users can choose to be private or public. Private users' interaction data is not shared, while public users' interaction data can be shared. Inspired by the issue, this paper proposes a novel Graph Federated Learning for Personalized Privacy Recommendation (GFed-PP) that adapts to different privacy requirements while improving recommendation performance. GFed-PP incorporates the interaction data of public users to build a user-item interaction graph, which is then used to form a user relationship graph. A lightweight graph convolutional network (GCN) is employed to learn each user's user-specific personalized item embedding. To protect user privacy, each client learns the user embedding and the scoring function locally. Additionally, GFed-PP achieves optimization of the federated recommendation framework through the initialization of item embedding on clients and the aggregation of the user relationship graph on the server. Experimental results demonstrate that GFed-PP significantly outperforms existing methods for five datasets, offering superior recommendation accuracy without compromising privacy. This framework provides a practical solution for accommodating varying privacy preferences in federated recommendation systems.
Abstract:Recommender systems are indispensable for helping users navigate the immense item catalogs of modern online platforms. Recently, generative recommendation has emerged as a promising paradigm, unifying the conventional retrieve-and-rank pipeline into an end-to-end model capable of dynamic generation. However, existing generative methods are fundamentally constrained by their unsupervised tokenization, which generates semantic IDs suffering from two critical flaws: (1) they are semantically flat and uninterpretable, lacking a coherent hierarchy, and (2) they are prone to representation entanglement (i.e., ``ID collisions''), which harms recommendation accuracy and diversity. To overcome these limitations, we propose HiD-VAE, a novel framework that learns hierarchically disentangled item representations through two core innovations. First, HiD-VAE pioneers a hierarchically-supervised quantization process that aligns discrete codes with multi-level item tags, yielding more uniform and disentangled IDs. Crucially, the trained codebooks can predict hierarchical tags, providing a traceable and interpretable semantic path for each recommendation. Second, to combat representation entanglement, HiD-VAE incorporates a novel uniqueness loss that directly penalizes latent space overlap. This mechanism not only resolves the critical ID collision problem but also promotes recommendation diversity by ensuring a more comprehensive utilization of the item representation space. These high-quality, disentangled IDs provide a powerful foundation for downstream generative models. Extensive experiments on three public benchmarks validate HiD-VAE's superior performance against state-of-the-art methods. The code is available at https://anonymous.4open.science/r/HiD-VAE-84B2.
Abstract:Reinforcement learning (RL) has emerged as a pivotal method for improving the reasoning capabilities of Large Language Models (LLMs). However, prevalent RL approaches such as Proximal Policy Optimization (PPO) and Group-Regularized Policy Optimization (GRPO) face critical limitations due to their reliance on sparse outcome-based rewards and inadequate mechanisms for incentivizing exploration. These limitations result in inefficient guidance for multi-step reasoning processes. Specifically, sparse reward signals fail to deliver effective or sufficient feedback, particularly for challenging problems. Furthermore, such reward structures induce systematic biases that prioritize exploitation of familiar trajectories over novel solution discovery. These shortcomings critically hinder performance in complex reasoning tasks, which inherently demand iterative refinement across ipntermediate steps. To address these challenges, we propose an Intrinsic Motivation guidEd exploratioN meThOd foR LLM Reasoning (i-MENTOR), a novel method designed to both deliver dense rewards and amplify explorations in the RL-based training paradigm. i-MENTOR introduces three key innovations: trajectory-aware exploration rewards that mitigate bias in token-level strategies while maintaining computational efficiency; dynamic reward scaling to stabilize exploration and exploitation in large action spaces; and advantage-preserving reward implementation that maintains advantage distribution integrity while incorporating exploratory guidance. Experiments across three public datasets demonstrate i-MENTOR's effectiveness with a 22.39% improvement on the difficult dataset Countdown-4.
Abstract:Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies or Reinforcement Learning (RL) techniques. However, rule-based strategies lack the flexibility to adapt to time-varying market conditions, and RL-based methods struggle to capture essential historical dependencies and observations within Markov Decision Process (MDP) frameworks. Furthermore, these approaches often face challenges in ensuring strategy adaptability across diverse advertising objectives. Additionally, as offline training methods are increasingly adopted to facilitate the deployment and maintenance of stable online strategies, the issues of documented behavioral patterns and behavioral collapse resulting from training on fixed offline datasets become increasingly significant. To address these limitations, this paper introduces a novel offline Generative Auto-bidding framework with Value-Guided Explorations (GAVE). GAVE accommodates various advertising objectives through a score-based Return-To-Go (RTG) module. Moreover, GAVE integrates an action exploration mechanism with an RTG-based evaluation method to explore novel actions while ensuring stability-preserving updates. A learnable value function is also designed to guide the direction of action exploration and mitigate Out-of-Distribution (OOD) problems. Experimental results on two offline datasets and real-world deployments demonstrate that GAVE outperforms state-of-the-art baselines in both offline evaluations and online A/B tests. The implementation code is publicly available to facilitate reproducibility and further research.
Abstract:In today's digital landscape, Deep Recommender Systems (DRS) play a crucial role in navigating and customizing online content for individual preferences. However, conventional methods, which mainly depend on single recommendation task, scenario, data modality and user behavior, are increasingly seen as insufficient due to their inability to accurately reflect users' complex and changing preferences. This gap underscores the need for joint modeling approaches, which are central to overcoming these limitations by integrating diverse tasks, scenarios, modalities, and behaviors in the recommendation process, thus promising significant enhancements in recommendation precision, efficiency, and customization. In this paper, we comprehensively survey the joint modeling methods in recommendations. We begin by defining the scope of joint modeling through four distinct dimensions: multi-task, multi-scenario, multi-modal, and multi-behavior modeling. Subsequently, we examine these methods in depth, identifying and summarizing their underlying paradigms based on the latest advancements and potential research trajectories. Ultimately, we highlight several promising avenues for future exploration in joint modeling for recommendations and provide a concise conclusion to our findings.
Abstract:Discrete tokenizers have emerged as indispensable components in modern machine learning systems, particularly within the context of autoregressive modeling and large language models (LLMs). These tokenizers serve as the critical interface that transforms raw, unstructured data from diverse modalities into discrete tokens, enabling LLMs to operate effectively across a wide range of tasks. Despite their central role in generation, comprehension, and recommendation systems, a comprehensive survey dedicated to discrete tokenizers remains conspicuously absent in the literature. This paper addresses this gap by providing a systematic review of the design principles, applications, and challenges of discrete tokenizers. We begin by dissecting the sub-modules of tokenizers and systematically demonstrate their internal mechanisms to provide a comprehensive understanding of their functionality and design. Building on this foundation, we synthesize state-of-the-art methods, categorizing them into multimodal generation and comprehension tasks, and semantic tokens for personalized recommendations. Furthermore, we critically analyze the limitations of existing tokenizers and outline promising directions for future research. By presenting a unified framework for understanding discrete tokenizers, this survey aims to guide researchers and practitioners in addressing open challenges and advancing the field, ultimately contributing to the development of more robust and versatile AI systems.
Abstract:Tabular data synthesis is crucial in machine learning, yet existing general methods-primarily based on statistical or deep learning models-are highly data-dependent and often fall short in recommender systems. This limitation arises from their difficulty in capturing complex distributions and understanding feature relationships from sparse and limited data, along with their inability to grasp semantic feature relations. Recently, Large Language Models (LLMs) have shown potential in generating synthetic data samples through few-shot learning and semantic understanding. However, they often suffer from inconsistent distribution and lack of diversity due to their inherent distribution disparity with the target dataset. To address these challenges and enhance tabular data synthesis for recommendation tasks, we propose a novel two-stage framework named SampleLLM to improve the quality of LLM-based tabular data synthesis for recommendations by ensuring better distribution alignment. In the first stage, SampleLLM employs LLMs with Chain-of-Thought prompts and diverse exemplars to generate data that closely aligns with the target dataset distribution, even when input samples are limited. The second stage uses an advanced feature attribution-based importance sampling method to refine feature relationships within the synthesized data, reducing any distribution biases introduced by the LLM. Experimental results on three recommendation datasets, two general datasets, and online deployment illustrate that SampleLLM significantly surpasses existing methods for recommendation tasks and holds promise for a broader range of tabular data scenarios.
Abstract:Multi Scenario Recommendation (MSR) tasks, referring to building a unified model to enhance performance across all recommendation scenarios, have recently gained much attention. However, current research in MSR faces two significant challenges that hinder the field's development: the absence of uniform procedures for multi-scenario dataset processing, thus hindering fair comparisons, and most models being closed-sourced, which complicates comparisons with current SOTA models. Consequently, we introduce our benchmark, \textbf{Scenario-Wise Rec}, which comprises 6 public datasets and 12 benchmark models, along with a training and evaluation pipeline. Additionally, we validated the benchmark using an industrial advertising dataset, reinforcing its reliability and applicability in real-world scenarios. We aim for this benchmark to offer researchers valuable insights from prior work, enabling the development of novel models based on our benchmark and thereby fostering a collaborative research ecosystem in MSR. Our source code is also publicly available.
Abstract:Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and diffusers, has recently emerged as a new trend due to its potential to learn optimal strategies directly from data and adjust flexibly to preferences. However, generative models suffer from low-quality data leading to a mismatch between condition, return to go, and true action value, especially in long sequential decision-making. Besides, the majority preference in the dataset may hinder models' generalization ability on minority advertisers' preferences. While it is possible to collect high-quality data and retrain multiple models for different preferences, the high cost makes it unaffordable, hindering the advancement of auto-bidding into the era of large foundation models. To address this, we propose a flexible and practical Generative Auto-bidding scheme using post-training Search, termed GAS, to refine a base policy model's output and adapt to various preferences. We use weak-to-strong search alignment by training small critics for different preferences and an MCTS-inspired search to refine the model's output. Specifically, a novel voting mechanism with transformer-based critics trained with policy indications could enhance search alignment performance. Additionally, utilizing the search, we provide a fine-tuning method for high-frequency preference scenarios considering computational efficiency. Extensive experiments conducted on the real-world dataset and online A/B test on the Kuaishou advertising platform demonstrate the effectiveness of GAS, achieving significant improvements, e.g., 1.554% increment of target cost.
Abstract:Transformer models have achieved remarkable success in sequential recommender systems (SRSs). However, computing the attention matrix in traditional dot-product attention mechanisms results in a quadratic complexity with sequence lengths, leading to high computational costs for long-term sequential recommendation. Motivated by the above observation, we propose a novel L2-Normalized Linear Attention for the Transformer-based Sequential Recommender Systems (LinRec), which theoretically improves efficiency while preserving the learning capabilities of the traditional dot-product attention. Specifically, by thoroughly examining the equivalence conditions of efficient attention mechanisms, we show that LinRec possesses linear complexity while preserving the property of attention mechanisms. In addition, we reveal its latent efficiency properties by interpreting the proposed LinRec mechanism through a statistical lens. Extensive experiments are conducted based on two public benchmark datasets, demonstrating that the combination of LinRec and Transformer models achieves comparable or even superior performance than state-of-the-art Transformer-based SRS models while significantly improving time and memory efficiency.