UniScale: Synergistic Entire Space Data and Model Scaling for Search Ranking

Recent advances in Large Language Models (LLMs) have inspired a surge of scaling law research in industrial search, advertising, and recommendation systems. However, existing approaches focus mainly on architectural improvements, overlooking the critical synergy between data and architecture design. We observe that scaling model parameters alone exhibits diminishing returns, i.e., the marginal gain in performance steadily declines as model size increases, and that the performance degradation caused by complex heterogeneous data distributions is often irrecoverable through model design alone. In this paper, we propose UniScale to address these limitation, a novel co-design framework that jointly optimizes data and architecture to unlock the full potential of model scaling, which includes two core parts: (1) ES$^3$ (Entire-Space Sample System), a high-quality data scaling system that expands the training signal beyond conventional sampling strategies from both intra-domain request contexts with global supervised signal constructed by hierarchical label attribution and cross-domain samples aligning with the essence of user decision under similar content exposure environment in search domain; and (2) HHSFT (Heterogeneous Hierarchical Sample Fusion Transformer), a novel architecture designed to effectively model the complex heterogeneous distribution of scaled data and to harness the entire space user behavior data with Heterogeneous Hierarchical Feature Interaction and Entire Space User Interest Fusion, thereby surpassing the performance ceiling of structure-only model tuning. Extensive experiments on large-scale real world E-commerce search platform demonstrate that UniScale achieves significant improvements through the synergistic co-design of data and architecture and exhibits clear scaling trends, delivering substantial gains in key business metrics.

KARMA: Knowledge-Action Regularized Multimodal Alignment for Personalized Search at Taobao

Large Language Models (LLMs) are equipped with profound semantic knowledge, making them a natural choice for injecting semantic generalization into personalized search systems. However, in practice we find that directly fine-tuning LLMs on industrial personalized tasks (e.g. next item prediction) often yields suboptimal results. We attribute this bottleneck to a critical Knowledge--Action Gap: the inherent conflict between preserving pre-trained semantic knowledge and aligning with specific personalized actions by discriminative objectives. Empirically, action-only training objectives induce Semantic Collapse, such as attention ``sinks''. This degradation severely cripples the LLM's generalization, failing to bring improvements to personalized search systems. We propose KARMA (Knowledge--Action Regularized Multimodal Alignment), a unified framework that treats semantic reconstruction as a train-only regularizer. KARMA optimizes a next-interest embedding for retrieval (Action) while enforcing semantic decodability (Knowledge) through two complementary objectives: (i) history-conditioned semantic generation, which anchors optimization to the LLM's native next-token distribution, and (ii) embedding-conditioned semantic reconstruction, which constrains the interest embedding to remain semantically recoverable. On Taobao search system, KARMA mitigates semantic collapse (attention-sink analysis) and improves both action metrics and semantic fidelity. In ablations, semantic decodability yields up to +22.5 HR@200. With KARMA, we achieve +0.25 CTR AUC in ranking, +1.86 HR in pre-ranking and +2.51 HR in recalling. Deployed online with low inference overhead at ranking stage, KARMA drives +0.5% increase in Item Click.

Synthetic Data Powers Product Retrieval for Long-tail Knowledge-Intensive Queries in E-commerce Search

Product retrieval is the backbone of e-commerce search: for each user query, it identifies a high-recall candidate set from billions of items, laying the foundation for high-quality ranking and user experience. Despite extensive optimization for mainstream queries, existing systems still struggle with long-tail queries, especially knowledge-intensive ones. These queries exhibit diverse linguistic patterns, often lack explicit purchase intent, and require domain-specific knowledge reasoning for accurate interpretation. They also suffer from a shortage of reliable behavioral logs, which makes such queries a persistent challenge for retrieval optimization. To address these issues, we propose an efficient data synthesis framework tailored to retrieval involving long-tail, knowledge-intensive queries. The key idea is to implicitly distill the capabilities of a powerful offline query-rewriting model into an efficient online retrieval system. Leveraging the strong language understanding of LLMs, we train a multi-candidate query rewriting model with multiple reward signals and capture its rewriting capability in well-curated query-product pairs through a powerful offline retrieval pipeline. This design mitigates distributional shift in rewritten queries, which might otherwise limit incremental recall or introduce irrelevant products. Experiments demonstrate that without any additional tricks, simply incorporating this synthetic data into retrieval model training leads to significant improvements. Online Side-By-Side (SBS) human evaluation results indicate a notable enhancement in user search experience.

TaoSearchEmb: A Multi-Objective Reinforcement Learning Framework for Dense Retrieval in Taobao Search

Dense retrieval, as the core component of e-commerce search engines, maps user queries and items into a unified semantic space through pre-trained embedding models to enable large-scale real-time semantic retrieval. Despite the rapid advancement of LLMs gradually replacing traditional BERT architectures for embedding, their training paradigms still adhere to BERT-like supervised fine-tuning and hard negative mining strategies. This approach relies on complex offline hard negative sample construction pipelines, which constrain model iteration efficiency and hinder the evolutionary potential of semantic representation capabilities. Besides, existing multi-task learning frameworks face the seesaw effect when simultaneously optimizing semantic relevance and non-relevance objectives. In this paper, we propose Retrieval-GRPO, a multi-objective reinforcement learning-based dense retrieval framework designed to address these challenges. The method eliminates offline hard negative sample construction by dynamically retrieving Top-K candidate products for each query during training, while introducing a relevance LLM as a reward model to generate real-time feedback. Specifically, the retrieval model dynamically optimizes embedding representations through reinforcement learning, with reward signals combining LLM-generated relevance scores, product quality scores, and multi-way exclusivity metrics to achieve multi-objective user preference alignment and real-time error correction. This mechanism not only removes dependency on hard negatives but also mitigates the seesaw effect through collaborative multi-objective optimization, significantly enhancing the model's semantic generalization capability for complex long-tail queries. Extensive offline and online experiments validate the effectiveness of Retrieval-GRPO, which has been deployed on China's largest e-commerce platform.

Large Reasoning Embedding Models: Towards Next-Generation Dense Retrieval Paradigm

In modern e-commerce search systems, dense retrieval has become an indispensable component. By computing similarities between query and item (product) embeddings, it efficiently selects candidate products from large-scale repositories. With the breakthroughs in large language models (LLMs), mainstream embedding models have gradually shifted from BERT to LLMs for more accurate text modeling. However, these models still adopt direct-embedding methods, and the semantic accuracy of embeddings remains inadequate. Therefore, contrastive learning is heavily employed to achieve tight semantic alignment between positive pairs. Consequently, such models tend to capture statistical co-occurrence patterns in the training data, biasing them toward shallow lexical and semantic matches. For difficult queries exhibiting notable lexical disparity from target items, the performance degrades significantly. In this work, we propose the Large Reasoning Embedding Model (LREM), which novelly integrates reasoning processes into representation learning. For difficult queries, LREM first conducts reasoning to achieve a deep understanding of the original query, and then produces a reasoning-augmented query embedding for retrieval. This reasoning process effectively bridges the semantic gap between original queries and target items, significantly improving retrieval accuracy. Specifically, we adopt a two-stage training process: the first stage optimizes the LLM on carefully curated Query-CoT-Item triplets with SFT and InfoNCE losses to establish preliminary reasoning and embedding capabilities, and the second stage further refines the reasoning trajectories via reinforcement learning (RL). Extensive offline and online experiments validate the effectiveness of LREM, leading to its deployment on China's largest e-commerce platform since August 2025.

TaoSR-AGRL: Adaptive Guided Reinforcement Learning Framework for E-commerce Search Relevance

Query-product relevance prediction is fundamental to e-commerce search and has become even more critical in the era of AI-powered shopping, where semantic understanding and complex reasoning directly shape the user experience and business conversion. Large Language Models (LLMs) enable generative, reasoning-based approaches, typically aligned via supervised fine-tuning (SFT) or preference optimization methods like Direct Preference Optimization (DPO). However, the increasing complexity of business rules and user queries exposes the inability of existing methods to endow models with robust reasoning capacity for long-tail and challenging cases. Efforts to address this via reinforcement learning strategies like Group Relative Policy Optimization (GRPO) often suffer from sparse terminal rewards, offering insufficient guidance for multi-step reasoning and slowing convergence. To address these challenges, we propose TaoSR-AGRL, an Adaptive Guided Reinforcement Learning framework for LLM-based relevance prediction in Taobao Search Relevance. TaoSR-AGRL introduces two key innovations: (1) Rule-aware Reward Shaping, which decomposes the final relevance judgment into dense, structured rewards aligned with domain-specific relevance criteria; and (2) Adaptive Guided Replay, which identifies low-accuracy rollouts during training and injects targeted ground-truth guidance to steer the policy away from stagnant, rule-violating reasoning patterns toward compliant trajectories. TaoSR-AGRL was evaluated on large-scale real-world datasets and through online side-by-side human evaluations on Taobao Search. It consistently outperforms DPO and standard GRPO baselines in offline experiments, improving relevance accuracy, rule adherence, and training stability. The model trained with TaoSR-AGRL has been successfully deployed in the main search scenario on Taobao, serving hundreds of millions of users.

TaoSR-SHE: Stepwise Hybrid Examination Reinforcement Learning Framework for E-commerce Search Relevance

Query-product relevance analysis is a foundational technology in e-commerce search engines and has become increasingly important in AI-driven e-commerce. The recent emergence of large language models (LLMs), particularly their chain-of-thought (CoT) reasoning capabilities, offers promising opportunities for developing relevance systems that are both more interpretable and more robust. However, existing training paradigms have notable limitations: SFT and DPO suffer from poor generalization on long-tail queries and from a lack of fine-grained, stepwise supervision to enforce rule-aligned reasoning. In contrast, reinforcement learning with verification rewards (RLVR) suffers from sparse feedback, which provides insufficient signal to correct erroneous intermediate steps, thereby undermining logical consistency and limiting performance in complex inference scenarios. To address these challenges, we introduce the Stepwise Hybrid Examination Reinforcement Learning framework for Taobao Search Relevance (TaoSR-SHE). At its core is Stepwise Reward Policy Optimization (SRPO), a reinforcement learning algorithm that leverages step-level rewards generated by a hybrid of a high-quality generative stepwise reward model and a human-annotated offline verifier, prioritizing learning from critical correct and incorrect reasoning steps. TaoSR-SHE further incorporates two key techniques: diversified data filtering to encourage exploration across varied reasoning paths and mitigate policy entropy collapse, and multi-stage curriculum learning to foster progressive capability growth. Extensive experiments on real-world search benchmarks show that TaoSR-SHE improves both reasoning quality and relevance-prediction accuracy in large-scale e-commerce settings, outperforming SFT, DPO, GRPO, and other baselines, while also enhancing interpretability and robustness.

TaoSR1: The Thinking Model for E-commerce Relevance Search

Query-product relevance prediction is a core task in e-commerce search. BERT-based models excel at semantic matching but lack complex reasoning capabilities. While Large Language Models (LLMs) are explored, most still use discriminative fine-tuning or distill to smaller models for deployment. We propose a framework to directly deploy LLMs for this task, addressing key challenges: Chain-of-Thought (CoT) error accumulation, discriminative hallucination, and deployment feasibility. Our framework, TaoSR1, involves three stages: (1) Supervised Fine-Tuning (SFT) with CoT to instill reasoning; (2) Offline sampling with a pass@N strategy and Direct Preference Optimization (DPO) to improve generation quality; and (3) Difficulty-based dynamic sampling with Group Relative Policy Optimization (GRPO) to mitigate discriminative hallucination. Additionally, post-CoT processing and a cumulative probability-based partitioning method enable efficient online deployment. TaoSR1 significantly outperforms baselines on offline datasets and achieves substantial gains in online side-by-side human evaluations, introducing a novel paradigm for applying CoT reasoning to relevance classification.

No More Tuning: Prioritized Multi-Task Learning with Lagrangian Differential Multiplier Methods

Given the ubiquity of multi-task in practical systems, Multi-Task Learning (MTL) has found widespread application across diverse domains. In real-world scenarios, these tasks often have different priorities. For instance, In web search, relevance is often prioritized over other metrics, such as click-through rates or user engagement. Existing frameworks pay insufficient attention to the prioritization among different tasks, which typically adjust task-specific loss function weights to differentiate task priorities. However, this approach encounters challenges as the number of tasks grows, leading to exponential increases in hyper-parameter tuning complexity. Furthermore, the simultaneous optimization of multiple objectives can negatively impact the performance of high-priority tasks due to interference from lower-priority tasks. In this paper, we introduce a novel multi-task learning framework employing Lagrangian Differential Multiplier Methods for step-wise multi-task optimization. It is designed to boost the performance of high-priority tasks without interference from other tasks. Its primary advantage lies in its ability to automatically optimize multiple objectives without requiring balancing hyper-parameters for different tasks, thereby eliminating the need for manual tuning. Additionally, we provide theoretical analysis demonstrating that our method ensures optimization guarantees, enhancing the reliability of the process. We demonstrate its effectiveness through experiments on multiple public datasets and its application in Taobao search, a large-scale industrial search ranking system, resulting in significant improvements across various business metrics.

Deep Bag-of-Words Model: An Efficient and Interpretable Relevance Architecture for Chinese E-Commerce

Text relevance or text matching of query and product is an essential technique for the e-commerce search system to ensure that the displayed products can match the intent of the query. Many studies focus on improving the performance of the relevance model in search system. Recently, pre-trained language models like BERT have achieved promising performance on the text relevance task. While these models perform well on the offline test dataset, there are still obstacles to deploy the pre-trained language model to the online system as their high latency. The two-tower model is extensively employed in industrial scenarios, owing to its ability to harmonize performance with computational efficiency. Regrettably, such models present an opaque ``black box'' nature, which prevents developers from making special optimizations. In this paper, we raise deep Bag-of-Words (DeepBoW) model, an efficient and interpretable relevance architecture for Chinese e-commerce. Our approach proposes to encode the query and the product into the sparse BoW representation, which is a set of word-weight pairs. The weight means the important or the relevant score between the corresponding word and the raw text. The relevance score is measured by the accumulation of the matched word between the sparse BoW representation of the query and the product. Compared to popular dense distributed representation that usually suffers from the drawback of black-box, the most advantage of the proposed representation model is highly explainable and interventionable, which is a superior advantage to the deployment and operation of online search engines. Moreover, the online efficiency of the proposed model is even better than the most efficient inner product form of dense representation ...