How Bad is Top-$K$ Recommendation under Competing Content Creators?

Content creators compete for exposure on recommendation platforms, and such strategic behavior leads to a dynamic shift over the content distribution. However, how the creators' competition impacts user welfare and how the relevance-driven recommendation influences the dynamics in the long run are still largely unknown. This work provides theoretical insights into these research questions. We model the creators' competition under the assumptions that: 1) the platform employs an innocuous top-$K$ recommendation policy; 2) user decisions follow the Random Utility model; 3) content creators compete for user engagement and, without knowing their utility function in hindsight, apply arbitrary no-regret learning algorithms to update their strategies. We study the user welfare guarantee through the lens of Price of Anarchy and show that the fraction of user welfare loss due to creator competition is always upper bounded by a small constant depending on $K$ and randomness in user decisions; we also prove the tightness of this bound. Our result discloses an intrinsic merit of the myopic approach to the recommendation, i.e., relevance-driven matching performs reasonably well in the long run, as long as users' decisions involve randomness and the platform provides reasonably many alternatives to its users.

Disentangled Representation for Diversified Recommendations

Accuracy and diversity have long been considered to be two conflicting goals for recommendations. We point out, however, that as the diversity is typically measured by certain pre-selected item attributes, e.g., category as the most popularly employed one, improved diversity can be achieved without sacrificing recommendation accuracy, as long as the diversification respects the user's preference about the pre-selected attributes. This calls for a fine-grained understanding of a user's preferences over items, where one needs to recognize the user's choice is driven by the quality of the item itself, or the pre-selected attributes of the item. In this work, we focus on diversity defined on item categories. We propose a general diversification framework agnostic to the choice of recommendation algorithms. Our solution disentangles the learnt user representation in the recommendation module into category-independent and category-dependent components to differentiate a user's preference over items from two orthogonal perspectives. Experimental results on three benchmark datasets and online A/B test demonstrate the effectiveness of our solution in improving both recommendation accuracy and diversity. In-depth analysis suggests that the improvement is due to our improved modeling of users' categorical preferences and refined ranking within item categories.

MiddleGAN: Generate Domain Agnostic Samples for Unsupervised Domain Adaptation

In recent years, machine learning has achieved impressive results across different application areas. However, machine learning algorithms do not necessarily perform well on a new domain with a different distribution than its training set. Domain Adaptation (DA) is used to mitigate this problem. One approach of existing DA algorithms is to find domain invariant features whose distributions in the source domain are the same as their distribution in the target domain. In this paper, we propose to let the classifier that performs the final classification task on the target domain learn implicitly the invariant features to perform classification. It is achieved via feeding the classifier during training generated fake samples that are similar to samples from both the source and target domains. We call these generated samples domain-agnostic samples. To accomplish this we propose a novel variation of generative adversarial networks (GAN), called the MiddleGAN, that generates fake samples that are similar to samples from both the source and target domains, using two discriminators and one generator. We extend the theory of GAN to show that there exist optimal solutions for the parameters of the two discriminators and one generator in MiddleGAN, and empirically show that the samples generated by the MiddleGAN are similar to both samples from the source domain and samples from the target domain. We conducted extensive evaluations using 24 benchmarks; on the 24 benchmarks, we compare MiddleGAN against various state-of-the-art algorithms and outperform the state-of-the-art by up to 20.1\% on certain benchmarks.

Spectral Augmentation for Self-Supervised Learning on Graphs

Graph contrastive learning (GCL), as an emerging self-supervised learning technique on graphs, aims to learn representations via instance discrimination. Its performance heavily relies on graph augmentation to reflect invariant patterns that are robust to small perturbations; yet it still remains unclear about what graph invariance GCL should capture. Recent studies mainly perform topology augmentations in a uniformly random manner in the spatial domain, ignoring its influence on the intrinsic structural properties embedded in the spectral domain. In this work, we aim to find a principled way for topology augmentations by exploring the invariance of graphs from the spectral perspective. We develop spectral augmentation which guides topology augmentations by maximizing the spectral change. Extensive experiments on both graph and node classification tasks demonstrate the effectiveness of our method in self-supervised representation learning. The proposed method also brings promising generalization capability in transfer learning, and is equipped with intriguing robustness property under adversarial attacks. Our study sheds light on a general principle for graph topology augmentation.

Rethinking Conversational Recommendations: Is Decision Tree All You Need?

Conversational recommender systems (CRS) dynamically obtain the user preferences via multi-turn questions and answers. The existing CRS solutions are widely dominated by deep reinforcement learning algorithms. However, deep reinforcement learning methods are often criticised for lacking interpretability and requiring a large amount of training data to perform. In this paper, we explore a simpler alternative and propose a decision tree based solution to CRS. The underlying challenge in CRS is that the same item can be described differently by different users. We show that decision trees are sufficient to characterize the interactions between users and items, and solve the key challenges in multi-turn CRS: namely which questions to ask, how to rank the candidate items, when to recommend, and how to handle negative feedback on the recommendations. Firstly, the training of decision trees enables us to find questions which effectively narrow down the search space. Secondly, by learning embeddings for each item and tree nodes, the candidate items can be ranked based on their similarity to the conversation context encoded by the tree nodes. Thirdly, the diversity of items associated with each tree node allows us to develop an early stopping strategy to decide when to make recommendations. Fourthly, when the user rejects a recommendation, we adaptively choose the next decision tree to improve subsequent questions and recommendations. Extensive experiments on three publicly available benchmark CRS datasets show that our approach provides significant improvement to the state of the art CRS methods.

Dynamic Global Sensitivity for Differentially Private Contextual Bandits

Bandit algorithms have become a reference solution for interactive recommendation. However, as such algorithms directly interact with users for improved recommendations, serious privacy concerns have been raised regarding its practical use. In this work, we propose a differentially private linear contextual bandit algorithm, via a tree-based mechanism to add Laplace or Gaussian noise to model parameters. Our key insight is that as the model converges during online update, the global sensitivity of its parameters shrinks over time (thus named dynamic global sensitivity). Compared with existing solutions, our dynamic global sensitivity analysis allows us to inject less noise to obtain $(\epsilon, \delta)$-differential privacy with added regret caused by noise injection in $\tilde O(\log{T}\sqrt{T}/\epsilon)$. We provide a rigorous theoretical analysis over the amount of noise added via dynamic global sensitivity and the corresponding upper regret bound of our proposed algorithm. Experimental results on both synthetic and real-world datasets confirmed the algorithm's advantage against existing solutions.

Not Just Skipping. Understanding the Effect of Sponsored Content on Users' Decision-Making in Online Health Search

Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search engine manipulation effect (SEME): the opinions of users can be influenced by the way search results are presented. In this work, we investigate the connection between SEME and sponsored content in the health domain. We conduct a series of user studies in which participants need to evaluate the effectiveness of different non-prescription natural remedies for various medical conditions. We present participants SERPs with different intentionally created biases towards certain viewpoints, with or without sponsored content, and ask them to evaluate the effectiveness of the treatment only based on the information presented to them. We investigate two types of sponsored content: 1. Direct marketing ads that directly market the product without expressing an opinion about its effectiveness, and 2. Indirect marketing ads that explicitly advocate the product's effectiveness on the condition in the query. Our results reveal a significant difference between the influence on users from these two ad types. Though direct marketing ads are mostly skipped by users, they can tilt users decision making towards more positive viewpoints. Indirect marketing ads affect both the users' examination behaviour and their perception of the treatment's effectiveness. We further discover that the contrast between the indirect marketing ads and the viewpoint presented in the organic search results plays an important role in users' decision-making. When the contrast is high, users exhibit a strong preference towards a negative viewpoint, and when the contrast is low or none, users exhibit preference towards a more positive viewpoint.

Scalable Exploration for Neural Online Learning to Rank with Perturbed Feedback

Deep neural networks (DNNs) demonstrate significant advantages in improving ranking performance in retrieval tasks. Driven by the recent technical developments in optimization and generalization of DNNs, learning a neural ranking model online from its interactions with users becomes possible. However, the required exploration for model learning has to be performed in the entire neural network parameter space, which is prohibitively expensive and limits the application of such online solutions in practice. In this work, we propose an efficient exploration strategy for online interactive neural ranker learning based on the idea of bootstrapping. Our solution employs an ensemble of ranking models trained with perturbed user click feedback. The proposed method eliminates explicit confidence set construction and the associated computational overhead, which enables the online neural rankers' training to be efficiently executed in practice with theoretical guarantees. Extensive comparisons with an array of state-of-the-art OL2R algorithms on two public learning to rank benchmark datasets demonstrate the effectiveness and computational efficiency of our proposed neural OL2R solution.

Communication Efficient Distributed Learning for Kernelized Contextual Bandits

We tackle the communication efficiency challenge of learning kernelized contextual bandits in a distributed setting. Despite the recent advances in communication-efficient distributed bandit learning, existing solutions are restricted to simple models like multi-armed bandits and linear bandits, which hamper their practical utility. In this paper, instead of assuming the existence of a linear reward mapping from the features to the expected rewards, we consider non-linear reward mappings, by letting agents collaboratively search in a reproducing kernel Hilbert space (RKHS). This introduces significant challenges in communication efficiency as distributed kernel learning requires the transfer of raw data, leading to a communication cost that grows linearly w.r.t. time horizon $T$. We addresses this issue by equipping all agents to communicate via a common Nystr\"{o}m embedding that gets updated adaptively as more data points are collected. We rigorously proved that our algorithm can attain sub-linear rate in both regret and communication cost.

Meta Policy Learning for Cold-Start Conversational Recommendation

Conversational recommender systems (CRS) explicitly solicit users' preferences for improved recommendations on the fly. Most existing CRS solutions employ reinforcement learning methods to train a single policy for a population of users. However, for users new to the system, such a global policy becomes ineffective to produce conversational recommendations, i.e., the cold-start challenge. In this paper, we study CRS policy learning for cold-start users via meta reinforcement learning. We propose to learn a meta policy and adapt it to new users with only a few trials of conversational recommendations. To facilitate policy adaptation, we design three synergetic components. First is a meta-exploration policy dedicated to identify user preferences via exploratory conversations. Second is a Transformer-based state encoder to model a user's both positive and negative feedback during the conversation. And third is an adaptive item recommender based on the embedded states. Extensive experiments on three datasets demonstrate the advantage of our solution in serving new users, compared with a rich set of state-of-the-art CRS solutions.