Know Your Needs Better: Towards Structured Understanding of Marketer Demands with Analogical Reasoning Augmented LLMs

In this paper, we explore a new way for user targeting, where non-expert marketers could select their target users solely given demands in natural language form. The key to this issue is how to transform natural languages into practical structured logical languages, i.e., the structured understanding of marketer demands. Considering the impressive natural language processing ability of large language models (LLMs), we try to leverage LLMs to solve this issue. Past research indicates that the reasoning ability of LLMs can be effectively enhanced through chain-of-thought (CoT) prompting. But existing methods still have some limitations: (1) Previous methods either use simple "Let's think step by step" spells or provide fixed examples in demonstrations without considering compatibility between prompts and questions, making LLMs ineffective in some complex reasoning tasks such as structured language transformation. (2) Previous methods are often implemented in closed-source models or excessively large models, which is not suitable in industrial practical scenarios. Based on these, we propose ARALLM (i.e., Analogical Reasoning Augmented Large Language Models) consisting of two modules: Analogical Reasoning based Prompting and Reasoning-Augmented Multi-Task Model Distillation.

A Comprehensive Study of Knowledge Editing for Large Language Models

Large Language Models (LLMs) have shown extraordinary capabilities in understanding and generating text that closely mirrors human communication. However, a primary limitation lies in the significant computational demands during training, arising from their extensive parameterization. This challenge is further intensified by the dynamic nature of the world, necessitating frequent updates to LLMs to correct outdated information or integrate new knowledge, thereby ensuring their continued relevance. Note that many applications demand continual model adjustments post-training to address deficiencies or undesirable behaviors. There is an increasing interest in efficient, lightweight methods for on-the-fly model modifications. To this end, recent years have seen a burgeoning in the techniques of knowledge editing for LLMs, which aim to efficiently modify LLMs' behaviors within specific domains while preserving overall performance across various inputs. In this paper, we first define the knowledge editing problem and then provide a comprehensive review of cutting-edge approaches. Drawing inspiration from educational and cognitive research theories, we propose a unified categorization criterion that classifies knowledge editing methods into three groups: resorting to external knowledge, merging knowledge into the model, and editing intrinsic knowledge. Furthermore, we introduce a new benchmark, KnowEdit, for a comprehensive empirical evaluation of representative knowledge editing approaches. Additionally, we provide an in-depth analysis of knowledge location, which can provide a deeper understanding of the knowledge structures inherent within LLMs. Finally, we discuss several potential applications of knowledge editing, outlining its broad and impactful implications.

RJUA-QA: A Comprehensive QA Dataset for Urology

We introduce RJUA-QA, a novel medical dataset for question answering (QA) and reasoning with clinical evidence, contributing to bridge the gap between general large language models (LLMs) and medical-specific LLM applications. RJUA-QA is derived from realistic clinical scenarios and aims to facilitate LLMs in generating reliable diagnostic and advice. The dataset contains 2,132 curated Question-Context-Answer pairs, corresponding about 25,000 diagnostic records and clinical cases. The dataset covers 67 common urological disease categories, where the disease coverage exceeds 97.6\% of the population seeking medical services in urology. Each data instance in RJUA-QA comprises: (1) a question mirroring real patient to inquiry about clinical symptoms and medical conditions, (2) a context including comprehensive expert knowledge, serving as a reference for medical examination and diagnosis, (3) a doctor response offering the diagnostic conclusion and suggested examination guidance, (4) a diagnosed clinical disease as the recommended diagnostic outcome, and (5) clinical advice providing recommendations for medical examination. RJUA-QA is the first medical QA dataset for clinical reasoning over the patient inquiries, where expert-level knowledge and experience are required for yielding diagnostic conclusions and medical examination advice. A comprehensive evaluation is conducted to evaluate the performance of both medical-specific and general LLMs on the RJUA-QA dataset. Our data is are publicly available at \url{https://github.com/alipay/RJU_Ant_QA}.

Not All Negatives Are Worth Attending to: Meta-Bootstrapping Negative Sampling Framework for Link Prediction

The rapid development of graph neural networks (GNNs) encourages the rising of link prediction, achieving promising performance with various applications. Unfortunately, through a comprehensive analysis, we surprisingly find that current link predictors with dynamic negative samplers (DNSs) suffer from the migration phenomenon between "easy" and "hard" samples, which goes against the preference of DNS of choosing "hard" negatives, thus severely hindering capability. Towards this end, we propose the MeBNS framework, serving as a general plugin that can potentially improve current negative sampling based link predictors. In particular, we elaborately devise a Meta-learning Supported Teacher-student GNN (MST-GNN) that is not only built upon teacher-student architecture for alleviating the migration between "easy" and "hard" samples but also equipped with a meta learning based sample re-weighting module for helping the student GNN distinguish "hard" samples in a fine-grained manner. To effectively guide the learning of MST-GNN, we prepare a Structure enhanced Training Data Generator (STD-Generator) and an Uncertainty based Meta Data Collector (UMD-Collector) for supporting the teacher and student GNN, respectively. Extensive experiments show that the MeBNS achieves remarkable performance across six link prediction benchmark datasets.

Making Large Language Models Better Knowledge Miners for Online Marketing with Progressive Prompting Augmentation

Nowadays, the rapid development of mobile economy has promoted the flourishing of online marketing campaigns, whose success greatly hinges on the efficient matching between user preferences and desired marketing campaigns where a well-established Marketing-oriented Knowledge Graph (dubbed as MoKG) could serve as the critical "bridge" for preference propagation. In this paper, we seek to carefully prompt a Large Language Model (LLM) with domain-level knowledge as a better marketing-oriented knowledge miner for marketing-oriented knowledge graph construction, which is however non-trivial, suffering from several inevitable issues in real-world marketing scenarios, i.e., uncontrollable relation generation of LLMs,insufficient prompting ability of a single prompt, the unaffordable deployment cost of LLMs. To this end, we propose PAIR, a novel Progressive prompting Augmented mIning fRamework for harvesting marketing-oriented knowledge graph with LLMs. In particular, we reduce the pure relation generation to an LLM based adaptive relation filtering process through the knowledge-empowered prompting technique. Next, we steer LLMs for entity expansion with progressive prompting augmentation,followed by a reliable aggregation with comprehensive consideration of both self-consistency and semantic relatedness. In terms of online serving, we specialize in a small and white-box PAIR (i.e.,LightPAIR),which is fine-tuned with a high-quality corpus provided by a strong teacher-LLM. Extensive experiments and practical applications in audience targeting verify the effectiveness of the proposed (Light)PAIR.

PEACE: Prototype lEarning Augmented transferable framework for Cross-domain rEcommendation

To help merchants/customers to provide/access a variety of services through miniapps, online service platforms have occupied a critical position in the effective content delivery, in which how to recommend items in the new domain launched by the service provider for customers has become more urgent. However, the non-negligible gap between the source and diversified target domains poses a considerable challenge to cross-domain recommendation systems, which often leads to performance bottlenecks in industrial settings. While entity graphs have the potential to serve as a bridge between domains, rudimentary utilization still fail to distill useful knowledge and even induce the negative transfer issue. To this end, we propose PEACE, a Prototype lEarning Augmented transferable framework for Cross-domain rEcommendation. For domain gap bridging, PEACE is built upon a multi-interest and entity-oriented pre-training architecture which could not only benefit the learning of generalized knowledge in a multi-granularity manner, but also help leverage more structural information in the entity graph. Then, we bring the prototype learning into the pre-training over source domains, so that representations of users and items are greatly improved by the contrastive prototype learning module and the prototype enhanced attention mechanism for adaptive knowledge utilization. To ease the pressure of online serving, PEACE is carefully deployed in a lightweight manner, and significant performance improvements are observed in both online and offline environments.

Which Matters Most in Making Fund Investment Decisions? A Multi-granularity Graph Disentangled Learning Framework

In this paper, we highlight that both conformity and risk preference matter in making fund investment decisions beyond personal interest and seek to jointly characterize these aspects in a disentangled manner. Consequently, we develop a novel M ulti-granularity Graph Disentangled Learning framework named MGDL to effectively perform intelligent matching of fund investment products. Benefiting from the well-established fund graph and the attention module, multi-granularity user representations are derived from historical behaviors to separately express personal interest, conformity and risk preference in a fine-grained way. To attain stronger disentangled representations with specific semantics, MGDL explicitly involve two self-supervised signals, i.e., fund type based contrasts and fund popularity. Extensive experiments in offline and online environments verify the effectiveness of MGDL.

Think-in-Memory: Recalling and Post-thinking Enable LLMs with Long-Term Memory

Memory-augmented Large Language Models (LLMs) have demonstrated remarkable performance in long-term human-machine interactions, which basically relies on iterative recalling and reasoning of history to generate high-quality responses. However, such repeated recall-reason steps easily produce biased thoughts, \textit{i.e.}, inconsistent reasoning results when recalling the same history for different questions. On the contrary, humans can keep thoughts in the memory and recall them without repeated reasoning. Motivated by this human capability, we propose a novel memory mechanism called TiM (Think-in-Memory) that enables LLMs to maintain an evolved memory for storing historical thoughts along the conversation stream. The TiM framework consists of two crucial stages: (1) before generating a response, a LLM agent recalls relevant thoughts from memory, and (2) after generating a response, the LLM agent post-thinks and incorporates both historical and new thoughts to update the memory. Thus, TiM can eliminate the issue of repeated reasoning by saving the post-thinking thoughts as the history. Besides, we formulate the basic principles to organize the thoughts in memory based on the well-established operations, (\textit{i.e.}, insert, forget, and merge operations), allowing for dynamic updates and evolution of the thoughts. Furthermore, we introduce Locality-Sensitive Hashing into TiM to achieve efficient retrieval for the long-term conversations. We conduct qualitative and quantitative experiments on real-world and simulated dialogues covering a wide range of topics, demonstrating that equipping existing LLMs with TiM significantly enhances their performance in generating responses for long-term interactions.

Long-tail Augmented Graph Contrastive Learning for Recommendation

Graph Convolutional Networks (GCNs) has demonstrated promising results for recommender systems, as they can effectively leverage high-order relationship. However, these methods usually encounter data sparsity issue in real-world scenarios. To address this issue, GCN-based recommendation methods employ contrastive learning to introduce self-supervised signals. Despite their effectiveness, these methods lack consideration of the significant degree disparity between head and tail nodes. This can lead to non-uniform representation distribution, which is a crucial factor for the performance of contrastive learning methods. To tackle the above issue, we propose a novel Long-tail Augmented Graph Contrastive Learning (LAGCL) method for recommendation. Specifically, we introduce a learnable long-tail augmentation approach to enhance tail nodes by supplementing predicted neighbor information, and generate contrastive views based on the resulting augmented graph. To make the data augmentation schema learnable, we design an auto drop module to generate pseudo-tail nodes from head nodes and a knowledge transfer module to reconstruct the head nodes from pseudo-tail nodes. Additionally, we employ generative adversarial networks to ensure that the distribution of the generated tail/head nodes matches that of the original tail/head nodes. Extensive experiments conducted on three benchmark datasets demonstrate the significant improvement in performance of our model over the state-of-the-arts. Further analyses demonstrate the uniformity of learned representations and the superiority of LAGCL on long-tail performance. Code is publicly available at https://github.com/im0qianqian/LAGCL