Contrastive Adversarial Training for Unsupervised Domain Adaptation

Domain adversarial training has shown its effective capability for finding domain invariant feature representations and been successfully adopted for various domain adaptation tasks. However, recent advances of large models (e.g., vision transformers) and emerging of complex adaptation scenarios (e.g., DomainNet) make adversarial training being easily biased towards source domain and hardly adapted to target domain. The reason is twofold: relying on large amount of labelled data from source domain for large model training and lacking of labelled data from target domain for fine-tuning. Existing approaches widely focused on either enhancing discriminator or improving the training stability for the backbone networks. Due to unbalanced competition between the feature extractor and the discriminator during the adversarial training, existing solutions fail to function well on complex datasets. To address this issue, we proposed a novel contrastive adversarial training (CAT) approach that leverages the labeled source domain samples to reinforce and regulate the feature generation for target domain. Typically, the regulation forces the target feature distribution being similar to the source feature distribution. CAT addressed three major challenges in adversarial learning: 1) ensure the feature distributions from two domains as indistinguishable as possible for the discriminator, resulting in a more robust domain-invariant feature generation; 2) encourage target samples moving closer to the source in the feature space, reducing the requirement for generalizing classifier trained on the labeled source domain to unlabeled target domain; 3) avoid directly aligning unpaired source and target samples within mini-batch. CAT can be easily plugged into existing models and exhibits significant performance improvements.

AIGB: Generative Auto-bidding via Diffusion Modeling

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

Enhanced Visual Question Answering: A Comparative Analysis and Textual Feature Extraction Via Convolutions

Visual Question Answering (VQA) has emerged as a highly engaging field in recent years, attracting increasing research efforts aiming to enhance VQA accuracy through the deployment of advanced models such as Transformers. Despite this growing interest, there has been limited exploration into the comparative analysis and impact of textual modalities within VQA, particularly in terms of model complexity and its effect on performance. In this work, we conduct a comprehensive comparison between complex textual models that leverage long dependency mechanisms and simpler models focusing on local textual features within a well-established VQA framework. Our findings reveal that employing complex textual encoders is not invariably the optimal approach for the VQA-v2 dataset. Motivated by this insight, we introduce an improved model, ConvGRU, which incorporates convolutional layers to enhance the representation of question text. Tested on the VQA-v2 dataset, ConvGRU achieves better performance without substantially increasing parameter complexity.

MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising

Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming popular where many ads could be displayed in a list and shown as a whole to users. However, multi-slot display advertising leads to different cost-effectiveness. Advertisers have the incentive to adjust bid prices so as to win the most economical ad positions. In this study, we introduce bid shading into multi-slot display advertising for bid price adjustment with a Multi-task End-to-end Bid Shading(MEBS) method. We prove the optimality of our method theoretically and examine its performance experimentally. Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a 7.01% lift in Gross Merchandise Volume, a 7.42% lift in Return on Investment, and a 3.26% lift in ad buy count.

Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding

In online advertising, advertisers participate in ad auctions to acquire ad opportunities, often by utilizing auto-bidding tools provided by demand-side platforms (DSPs). The current auto-bidding algorithms typically employ reinforcement learning (RL). However, due to safety concerns, most RL-based auto-bidding policies are trained in simulation, leading to a performance degradation when deployed in online environments. To narrow this gap, we can deploy multiple auto-bidding agents in parallel to collect a large interaction dataset. Offline RL algorithms can then be utilized to train a new policy. The trained policy can subsequently be deployed for further data collection, resulting in an iterative training framework, which we refer to as iterative offline RL. In this work, we identify the performance bottleneck of this iterative offline RL framework, which originates from the ineffective exploration and exploitation caused by the inherent conservatism of offline RL algorithms. To overcome this bottleneck, we propose Trajectory-wise Exploration and Exploitation (TEE), which introduces a novel data collecting and data utilization method for iterative offline RL from a trajectory perspective. Furthermore, to ensure the safety of online exploration while preserving the dataset quality for TEE, we propose Safe Exploration by Adaptive Action Selection (SEAS). Both offline experiments and real-world experiments on Alibaba display advertising platform demonstrate the effectiveness of our proposed method.

Scalable Virtual Valuations Combinatorial Auction Design by Combining Zeroth-Order and First-Order Optimization Method

Automated auction design seeks to discover empirically high-revenue and incentive-compatible mechanisms using machine learning. Ensuring dominant strategy incentive compatibility (DSIC) is crucial, and the most effective approach is to confine the mechanism to Affine Maximizer Auctions (AMAs). Nevertheless, existing AMA-based approaches encounter challenges such as scalability issues (arising from combinatorial candidate allocations) and the non-differentiability of revenue. In this paper, to achieve a scalable AMA-based method, we further restrict the auction mechanism to Virtual Valuations Combinatorial Auctions (VVCAs), a subset of AMAs with significantly fewer parameters. Initially, we employ a parallelizable dynamic programming algorithm to compute the winning allocation of a VVCA. Subsequently, we propose a novel optimization method that combines both zeroth-order and first-order techniques to optimize the VVCA parameters. Extensive experiments demonstrate the efficacy and scalability of our proposed approach, termed Zeroth-order and First-order Optimization of VVCAs (ZFO-VVCA), particularly when applied to large-scale auctions.

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing the high-level campaign objectives and constraints. Previous works consider the design of auto-bidding agents from the single-agent view without modeling the mutual influence between agents. In this paper, we instead consider this problem from the perspective of a distributed multi-agent system, and propose a general Multi-Agent reinforcement learning framework for Auto-Bidding, namely MAAB, to learn the auto-bidding strategies. First, we investigate the competition and cooperation relation among auto-bidding agents, and propose temperature-regularized credit assignment for establishing a mixed cooperative-competitive paradigm. By carefully making a competition and cooperation trade-off among the agents, we can reach an equilibrium state that guarantees not only individual advertiser's utility but also the system performance (social welfare). Second, due to the observed collusion behaviors of bidding low prices underlying the cooperation, we further propose bar agents to set a personalized bidding bar for each agent, and then to alleviate the degradation of revenue. Third, to deploy MAAB to the large-scale advertising system with millions of advertisers, we propose a mean-field approach. By grouping advertisers with the same objective as a mean auto-bidding agent, the interactions among advertisers are greatly simplified, making it practical to train MAAB efficiently. Extensive experiments on the offline industrial dataset and Alibaba advertising platform demonstrate that our approach outperforms several baseline methods in terms of social welfare and guarantees the ad platform's revenue.

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due to their fixed allocation rules to optimize a single performance metric (e.g., revenue or social welfare). Recently, data-driven auctions, learned directly from auction outcomes to optimize multiple performance metrics, have attracted increasing research interests. However, the procedure of auction mechanisms involves various discrete calculation operations, making it challenging to be compatible with continuous optimization pipelines in machine learning. In this paper, we design \underline{D}eep \underline{N}eural \underline{A}uctions (DNAs) to enable end-to-end auction learning by proposing a differentiable model to relax the discrete sorting operation, a key component in auctions. We optimize the performance metrics by developing deep models to efficiently extract contexts from auctions, providing rich features for auction design. We further integrate the game theoretical conditions within the model design, to guarantee the stability of the auctions. DNAs have been successfully deployed in the e-commerce advertising system at Taobao. Experimental evaluation results on both large-scale data set as well as online A/B test demonstrated that DNAs significantly outperformed other mechanisms widely adopted in industry.

Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising

In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform revenue. However, most of the state-of-the-art auction mechanisms only focus on optimizing a single performance metric, e.g., either social welfare or revenue, and are not suitable for e-commerce advertising with various, dynamic, difficult to estimate, and even conflicting performance metrics. In this paper, we propose a new mechanism called Deep GSP auction, which leverages deep learning to design new rank score functions within the celebrated GSP auction framework. These new rank score functions are implemented via deep neural network models under the constraints of monotone allocation and smooth transition. The requirement of monotone allocation ensures Deep GSP auction nice game theoretical properties, while the requirement of smooth transition guarantees the advertiser utilities would not fluctuate too much when the auction mechanism switches among candidate mechanisms to achieve different optimization objectives. We deployed the proposed mechanisms in a leading e-commerce ad platform and conducted comprehensive experimental evaluations with both offline simulations and online A/B tests. The results demonstrated the effectiveness of the Deep GSP auction compared to the state-of-the-art auction mechanisms.

A novel control mode of bionic morphing tail based on deep reinforcement learning

In the field of fixed wing aircraft, many morphing technologies have been applied to the wing, such as adaptive airfoil, variable span aircraft, variable swept angle aircraft, etc., but few are aimed at the tail. The traditional fixed wing tail includes horizontal and vertical tail. Inspired by the bird tail, this paper will introduce a new bionic tail. The tail has a novel control mode, which has multiple control variables. Compared with the traditional fixed wing tail, it adds the area control and rotation control around the longitudinal symmetry axis, so it can control the pitch and yaw of the aircraft at the same time. When the area of the tail changes, the maneuverability and stability of the aircraft can be changed, and the aerodynamic efficiency of the aircraft can also be improved. The aircraft with morphing ability is often difficult to establish accurate mathematical model, because the model has a strong nonlinear, model-based control method is difficult to deal with the strong nonlinear aircraft. In recent years, with the rapid development of artificial intelligence technology, learning based control methods are also brilliant, in which the deep reinforcement learning algorithm can be a good solution to the control object which is difficult to establish model. In this paper, the model-free control algorithm PPO is used to control the tail, and the traditional PID is used to control the aileron and throttle. After training in simulation, the tail shows excellent attitude control ability.