Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.
We present a new vision-language (VL) pre-training model dubbed Kaleido-BERT, which introduces a novel kaleido strategy for fashion cross-modality representations from transformers. In contrast to random masking strategy of recent VL models, we design alignment guided masking to jointly focus more on image-text semantic relations. To this end, we carry out five novel tasks, i.e., rotation, jigsaw, camouflage, grey-to-color, and blank-to-color for self-supervised VL pre-training at patches of different scale. Kaleido-BERT is conceptually simple and easy to extend to the existing BERT framework, it attains new state-of-the-art results by large margins on four downstream tasks, including text retrieval (R@1: 4.03% absolute improvement), image retrieval (R@1: 7.13% abs imv.), category recognition (ACC: 3.28% abs imv.), and fashion captioning (Bleu4: 1.2 abs imv.). We validate the efficiency of Kaleido-BERT on a wide range of e-commerical websites, demonstrating its broader potential in real-world applications.
In this paper, we address the text and image matching in cross-modal retrieval of the fashion industry. Different from the matching in the general domain, the fashion matching is required to pay much more attention to the fine-grained information in the fashion images and texts. Pioneer approaches detect the region of interests (i.e., RoIs) from images and use the RoI embeddings as image representations. In general, RoIs tend to represent the "object-level" information in the fashion images, while fashion texts are prone to describe more detailed information, e.g. styles, attributes. RoIs are thus not fine-grained enough for fashion text and image matching. To this end, we propose FashionBERT, which leverages patches as image features. With the pre-trained BERT model as the backbone network, FashionBERT learns high level representations of texts and images. Meanwhile, we propose an adaptive loss to trade off multitask learning in the FashionBERT modeling. Two tasks (i.e., text and image matching and cross-modal retrieval) are incorporated to evaluate FashionBERT. On the public dataset, experiments demonstrate FashionBERT achieves significant improvements in performances than the baseline and state-of-the-art approaches. In practice, FashionBERT is applied in a concrete cross-modal retrieval application. We provide the detailed matching performance and inference efficiency analysis.