Uplift modeling has shown very promising results in online marketing. However, most existing works are prone to the robustness challenge in some practical applications. In this paper, we first present a possible explanation for the above phenomenon. We verify that there is a feature sensitivity problem in online marketing using different real-world datasets, where the perturbation of some key features will seriously affect the performance of the uplift model and even cause the opposite trend. To solve the above problem, we propose a novel robustness-enhanced uplift modeling framework with adversarial feature desensitization (RUAD). Specifically, our RUAD can more effectively alleviate the feature sensitivity of the uplift model through two customized modules, including a feature selection module with joint multi-label modeling to identify a key subset from the input features and an adversarial feature desensitization module using adversarial training and soft interpolation operations to enhance the robustness of the model against this selected subset of features. Finally, we conduct extensive experiments on a public dataset and a real product dataset to verify the effectiveness of our RUAD in online marketing. In addition, we also demonstrate the robustness of our RUAD to the feature sensitivity, as well as the compatibility with different uplift models.
Autonomous agents have long been a prominent research focus in both academic and industry communities. Previous research in this field often focuses on training agents with limited knowledge within isolated environments, which diverges significantly from human learning processes, and thus makes the agents hard to achieve human-like decisions. Recently, through the acquisition of vast amounts of web knowledge, large language models (LLMs) have demonstrated remarkable potential in achieving human-level intelligence. This has sparked an upsurge in studies investigating LLM-based autonomous agents. In this paper, we present a comprehensive survey of these studies, delivering a systematic review of the field of LLM-based autonomous agents from a holistic perspective. More specifically, we first discuss the construction of LLM-based autonomous agents, for which we propose a unified framework that encompasses a majority of the previous work. Then, we present a comprehensive overview of the diverse applications of LLM-based autonomous agents in the fields of social science, natural science, and engineering. Finally, we delve into the evaluation strategies commonly used for LLM-based autonomous agents. Based on the previous studies, we also present several challenges and future directions in this field. To keep track of this field and continuously update our survey, we maintain a repository of relevant references at https://github.com/Paitesanshi/LLM-Agent-Survey.
Cross-Domain Recommendation (CDR) is an effective way to alleviate the cold-start problem. However, previous work severely ignores fairness and bias when learning the mapping function, which is used to obtain the representations for fresh users in the target domain. To study this problem, in this paper, we propose a Fairness-aware Cross-Domain Recommendation model, called FairCDR. Our method achieves user-oriented group fairness by learning the fairness-aware mapping function. Since the overlapping data are quite limited and distributionally biased, FairCDR leverages abundant non-overlapping users and interactions to help alleviate these problems. Considering that each individual has different influence on model fairness, we propose a new reweighing method based on Influence Function (IF) to reduce unfairness while maintaining recommendation accuracy. Extensive experiments are conducted to demonstrate the effectiveness of our model.
In order to support the study of recent advances in recommender systems, this paper presents an extended recommendation library consisting of eight packages for up-to-date topics and architectures. First of all, from a data perspective, we consider three important topics related to data issues (i.e., sparsity, bias and distribution shift), and develop five packages accordingly: meta-learning, data augmentation, debiasing, fairness and cross-domain recommendation. Furthermore, from a model perspective, we develop two benchmarking packages for Transformer-based and graph neural network (GNN)-based models, respectively. All the packages (consisting of 65 new models) are developed based on a popular recommendation framework RecBole, ensuring that both the implementation and interface are unified. For each package, we provide complete implementations from data loading, experimental setup, evaluation and algorithm implementation. This library provides a valuable resource to facilitate the up-to-date research in recommender systems. The project is released at the link: https://github.com/RUCAIBox/RecBole2.0.