SIGMA: A Semantic-Grounded Instruction-Driven Generative Multi-Task Recommender at AliExpress

With the rapid evolution of Large Language Models, generative recommendation is gradually reshaping the paradigm of recommender systems. However, most existing methods are still confined to the interaction-driven next-item prediction paradigm, failing to rapidly adapt to evolving trends or address diverse recommendation tasks along with business-specific requirements in real-world scenarios. To this end, we present SIGMA, a Semantic-Grounded Instruction-Driven Generative Multi-Task Recommender at AliExpress. Specifically, we first ground item entities in general semantics via a unified latent space capturing both semantic and collaborative relations. Building upon this, we develop a hybrid item tokenization method for precise modeling and efficient generation. Moreover, we construct a large-scale multi-task SFT dataset to empower SIGMA to fulfill various recommendation demands via instruction-following. Finally, we design a three-step item generation procedure integrated with an adaptive probabilistic fusion mechanism to calibrate the output distributions based on task-specific requirements for recommendation accuracy and diversity. Extensive offline experiments and online A/B tests demonstrate the effectiveness of SIGMA.

Generative Recommendation for Large-Scale Advertising

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

ReCoN-Ipsundrum: An Inspectable Recurrent Persistence Loop Agent with Affect-Coupled Control and Mechanism-Linked Consciousness Indicator Assays

Indicator-based approaches to machine consciousness recommend mechanism-linked evidence triangulated across tasks, supported by architectural inspection and causal intervention. Inspired by Humphrey's ipsundrum hypothesis, we implement ReCoN-Ipsundrum, an inspectable agent that extends a ReCoN state machine with a recurrent persistence loop over sensory salience Ns and an optional affect proxy reporting valence/arousal. Across fixed-parameter ablations (ReCoN, Ipsundrum, Ipsundrum+affect), we operationalize Humphrey's qualiaphilia (preference for sensory experience for its own sake) as a familiarity-controlled scenic-over-dull route choice. We find a novelty dissociation: non-affect variants are novelty-sensitive (Delta scenic-entry = 0.07). Affect coupling is stable (Delta scenic-entry = 0.01) even when scenic is less novel (median Delta novelty ~ -0.43). In reward-free exploratory play, the affect variant shows structured local investigation (scan events 31.4 vs. 0.9; cycle score 7.6). In a pain-tail probe, only the affect variant sustains prolonged planned caution (tail duration 90 vs. 5). Lesioning feedback+integration selectively reduces post-stimulus persistence in ipsundrum variants (AUC drop 27.62, 27.9%) while leaving ReCoN unchanged. These dissociations link recurrence -> persistence and affect-coupled control -> preference stability, scanning, and lingering caution, illustrating how indicator-like signatures can be engineered and why mechanistic and causal evidence should accompany behavioral markers.

Multi-Agent Large Language Model Based Emotional Detoxification Through Personalized Intensity Control for Consumer Protection

In the attention economy, sensational content exposes consumers to excessive emotional stimulation, hindering calm decision-making. This study proposes Multi-Agent LLM-based Emotional deToxification (MALLET), a multi-agent information sanitization system consisting of four agents: Emotion Analysis, Emotion Adjustment, Balance Monitoring, and Personal Guide. The Emotion Analysis Agent quantifies stimulus intensity using a 6-emotion BERT classifier, and the Emotion Adjustment Agent rewrites texts into two presentation modes, BALANCED (neutralized text) and COOL (neutralized text + supplementary text), using an LLM. The Balance Monitoring Agent aggregates weekly information consumption patterns and generates personalized advice, while the Personal Guide Agent recommends a presentation mode according to consumer sensitivity. Experiments on 800 AG News articles demonstrated significant stimulus score reduction (up to 19.3%) and improved emotion balance while maintaining semantic preservation. Near-zero correlation between stimulus reduction and semantic preservation confirmed that the two are independently controllable. Category-level analysis revealed substantial reduction (17.8-33.8%) in Sports, Business, and Sci/Tech, whereas the effect was limited in the World category, where facts themselves are inherently high-stimulus. The proposed system provides a framework for supporting calm information reception of consumers without restricting access to the original text.

Generative Data Transformation: From Mixed to Unified Data

Recommendation model performance is intrinsically tied to the quality, volume, and relevance of their training data. To address common challenges like data sparsity and cold start, recent researchs have leveraged data from multiple auxiliary domains to enrich information within the target domain. However, inherent domain gaps can degrade the quality of mixed-domain data, leading to negative transfer and diminished model performance. Existing prevailing \emph{model-centric} paradigm -- which relies on complex, customized architectures -- struggles to capture the subtle, non-structural sequence dependencies across domains, leading to poor generalization and high demands on computational resources. To address these shortcomings, we propose \textsc{Taesar}, a \emph{data-centric} framework for \textbf{t}arget-\textbf{a}lign\textbf{e}d \textbf{s}equenti\textbf{a}l \textbf{r}egeneration, which employs a contrastive decoding mechanism to adaptively encode cross-domain context into target-domain sequences. It employs contrastive decoding to encode cross-domain context into target sequences, enabling standard models to learn intricate dependencies without complex fusion architectures. Experiments show \textsc{Taesar} outperforms model-centric solutions and generalizes to various sequential models. By generating enriched datasets, \textsc{Taesar} effectively combines the strengths of data- and model-centric paradigms. The code accompanying this paper is available at~ \textcolor{blue}{https://github.com/USTC-StarTeam/Taesar}.

Relational Appliances: A Robot in the Refrigerator for Home-Based Health Promotion

Kitchen appliances are frequently used domestic artifacts situated at the point of everyday dietary decision making, making them a promising but underexplored site for health promotion. We explore the concept of relational appliances: everyday household devices designed as embodied social actors that engage users through ongoing, personalized interaction. We focus on the refrigerator, whose unique affordances, including a fixed, sensor-rich environment, private interaction space, and close coupling to food items, support contextualized, conversational engagement during snack choices. We present an initial exploration of this concept through a pilot study deploying an anthropomorphic robotic head inside a household refrigerator. In a home-lab apartment, participants repeatedly retrieved snacks during simulated TV "commercial breaks" while interacting with a human-sized robotic head. Participants were randomized to either a health-promotion condition, in which the robot made healthy snack recommendations, or a social-chat control condition. Outcomes included compliance with recommendations, nutritional quality of selected snacks, and psychosocial measures related to acceptance of the robot. Results suggest that participants found the robot persuasive, socially engaging, and increasingly natural over time, often describing it as helpful, aware, and companionable. Most participants reported greater awareness of their snack decisions and expressed interest in having such a robot in their own home. We discuss implications for designing relational appliances that leverage anthropomorphism, trust, and long-term human-technology relationships for home-based health promotion.

TFPS: A Temporal Filtration-enhanced Positive Sample Set Construction Method for Implicit Collaborative Filtering

The negative sampling strategy can effectively train collaborative filtering (CF) recommendation models based on implicit feedback by constructing positive and negative samples. However, existing methods primarily optimize the negative sampling process while neglecting the exploration of positive samples. Some denoising recommendation methods can be applied to denoise positive samples within negative sampling strategies, but they ignore temporal information. Existing work integrates sequential information during model aggregation but neglects time interval information, hindering accurate capture of users' current preferences. To address this problem, from a data perspective, we propose a novel temporal filtration-enhanced approach to construct a high-quality positive sample set. First, we design a time decay model based on interaction time intervals, transforming the original graph into a weighted user-item bipartite graph. Then, based on predefined filtering operations, the weighted user-item bipartite graph is layered. Finally, we design a layer-enhancement strategy to construct a high-quality positive sample set for the layered subgraphs. We provide theoretical insights into why TFPS can improve Recall@k and NDCG@k, and extensive experiments on three real-world datasets demonstrate the effectiveness of the proposed method. Additionally, TFPS can be integrated with various implicit CF recommenders or negative sampling methods to enhance its performance.

MaRI: Accelerating Ranking Model Inference via Structural Re-parameterization in Large Scale Recommendation System

Ranking models, i.e., coarse-ranking and fine-ranking models, serve as core components in large-scale recommendation systems, responsible for scoring massive item candidates based on user preferences. To meet the stringent latency requirements of online serving, structural lightweighting or knowledge distillation techniques are commonly employed for ranking model acceleration. However, these approaches typically lead to a non-negligible drop in accuracy. Notably, the angle of lossless acceleration by optimizing feature fusion matrix multiplication, particularly through structural reparameterization, remains underexplored. In this paper, we propose MaRI, a novel Matrix Re-parameterized Inference framework, which serves as a complementary approach to existing techniques while accelerating ranking model inference without any accuracy loss. MaRI is motivated by the observation that user-side computation is redundant in feature fusion matrix multiplication, and we therefore adopt the philosophy of structural reparameterization to alleviate such redundancy.

Vectorizing the Trie: Efficient Constrained Decoding for LLM-based Generative Retrieval on Accelerators

Generative retrieval has emerged as a powerful paradigm for LLM-based recommendation. However, industrial recommender systems often benefit from restricting the output space to a constrained subset of items based on business logic (e.g. enforcing content freshness or product category), which standard autoregressive decoding cannot natively support. Moreover, existing constrained decoding methods that make use of prefix trees (Tries) incur severe latency penalties on hardware accelerators (TPUs/GPUs). In this work, we introduce STATIC (Sparse Transition Matrix-Accelerated Trie Index for Constrained Decoding), an efficient and scalable constrained decoding technique designed specifically for high-throughput LLM-based generative retrieval on TPUs/GPUs. By flattening the prefix tree into a static Compressed Sparse Row (CSR) matrix, we transform irregular tree traversals into fully vectorized sparse matrix operations, unlocking massive efficiency gains on hardware accelerators. We deploy STATIC on a large-scale industrial video recommendation platform serving billions of users. STATIC produces significant product metric impact with minimal latency overhead (0.033 ms per step and 0.25% of inference time), achieving a 948x speedup over a CPU trie implementation and a 47-1033x speedup over a hardware-accelerated binary-search baseline. Furthermore, the runtime overhead of STATIC remains extremely low across a wide range of practical configurations. To the best of our knowledge, STATIC enables the first production-scale deployment of strictly constrained generative retrieval. In addition, evaluation on academic benchmarks demonstrates that STATIC can considerably improve cold-start performance for generative retrieval. Our code is available at https://github.com/youtube/static-constraint-decoding.

Sequential Regression for Continuous Value Prediction using Residual Quantization

Continuous value prediction plays a crucial role in industrial-scale recommendation systems, including tasks such as predicting users' watch-time and estimating the gross merchandise value (GMV) in e-commerce transactions. However, it remains challenging due to the highly complex and long-tailed nature of the data distributions. Existing generative approaches rely on rigid parametric distribution assumptions, which fundamentally limits their performance when such assumptions misalign with real-world data. Overly simplified forms cannot adequately model real-world complexities, while more intricate assumptions often suffer from poor scalability and generalization. To address these challenges, we propose a residual quantization (RQ)-based sequence learning framework that represents target continuous values as a sum of ordered quantization codes, predicted recursively from coarse to fine granularity with diminishing quantization errors. We introduce a representation learning objective that aligns RQ code embedding space with the ordinal structure of target values, allowing the model to capture continuous representations for quantization codes and further improving prediction accuracy. We perform extensive evaluations on public benchmarks for lifetime value (LTV) and watch-time prediction, alongside a large-scale online experiment for GMV prediction on an industrial short-video recommendation platform. The results consistently show that our approach outperforms state-of-the-art methods, while demonstrating strong generalization across diverse continuous value prediction tasks in recommendation systems.