GeoGen: A Two-stage Coarse-to-Fine Framework for Fine-grained Synthetic Location-based Social Network Trajectory Generation

Location-Based Social Network (LBSN) check-in trajectory data are important for many practical applications, like POI recommendation, advertising, and pandemic intervention. However, the high collection costs and ever-increasing privacy concerns prevent us from accessing large-scale LBSN trajectory data. The recent advances in synthetic data generation provide us with a new opportunity to achieve this, which utilizes generative AI to generate synthetic data that preserves the characteristics of real data while ensuring privacy protection. However, generating synthetic LBSN check-in trajectories remains challenging due to their spatially discrete, temporally irregular nature and the complex spatio-temporal patterns caused by sparse activities and uncertain human mobility. To address this challenge, we propose GeoGen, a two-stage coarse-to-fine framework for large-scale LBSN check-in trajectory generation. In the first stage, we reconstruct spatially continuous, temporally regular latent movement sequences from the original LBSN check-in trajectories and then design a Sparsity-aware Spatio-temporal Diffusion model (S$^2$TDiff) with an efficient denosing network to learn their underlying behavioral patterns. In the second stage, we design Coarse2FineNet, a Transformer-based Seq2Seq architecture equipped with a dynamic context fusion mechanism in the encoder and a multi-task hybrid-head decoder, which generates fine-grained LBSN trajectories based on coarse-grained latent movement sequences by modeling semantic relevance and behavioral uncertainty. Extensive experiments on four real-world datasets show that GeoGen excels state-of-the-art models for both fidelity and utility evaluation, e.g., it increases over 69% and 55% in distance and radius metrics on the FS-TKY dataset.