Feedback Reciprocal Graph Collaborative Filtering

Collaborative filtering on user-item interaction graphs has achieved success in the industrial recommendation. However, recommending users' truly fascinated items poses a seesaw dilemma for collaborative filtering models learned from the interaction graph. On the one hand, not all items that users interact with are equally appealing. Some items are genuinely fascinating to users, while others are unfascinated. Training graph collaborative filtering models in the absence of distinction between them can lead to the recommendation of unfascinating items to users. On the other hand, disregarding the interacted but unfascinating items during graph collaborative filtering will result in an incomplete representation of users' interaction intent, leading to a decline in the model's recommendation capabilities. To address this seesaw problem, we propose Feedback Reciprocal Graph Collaborative Filtering (FRGCF), which emphasizes the recommendation of fascinating items while attenuating the recommendation of unfascinating items. Specifically, FRGCF first partitions the entire interaction graph into the Interacted & Fascinated (I&F) graph and the Interacted & Unfascinated (I&U) graph based on the user feedback. Then, FRGCF introduces separate collaborative filtering on the I&F graph and the I&U graph with feedback-reciprocal contrastive learning and macro-level feedback modeling. This enables the I&F graph recommender to learn multi-grained interaction characteristics from the I&U graph without being misdirected by it. Extensive experiments on four benchmark datasets and a billion-scale industrial dataset demonstrate that FRGCF improves the performance by recommending more fascinating items and fewer unfascinating items. Besides, online A/B tests on Taobao's recommender system verify the superiority of FRGCF.

Better Late Than Never: Formulating and Benchmarking Recommendation Editing

Recommendation systems play a pivotal role in suggesting items to users based on their preferences. However, in online platforms, these systems inevitably offer unsuitable recommendations due to limited model capacity, poor data quality, or evolving user interests. Enhancing user experience necessitates efficiently rectify such unsuitable recommendation behaviors. This paper introduces a novel and significant task termed recommendation editing, which focuses on modifying known and unsuitable recommendation behaviors. Specifically, this task aims to adjust the recommendation model to eliminate known unsuitable items without accessing training data or retraining the model. We formally define the problem of recommendation editing with three primary objectives: strict rectification, collaborative rectification, and concentrated rectification. Three evaluation metrics are developed to quantitatively assess the achievement of each objective. We present a straightforward yet effective benchmark for recommendation editing using novel Editing Bayesian Personalized Ranking Loss. To demonstrate the effectiveness of the proposed method, we establish a comprehensive benchmark that incorporates various methods from related fields. Codebase is available at https://github.com/cycl2018/Recommendation-Editing.

Revisiting the Message Passing in Heterophilous Graph Neural Networks

Graph Neural Networks (GNNs) have demonstrated strong performance in graph mining tasks due to their message-passing mechanism, which is aligned with the homophily assumption that adjacent nodes exhibit similar behaviors. However, in many real-world graphs, connected nodes may display contrasting behaviors, termed as heterophilous patterns, which has attracted increased interest in heterophilous GNNs (HTGNNs). Although the message-passing mechanism seems unsuitable for heterophilous graphs due to the propagation of class-irrelevant information, it is still widely used in many existing HTGNNs and consistently achieves notable success. This raises the question: why does message passing remain effective on heterophilous graphs? To answer this question, in this paper, we revisit the message-passing mechanisms in heterophilous graph neural networks and reformulate them into a unified heterophilious message-passing (HTMP) mechanism. Based on HTMP and empirical analysis, we reveal that the success of message passing in existing HTGNNs is attributed to implicitly enhancing the compatibility matrix among classes. Moreover, we argue that the full potential of the compatibility matrix is not completely achieved due to the existence of incomplete and noisy semantic neighborhoods in real-world heterophilous graphs. To bridge this gap, we introduce a new approach named CMGNN, which operates within the HTMP mechanism to explicitly leverage and improve the compatibility matrix. A thorough evaluation involving 10 benchmark datasets and comparative analysis against 13 well-established baselines highlights the superior performance of the HTMP mechanism and CMGNN method.

Guarding Graph Neural Networks for Unsupervised Graph Anomaly Detection

Unsupervised graph anomaly detection aims at identifying rare patterns that deviate from the majority in a graph without the aid of labels, which is important for a variety of real-world applications. Recent advances have utilized Graph Neural Networks (GNNs) to learn effective node representations by aggregating information from neighborhoods. This is motivated by the hypothesis that nodes in the graph tend to exhibit consistent behaviors with their neighborhoods. However, such consistency can be disrupted by graph anomalies in multiple ways. Most existing methods directly employ GNNs to learn representations, disregarding the negative impact of graph anomalies on GNNs, resulting in sub-optimal node representations and anomaly detection performance. While a few recent approaches have redesigned GNNs for graph anomaly detection under semi-supervised label guidance, how to address the adverse effects of graph anomalies on GNNs in unsupervised scenarios and learn effective representations for anomaly detection are still under-explored. To bridge this gap, in this paper, we propose a simple yet effective framework for Guarding Graph Neural Networks for Unsupervised Graph Anomaly Detection (G3AD). Specifically, G3AD introduces two auxiliary networks along with correlation constraints to guard the GNNs from inconsistent information encoding. Furthermore, G3AD introduces an adaptive caching module to guard the GNNs from solely reconstructing the observed data that contains anomalies. Extensive experiments demonstrate that our proposed G3AD can outperform seventeen state-of-the-art methods on both synthetic and real-world datasets.

Large Language Model Interaction Simulator for Cold-Start Item Recommendation

Recommending cold items is a long-standing challenge for collaborative filtering models because these cold items lack historical user interactions to model their collaborative features. The gap between the content of cold items and their behavior patterns makes it difficult to generate accurate behavioral embeddings for cold items. Existing cold-start models use mapping functions to generate fake behavioral embeddings based on the content feature of cold items. However, these generated embeddings have significant differences from the real behavioral embeddings, leading to a negative impact on cold recommendation performance. To address this challenge, we propose an LLM Interaction Simulator (LLM-InS) to model users' behavior patterns based on the content aspect. This simulator allows recommender systems to simulate vivid interactions for each cold item and transform them from cold to warm items directly. Specifically, we outline the designing and training process of a tailored LLM-simulator that can simulate the behavioral patterns of users and items. Additionally, we introduce an efficient "filtering-and-refining" approach to take full advantage of the simulation power of the LLMs. Finally, we propose an updating method to update the embeddings of the items. we unified trains for both cold and warm items within a recommender model based on the simulated and real interactions. Extensive experiments using real behavioral embeddings demonstrate that our proposed model, LLM-InS, outperforms nine state-of-the-art cold-start methods and three LLM models in cold-start item recommendations.

Multi-Behavior Collaborative Filtering with Partial Order Graph Convolutional Networks

Representing the information of multiple behaviors in the single graph collaborative filtering (CF) vector has been a long-standing challenge. This is because different behaviors naturally form separate behavior graphs and learn separate CF embeddings. Existing models merge the separate embeddings by appointing the CF embeddings for some behaviors as the primary embedding and utilizing other auxiliaries to enhance the primary embedding. However, this approach often results in the joint embedding performing well on the main tasks but poorly on the auxiliary ones. To address the problem arising from the separate behavior graphs, we propose the concept of Partial Order Graphs (POG). POG defines the partial order relation of multiple behaviors and models behavior combinations as weighted edges to merge separate behavior graphs into a joint POG. Theoretical proof verifies that POG can be generalized to any given set of multiple behaviors. Based on POG, we propose the tailored Partial Order Graph Convolutional Networks (POGCN) that convolute neighbors' information while considering the behavior relations between users and items. POGCN also introduces a partial-order BPR sampling strategy for efficient and effective multiple-behavior CF training. POGCN has been successfully deployed on the homepage of Alibaba for two months, providing recommendation services for over one billion users. Extensive offline experiments conducted on three public benchmark datasets demonstrate that POGCN outperforms state-of-the-art multi-behavior baselines across all types of behaviors. Furthermore, online A/B tests confirm the superiority of POGCN in billion-scale recommender systems.

Macro Graph Neural Networks for Online Billion-Scale Recommender Systems

Predicting Click-Through Rate (CTR) in billion-scale recommender systems poses a long-standing challenge for Graph Neural Networks (GNNs) due to the overwhelming computational complexity involved in aggregating billions of neighbors. To tackle this, GNN-based CTR models usually sample hundreds of neighbors out of the billions to facilitate efficient online recommendations. However, sampling only a small portion of neighbors results in a severe sampling bias and the failure to encompass the full spectrum of user or item behavioral patterns. To address this challenge, we name the conventional user-item recommendation graph as "micro recommendation graph" and introduce a more suitable MAcro Recommendation Graph (MAG) for billion-scale recommendations. MAG resolves the computational complexity problems in the infrastructure by reducing the node count from billions to hundreds. Specifically, MAG groups micro nodes (users and items) with similar behavior patterns to form macro nodes. Subsequently, we introduce tailored Macro Graph Neural Networks (MacGNN) to aggregate information on a macro level and revise the embeddings of macro nodes. MacGNN has already served Taobao's homepage feed for two months, providing recommendations for over one billion users. Extensive offline experiments on three public benchmark datasets and an industrial dataset present that MacGNN significantly outperforms twelve CTR baselines while remaining computationally efficient. Besides, online A/B tests confirm MacGNN's superiority in billion-scale recommender systems.

Reinforcement Neighborhood Selection for Unsupervised Graph Anomaly Detection

Unsupervised graph anomaly detection is crucial for various practical applications as it aims to identify anomalies in a graph that exhibit rare patterns deviating significantly from the majority of nodes. Recent advancements have utilized Graph Neural Networks (GNNs) to learn high-quality node representations for anomaly detection by aggregating information from neighborhoods. However, the presence of anomalies may render the observed neighborhood unreliable and result in misleading information aggregation for node representation learning. Selecting the proper neighborhood is critical for graph anomaly detection but also challenging due to the absence of anomaly-oriented guidance and the interdependence with representation learning. To address these issues, we utilize the advantages of reinforcement learning in adaptively learning in complex environments and propose a novel method that incorporates Reinforcement neighborhood selection for unsupervised graph ANomaly Detection (RAND). RAND begins by enriching the candidate neighbor pool of the given central node with multiple types of indirect neighbors. Next, RAND designs a tailored reinforcement anomaly evaluation module to assess the reliability and reward of considering the given neighbor. Finally, RAND selects the most reliable subset of neighbors based on these rewards and introduces an anomaly-aware aggregator to amplify messages from reliable neighbors while diminishing messages from unreliable ones. Extensive experiments on both three synthetic and two real-world datasets demonstrate that RAND outperforms the state-of-the-art methods.

Alleviating Behavior Data Imbalance for Multi-Behavior Graph Collaborative Filtering

Graph collaborative filtering, which learns user and item representations through message propagation over the user-item interaction graph, has been shown to effectively enhance recommendation performance. However, most current graph collaborative filtering models mainly construct the interaction graph on a single behavior domain (e.g. click), even though users exhibit various types of behaviors on real-world platforms, including actions like click, cart, and purchase. Furthermore, due to variations in user engagement, there exists an imbalance in the scale of different types of behaviors. For instance, users may click and view multiple items but only make selective purchases from a small subset of them. How to alleviate the behavior imbalance problem and utilize information from the multiple behavior graphs concurrently to improve the target behavior conversion (e.g. purchase) remains underexplored. To this end, we propose IMGCF, a simple but effective model to alleviate behavior data imbalance for multi-behavior graph collaborative filtering. Specifically, IMGCF utilizes a multi-task learning framework for collaborative filtering on multi-behavior graphs. Then, to mitigate the data imbalance issue, IMGCF improves representation learning on the sparse behavior by leveraging representations learned from the behavior domain with abundant data volumes. Experiments on two widely-used multi-behavior datasets demonstrate the effectiveness of IMGCF.

Modeling Spatiotemporal Periodicity and Collaborative Signal for Local-Life Service Recommendation

Online local-life service platforms provide services like nearby daily essentials and food delivery for hundreds of millions of users. Different from other types of recommender systems, local-life service recommendation has the following characteristics: (1) spatiotemporal periodicity, which means a user's preferences for items vary from different locations at different times. (2) spatiotemporal collaborative signal, which indicates similar users have similar preferences at specific locations and times. However, most existing methods either focus on merely the spatiotemporal contexts in sequences, or model the user-item interactions without spatiotemporal contexts in graphs. To address this issue, we design a new method named SPCS in this paper. Specifically, we propose a novel spatiotemporal graph transformer (SGT) layer, which explicitly encodes relative spatiotemporal contexts, and aggregates the information from multi-hop neighbors to unify spatiotemporal periodicity and collaborative signal. With extensive experiments on both public and industrial datasets, this paper validates the state-of-the-art performance of SPCS.