TwinCL: A Twin Graph Contrastive Learning Model for Collaborative Filtering

In the domain of recommendation and collaborative filtering, Graph Contrastive Learning (GCL) has become an influential approach. Nevertheless, the reasons for the effectiveness of contrastive learning are still not well understood. In this paper, we challenge the conventional use of random augmentations on graph structure or embedding space in GCL, which may disrupt the structural and semantic information inherent in Graph Neural Networks. Moreover, fixed-rate data augmentation proves to be less effective compared to augmentation with an adaptive rate. In the initial training phases, significant perturbations are more suitable, while as the training approaches convergence, milder perturbations yield better results. We introduce a twin encoder in place of random augmentations, demonstrating the redundancy of traditional augmentation techniques. The twin encoder updating mechanism ensures the generation of more diverse contrastive views in the early stages, transitioning to views with greater similarity as training progresses. In addition, we investigate the learned representations from the perspective of alignment and uniformity on a hypersphere to optimize more efficiently. Our proposed Twin Graph Contrastive Learning model -- TwinCL -- aligns positive pairs of user and item embeddings and the representations from the twin encoder while maintaining the uniformity of the embeddings on the hypersphere. Our theoretical analysis and experimental results show that the proposed model optimizing alignment and uniformity with the twin encoder contributes to better recommendation accuracy and training efficiency performance. In comprehensive experiments on three public datasets, our proposed TwinCL achieves an average improvement of 5.6% (NDCG@10) in recommendation accuracy with faster training speed, while effectively mitigating popularity bias.

Behavior-Dependent Linear Recurrent Units for Efficient Sequential Recommendation

Sequential recommender systems aims to predict the users' next interaction through user behavior modeling with various operators like RNNs and attentions. However, existing models generally fail to achieve the three golden principles for sequential recommendation simultaneously, i.e., training efficiency, low-cost inference, and strong performance. To this end, we propose RecBLR, an Efficient Sequential Recommendation Model based on Behavior-Dependent Linear Recurrent Units to accomplish the impossible triangle of the three principles. By incorporating gating mechanisms and behavior-dependent designs into linear recurrent units, our model significantly enhances user behavior modeling and recommendation performance. Furthermore, we unlock the parallelizable training as well as inference efficiency for our model by designing a hardware-aware scanning acceleration algorithm with a customized CUDA kernel. Extensive experiments on real-world datasets with varying lengths of user behavior sequences demonstrate RecBLR's remarkable effectiveness in simultaneously achieving all three golden principles - strong recommendation performance, training efficiency, and low-cost inference, while exhibiting excellent scalability to datasets with long user interaction histories.

LLMs for User Interest Exploration: A Hybrid Approach

Traditional recommendation systems are subject to a strong feedback loop by learning from and reinforcing past user-item interactions, which in turn limits the discovery of novel user interests. To address this, we introduce a hybrid hierarchical framework combining Large Language Models (LLMs) and classic recommendation models for user interest exploration. The framework controls the interfacing between the LLMs and the classic recommendation models through "interest clusters", the granularity of which can be explicitly determined by algorithm designers. It recommends the next novel interests by first representing "interest clusters" using language, and employs a fine-tuned LLM to generate novel interest descriptions that are strictly within these predefined clusters. At the low level, it grounds these generated interests to an item-level policy by restricting classic recommendation models, in this case a transformer-based sequence recommender to return items that fall within the novel clusters generated at the high level. We showcase the efficacy of this approach on an industrial-scale commercial platform serving billions of users. Live experiments show a significant increase in both exploration of novel interests and overall user enjoyment of the platform.

Empowering Large Language Models for Textual Data Augmentation

With the capabilities of understanding and executing natural language instructions, Large language models (LLMs) can potentially act as a powerful tool for textual data augmentation. However, the quality of augmented data depends heavily on the augmentation instructions provided, and the effectiveness can fluctuate across different downstream tasks. While manually crafting and selecting instructions can offer some improvement, this approach faces scalability and consistency issues in practice due to the diversity of downstream tasks. In this work, we address these limitations by proposing a new solution, which can automatically generate a large pool of augmentation instructions and select the most suitable task-informed instructions, thereby empowering LLMs to create high-quality augmented data for different downstream tasks. Empirically, the proposed approach consistently generates augmented data with better quality compared to non-LLM and LLM-based data augmentation methods, leading to the best performance on 26 few-shot learning tasks sourced from a wide range of application domains.

Countering Mainstream Bias via End-to-End Adaptive Local Learning

Collaborative filtering (CF) based recommendations suffer from mainstream bias -- where mainstream users are favored over niche users, leading to poor recommendation quality for many long-tail users. In this paper, we identify two root causes of this mainstream bias: (i) discrepancy modeling, whereby CF algorithms focus on modeling mainstream users while neglecting niche users with unique preferences; and (ii) unsynchronized learning, where niche users require more training epochs than mainstream users to reach peak performance. Targeting these causes, we propose a novel end-To-end Adaptive Local Learning (TALL) framework to provide high-quality recommendations to both mainstream and niche users. TALL uses a loss-driven Mixture-of-Experts module to adaptively ensemble experts to provide customized local models for different users. Further, it contains an adaptive weight module to synchronize the learning paces of different users by dynamically adjusting weights in the loss. Extensive experiments demonstrate the state-of-the-art performance of the proposed model. Code and data are provided at \url{https://github.com/JP-25/end-To-end-Adaptive-Local-Leanring-TALL-}

Mamba4Rec: Towards Efficient Sequential Recommendation with Selective State Space Models

Sequential recommendation aims to estimate the dynamic user preferences and sequential dependencies among historical user behaviors. Although Transformer-based models have proven to be effective for sequential recommendation, they suffer from the inference inefficiency problem stemming from the quadratic computational complexity of attention operators, especially for long-range behavior sequences. Inspired by the recent success of state space models (SSMs), we propose Mamba4Rec, which is the first work to explore the potential of selective SSMs for efficient sequential recommendation. Built upon the basic Mamba block which is a selective SSM with an efficient hardware-aware parallel algorithm, we incorporate a series of sequential modeling techniques to further promote the model performance and meanwhile maintain the inference efficiency. Experiments on two public datasets demonstrate that Mamba4Rec is able to well address the effectiveness-efficiency dilemma, and defeat both RNN- and attention-based baselines in terms of both effectiveness and efficiency.

Large Language Models as Data Augmenters for Cold-Start Item Recommendation

The reasoning and generalization capabilities of LLMs can help us better understand user preferences and item characteristics, offering exciting prospects to enhance recommendation systems. Though effective while user-item interactions are abundant, conventional recommendation systems struggle to recommend cold-start items without historical interactions. To address this, we propose utilizing LLMs as data augmenters to bridge the knowledge gap on cold-start items during training. We employ LLMs to infer user preferences for cold-start items based on textual description of user historical behaviors and new item descriptions. The augmented training signals are then incorporated into learning the downstream recommendation models through an auxiliary pairwise loss. Through experiments on public Amazon datasets, we demonstrate that LLMs can effectively augment the training signals for cold-start items, leading to significant improvements in cold-start item recommendation for various recommendation models.

Everything Perturbed All at Once: Enabling Differentiable Graph Attacks

As powerful tools for representation learning on graphs, graph neural networks (GNNs) have played an important role in applications including social networks, recommendation systems, and online web services. However, GNNs have been shown to be vulnerable to adversarial attacks, which can significantly degrade their effectiveness. Recent state-of-the-art approaches in adversarial attacks rely on gradient-based meta-learning to selectively perturb a single edge with the highest attack score until they reach the budget constraint. While effective in identifying vulnerable links, these methods are plagued by high computational costs. By leveraging continuous relaxation and parameterization of the graph structure, we propose a novel attack method called Differentiable Graph Attack (DGA) to efficiently generate effective attacks and meanwhile eliminate the need for costly retraining. Compared to the state-of-the-art, DGA achieves nearly equivalent attack performance with 6 times less training time and 11 times smaller GPU memory footprint on different benchmark datasets. Additionally, we provide extensive experimental analyses of the transferability of the DGA among different graph models, as well as its robustness against widely-used defense mechanisms.

Fresh Content Needs More Attention: Multi-funnel Fresh Content Recommendation

Recommendation system serves as a conduit connecting users to an incredibly large, diverse and ever growing collection of contents. In practice, missing information on fresh (and tail) contents needs to be filled in order for them to be exposed and discovered by their audience. We here share our success stories in building a dedicated fresh content recommendation stack on a large commercial platform. To nominate fresh contents, we built a multi-funnel nomination system that combines (i) a two-tower model with strong generalization power for coverage, and (ii) a sequence model with near real-time update on user feedback for relevance. The multi-funnel setup effectively balances between coverage and relevance. An in-depth study uncovers the relationship between user activity level and their proximity toward fresh contents, which further motivates a contextual multi-funnel setup. Nominated fresh candidates are then scored and ranked by systems considering prediction uncertainty to further bootstrap content with less exposure. We evaluate the benefits of the dedicated fresh content recommendation stack, and the multi-funnel nomination system in particular, through user corpus co-diverted live experiments. We conduct multiple rounds of live experiments on a commercial platform serving billion of users demonstrating efficacy of our proposed methods.

Learning Strong Graph Neural Networks with Weak Information

Graph Neural Networks (GNNs) have exhibited impressive performance in many graph learning tasks. Nevertheless, the performance of GNNs can deteriorate when the input graph data suffer from weak information, i.e., incomplete structure, incomplete features, and insufficient labels. Most prior studies, which attempt to learn from the graph data with a specific type of weak information, are far from effective in dealing with the scenario where diverse data deficiencies exist and mutually affect each other. To fill the gap, in this paper, we aim to develop an effective and principled approach to the problem of graph learning with weak information (GLWI). Based on the findings from our empirical analysis, we derive two design focal points for solving the problem of GLWI, i.e., enabling long-range propagation in GNNs and allowing information propagation to those stray nodes isolated from the largest connected component. Accordingly, we propose D$^2$PT, a dual-channel GNN framework that performs long-range information propagation not only on the input graph with incomplete structure, but also on a global graph that encodes global semantic similarities. We further develop a prototype contrastive alignment algorithm that aligns the class-level prototypes learned from two channels, such that the two different information propagation processes can mutually benefit from each other and the finally learned model can well handle the GLWI problem. Extensive experiments on eight real-world benchmark datasets demonstrate the effectiveness and efficiency of our proposed methods in various GLWI scenarios.