UFNRec: Utilizing False Negative Samples for Sequential Recommendation

Sequential recommendation models are primarily optimized to distinguish positive samples from negative ones during training in which negative sampling serves as an essential component in learning the evolving user preferences through historical records. Except for randomly sampling negative samples from a uniformly distributed subset, many delicate methods have been proposed to mine negative samples with high quality. However, due to the inherent randomness of negative sampling, false negative samples are inevitably collected in model training. Current strategies mainly focus on removing such false negative samples, which leads to overlooking potential user interests, lack of recommendation diversity, less model robustness, and suffering from exposure bias. To this end, we propose a novel method that can Utilize False Negative samples for sequential Recommendation (UFNRec) to improve model performance. We first devise a simple strategy to extract false negative samples and then transfer these samples to positive samples in the following training process. Furthermore, we construct a teacher model to provide soft labels for false negative samples and design a consistency loss to regularize the predictions of these samples from the student model and the teacher model. To the best of our knowledge, this is the first work to utilize false negative samples instead of simply removing them for the sequential recommendation. Experiments on three benchmark public datasets are conducted using three widely applied SOTA models. The experiment results demonstrate that our proposed UFNRec can effectively draw information from false negative samples and further improve the performance of SOTA models. The code is available at https://github.com/UFNRec-code/UFNRec.

Multi-granularity Item-based Contrastive Recommendation

Contrastive learning (CL) has shown its power in recommendation. However, most CL-based recommendation models build their CL tasks merely focusing on the user's aspects, ignoring the rich diverse information in items. In this work, we propose a novel Multi-granularity item-based contrastive learning (MicRec) framework for the matching stage (i.e., candidate generation) in recommendation, which systematically introduces multi-aspect item-related information to representation learning with CL. Specifically, we build three item-based CL tasks as a set of plug-and-play auxiliary objectives to capture item correlations in feature, semantic and session levels. The feature-level item CL aims to learn the fine-grained feature-level item correlations via items and their augmentations. The semantic-level item CL focuses on the coarse-grained semantic correlations between semantically related items. The session-level item CL highlights the global behavioral correlations of items from users' sequential behaviors in all sessions. In experiments, we conduct both offline and online evaluations on real-world datasets, where MicRec achieves significant improvements over competitive baselines. Moreover, we further verify the effectiveness of three CL tasks as well as the universality of MicRec on different matching models. The proposed MicRec is effective, efficient, universal, and easy to deploy, which has been deployed on a real-world recommendation system, affecting millions of users. The source code will be released in the future.

Prompt Tuning for Discriminative Pre-trained Language Models

Recent works have shown promising results of prompt tuning in stimulating pre-trained language models (PLMs) for natural language processing (NLP) tasks. However, to the best of our knowledge, existing works focus on prompt-tuning generative PLMs that are pre-trained to generate target tokens, such as BERT. It is still unknown whether and how discriminative PLMs, e.g., ELECTRA, can be effectively prompt-tuned. In this work, we present DPT, the first prompt tuning framework for discriminative PLMs, which reformulates NLP tasks into a discriminative language modeling problem. Comprehensive experiments on text classification and question answering show that, compared with vanilla fine-tuning, DPT achieves significantly higher performance, and also prevents the unstable problem in tuning large PLMs in both full-set and low-resource settings. The source code and experiment details of this paper can be obtained from https://github.com/thunlp/DPT.

Personalized Prompts for Sequential Recommendation

Pre-training models have shown their power in sequential recommendation. Recently, prompt has been widely explored and verified for tuning in NLP pre-training, which could help to more effectively and efficiently extract useful knowledge from pre-training models for downstream tasks, especially in cold-start scenarios. However, it is challenging to bring prompt-tuning from NLP to recommendation, since the tokens in recommendation (i.e., items) do not have explicit explainable semantics, and the sequence modeling should be personalized. In this work, we first introduces prompt to recommendation and propose a novel Personalized prompt-based recommendation (PPR) framework for cold-start recommendation. Specifically, we build the personalized soft prefix prompt via a prompt generator based on user profiles and enable a sufficient training of prompts via a prompt-oriented contrastive learning with both prompt- and behavior-based augmentations. We conduct extensive evaluations on various tasks. In both few-shot and zero-shot recommendation, PPR models achieve significant improvements over baselines on various metrics in three large-scale open datasets. We also conduct ablation tests and sparsity analysis for a better understanding of PPR. Moreover, We further verify PPR's universality on different pre-training models, and conduct explorations on PPR's other promising downstream tasks including cross-domain recommendation and user profile prediction.

Selective Fairness in Recommendation via Prompts

Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in \url{https://github.com/wyqing20/PFRec}.

Multi-view Multi-behavior Contrastive Learning in Recommendation

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}

C$^2$-Rec: An Effective Consistency Constraint for Sequential Recommendation

Sequential recommendation methods play an important role in real-world recommender systems. These systems are able to catch user preferences by taking advantage of historical records and then performing recommendations. Contrastive learning(CL) is a cutting-edge technology that can assist us in obtaining informative user representations, but these CL-based models need subtle negative sampling strategies, tedious data augmentation methods, and heavy hyper-parameters tuning work. In this paper, we introduce another way to generate better user representations and recommend more attractive items to users. Particularly, we put forward an effective \textbf{C}onsistency \textbf{C}onstraint for sequential \textbf{Rec}ommendation(C$^2$-Rec) in which only two extra training objectives are used without any structural modifications and data augmentation strategies. Substantial experiments have been conducted on three benchmark datasets and one real industrial dataset, which proves that our proposed method outperforms SOTA models substantially. Furthermore, our method needs much less training time than those CL-based models. Online AB-test on real-world recommendation systems also achieves 10.141\% improvement on the click-through rate and 10.541\% increase on the average click number per capita. The code is available at \url{https://github.com/zhengrongqin/C2-Rec}.

Contrastive Cross-domain Recommendation in Matching

Cross-domain recommendation (CDR) aims to provide better recommendation results in the target domain with the help of the source domain, which is widely used and explored in real-world systems. However, CDR in the matching (i.e., candidate generation) module struggles with the data sparsity and popularity bias issues in both representation learning and knowledge transfer. In this work, we propose a novel Contrastive Cross-Domain Recommendation (CCDR) framework for CDR in matching. Specifically, we build a huge diversified preference network to capture multiple information reflecting user diverse interests, and design an intra-domain contrastive learning (intra-CL) and three inter-domain contrastive learning (inter-CL) tasks for better representation learning and knowledge transfer. The intra-CL enables more effective and balanced training inside the target domain via a graph augmentation, while the inter-CL builds different types of cross-domain interactions from user, taxonomy, and neighbor aspects. In experiments, CCDR achieves significant improvements on both offline and online evaluations in a real-world system. Currently, we have deployed CCDR on a well-known recommendation system, affecting millions of users. The source code will be released in the future.

Personalized Transfer of User Preferences for Cross-domain Recommendation

Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at \url{https://github.com/easezyc/WSDM2022-PTUPCDR}.

Learning to Expand Audience via Meta Hybrid Experts and Critics for Recommendation and Advertising

In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting. In this paper, to address these challenges, we propose a novel two-stage framework named Meta Hybrid Experts and Critics (MetaHeac) which has been deployed in WeChat Look-alike System. In the offline stage, a general model which can capture the relationships among various tasks is trained from a meta-learning perspective on all existing campaign tasks. In the online stage, for a new campaign, a customized model is learned with the given seed set based on the general model. According to both offline and online experiments, the proposed MetaHeac shows superior effectiveness for both content marketing campaigns in recommender systems and advertising campaigns in advertising platforms. Besides, MetaHeac has been successfully deployed in WeChat for the promotion of both contents and advertisements, leading to great improvement in the quality of marketing. The code has been available at \url{https://github.com/easezyc/MetaHeac}.