Large Scalable Cross-Domain Graph Neural Networks for Personalized Notification at LinkedIn

Notification recommendation systems are critical to driving user engagement on professional platforms like LinkedIn. Designing such systems involves integrating heterogeneous signals across domains, capturing temporal dynamics, and optimizing for multiple, often competing, objectives. Graph Neural Networks (GNNs) provide a powerful framework for modeling complex interactions in such environments. In this paper, we present a cross-domain GNN-based system deployed at LinkedIn that unifies user, content, and activity signals into a single, large-scale graph. By training on this cross-domain structure, our model significantly outperforms single-domain baselines on key tasks, including click-through rate (CTR) prediction and professional engagement. We introduce architectural innovations including temporal modeling and multi-task learning, which further enhance performance. Deployed in LinkedIn's notification system, our approach led to a 0.10% lift in weekly active users and a 0.62% improvement in CTR. We detail our graph construction process, model design, training pipeline, and both offline and online evaluations. Our work demonstrates the scalability and effectiveness of cross-domain GNNs in real-world, high-impact applications.

Efficient AI in Practice: Training and Deployment of Efficient LLMs for Industry Applications

Large language models (LLMs) have demonstrated remarkable performance across a wide range of industrial applications, from search and recommendations to generative tasks. Although scaling laws indicate that larger models generally yield better generalization and performance, their substantial computational requirements often render them impractical for many real-world scenarios at scale. In this paper, we present methods and insights for training small language models (SLMs) that deliver high performance and efficiency in deployment. We focus on two key techniques: (1) knowledge distillation and (2) model compression via quantization and pruning. These approaches enable SLMs to retain much of the quality of their larger counterparts while significantly reducing training, serving costs, and latency. We detail the impact of these techniques on a variety of use cases at a large professional social network platform and share deployment lessons - including hardware optimization strategies that enhance speed and throughput for both predictive and reasoning-based applications.

From Features to Transformers: Redefining Ranking for Scalable Impact

We present LiGR, a large-scale ranking framework developed at LinkedIn that brings state-of-the-art transformer-based modeling architectures into production. We introduce a modified transformer architecture that incorporates learned normalization and simultaneous set-wise attention to user history and ranked items. This architecture enables several breakthrough achievements, including: (1) the deprecation of most manually designed feature engineering, outperforming the prior state-of-the-art system using only few features (compared to hundreds in the baseline), (2) validation of the scaling law for ranking systems, showing improved performance with larger models, more training data, and longer context sequences, and (3) simultaneous joint scoring of items in a set-wise manner, leading to automated improvements in diversity. To enable efficient serving of large ranking models, we describe techniques to scale inference effectively using single-pass processing of user history and set-wise attention. We also summarize key insights from various ablation studies and A/B tests, highlighting the most impactful technical approaches.

Efficient user history modeling with amortized inference for deep learning recommendation models

We study user history modeling via Transformer encoders in deep learning recommendation models (DLRM). Such architectures can significantly improve recommendation quality, but usually incur high latency cost necessitating infrastructure upgrades or very small Transformer models. An important part of user history modeling is early fusion of the candidate item and various methods have been studied. We revisit early fusion and compare concatenation of the candidate to each history item against appending it to the end of the list as a separate item. Using the latter method, allows us to reformulate the recently proposed amortized history inference algorithm M-FALCON \cite{zhai2024actions} for the case of DLRM models. We show via experimental results that appending with cross-attention performs on par with concatenation and that amortization significantly reduces inference costs. We conclude with results from deploying this model on the LinkedIn Feed and Ads surfaces, where amortization reduces latency by 30\% compared to non-amortized inference.

LiNR: Model Based Neural Retrieval on GPUs at LinkedIn

This paper introduces LiNR, LinkedIn's large-scale, GPU-based retrieval system. LiNR supports a billion-sized index on GPU models. We discuss our experiences and challenges in creating scalable, differentiable search indexes using TensorFlow and PyTorch at production scale. In LiNR, both items and model weights are integrated into the model binary. Viewing index construction as a form of model training, we describe scaling our system for large indexes, incorporating full scans and efficient filtering. A key focus is on enabling attribute-based pre-filtering for exhaustive GPU searches, addressing the common challenge of post-filtering in KNN searches that often reduces system quality. We further provide multi-embedding retrieval algorithms and strategies for tackling cold start issues in retrieval. Our advancements in supporting larger indexes through quantization are also discussed. We believe LiNR represents one of the industry's first Live-updated model-based retrieval indexes. Applied to out-of-network post recommendations on LinkedIn Feed, LiNR has contributed to a 3% relative increase in professional daily active users. We envisage LiNR as a step towards integrating retrieval and ranking into a single GPU model, simplifying complex infrastructures and enabling end-to-end optimization of the entire differentiable infrastructure through gradient descent.

LiMAML: Personalization of Deep Recommender Models via Meta Learning

In the realm of recommender systems, the ubiquitous adoption of deep neural networks has emerged as a dominant paradigm for modeling diverse business objectives. As user bases continue to expand, the necessity of personalization and frequent model updates have assumed paramount significance to ensure the delivery of relevant and refreshed experiences to a diverse array of members. In this work, we introduce an innovative meta-learning solution tailored to the personalization of models for individual members and other entities, coupled with the frequent updates based on the latest user interaction signals. Specifically, we leverage the Model-Agnostic Meta Learning (MAML) algorithm to adapt per-task sub-networks using recent user interaction data. Given the near infeasibility of productionizing original MAML-based models in online recommendation systems, we propose an efficient strategy to operationalize meta-learned sub-networks in production, which involves transforming them into fixed-sized vectors, termed meta embeddings, thereby enabling the seamless deployment of models with hundreds of billions of parameters for online serving. Through extensive experimentation on production data drawn from various applications at LinkedIn, we demonstrate that the proposed solution consistently outperforms the baseline models of those applications, including strong baselines such as using wide-and-deep ID based personalization approach. Our approach has enabled the deployment of a range of highly personalized AI models across diverse LinkedIn applications, leading to substantial improvements in business metrics as well as refreshed experience for our members.

Learning to Retrieve for Job Matching

Web-scale search systems typically tackle the scalability challenge with a two-step paradigm: retrieval and ranking. The retrieval step, also known as candidate selection, often involves extracting standardized entities, creating an inverted index, and performing term matching for retrieval. Such traditional methods require manual and time-consuming development of query models. In this paper, we discuss applying learning-to-retrieve technology to enhance LinkedIns job search and recommendation systems. In the realm of promoted jobs, the key objective is to improve the quality of applicants, thereby delivering value to recruiter customers. To achieve this, we leverage confirmed hire data to construct a graph that evaluates a seeker's qualification for a job, and utilize learned links for retrieval. Our learned model is easy to explain, debug, and adjust. On the other hand, the focus for organic jobs is to optimize seeker engagement. We accomplished this by training embeddings for personalized retrieval, fortified by a set of rules derived from the categorization of member feedback. In addition to a solution based on a conventional inverted index, we developed an on-GPU solution capable of supporting both KNN and term matching efficiently.

LinkSAGE: Optimizing Job Matching Using Graph Neural Networks

We present LinkSAGE, an innovative framework that integrates Graph Neural Networks (GNNs) into large-scale personalized job matching systems, designed to address the complex dynamics of LinkedIns extensive professional network. Our approach capitalizes on a novel job marketplace graph, the largest and most intricate of its kind in industry, with billions of nodes and edges. This graph is not merely extensive but also richly detailed, encompassing member and job nodes along with key attributes, thus creating an expansive and interwoven network. A key innovation in LinkSAGE is its training and serving methodology, which effectively combines inductive graph learning on a heterogeneous, evolving graph with an encoder-decoder GNN model. This methodology decouples the training of the GNN model from that of existing Deep Neural Nets (DNN) models, eliminating the need for frequent GNN retraining while maintaining up-to-date graph signals in near realtime, allowing for the effective integration of GNN insights through transfer learning. The subsequent nearline inference system serves the GNN encoder within a real-world setting, significantly reducing online latency and obviating the need for costly real-time GNN infrastructure. Validated across multiple online A/B tests in diverse product scenarios, LinkSAGE demonstrates marked improvements in member engagement, relevance matching, and member retention, confirming its generalizability and practical impact.

LiGNN: Graph Neural Networks at LinkedIn

In this paper, we present LiGNN, a deployed large-scale Graph Neural Networks (GNNs) Framework. We share our insight on developing and deployment of GNNs at large scale at LinkedIn. We present a set of algorithmic improvements to the quality of GNN representation learning including temporal graph architectures with long term losses, effective cold start solutions via graph densification, ID embeddings and multi-hop neighbor sampling. We explain how we built and sped up by 7x our large-scale training on LinkedIn graphs with adaptive sampling of neighbors, grouping and slicing of training data batches, specialized shared-memory queue and local gradient optimization. We summarize our deployment lessons and learnings gathered from A/B test experiments. The techniques presented in this work have contributed to an approximate relative improvements of 1% of Job application hearing back rate, 2% Ads CTR lift, 0.5% of Feed engaged daily active users, 0.2% session lift and 0.1% weekly active user lift from people recommendation. We believe that this work can provide practical solutions and insights for engineers who are interested in applying Graph neural networks at large scale.

LiRank: Industrial Large Scale Ranking Models at LinkedIn

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.