Reimagining Social Robots as Recommender Systems: Foundations, Framework, and Applications

Personalization in social robots refers to the ability of the robot to meet the needs and/or preferences of an individual user. Existing approaches typically rely on large language models (LLMs) to generate context-aware responses based on user metadata and historical interactions or on adaptive methods such as reinforcement learning (RL) to learn from users' immediate reactions in real time. However, these approaches fall short of comprehensively capturing user preferences-including long-term, short-term, and fine-grained aspects-, and of using them to rank and select actions, proactively personalize interactions, and ensure ethically responsible adaptations. To address the limitations, we propose drawing on recommender systems (RSs), which specialize in modeling user preferences and providing personalized recommendations. To ensure the integration of RS techniques is well-grounded and seamless throughout the social robot pipeline, we (i) align the paradigms underlying social robots and RSs, (ii) identify key techniques that can enhance personalization in social robots, and (iii) design them as modular, plug-and-play components. This work not only establishes a framework for integrating RS techniques into social robots but also opens a pathway for deep collaboration between the RS and HRI communities, accelerating innovation in both fields.

Differentiable Semantic ID for Generative Recommendation

Generative recommendation provides a novel paradigm in which each item is represented by a discrete semantic ID (SID) learned from rich content. Most existing methods treat SIDs as predefined and train recommenders under static indexing. In practice, SIDs are typically optimized only for content reconstruction rather than recommendation accuracy. This leads to an objective mismatch: the system optimizes an indexing loss to learn the SID and a recommendation loss for interaction prediction, but because the tokenizer is trained independently, the recommendation loss cannot update it. A natural approach is to make semantic indexing differentiable so that recommendation gradients can directly influence SID learning, but this often causes codebook collapse, where only a few codes are used. We attribute this issue to early deterministic assignments that limit codebook exploration, resulting in imbalance and unstable optimization. In this paper, we propose DIGER (Differentiable Semantic ID for Generative Recommendation), a first step toward effective differentiable semantic IDs for generative recommendation. DIGER introduces Gumbel noise to explicitly encourage early-stage exploration over codes, mitigating codebook collapse and improving code utilization. To balance exploration and convergence, we further design two uncertainty decay strategies that gradually reduce the Gumbel noise, enabling a smooth transition from early exploration to exploitation of learned SIDs. Extensive experiments on multiple public datasets demonstrate consistent improvements from differentiable semantic IDs. These results confirm the effectiveness of aligning indexing and recommendation objectives through differentiable SIDs and highlight differentiable semantic indexing as a promising research direction.

S$^2$GR: Stepwise Semantic-Guided Reasoning in Latent Space for Generative Recommendation

Generative Recommendation (GR) has emerged as a transformative paradigm with its end-to-end generation advantages. However, existing GR methods primarily focus on direct Semantic ID (SID) generation from interaction sequences, failing to activate deeper reasoning capabilities analogous to those in large language models and thus limiting performance potential. We identify two critical limitations in current reasoning-enhanced GR approaches: (1) Strict sequential separation between reasoning and generation steps creates imbalanced computational focus across hierarchical SID codes, degrading quality for SID codes; (2) Generated reasoning vectors lack interpretable semantics, while reasoning paths suffer from unverifiable supervision. In this paper, we propose stepwise semantic-guided reasoning in latent space (S$^2$GR), a novel reasoning enhanced GR framework. First, we establish a robust semantic foundation via codebook optimization, integrating item co-occurrence relationship to capture behavioral patterns, and load balancing and uniformity objectives that maximize codebook utilization while reinforcing coarse-to-fine semantic hierarchies. Our core innovation introduces the stepwise reasoning mechanism inserting thinking tokens before each SID generation step, where each token explicitly represents coarse-grained semantics supervised via contrastive learning against ground-truth codebook cluster distributions ensuring physically grounded reasoning paths and balanced computational focus across all SID codes. Extensive experiments demonstrate the superiority of S$^2$GR, and online A/B test confirms efficacy on large-scale industrial short video platform.

Feature-Indexed Federated Recommendation with Residual-Quantized Codebooks

Federated recommendation provides a privacy-preserving solution for training recommender systems without centralizing user interactions. However, existing methods follow an ID-indexed communication paradigm that transmit whole item embeddings between clients and the server, which has three major limitations: 1) consumes uncontrollable communication resources, 2) the uploaded item information cannot generalize to related non-interacted items, and 3) is sensitive to client noisy feedback. To solve these problems, it is necessary to fundamentally change the existing ID-indexed communication paradigm. Therefore, we propose a feature-indexed communication paradigm that transmits feature code embeddings as codebooks rather than raw item embeddings. Building on this paradigm, we present RQFedRec, which assigns each item a list of discrete code IDs via Residual Quantization (RQ)-Kmeans. Each client generates and trains code embeddings as codebooks based on discrete code IDs provided by the server, and the server collects and aggregates these codebooks rather than item embeddings. This design makes communication controllable since the codebooks could cover all items, enabling updates to propagate across related items in same code ID. In addition, since code embedding represents many items, which is more robust to a single noisy item. To jointly capture semantic and collaborative information, RQFedRec further adopts a collaborative-semantic dual-channel aggregation with a curriculum strategy that emphasizes semantic codes early and gradually increases the contribution of collaborative codes over training. Extensive experiments on real-world datasets demonstrate that RQFedRec consistently outperforms state-of-the-art federated recommendation baselines while significantly reducing communication overhead.

Generative Chain of Behavior for User Trajectory Prediction

Modeling long-term user behavior trajectories is essential for understanding evolving preferences and enabling proactive recommendations. However, most sequential recommenders focus on next-item prediction, overlooking dependencies across multiple future actions. We propose Generative Chain of Behavior (GCB), a generative framework that models user interactions as an autoregressive chain of semantic behaviors over multiple future steps. GCB first encodes items into semantic IDs via RQ-VAE with k-means refinement, forming a discrete latent space that preserves semantic proximity. On top of this space, a transformer-based autoregressive generator predicts multi-step future behaviors conditioned on user history, capturing long-horizon intent transitions and generating coherent trajectories. Experiments on benchmark datasets show that GCB consistently outperforms state-of-the-art sequential recommenders in multi-step accuracy and trajectory consistency. Beyond these gains, GCB offers a unified generative formulation for capturing user preference evolution.

Think When Needed: Model-Aware Reasoning Routing for LLM-based Ranking

Large language models (LLMs) are increasingly applied to ranking tasks in retrieval and recommendation. Although reasoning prompting can enhance ranking utility, our preliminary exploration reveals that its benefits are inconsistent and come at a substantial computational cost, suggesting that when to reason is as crucial as how to reason. To address this issue, we propose a reasoning routing framework that employs a lightweight, plug-and-play router head to decide whether to use direct inference (Non-Think) or reasoning (Think) for each instance before generation. The router head relies solely on pre-generation signals: i) compact ranking-aware features (e.g., candidate dispersion) and ii) model-aware difficulty signals derived from a diagnostic checklist reflecting the model's estimated need for reasoning. By leveraging these features before generation, the router outputs a controllable token that determines whether to apply the Think mode. Furthermore, the router can adaptively select its operating policy along the validation Pareto frontier during deployment, enabling dynamic allocation of computational resources toward instances most likely to benefit from Think under varying system constraints. Experiments on three public ranking datasets with different scales of open-source LLMs show consistent improvements in ranking utility with reduced token consumption (e.g., +6.3\% NDCG@10 with -49.5\% tokens on MovieLens with Qwen3-4B), demonstrating reasoning routing as a practical solution to the accuracy-efficiency trade-off.

Explaining Synergistic Effects in Social Recommendations

In social recommenders, the inherent nonlinearity and opacity of synergistic effects across multiple social networks hinders users from understanding how diverse information is leveraged for recommendations, consequently diminishing explainability. However, existing explainers can only identify the topological information in social networks that significantly influences recommendations, failing to further explain the synergistic effects among this information. Inspired by existing findings that synergistic effects enhance mutual information between inputs and predictions to generate information gain, we extend this discovery to graph data. We quantify graph information gain to identify subgraphs embodying synergistic effects. Based on the theoretical insights, we propose SemExplainer, which explains synergistic effects by identifying subgraphs that embody them. SemExplainer first extracts explanatory subgraphs from multi-view social networks to generate preliminary importance explanations for recommendations. A conditional entropy optimization strategy to maximize information gain is developed, thereby further identifying subgraphs that embody synergistic effects from explanatory subgraphs. Finally, SemExplainer searches for paths from users to recommended items within the synergistic subgraphs to generate explanations for the recommendations. Extensive experiments on three datasets demonstrate the superiority of SemExplainer over baseline methods, providing superior explanations of synergistic effects.

Recommending Composite Items Using Multi-Level Preference Information: A Joint Interaction Modeling Approach

With the advancement of machine learning and artificial intelligence technologies, recommender systems have been increasingly used across a vast variety of platforms to efficiently and effectively match users with items. As application contexts become more diverse and complex, there is a growing need for more sophisticated recommendation techniques. One example is the composite item (for example, fashion outfit) recommendation where multiple levels of user preference information might be available and relevant. In this study, we propose JIMA, a joint interaction modeling approach that uses a single model to take advantage of all data from different levels of granularity and incorporate interactions to learn the complex relationships among lower-order (atomic item) and higher-order (composite item) user preferences as well as domain expertise (e.g., on the stylistic fit). We comprehensively evaluate the proposed method and compare it with advanced baselines through multiple simulation studies as well as with real data in both offline and online settings. The results consistently demonstrate the superior performance of the proposed approach.

One Persona, Many Cues, Different Results: How Sociodemographic Cues Impact LLM Personalization

Personalization of LLMs by sociodemographic subgroup often improves user experience, but can also introduce or amplify biases and unfair outcomes across groups. Prior work has employed so-called personas, sociodemographic user attributes conveyed to a model, to study bias in LLMs by relying on a single cue to prompt a persona, such as user names or explicit attribute mentions. This disregards LLM sensitivity to prompt variations (robustness) and the rarity of some cues in real interactions (external validity). We compare six commonly used persona cues across seven open and proprietary LLMs on four writing and advice tasks. While cues are overall highly correlated, they produce substantial variance in responses across personas. We therefore caution against claims from a single persona cue and recommend future personalization research to evaluate multiple externally valid cues.

Demographic Probing of Large Language Models Lacks Construct Validity

Demographic probing is widely used to study how large language models (LLMs) adapt their behavior to signaled demographic attributes. This approach typically uses a single demographic cue in isolation (e.g., a name or dialect) as a signal for group membership, implicitly assuming strong construct validity: that such cues are interchangeable operationalizations of the same underlying, demographically conditioned behavior. We test this assumption in realistic advice-seeking interactions, focusing on race and gender in a U.S. context. We find that cues intended to represent the same demographic group induce only partially overlapping changes in model behavior, while differentiation between groups within a given cue is weak and uneven. Consequently, estimated disparities are unstable, with both magnitude and direction varying across cues. We further show that these inconsistencies partly arise from variation in how strongly cues encode demographic attributes and from linguistic confounders that independently shape model behavior. Together, our findings suggest that demographic probing lacks construct validity: it does not yield a single, stable characterization of how LLMs condition on demographic information, which may reflect a misspecified or fragmented construct. We conclude by recommending the use of multiple, ecologically valid cues and explicit control of confounders to support more defensible claims about demographic effects in LLMs.