An Industrial-Scale Sequential Recommender for LinkedIn Feed Ranking

LinkedIn Feed enables professionals worldwide to discover relevant content, build connections, and share knowledge at scale. We present Feed Sequential Recommender (Feed-SR), a transformer-based sequential ranking model for LinkedIn Feed that replaces a DCNv2-based ranker and meets strict production constraints. We detail the modeling choices, training techniques, and serving optimizations that enable deployment at LinkedIn scale. Feed-SR is currently the primary member experience on LinkedIn's Feed and shows significant improvements in member engagement (+2.10% time spent) in online A/B tests compared to the existing production model. We also describe our deployment experience with alternative sequential and LLM-based ranking architectures and why Feed-SR provided the best combination of online metrics and production efficiency.

Large Scale Retrieval for the LinkedIn Feed using Causal Language Models

In large scale recommendation systems like the LinkedIn Feed, the retrieval stage is critical for narrowing hundreds of millions of potential candidates to a manageable subset for ranking. LinkedIn's Feed serves suggested content from outside of the member's network (based on the member's topical interests), where 2000 candidates are retrieved from a pool of hundreds of millions candidate with a latency budget of a few milliseconds and inbound QPS of several thousand per second. This paper presents a novel retrieval approach that fine-tunes a large causal language model (Meta's LLaMA 3) as a dual encoder to generate high quality embeddings for both users (members) and content (items), using only textual input. We describe the end to end pipeline, including prompt design for embedding generation, techniques for fine-tuning at LinkedIn's scale, and infrastructure for low latency, cost effective online serving. We share our findings on how quantizing numerical features in the prompt enables the information to get properly encoded in the embedding, facilitating greater alignment between the retrieval and ranking layer. The system was evaluated using offline metrics and an online A/B test, which showed substantial improvements in member engagement. We observed significant gains among newer members, who often lack strong network connections, indicating that high-quality suggested content aids retention. This work demonstrates how generative language models can be effectively adapted for real time, high throughput retrieval in industrial applications.