OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework

Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose \textbf{OneSearch-V2}, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching limitations of direct inference; (2) a reasoning-internalized self-distillation training pipeline, which uncovers users' potential yet precise e-commerce intentions beyond log-fitting through implicit in-context learning; (3) a behavior preference alignment optimization system, which mitigates reward hacking arising from the single conversion metric, and addresses personal preference via direct user feedback. Extensive offline evaluations demonstrate OneSearch-V2's strong query recognition and user profiling capabilities. Online A/B tests further validate its business effectiveness, yielding +3.98\% item CTR, +3.05\% buyer conversion rate, and +2.11\% order volume. Manual evaluation further confirms gains in search experience quality, with +1.65\% in page good rate and +1.37\% in query-item relevance. More importantly, OneSearch-V2 effectively mitigates common search system issues such as information bubbles and long-tail sparsity, without incurring additional inference costs or serving latency.

Privacy-Preserving Model Transcription with Differentially Private Synthetic Distillation

While many deep learning models trained on private datasets have been deployed in various practical tasks, they may pose a privacy leakage risk as attackers could recover informative data or label knowledge from models. In this work, we present \emph{privacy-preserving model transcription}, a data-free model-to-model conversion solution to facilitate model deployment with a privacy guarantee. To this end, we propose a cooperative-competitive learning approach termed \emph{differentially private synthetic distillation} that learns to convert a pretrained model (teacher) into its privacy-preserving counterpart (student) via a trainable generator without access to private data. The learning collaborates with three players in a unified framework and performs alternate optimization: i)~the generator is learned to generate synthetic data, ii)~the teacher and student accept the synthetic data and compute differential private labels by flexible data or label noisy perturbation, and iii)~the student is updated with noisy labels and the generator is updated by taking the student as a discriminator for adversarial training. We theoretically prove that our approach can guarantee differential privacy and convergence. The transcribed student has good performance and privacy protection, while the resulting generator can generate private synthetic data for downstream tasks. Extensive experiments clearly demonstrate that our approach outperforms 26 state-of-the-arts.

Distilling Generative-Discriminative Representations for Very Low-Resolution Face Recognition

Very low-resolution face recognition is challenging due to the serious loss of informative facial details in resolution degradation. In this paper, we propose a generative-discriminative representation distillation approach that combines generative representation with cross-resolution aligned knowledge distillation. This approach facilitates very low-resolution face recognition by jointly distilling generative and discriminative models via two distillation modules. Firstly, the generative representation distillation takes the encoder of a diffusion model pretrained for face super-resolution as the generative teacher to supervise the learning of the student backbone via feature regression, and then freezes the student backbone. After that, the discriminative representation distillation further considers a pretrained face recognizer as the discriminative teacher to supervise the learning of the student head via cross-resolution relational contrastive distillation. In this way, the general backbone representation can be transformed into discriminative head representation, leading to a robust and discriminative student model for very low-resolution face recognition. Our approach improves the recovery of the missing details in very low-resolution faces and achieves better knowledge transfer. Extensive experiments on face datasets demonstrate that our approach enhances the recognition accuracy of very low-resolution faces, showcasing its effectiveness and adaptability.

Learning Privacy-Preserving Student Networks via Discriminative-Generative Distillation

While deep models have proved successful in learning rich knowledge from massive well-annotated data, they may pose a privacy leakage risk in practical deployment. It is necessary to find an effective trade-off between high utility and strong privacy. In this work, we propose a discriminative-generative distillation approach to learn privacy-preserving deep models. Our key idea is taking models as bridge to distill knowledge from private data and then transfer it to learn a student network via two streams. First, discriminative stream trains a baseline classifier on private data and an ensemble of teachers on multiple disjoint private subsets, respectively. Then, generative stream takes the classifier as a fixed discriminator and trains a generator in a data-free manner. After that, the generator is used to generate massive synthetic data which are further applied to train a variational autoencoder (VAE). Among these synthetic data, a few of them are fed into the teacher ensemble to query labels via differentially private aggregation, while most of them are embedded to the trained VAE for reconstructing synthetic data. Finally, a semi-supervised student learning is performed to simultaneously handle two tasks: knowledge transfer from the teachers with distillation on few privately labeled synthetic data, and knowledge enhancement with tangent-normal adversarial regularization on many triples of reconstructed synthetic data. In this way, our approach can control query cost over private data and mitigate accuracy degradation in a unified manner, leading to a privacy-preserving student model. Extensive experiments and analysis clearly show the effectiveness of the proposed approach.

Learning Differentially Private Diffusion Models via Stochastic Adversarial Distillation

While the success of deep learning relies on large amounts of training datasets, data is often limited in privacy-sensitive domains. To address this challenge, generative model learning with differential privacy has emerged as a solution to train private generative models for desensitized data generation. However, the quality of the images generated by existing methods is limited due to the complexity of modeling data distribution. We build on the success of diffusion models and introduce DP-SAD, which trains a private diffusion model by a stochastic adversarial distillation method. Specifically, we first train a diffusion model as a teacher and then train a student by distillation, in which we achieve differential privacy by adding noise to the gradients from other models to the student. For better generation quality, we introduce a discriminator to distinguish whether an image is from the teacher or the student, which forms the adversarial training. Extensive experiments and analysis clearly demonstrate the effectiveness of our proposed method.

Learning Differentially Private Probabilistic Models for Privacy-Preserving Image Generation

A number of deep models trained on high-quality and valuable images have been deployed in practical applications, which may pose a leakage risk of data privacy. Learning differentially private generative models can sidestep this challenge through indirect data access. However, such differentially private generative models learned by existing approaches can only generate images with a low-resolution of less than 128x128, hindering the widespread usage of generated images in downstream training. In this work, we propose learning differentially private probabilistic models (DPPM) to generate high-resolution images with differential privacy guarantee. In particular, we first train a model to fit the distribution of the training data and make it satisfy differential privacy by performing a randomized response mechanism during training process. Then we perform Hamiltonian dynamics sampling along with the differentially private movement direction predicted by the trained probabilistic model to obtain the privacy-preserving images. In this way, it is possible to apply these images to different downstream tasks while protecting private information. Notably, compared to other state-of-the-art differentially private generative approaches, our approach can generate images up to 256x256 with remarkable visual quality and data utility. Extensive experiments show the effectiveness of our approach.

Image Matters: Visually modeling user behaviors using Advanced Model Server

In Taobao, the largest e-commerce platform in China, billions of items are provided and typically displayed with their images. For better user experience and business effectiveness, Click Through Rate (CTR) prediction in online advertising system exploits abundant user historical behaviors to identify whether a user is interested in a candidate ad. Enhancing behavior representations with user behavior images will help understand user's visual preference and improve the accuracy of CTR prediction greatly. So we propose to model user preference jointly with user behavior ID features and behavior images. However, training with user behavior images brings tens to hundreds of images in one sample, giving rise to a great challenge in both communication and computation. To handle these challenges, we propose a novel and efficient distributed machine learning paradigm called Advanced Model Server (AMS). With the well known Parameter Server (PS) framework, each server node handles a separate part of parameters and updates them independently. AMS goes beyond this and is designed to be capable of learning a unified image descriptor model shared by all server nodes which embeds large images into low dimensional high level features before transmitting images to worker nodes. AMS thus dramatically reduces the communication load and enables the arduous joint training process. Based on AMS, the methods of effectively combining the images and ID features are carefully studied, and then we propose a Deep Image CTR Model. Our approach is shown to achieve significant improvements in both online and offline evaluations, and has been deployed in Taobao display advertising system serving the main traffic.