OneSeg: Self-learning and One-shot Learning based Single-slice Annotation for 3D Medical Image Segmentation

As deep learning methods continue to improve medical image segmentation performance, data annotation is still a big bottleneck due to the labor-intensive and time-consuming burden on medical experts, especially for 3D images. To significantly reduce annotation efforts while attaining competitive segmentation accuracy, we propose a self-learning and one-shot learning based framework for 3D medical image segmentation by annotating only one slice of each 3D image. Our approach takes two steps: (1) self-learning of a reconstruction network to learn semantic correspondence among 2D slices within 3D images, and (2) representative selection of single slices for one-shot manual annotation and propagating the annotated data with the well-trained reconstruction network. Extensive experiments verify that our new framework achieves comparable performance with less than 1% annotated data compared with fully supervised methods and generalizes well on several out-of-distribution testing sets.

Neuro-Symbolic Recommendation Model based on Logic Query

A recommendation system assists users in finding items that are relevant to them. Existing recommendation models are primarily based on predicting relationships between users and items and use complex matching models or incorporate extensive external information to capture association patterns in data. However, recommendation is not only a problem of inductive statistics using data; it is also a cognitive task of reasoning decisions based on knowledge extracted from information. Hence, a logic system could naturally be incorporated for the reasoning in a recommendation task. However, although hard-rule approaches based on logic systems can provide powerful reasoning ability, they struggle to cope with inconsistent and incomplete knowledge in real-world tasks, especially for complex tasks such as recommendation. Therefore, in this paper, we propose a neuro-symbolic recommendation model, which transforms the user history interactions into a logic expression and then transforms the recommendation prediction into a query task based on this logic expression. The logic expressions are then computed based on the modular logic operations of the neural network. We also construct an implicit logic encoder to reasonably reduce the complexity of the logic computation. Finally, a user's interest items can be queried in the vector space based on the computation results. Experiments on three well-known datasets verified that our method performs better compared to state of the art shallow, deep, session, and reasoning models.

Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction

Conversion rate (CVR) prediction is an essential task for large-scale e-commerce platforms. However, refund behaviors frequently occur after conversion in online shopping systems, which drives us to pay attention to effective conversion for building healthier shopping services. This paper defines the probability of item purchasing without any subsequent refund as an effective conversion rate (ECVR). A simple paradigm for ECVR prediction is to decompose it into two sub-tasks: CVR prediction and post-conversion refund rate (RFR) prediction. However, RFR prediction suffers from data sparsity (DS) and sample selection bias (SSB) issues, as the refund behaviors are only available after user purchase. Furthermore, there is delayed feedback in both conversion and refund events and they are sequentially dependent, named cascade delayed feedback (CDF), which significantly harms data freshness for model training. Previous studies mainly focus on tackling DS and SSB or delayed feedback for a single event. To jointly tackle these issues in ECVR prediction, we propose an Entire space CAscade Delayed feedback modeling (ECAD) method. Specifically, ECAD deals with DS and SSB by constructing two tasks including CVR prediction and conversion \& refund rate (CVRFR) prediction using the entire space modeling framework. In addition, it carefully schedules auxiliary tasks to leverage both conversion and refund time within data to alleviate CDF. Experimental results on the offline industrial dataset and online A/B testing demonstrate the effectiveness of ECAD. In addition, ECAD has been deployed in one of the recommender systems in Alibaba, contributing to a significant improvement of ECVR.

Neural-Symbolic Recommendation with Graph-Enhanced Information

The recommendation system is not only a problem of inductive statistics from data but also a cognitive task that requires reasoning ability. The most advanced graph neural networks have been widely used in recommendation systems because they can capture implicit structured information from graph-structured data. However, like most neural network algorithms, they only learn matching patterns from a perception perspective. Some researchers use user behavior for logic reasoning to achieve recommendation prediction from the perspective of cognitive reasoning, but this kind of reasoning is a local one and ignores implicit information on a global scale. In this work, we combine the advantages of graph neural networks and propositional logic operations to construct a neuro-symbolic recommendation model with both global implicit reasoning ability and local explicit logic reasoning ability. We first build an item-item graph based on the principle of adjacent interaction and use graph neural networks to capture implicit information in global data. Then we transform user behavior into propositional logic expressions to achieve recommendations from the perspective of cognitive reasoning. Extensive experiments on five public datasets show that our proposed model outperforms several state-of-the-art methods, source code is avaliable at [https://github.com/hanzo2020/GNNLR].

Multi-Scenario Ranking with Adaptive Feature Learning

Recently, Multi-Scenario Learning (MSL) is widely used in recommendation and retrieval systems in the industry because it facilitates transfer learning from different scenarios, mitigating data sparsity and reducing maintenance cost. These efforts produce different MSL paradigms by searching more optimal network structure, such as Auxiliary Network, Expert Network, and Multi-Tower Network. It is intuitive that different scenarios could hold their specific characteristics, activating the user's intents quite differently. In other words, different kinds of auxiliary features would bear varying importance under different scenarios. With more discriminative feature representations refined in a scenario-aware manner, better ranking performance could be easily obtained without expensive search for the optimal network structure. Unfortunately, this simple idea is mainly overlooked but much desired in real-world systems.Further analysis also validates the rationality of adaptive feature learning under a multi-scenario scheme. Moreover, our A/B test results on the Alibaba search advertising platform also demonstrate that Maria is superior in production environments.

Adversarial Constrained Bidding via Minimax Regret Optimization with Causality-Aware Reinforcement Learning

The proliferation of the Internet has led to the emergence of online advertising, driven by the mechanics of online auctions. In these repeated auctions, software agents participate on behalf of aggregated advertisers to optimize for their long-term utility. To fulfill the diverse demands, bidding strategies are employed to optimize advertising objectives subject to different spending constraints. Existing approaches on constrained bidding typically rely on i.i.d. train and test conditions, which contradicts the adversarial nature of online ad markets where different parties possess potentially conflicting objectives. In this regard, we explore the problem of constrained bidding in adversarial bidding environments, which assumes no knowledge about the adversarial factors. Instead of relying on the i.i.d. assumption, our insight is to align the train distribution of environments with the potential test distribution meanwhile minimizing policy regret. Based on this insight, we propose a practical Minimax Regret Optimization (MiRO) approach that interleaves between a teacher finding adversarial environments for tutoring and a learner meta-learning its policy over the given distribution of environments. In addition, we pioneer to incorporate expert demonstrations for learning bidding strategies. Through a causality-aware policy design, we improve upon MiRO by distilling knowledge from the experts. Extensive experiments on both industrial data and synthetic data show that our method, MiRO with Causality-aware reinforcement Learning (MiROCL), outperforms prior methods by over 30%.

Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao

Click-Through Rate (CTR) prediction serves as a fundamental component in online advertising. A common practice is to train a CTR model on advertisement (ad) impressions with user feedback. Since ad impressions are purposely selected by the model itself, their distribution differs from the inference distribution and thus exhibits sample selection bias (SSB) that affects model performance. Existing studies on SSB mainly employ sample re-weighting techniques which suffer from high variance and poor model calibration. Another line of work relies on costly uniform data that is inadequate to train industrial models. Thus mitigating SSB in industrial models with a uniform-data-free framework is worth exploring. Fortunately, many platforms display mixed results of organic items (i.e., recommendations) and sponsored items (i.e., ads) to users, where impressions of ads and recommendations are selected by different systems but share the same user decision rationales. Based on the above characteristics, we propose to leverage recommendations samples as a free lunch to mitigate SSB for ads CTR model (Rec4Ad). After elaborating data augmentation, Rec4Ad learns disentangled representations with alignment and decorrelation modules for enhancement. When deployed in Taobao display advertising system, Rec4Ad achieves substantial gains in key business metrics, with a lift of up to +6.6\% CTR and +2.9\% RPM.

COPR: Consistency-Oriented Pre-Ranking for Online Advertising

Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected to be a lightweight approximation of the ranking model, which handles more candidates with strict latency requirements. Due to the gap in model capacity, the pre-ranking and ranking models usually generate inconsistent ranked results, thus hurting the overall system effectiveness. The paradigm of score alignment is proposed to regularize their raw scores to be consistent. However, it suffers from inevitable alignment errors and error amplification by bids when applied in online advertising. To this end, we introduce a consistency-oriented pre-ranking framework for online advertising, which employs a chunk-based sampling module and a plug-and-play rank alignment module to explicitly optimize consistency of ECPM-ranked results. A $\Delta NDCG$-based weighting mechanism is adopted to better distinguish the importance of inter-chunk samples in optimization. Both online and offline experiments have validated the superiority of our framework. When deployed in Taobao display advertising system, it achieves an improvement of up to +12.3\% CTR and +5.6\% RPM.

On Structural Expressive Power of Graph Transformers

Graph Transformer has recently received wide attention in the research community with its outstanding performance, yet its structural expressive power has not been well analyzed. Inspired by the connections between Weisfeiler-Lehman (WL) graph isomorphism test and graph neural network (GNN), we introduce \textbf{SEG-WL test} (\textbf{S}tructural \textbf{E}ncoding enhanced \textbf{G}lobal \textbf{W}eisfeiler-\textbf{L}ehman test), a generalized graph isomorphism test algorithm as a powerful theoretical tool for exploring the structural discriminative power of graph Transformers. We theoretically prove that the SEG-WL test is an expressivity upper bound on a wide range of graph Transformers, and the representational power of SEG-WL test can be approximated by a simple Transformer network arbitrarily under certain conditions. With the SEG-WL test, we show how graph Transformers' expressive power is determined by the design of structural encodings, and present conditions that make the expressivity of graph Transformers beyond WL test and GNNs. Moreover, motivated by the popular shortest path distance encoding, we follow the theory-oriented principles and develop a provably stronger structural encoding method, Shortest Path Induced Subgraph (\textit{SPIS}) encoding. Our theoretical findings provide a novel and practical paradigm for investigating the expressive power of graph Transformers, and extensive synthetic and real-world experiments empirically verify the strengths of our proposed methods.

Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach

Conversion rate (CVR) prediction is one of the core components in online recommender systems, and various approaches have been proposed to obtain accurate and well-calibrated CVR estimation. However, we observe that a well-trained CVR prediction model often performs sub-optimally during sales promotions. This can be largely ascribed to the problem of the data distribution shift, in which the conventional methods no longer work. To this end, we seek to develop alternative modeling techniques for CVR prediction. Observing similar purchase patterns across different promotions, we propose reusing the historical promotion data to capture the promotional conversion patterns. Herein, we propose a novel \textbf{H}istorical \textbf{D}ata \textbf{R}euse (\textbf{HDR}) approach that first retrieves historically similar promotion data and then fine-tunes the CVR prediction model with the acquired data for better adaptation to the promotion mode. HDR consists of three components: an automated data retrieval module that seeks similar data from historical promotions, a distribution shift correction module that re-weights the retrieved data for better aligning with the target promotion, and a TransBlock module that quickly fine-tunes the original model for better adaptation to the promotion mode. Experiments conducted with real-world data demonstrate the effectiveness of HDR, as it improves both ranking and calibration metrics to a large extent. HDR has also been deployed on the display advertising system in Alibaba, bringing a lift of $9\%$ RPM and $16\%$ CVR during Double 11 Sales in 2022.