Recommendation is the task of providing personalized suggestions to users based on their preferences and behavior.
Modern video recommendation systems aim to optimize user engagement and platform objectives, yet often face structural exposure imbalances caused by behavioral biases. In this work, we focus on the post-ranking stage and present LAFB (Learning to Alleviate Familiarity Bias), a lightweight and model-agnostic framework designed to mitigate familiarity bias in recommendation outputs. LAFB models user-content familiarity using discrete and continuous interaction features, and estimates personalized debiasing factors to adjust user rating prediction scores, thereby reducing the dominance of familiar content in the final ranking. We conduct large-scale offline evaluations and online A/B testing in a real-world recommendation system, under a unified serving stack that also compares LAFB with deployable popularity-oriented remedies. Results show that LAFB increases novel watch-time share and improves exposure for emerging creators and overall content diversity, while maintaining stable overall watch time and short-term satisfaction. LAFB has already been launched in the post-ranking stage of YouTube's recommendation system, demonstrating its effectiveness in real-world applications.
In real-world streaming recommender systems, user preferences evolve dynamically over time. Existing bandit-based methods treat time merely as a timestamp, neglecting its explicit relationship with user preferences and leading to suboptimal performance. Moreover, online learning methods often suffer from inefficient exploration-exploitation during the early online phase. To address these issues, we propose HyperBandit+, a novel contextual bandit policy that integrates a time-aware hypernetwork to adapt to time-varying user preferences and employs a large language model-assisted warm-start mechanism (LLM Start) to enhance exploration-exploitation efficiency in the early online phase. Specifically, HyperBandit+ leverages a neural network that takes time features as input and generates parameters for estimating time-varying rewards by capturing the correlation between time and user preferences. Additionally, the LLM Start mechanism employs multi-step data augmentation to simulate realistic interaction data for effective offline learning, providing warm-start parameters for the bandit policy in the early online phase. To meet real-time streaming recommendation demands, we adopt low-rank factorization to reduce hypernetwork training complexity. Theoretically, we rigorously establish a sublinear regret upper bound that accounts for both the hypernetwork and the LLM warm-start mechanism. Extensive experiments on real-world datasets demonstrate that HyperBandit+ consistently outperforms state-of-the-art baselines in terms of accumulated rewards.
Large Language Models are increasingly employed in generating consumer product recommendations, yet their potential for embedding and amplifying gender and race biases remains underexplored. This paper serves as one of the first attempts to examine these biases within LLM-generated recommendations. We leverage prompt engineering to elicit product suggestions from LLMs for various race and gender groups and employ three analytical methods-Marked Words, Support Vector Machines, and Jensen-Shannon Divergence-to identify and quantify biases. Our findings reveal significant disparities in the recommendations for demographic groups, underscoring the need for more equitable LLM recommendation systems.
This study investigates students' perceptions of Artificial Intelligence (AI) grading systems in an undergraduate computer science course (n = 27), focusing on a block-based programming final project. Guided by the ethical principles framework articulated by Jobin (2019), our study examines fairness, trust, consistency, and transparency in AI grading by comparing AI-generated feedback with original human-graded feedback. Findings reveal concerns about AI's lack of contextual understanding and personalization. We recommend that equitable and trustworthy AI systems reflect human judgment, flexibility, and empathy, serving as supplementary tools under human oversight. This work contributes to ethics-centered assessment practices by amplifying student voices and offering design principles for humanizing AI in designed learning environments.
Scaling deep learning recommendation models is an effective way to improve model expressiveness. Existing approaches often incur substantial computational overhead, making them difficult to deploy in large-scale industrial systems under strict latency constraints. Recent sparse activation scaling methods, such as Sparse Mixture-of-Experts, reduce computation by activating only a subset of parameters, but still suffer from high memory access costs and limited personalization capacity due to the large size and small number of experts. To address these challenges, we propose MSN, a memory-based sparse activation scaling framework for recommendation models. MSN dynamically retrieves personalized representations from a large parameterized memory and integrates them into downstream feature interaction modules via a memory gating mechanism, enabling fine-grained personalization with low computational overhead. To enable further expansion of the memory capacity while keeping both computational and memory access costs under control, MSN adopts a Product-Key Memory (PKM) mechanism, which factorizes the memory retrieval complexity from linear time to sub-linear complexity. In addition, normalization and over-parameterization techniques are introduced to maintain balanced memory utilization and prevent memory retrieval collapse. We further design customized Sparse-Gather operator and adopt the AirTopK operator to improve training and inference efficiency in industrial settings. Extensive experiments demonstrate that MSN consistently improves recommendation performance while maintaining high efficiency. Moreover, MSN has been successfully deployed in the Douyin Search Ranking System, achieving significant gains over deployed state-of-the-art models in both offline evaluation metrics and large-scale online A/B test.
Industrial recommender systems increasingly adopt multi-scenario learning (MSL) and multi-task learning (MTL) to handle diverse user interactions and contexts, but existing approaches suffer from two critical drawbacks: (1) underutilization of large-scale model parameters due to limited interaction with complex feature modules, and (2) difficulty in jointly modeling scenario and task information in a unified framework. To address these challenges, we propose a unified \textbf{M}ulti-\textbf{D}istribution \textbf{L}earning (MDL) framework, inspired by the "prompting" paradigm in large language models (LLMs). MDL treats scenario and task information as specialized tokens rather than auxiliary inputs or gating signals. Specifically, we introduce a unified information tokenization module that transforms features, scenarios, and tasks into a unified tokenized format. To facilitate deep interaction, we design three synergistic mechanisms: (1) feature token self-attention for rich feature interactions, (2) domain-feature attention for scenario/task-adaptive feature activation, and (3) domain-fused aggregation for joint distribution prediction. By stacking these interactions, MDL enables scenario and task information to "prompt" and activate the model's vast parameter space in a bottom-up, layer-wise manner. Extensive experiments on real-world industrial datasets demonstrate that MDL significantly outperforms state-of-the-art MSL and MTL baselines. Online A/B testing on Douyin Search platform over one month yields +0.0626\% improvement in LT30 and -0.3267\% reduction in change query rate. MDL has been fully deployed in production, serving hundreds of millions of users daily.
Large language models (LLMs) are increasingly embedded into recommender systems, where they operate across multiple functional roles such as data augmentation, profiling, and decision making. While prior work emphasizes recommendation performance, the systemic risks of LLMs, such as bias and hallucination, and their propagation through feedback loops remain largely unexplored. In this paper, we propose a role-aware, phase-wise diagnostic framework that traces how these risks emerge, manifest in ranking outcomes, and accumulate over repeated recommendation cycles. We formalize a controlled feedback-loop pipeline that simulates long-term interaction dynamics and enables empirical measurement of risks at the LLM-generated content, ranking, and ecosystem levels. Experiments on widely used benchmarks demonstrate that LLM-based components can amplify popularity bias, introduce spurious signals through hallucination, and lead to polarized and self-reinforcing exposure patterns over time. We plan to release our framework as an open-source toolkit to facilitate systematic risk analysis across diverse LLM-powered recommender systems.
Large Language Models (LLMs) represent a promising frontier for recommender systems, yet their development has been impeded by the absence of predictable scaling laws, which are crucial for guiding research and optimizing resource allocation. We hypothesize that this may be attributed to the inherent noise, bias, and incompleteness of raw user interaction data in prior continual pre-training (CPT) efforts. This paper introduces a novel, layered framework for generating high-quality synthetic data that circumvents such issues by creating a curated, pedagogical curriculum for the LLM. We provide powerful, direct evidence for the utility of our curriculum by showing that standard sequential models trained on our principled synthetic data significantly outperform ($+130\%$ on recall@100 for SasRec) models trained on real data in downstream ranking tasks, demonstrating its superiority for learning generalizable user preference patterns. Building on this, we empirically demonstrate, for the first time, robust power-law scaling for an LLM that is continually pre-trained on our high-quality, recommendation-specific data. Our experiments reveal consistent and predictable perplexity reduction across multiple synthetic data modalities. These findings establish a foundational methodology for reliable scaling LLM capabilities in the recommendation domain, thereby shifting the research focus from mitigating data deficiencies to leveraging high-quality, structured information.
Machine learning models now influence decisions that directly affect people's lives, making it important to understand not only their predictions, but also how individuals could act to obtain better results. Algorithmic recourse provides actionable input modifications to achieve more favorable outcomes, typically relying on counterfactual explanations to suggest such changes. However, when the Rashomon set - the set of near-optimal models - is large, standard counterfactual explanations can become unreliable, as a recourse action valid for one model may fail under another. We introduce ElliCE, a novel framework for robust algorithmic recourse that optimizes counterfactuals over an ellipsoidal approximation of the Rashomon set. The resulting explanations are provably valid over this ellipsoid, with theoretical guarantees on uniqueness, stability, and alignment with key feature directions. Empirically, ElliCE generates counterfactuals that are not only more robust but also more flexible, adapting to user-specified feature constraints while being substantially faster than existing baselines. This provides a principled and practical solution for reliable recourse under model uncertainty, ensuring stable recommendations for users even as models evolve.
Recovering a signal from its degraded measurements is a long standing challenge in science and engineering. Recently, zero-shot diffusion based methods have been proposed for such inverse problems, offering a posterior sampling based solution that leverages prior knowledge. Such algorithms incorporate the observations through inference, often leaning on manual tuning and heuristics. In this work we propose a rigorous analysis of such approximate posterior-samplers, relying on a Gaussianity assumption of the prior. Under this regime, we show that both the ideal posterior sampler and diffusion-based reconstruction algorithms can be expressed in closed-form, enabling their thorough analysis and comparisons in the spectral domain. Building on these representations, we also introduce a principled framework for parameter design, replacing heuristic selection strategies used to date. The proposed approach is method-agnostic and yields tailored parameter choices for each algorithm, jointly accounting for the characteristics of the prior, the degraded signal, and the diffusion dynamics. We show that our spectral recommendations differ structurally from standard heuristics and vary with the diffusion step size, resulting in a consistent balance between perceptual quality and signal fidelity.