Recommendation is the task of providing personalized suggestions to users based on their preferences and behavior.
Data containing personal information is increasingly used to train, fine-tune, or query Large Language Models (LLMs). Text is typically scrubbed of identifying information prior to use, often with tools such as Microsoft's Presidio or Anthropic's PII purifier. These tools have traditionally been evaluated on their ability to remove specific identifiers (e.g., names), yet their effectiveness at preventing re-identification remains unclear. We introduce RAT-Bench, a comprehensive benchmark for text anonymization tools based on re-identification risk. Using U.S. demographic statistics, we generate synthetic text containing various direct and indirect identifiers across domains, languages, and difficulty levels. We evaluate a range of NER- and LLM-based text anonymization tools and, based on the attributes an LLM-based attacker is able to correctly infer from the anonymized text, we report the risk of re-identification in the U.S. population, while properly accounting for the disparate impact of identifiers. We find that, while capabilities vary widely, even the best tools are far from perfect in particular when direct identifiers are not written in standard ways and when indirect identifiers enable re-identification. Overall we find LLM-based anonymizers, including new iterative anonymizers, to provide a better privacy-utility trade-off albeit at a higher computational cost. Importantly, we also find them to work well across languages. We conclude with recommendations for future anonymization tools and will release the benchmark and encourage community efforts to expand it, in particular to other geographies.
Relational deep learning (RDL) has emerged as a powerful paradigm for learning directly on relational databases by modeling entities and their relationships across multiple interconnected tables. As this paradigm evolves toward larger models and relational foundation models, scalable and realistic benchmarks are essential for enabling systematic evaluation and progress. In this paper, we introduce RelBench v2, a major expansion of the RelBench benchmark for RDL. RelBench v2 adds four large-scale relational datasets spanning scholarly publications, enterprise resource planning, consumer platforms, and clinical records, increasing the benchmark to 11 datasets comprising over 22 million rows across 29 tables. We further introduce autocomplete tasks, a new class of predictive objectives that require models to infer missing attribute values directly within relational tables while respecting temporal constraints, expanding beyond traditional forecasting tasks constructed via SQL queries. In addition, RelBench v2 expands beyond its native datasets by integrating external benchmarks and evaluation frameworks: we translate event streams from the Temporal Graph Benchmark into relational schemas for unified relational-temporal evaluation, interface with ReDeLEx to provide uniform access to 70+ real-world databases suitable for pretraining, and incorporate 4DBInfer datasets and tasks to broaden multi-table prediction coverage. Experimental results demonstrate that RDL models consistently outperform single-table baselines across autocomplete, forecasting, and recommendation tasks, highlighting the importance of modeling relational structure explicitly.
Large-scale industrial recommender systems commonly adopt multi-channel retrieval for candidate generation, combining direct user-to-item (U2I) retrieval with two-hop user-to-item-to-item (U2I2I) pipelines. In U2I2I, the system selects a small set of historical interactions as triggers to seed downstream item-to-item (I2I) retrieval across multiple channels. In production, triggers are often selected using rule-based policies or learned scorers and tuned in a channel-by-channel manner. However, these practices face two persistent challenges: biased value attribution that values triggers by on-trigger feedback rather than their downstream utility as retrieval seeds, and uncoordinated multi-channel routing where channels select triggers independently under a shared quota, increasing cross-channel overlap. To address these challenges, we propose Channel-Aware, Preference-Aligned Trigger Selection (CAPTS), a unified and flexible framework that treats multi-channel trigger selection as a learnable routing problem. CAPTS introduces a Value Attribution Module (VAM) that provides look-ahead supervision by crediting each trigger with the subsequent engagement generated by items retrieved from it on each I2I channel, and a Channel-Adaptive Trigger Routing (CATR) module that coordinates trigger-to-channel assignment to maximize the overall value of multi-channel retrieval. Extensive offline experiments and large-scale online A/B tests on Kwai, Kuaishou's international short-video platform, show that CAPTS consistently improves multi-channel recall offline and delivers a +0.351% lift in average time spent per device online.
Industrial recommendation systems typically involve multiple scenarios, yet existing cross-domain (CDR) and multi-scenario (MSR) methods often require prohibitive resources and strict input alignment, limiting their extensibility. We propose MTFM (Meituan Foundation Model for Recommendation), a transformer-based framework that addresses these challenges. Instead of pre-aligning inputs, MTFM transforms cross-domain data into heterogeneous tokens, capturing multi-scenario knowledge in an alignment-free manner. To enhance efficiency, we first introduce a multi-scenario user-level sample aggregation that significantly enhances training throughput by reducing the total number of instances. We further integrate Grouped-Query Attention and a customized Hybrid Target Attention to minimize memory usage and computational complexity. Furthermore, we implement various system-level optimizations, such as kernel fusion and the elimination of CPU-GPU blocking, to further enhance both training and inference throughput. Offline and online experiments validate the effectiveness of MTFM, demonstrating that significant performance gains are achieved by scaling both model capacity and multi-scenario training data.
Recommender systems are tasked to infer users' evolving preferences and rank items aligned with their intents, which calls for in-depth reasoning beyond pattern-based scoring. Recent efforts start to leverage large language models (LLMs) for recommendation, but how to effectively optimize the model for improved recommendation utility is still under explored. In this work, we propose Reasoning to Rank, an end-to-end training framework that internalizes recommendation utility optimization into the learning of step-by-step reasoning in LLMs. To avoid position bias in LLM reasoning and enable direct optimization of the reasoning process, our framework performs reasoning at the user-item level and employs reinforcement learning for end-to-end training of the LLM. Experiments on three Amazon datasets and a large-scale industrial dataset showed consistent gains over strong conventional and LLM-based solutions. Extensive in-depth analyses validate the necessity of the key components in the proposed framework and shed lights on the future developments of this line of work.
Generative recommendation (GenRec) models typically model user behavior via full attention, but scaling to lifelong sequences is hindered by prohibitive computational costs and noise accumulation from stochastic interactions. To address these challenges, we introduce Rec2PM, a framework that compresses long user interaction histories into compact Preference Memory tokens. Unlike traditional recurrent methods that suffer from serial training, Rec2PM employs a novel self-referential teacher-forcing strategy: it leverages a global view of the history to generate reference memories, which serve as supervision targets for parallelized recurrent updates. This allows for fully parallel training while maintaining the capability for iterative updates during inference. Additionally, by representing memory as token embeddings rather than extensive KV caches, Rec2PM achieves extreme storage efficiency. Experiments on large-scale benchmarks show that Rec2PM significantly reduces inference latency and memory footprint while achieving superior accuracy compared to full-sequence models. Analysis reveals that the Preference Memory functions as a denoising Information Bottleneck, effectively filtering interaction noise to capture robust long-term interests.
Deriving predictable scaling laws that govern the relationship between model performance and computational investment is crucial for designing and allocating resources in massive-scale recommendation systems. While such laws are established for large language models, they remain challenging for recommendation systems, especially those processing both user history and context features. We identify poor scaling efficiency as the main barrier to predictable power-law scaling, stemming from inefficient modules with low Model FLOPs Utilization (MFU) and suboptimal resource allocation. We introduce Kunlun, a scalable architecture that systematically improves model efficiency and resource allocation. Our low-level optimizations include Generalized Dot-Product Attention (GDPA), Hierarchical Seed Pooling (HSP), and Sliding Window Attention. Our high-level innovations feature Computation Skip (CompSkip) and Event-level Personalization. These advances increase MFU from 17% to 37% on NVIDIA B200 GPUs and double scaling efficiency over state-of-the-art methods. Kunlun is now deployed in major Meta Ads models, delivering significant production impact.
Multimodal content is crucial for click-through rate (CTR) prediction. However, directly incorporating continuous embeddings from pre-trained models into CTR models yields suboptimal results due to misaligned optimization objectives and convergence speed inconsistency during joint training. Discretizing embeddings into semantic IDs before feeding them into CTR models offers a more effective solution, yet existing methods suffer from limited codebook utilization, reconstruction accuracy, and semantic discriminability. We propose RQ-GMM (Residual Quantized Gaussian Mixture Model), which introduces probabilistic modeling to better capture the statistical structure of multimodal embedding spaces. Through Gaussian Mixture Models combined with residual quantization, RQ-GMM achieves superior codebook utilization and reconstruction accuracy. Experiments on public datasets and online A/B tests on a large-scale short-video platform serving hundreds of millions of users demonstrate substantial improvements: RQ-GMM yields a 1.502% gain in Advertiser Value over strong baselines. The method has been fully deployed, serving daily recommendations for hundreds of millions of users.
An important goal for personalized diet systems is to improve nutritional quality without compromising convenience or affordability. We present an end-to-end framework that converts dietary standards into complete meals with minimal change. Using the What We Eat in America (WWEIA) intake data for 135,491 meals, we identify 34 interpretable meal archetypes that we then use to condition a generative model and a portion predictor to meet USDA nutritional targets. In comparisons within archetypes, generated meals are better at following recommended daily intake (RDI) targets by 47.0%, while remaining compositionally close to real meals. Our results show that by allowing one to three food substitutions, we were able to create meals that were 10% more nutritious, while reducing costs 19-32%, on average. By turning dietary guidelines into realistic, budget-aware meals and simple swaps, this framework can underpin clinical decision support, public-health programs, and consumer apps that deliver scalable, equitable improvements in everyday nutrition.
Traditional methods for automating recommender system design, such as Neural Architecture Search (NAS), are often constrained by a fixed search space defined by human priors, limiting innovation to pre-defined operators. While recent LLM-driven code evolution frameworks shift fixed search space target to open-ended program spaces, they primarily rely on scalar metrics (e.g., NDCG, Hit Ratio) that fail to provide qualitative insights into model failures or directional guidance for improvement. To address this, we propose Self-EvolveRec, a novel framework that establishes a directional feedback loop by integrating a User Simulator for qualitative critiques and a Model Diagnosis Tool for quantitative internal verification. Furthermore, we introduce a Diagnosis Tool - Model Co-Evolution strategy to ensure that evaluation criteria dynamically adapt as the recommendation architecture evolves. Extensive experiments demonstrate that Self-EvolveRec significantly outperforms state-of-the-art NAS and LLM-driven code evolution baselines in both recommendation performance and user satisfaction. Our code is available at https://github.com/Sein-Kim/self_evolverec.