Not All Trust is the Same: Effects of Decision Workflow and Explanations in Human-AI Decision Making

A central challenge in AI-assisted decision making is achieving warranted, well-calibrated trust. Both overtrust (accepting incorrect AI recommendations) and undertrust (rejecting correct advice) should be prevented. Prior studies differ in the design of the decision workflow - whether users see the AI suggestion immediately (1-step setup) or have to submit a first decision beforehand (2-step setup) -, and in how trust is measured - through self-reports or as behavioral trust, that is, reliance. We examined the effects and interactions of (a) the type of decision workflow, (b) the presence of explanations, and (c) users' domain knowledge and prior AI experience. We compared reported trust, reliance (agreement rate and switch rate), and overreliance. Results showed no evidence that a 2-step setup reduces overreliance. The decision workflow also did not directly affect self-reported trust, but there was a crossover interaction effect with domain knowledge and explanations, suggesting that the effects of explanations alone may not generalize across workflow setups. Finally, our findings confirm that reported trust and reliance behavior are distinct constructs that should be evaluated separately in AI-assisted decision making.

Harnessing Synthetic Data from Generative AI for Statistical Inference

The emergence of generative AI models has dramatically expanded the availability and use of synthetic data across scientific, industrial, and policy domains. While these developments open new possibilities for data analysis, they also raise fundamental statistical questions about when synthetic data can be used in a valid, reliable, and principled manner. This paper reviews the current landscape of synthetic data generation and use from a statistical perspective, with the goal of clarifying the assumptions under which synthetic data can meaningfully support downstream discovery, inference, and prediction. We survey major classes of modern generative models, their intended use cases, and the benefits they offer, while also highlighting their limitations and characteristic failure modes. We additionally examine common pitfalls that arise when synthetic data are treated as surrogates for real observations, including biases from model misspecification, attenuated uncertainty, and difficulties in generalization. Building on these insights, we discuss emerging frameworks for the principled use of synthetic data. We conclude with practical recommendations, open problems, and cautions intended to guide both method developers and applied researchers.

PACE: A Personalized Adaptive Curriculum Engine for 9-1-1 Call-taker Training

9-1-1 call-taking training requires mastery of over a thousand interdependent skills, covering diverse incident types and protocol-specific nuances. A nationwide labor shortage is already straining training capacity, but effective instruction still demands that trainers tailor objectives to each trainee's evolving competencies. This personalization burden is one that current practice cannot scale. Partnering with Metro Nashville Department of Emergency Communications (MNDEC), we propose PACE (Personalized Adaptive Curriculum Engine), a co-pilot system that augments trainer decision-making by (1) maintaining probabilistic beliefs over trainee skill states, (2) modeling individual learning and forgetting dynamics, and (3) recommending training scenarios that balance acquisition of new competencies with retention of existing ones. PACE propagates evidence over a structured skill graph to accelerate diagnostic coverage and applies contextual bandits to select scenarios that target gaps the trainee is prepared to address. Empirical results show that PACE achieves 19.50% faster time-to-competence and 10.95% higher terminal mastery compared to state-of-the-art frameworks. Co-pilot studies with practicing training officers further demonstrate a 95.45% alignment rate between PACE's and experts' pedagogical judgments on real-world cases. Under estimation, PACE cuts turnaround time to merely 34 seconds from 11.58 minutes, up to 95.08% reduction.

Measuring AI R&D Automation

The automation of AI R&D (AIRDA) could have significant implications, but its extent and ultimate effects remain uncertain. We need empirical data to resolve these uncertainties, but existing data (primarily capability benchmarks) may not reflect real-world automation or capture its broader consequences, such as whether AIRDA accelerates capabilities more than safety progress or whether our ability to oversee AI R&D can keep pace with its acceleration. To address these gaps, this work proposes metrics to track the extent of AIRDA and its effects on AI progress and oversight. The metrics span dimensions such as capital share of AI R&D spending, researcher time allocation, and AI subversion incidents, and could help decision makers understand the potential consequences of AIRDA, implement appropriate safety measures, and maintain awareness of the pace of AI development. We recommend that companies and third parties (e.g. non-profit research organisations) start to track these metrics, and that governments support these efforts.

How Predicted Links Influence Network Evolution: Disentangling Choice and Algorithmic Feedback in Dynamic Graphs

Link prediction models are increasingly used to recommend interactions in evolving networks, yet their impact on network structure is typically assessed from static snapshots. In particular, observed homophily conflates intrinsic interaction tendencies with amplification effects induced by network dynamics and algorithmic feedback. We propose a temporal framework based on multivariate Hawkes processes that disentangles these two sources and introduce an instantaneous bias measure derived from interaction intensities, capturing current reinforcement dynamics beyond cumulative metrics. We provide a theoretical characterization of the stability and convergence of the induced dynamics, and experiments show that the proposed measure reliably reflects algorithmic feedback effects across different link prediction strategies.

DisenReason: Behavior Disentanglement and Latent Reasoning for Shared-Account Sequential Recommendation

Shared-account usage is common on streaming and e-commerce platforms, where multiple users share one account. Existing shared-account sequential recommendation (SSR) methods often assume a fixed number of latent users per account, limiting their ability to adapt to diverse sharing patterns and reducing recommendation accuracy. Recent latent reasoning technique applied in sequential recommendation (SR) generate intermediate embeddings from the user embedding (e.g, last item embedding) to uncover users' potential interests, which inspires us to treat the problem of inferring the number of latent users as generating a series of intermediate embeddings, shifting from inferring preferences behind user to inferring the users behind account. However, the last item cannot be directly used for reasoning in SSR, as it can only represent the behavior of the most recent latent user, rather than the collective behavior of the entire account. To address this, we propose DisenReason, a two-stage reasoning method tailored to SSR. DisenReason combines behavior disentanglement stage from frequency-domain perspective to create a collective and unified account behavior representation, which serves as a pivot for latent user reasoning stage to infer the number of users behind the account. Experiments on four benchmark datasets show that DisenReason consistently outperforms all state-of-the-art baselines across four benchmark datasets, achieving relative improvements of up to 12.56\% in MRR@5 and 6.06\% in Recall@20.

OneRanker: Unified Generation and Ranking with One Model in Industrial Advertising Recommendation

The end-to-end generative paradigm is revolutionizing advertising recommendation systems, driving a shift from traditional cascaded architectures towards unified modeling. However, practical deployment faces three core challenges: the misalignment between interest objectives and business value, the target-agnostic limitation of generative processes, and the disconnection between generation and ranking stages. Existing solutions often fall into a dilemma where single-stage fusion induces optimization tension, while stage decoupling causes irreversible information loss. To address this, we propose OneRanker, achieving architectural-level deep integration of generation and ranking. First, we design a value-aware multi-task decoupling architecture. By leveraging task token sequences and causal mask, we separate interest coverage and value optimization spaces within shared representations, effectively alleviating target conflicts. Second, we construct a coarse-to-fine collaborative target awareness mechanism, utilizing Fake Item Tokens for implicit awareness during generation and a ranking decoder for explicit value alignment at the candidate level. Finally, we propose input-output dual-side consistency guarantees. Through Key/Value pass-through mechanisms and Distribution Consistency (DC) Constraint Loss, we achieve end-to-end collaborative optimization between generation and ranking. The full deployment on Tencent's WeiXin channels advertising system has shown a significant improvement in key business metrics (GMV - Normal +1.34\%), providing a new paradigm with industrial feasibility for generative advertising recommendations.

SORT: A Systematically Optimized Ranking Transformer for Industrial-scale Recommenders

While Transformers have achieved remarkable success in LLMs through superior scalability, their application in industrial-scale ranking models remains nascent, hindered by the challenges of high feature sparsity and low label density. In this paper, we propose SORT (Systematically Optimized Ranking Transformer), a scalable model designed to bridge the gap between Transformers and industrial-scale ranking models. We address the high feature sparsity and low label density challenges through a series of optimizations, including request-centric sample organization, local attention, query pruning and generative pre-training. Furthermore, we introduce a suite of refinements to the tokenization, multi-head attention (MHA), and feed-forward network (FFN) modules, which collectively stabilize the training process and enlarge the model capacity. To maximize hardware efficiency, we optimize our training system to elevate the model FLOPs utilization (MFU) to 22%. Extensive experiments demonstrate that SORT outperforms strong baselines and exhibits excellent scalability across data size, model size and sequence length, while remaining flexible at integrating diverse features. Finally, online A/B testing in large-scale e-commerce scenarios confirms that SORT achieves significant gains in key business metrics, including orders (+6.35%), buyers (+5.97%) and GMV (+5.47%), while simultaneously halving latency (-44.67%) and doubling throughput (+121.33%).

Fine-grained Image Aesthetic Assessment: Learning Discriminative Scores from Relative Ranks

Image aesthetic assessment (IAA) has extensive applications in content creation, album management, and recommendation systems, etc. In such applications, it is commonly needed to pick out the most aesthetically pleasing image from a series of images with subtle aesthetic variations, a topic we refer to as fine-grained IAA. Unfortunately, state-of-the-art IAA models are typically designed for coarse-grained evaluation, where images with notable aesthetic differences are evaluated independently on an absolute scale. These models are inherently limited in discriminating fine-grained aesthetic differences. To address the dilemma, we contribute FGAesthetics, a fine-grained IAA database with 32,217 images organized into 10,028 series, which are sourced from diverse categories including Natural, AIGC, and Cropping. Annotations are collected via pairwise comparisons within each series. We also devise Series Refinement and Rank Calibration to ensure the reliability of data and labels. Based on FGAesthetics, we further propose FGAesQ, a novel IAA framework that learns discriminative aesthetic scores from relative ranks through Difference-preserved Tokenization (DiffToken), Comparative Text-assisted Alignment (CTAlign), and Rank-aware Regression (RankReg). FGAesQ enables accurate aesthetic assessment in fine-grained scenarios while still maintains competitive performance in coarse-grained evaluation. Extensive experiments and comparisons demonstrate the superiority of the proposed method.

Turning Trust to Transactions: Tracking Affiliate Marketing and FTC Compliance in YouTube's Influencer Economy

YouTube has evolved into a powerful platform that where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships. Although regulatory agencies like the US Federal Trade Commission (FTC) have issued guidelines to address these issues, non-compliance and consumer harm persist, and the extent of these problems remains unclear. In this paper, we introduce tools, developed with insights from recent advances in Web measurement and NLP research, to examine the state of the affiliate marketing ecosystem on YouTube. We apply these tools to a 10-year dataset of 2 million videos from nearly 540,000 creators, analyzing the prevalence of affiliate marketing on YouTube and the rates of non-compliant behavior. Our findings reveal that affiliate links are widespread, yet dis- closure compliance remains low, with most videos failing to meet FTC standards. Furthermore, we analyze the effects of different stakeholders in improving disclosure behavior. Our study suggests that the platform is highly associated with improved compliance through standardized disclosure features. We recommend that regulators and affiliate partners collaborate with platforms to enhance transparency, accountability, and trust in the influencer economy.