Beyond the Flat Sequence: Hierarchical and Preference-Aware Generative Recommendations

Generative Recommenders (GRs), exemplified by the Hierarchical Sequential Transduction Unit (HSTU), have emerged as a powerful paradigm for modeling long user interaction sequences. However, we observe that their "flat-sequence" assumption overlooks the rich, intrinsic structure of user behavior. This leads to two key limitations: a failure to capture the temporal hierarchy of session-based engagement, and computational inefficiency, as dense attention introduces significant noise that obscures true preference signals within semantically sparse histories, which deteriorates the quality of the learned representations. To this end, we propose a novel framework named HPGR (Hierarchical and Preference-aware Generative Recommender), built upon a two-stage paradigm that injects these crucial structural priors into the model to handle the drawback. Specifically, HPGR comprises two synergistic stages. First, a structure-aware pre-training stage employs a session-based Masked Item Modeling (MIM) objective to learn a hierarchically-informed and semantically rich item representation space. Second, a preference-aware fine-tuning stage leverages these powerful representations to implement a Preference-Guided Sparse Attention mechanism, which dynamically constrains computation to only the most relevant historical items, enhancing both efficiency and signal-to-noise ratio. Empirical experiments on a large-scale proprietary industrial dataset from APPGallery and an online A/B test verify that HPGR achieves state-of-the-art performance over multiple strong baselines, including HSTU and MTGR.

RAIE: Region-Aware Incremental Preference Editing with LoRA for LLM-based Recommendation

Large language models (LLMs) are increasingly adopted as the backbone of recommender systems. However, user-item interactions in real-world scenarios are non-stationary, making preference drift over time inevitable. Existing model update strategies mainly rely on global fine-tuning or pointwise editing, but they face two fundamental challenges: (i) imbalanced update granularity, where global updates perturb behaviors unrelated to the target while pointwise edits fail to capture broader preference shifts; (ii) unstable incremental updates, where repeated edits interfere with prior adaptations, leading to catastrophic forgetting and inconsistent recommendations. To address these issues, we propose Region-Aware Incremental Editing (RAIE), a plug-in framework that freezes the backbone model and performs region-level updates. RAIE first constructs semantically coherent preference regions via spherical k-means in the representation space. It then assigns incoming sequences to regions via confidence-aware gating and performs three localized edit operations - Update, Expand, and Add - to dynamically revise the affected region. Each region is equipped with a dedicated Low-Rank Adaptation (LoRA) module, which is trained only on the region's updated data. During inference, RAIE routes each user sequence to its corresponding region and activates the region-specific adapter for prediction. Experiments on two benchmark datasets under a time-sliced protocol that segments data into Set-up (S), Finetune (F), and Test (T) show that RAIE significantly outperforms state-of-the-art baselines while effectively mitigating forgetting. These results demonstrate that region-aware editing offers an accurate and scalable mechanism for continual adaptation in dynamic recommendation scenarios. Our code is available at https://github.com/fengaogao/RAIE.

Stop Treating Collisions Equally: Qualification-Aware Semantic ID Learning for Recommendation at Industrial Scale

Semantic IDs (SIDs) are compact discrete representations derived from multimodal item features, serving as a unified abstraction for ID-based and generative recommendation. However, learning high-quality SIDs remains challenging due to two issues. (1) Collision problem: the quantized token space is prone to collisions, in which semantically distinct items are assigned identical or overly similar SID compositions, resulting in semantic entanglement. (2) Collision-signal heterogeneity: collisions are not uniformly harmful. Some reflect genuine conflicts between semantically unrelated items, while others stem from benign redundancy or systematic data effects. To address these challenges, we propose Qualification-Aware Semantic ID Learning (QuaSID), an end-to-end framework that learns collision-qualified SIDs by selectively repelling qualified conflict pairs and scaling the repulsion strength by collision severity. QuaSID consists of two mechanisms: Hamming-guided Margin Repulsion, which translates low-Hamming SID overlaps into explicit, severity-scaled geometric constraints on the encoder space; and Conflict-Aware Valid Pair Masking, which masks protocol-induced benign overlaps to denoise repulsion supervision. In addition, QuaSID incorporates a dual-tower contrastive objective to inject collaborative signals into tokenization. Experiments on public benchmarks and industrial data validate QuaSID. On public datasets, QuaSID consistently outperforms strong baselines, improving top-K ranking quality by 5.9% over the best baseline while increasing SID composition diversity. In an online A/B test on Kuaishou e-commerce with a 5% traffic split, QuaSID increases ranking GMV-S2 by 2.38% and improves completed orders on cold-start retrieval by up to 6.42%. Finally, we show that the proposed repulsion loss is plug-and-play and enhances a range of SID learning frameworks across datasets.

SODA: Semantic-Oriented Distributional Alignment for Generative Recommendation

Generative recommendation has emerged as a scalable alternative to traditional retrieve-and-rank pipelines by operating in a compact token space. However, existing methods mainly rely on discrete code-level supervision, which leads to information loss and limits the joint optimization between the tokenizer and the generative recommender. In this work, we propose a distribution-level supervision paradigm that leverages probability distributions over multi-layer codebooks as soft and information-rich representations. Building on this idea, we introduce Semantic-Oriented Distributional Alignment (SODA), a plug-and-play contrastive supervision framework based on Bayesian Personalized Ranking, which aligns semantically rich distributions via negative KL divergence while enabling end-to-end differentiable training. Extensive experiments on multiple real-world datasets demonstrate that SODA consistently improves the performance of various generative recommender backbones, validating its effectiveness and generality. Codes will be available upon acceptance.

Trinity: A Scenario-Aware Recommendation Framework for Large-Scale Cold-Start Users

Early-stage users in a new scenario intensify cold-start challenges, yet prior works often address only parts of the problem through model architecture. Launching a new user experience to replace an established product involves sparse behavioral signals, low-engagement cohorts, and unstable model performance. We argue that effective recommendations require the synergistic integration of feature engineering, model architecture, and stable model updating. We propose Trinity, a framework embodying this principle. Trinity extracts valuable information from existing scenarios while ensuring predictive effectiveness and accuracy in the new scenario. In this paper, we showcase Trinity applied to a billion-user Microsoft product transition. Both offline and online experiments demonstrate that our framework achieves substantial improvements in addressing the combined challenge of new users in new scenarios.

MuonRec: Shifting the Optimizer Paradigm Beyond Adam in Scalable Generative Recommendation

Recommender systems (RecSys) are increasingly emphasizing scaling, leveraging larger architectures and more interaction data to improve personalization. Yet, despite the optimizer's pivotal role in training, modern RecSys pipelines almost universally default to Adam/AdamW, with limited scrutiny of whether these choices are truly optimal for recommendation. In this work, we revisit optimizer design for scalable recommendation and introduce MuonRec, the first framework that brings the recently proposed Muon optimizer to RecSys training. Muon performs orthogonalized momentum updates for 2D weight matrices via Newton-Schulz iteration, promoting diverse update directions and improving optimization efficiency. We develop an open-source training recipe for recommendation models and evaluate it across both traditional sequential recommenders and modern generative recommenders. Extensive experiments demonstrate that MuonRec reduces converged training steps by an average of 32.4\% while simultaneously improving final ranking quality. Specifically, MuonRec yields consistent relative gains in NDCG@10, averaging 12.6\% across all settings, with particularly pronounced improvements in generative recommendation models. These results consistently outperform strong Adam/AdamW baselines, positioning Muon as a promising new optimizer standard for RecSys training. Our code is available.

Robust Aggregation for Federated Sequential Recommendation with Sparse and Poisoned Data

Federated sequential recommendation distributes model training across user devices so that behavioural data remains local, reducing privacy risks. Yet, this setting introduces two intertwined difficulties. On the one hand, individual clients typically contribute only short and highly sparse interaction sequences, limiting the reliability of learned user representations. On the other hand, the federated optimisation process is vulnerable to malicious or corrupted client updates, where poisoned gradients can significantly distort the global model. These challenges are particularly severe in sequential recommendation, where temporal dynamics further complicate signal aggregation. To address this problem, we propose a robust aggregation framework tailored for federated sequential recommendation under sparse and adversarial conditions. Instead of relying on standard averaging, our method introduces a defence-aware aggregation mechanism that identifies and down-weights unreliable client updates while preserving informative signals from sparse but benign participants. The framework incorporates representation-level constraints to stabilise user and item embeddings, preventing poisoned or anomalous contributions from dominating the global parameter space. In addition, we integrate sequence-aware regularisation to maintain temporal coherence in user modelling despite limited local observations.

Uncovering sustainable personal care ingredient combinations using scientific modelling

Personal care formulations often contain synthetic and non-biodegradable ingredients, such as silicone and mineral oils, which can offer a unique performance. However, due to regulations like the EU ban of Octamethylcyclotetrasiloxane (D4), Decamethyl-cyclopentasiloxane (D5), Dodecamethylcyclohexasiloxane (D6) already in effect for rinse off and for leave on cosmetics by June 2027 coupled with growing consumer awareness and expectations on sustainability, personal care brands face significant pressure to replace these synthetic ingredients with natural alternatives without compromising performance and cost. As a result, formulators are confronted with the challenge to find natural-based solutions within a short timeframe. In this study, we propose a pioneering approach that utilizes predicting modelling and simulation-based digital services to obtain natural-based ingredient combinations as recommendations to commonly used synthetic ingredients. We will demonstrate the effectiveness of our predictions through the application of these proposals in specific formulations. By offering a platform of digital services, it is aimed to empower formulators to explore good performing novel and environmentally friendly alternatives, ultimately driving a substantial and genuine transformation in the personal care industry.

Diagnostics for Individual-Level Prediction Instability in Machine Learning for Healthcare

In healthcare, predictive models increasingly inform patient-level decisions, yet little attention is paid to the variability in individual risk estimates and its impact on treatment decisions. For overparameterized models, now standard in machine learning, a substantial source of variability often goes undetected. Even when the data and model architecture are held fixed, randomness introduced by optimization and initialization can lead to materially different risk estimates for the same patient. This problem is largely obscured by standard evaluation practices, which rely on aggregate performance metrics (e.g., log-loss, accuracy) that are agnostic to individual-level stability. As a result, models with indistinguishable aggregate performance can nonetheless exhibit substantial procedural arbitrariness, which can undermine clinical trust. We propose an evaluation framework that quantifies individual-level prediction instability by using two complementary diagnostics: empirical prediction interval width (ePIW), which captures variability in continuous risk estimates, and empirical decision flip rate (eDFR), which measures instability in threshold-based clinical decisions. We apply these diagnostics to simulated data and GUSTO-I clinical dataset. Across observed settings, we find that for flexible machine-learning models, randomness arising solely from optimization and initialization can induce individual-level variability comparable to that produced by resampling the entire training dataset. Neural networks exhibit substantially greater instability in individual risk predictions compared to logistic regression models. Risk estimate instability near clinically relevant decision thresholds can alter treatment recommendations. These findings that stability diagnostics should be incorporated into routine model validation for assessing clinical reliability.

Robust Skills, Brittle Grounding: Diagnosing Restricted Generalization in Vision-Language Action Policies via Multi-Object Picking

Vision-language action (VLA) policies often report strong manipulation benchmark performance with relatively few demonstrations, but it remains unclear whether this reflects robust language-to-object grounding or reliance on object--location correlations that do not transfer beyond the training distribution. We present a controlled multi-object picking study that progressively increases object placement variability up to full workspace randomization and evaluates held-out object--location pairings that break familiar associations without increasing spatial difficulty. Across these stress tests and data scaling, we find that for representative VLA policies, including SmolVLA and $π_{0.5}$, execution of the manipulation primitive remains substantially more reliable than instruction-conditioned task success in harder regimes, suggesting that manipulation skill acquisition is decoupled from instruction following. We recommend augmenting manipulation benchmarks with task ladders and decomposed metrics that separately measure primitive execution and instruction-conditioned success to better diagnose instruction-grounded generalization.