Recommendation is the task of providing personalized suggestions to users based on their preferences and behavior.
Generative recommendation models sequence generation to produce items end-to-end, but training from behavioral logs often provides weak supervision on underlying user intent. Although Large Language Models (LLMs) offer rich semantic priors that could supply such supervision, direct adoption in industrial recommendation is hindered by two obstacles: semantic signals can conflict with platform business objectives, and LLM inference is prohibitively expensive at scale. This paper presents S-GRec, a semantic-aware framework that decouples an online lightweight generator from an offline LLM-based semantic judge for train-time supervision. S-GRec introduces a two-stage Personalized Semantic Judge (PSJ) that produces interpretable aspect evidence and learns user-conditional aggregation from pairwise feedback, yielding stable semantic rewards. To prevent semantic supervision from deviating from business goals, Asymmetric Advantage Policy Optimization (A2PO) anchors optimization on business rewards (e.g., eCPM) and injects semantic advantages only when they are consistent. Extensive experiments on public benchmarks and a large-scale production system validate both effectiveness and scalability, including statistically significant gains in CTR and a 1.19\% lift in GMV in online A/B tests, without requiring real-time LLM inference.
Next Point of Interest (POI) recommendation is essential for modern mobility and location-based services. To provide a smooth user experience, models must understand several components of a journey holistically: "when to depart", "how to travel", "where to go", and "what needs arise via the route". However, current research is limited by fragmented datasets that focus merely on next POI recommendation ("where to go"), neglecting the departure time, travel mode, and situational requirements along the journey. Furthermore, the limited scale of these datasets impedes accurate evaluation of performance. To bridge this gap, we introduce IntTravel, the first large-scale public dataset for integrated travel recommendation, including 4.1 billion interactions from 163 million users with 7.3 million POIs. Built upon this dataset, we introduce an end-to-end, decoder-only generative framework for multi-task recommendation. It incorporates information preservation, selection, and factorization to balance task collaboration with specialized differentiation, yielding substantial performance gains. The framework's generalizability is highlighted by its state-of-the-art performance across both IntTravel dataset and an additional non-travel benchmark. IntTravel has been successfully deployed on Amap serving hundreds of millions of users, leading to a 1.09% increase in CTR. IntTravel is available at https://github.com/AMAP-ML/IntTravel.
Two-sided marketplaces embody heterogeneity in incentives: producers seek exposure while consumers seek relevance, and balancing these competing objectives through constrained optimization is now a standard practice. Yet real platforms face finer-grained complexity: consumers differ in preferences and engagement patterns, producers vary in catalog value and capacity, and business objectives impose additional constraints beyond raw relevance. We formalize two-sided fairness under these realistic conditions, extending prior work from soft single-item allocations to discrete multi-item recommendations. We introduce Conditional Value-at-Risk (CVaR) as a consumer-side objective that compresses group-level utility disparities, and integrate business constraints directly into the optimization. Our experiments reveal that the "free fairness" regime, where producer constraints impose no consumer cost, disappears in multi item settings. Strikingly, moderate fairness constraints can improve business metrics by diversifying exposure away from saturated producers. Scalable solvers match exact solutions at a fraction of the runtime, making fairness-aware allocation practical at scale. These findings reframe fairness not as a tax on platform efficiency but as a lever for sustainable marketplace health.
As LLMs integrate into our daily lives, understanding their behavior becomes essential. In this work, we focus on behavioral dispositions$-$the underlying tendencies that shape responses in social contexts$-$and introduce a framework to study how closely the dispositions expressed by LLMs align with those of humans. Our approach is grounded in established psychological questionnaires but adapts them for LLMs by transforming human self-report statements into Situational Judgment Tests (SJTs). These SJTs assess behavior by eliciting natural recommendations in realistic user-assistant scenarios. We generate 2,500 SJTs, each validated by three human annotators, and collect preferred actions from 10 annotators per SJT, from a large pool of 550 participants. In a comprehensive study involving 25 LLMs, we find that models often do not reflect the distribution of human preferences: (1) in scenarios with low human consensus, LLMs consistently exhibit overconfidence in a single response; (2) when human consensus is high, smaller models deviate significantly, and even some frontier models do not reflect the consensus in 15-20% of cases; (3) traits can exhibit cross-LLM patterns, e.g., LLMs may encourage emotion expression in contexts where human consensus favors composure. Lastly, mapping psychometric statements directly to behavioral scenarios presents a unique opportunity to evaluate the predictive validity of self-reports, revealing considerable gaps between LLMs' stated values and their revealed behavior.
Semantic segmentation of 3D point clouds is important for many applications, such as autonomous driving. To train semantic segmentation models, labeled point cloud segmentation datasets are essential. Meanwhile, point cloud labeling is time-consuming for annotators, which typically involves tuning the camera viewpoint and selecting points by lasso. To reduce the time cost of point cloud labeling, we propose a viewpoint recommendation approach to reduce annotators' labeling time costs. We adapt Fitts' law to model the time cost of lasso selection in point clouds. Using the modeled time cost, the viewpoint that minimizes the lasso selection time cost is recommended to the annotator. We build a data labeling system for semantic segmentation of 3D point clouds that integrates our viewpoint recommendation approach. The system enables users to navigate to recommended viewpoints for efficient annotation. Through an ablation study, we observed that our approach effectively reduced the data labeling time cost. We also qualitatively compare our approach with previous viewpoint selection approaches on different datasets.
Assortment optimization is a fundamental challenge in modern retail and recommendation systems, where the goal is to select a subset of products that maximizes expected revenue under complex customer choice behaviors. While recent advances in data-driven methods have leveraged historical data to learn and optimize assortments, these approaches typically rely on strong assumptions -- namely, the stability of customer preferences and the correctness of the underlying choice models. However, such assumptions frequently break in real-world scenarios due to preference shifts and model misspecification, leading to poor generalization and revenue loss. Motivated by this limitation, we propose a robust framework for data-driven assortment optimization that accounts for potential distributional shifts in customer choice behavior. Our approach models potential preference shift from a nominal choice model that generates data and seeks to maximize worst-case expected revenue. We first establish the computational tractability of robust assortment planning when the nominal model is known, then advance to the data-driven setting, where we design statistically optimal algorithms that minimize the data requirements while maintaining robustness. Our theoretical analysis provides both upper bounds and matching lower bounds on the sample complexity, offering theoretical guarantees for robust generalization. Notably, we uncover and identify the notion of ``robust item-wise coverage'' as the minimal data requirement to enable sample-efficient robust assortment learning. Our work bridges the gap between robustness and statistical efficiency in assortment learning, contributing new insights and tools for reliable assortment optimization under uncertainty.
Policy-based Reinforcement Learning (RL) has established itself as the dominant paradigm in generative recommendation for optimizing sequential user interactions. However, when applied to offline historical logs, these methods suffer a critical failure: the dominance of low-quality data induces severe model collapse. We first establish the Divergence Theory of Repulsive Optimization, revealing that negative gradient updates inherently trigger exponential intensity explosion during off-policy training. This theory elucidates the inherent dilemma of existing methods, exposing their inability to reconcile variance reduction and noise imitation. To break this curse, we argue that the solution lies in rigorously identifying the latent high-quality distribution entangled within the noisy behavior policy. Accordingly, we reformulate the objective as an Optimistic Distributionally Robust Optimization (DRO) problem. Guided by this formulation, we propose Distributionally Robust Policy Optimization (DRPO). We prove that hard filtering is the exact solution to this DRO objective, enabling DRPO to optimally recover high-quality behaviors while strictly discarding divergence-inducing noise. Extensive experiments demonstrate that DRPO achieves state-of-the-art performance on mixed-quality recommendation benchmarks.
Next Point-of-Interest (POI) prediction is a fundamental task in location-based services, especially critical for large-scale navigation platforms like AMAP that serve billions of users across diverse lifestyle scenarios. While recent POI recommendation approaches based on SIDs have achieved promising, they struggle in complex, sparse real-world environments due to two key limitations: (1) inadequate modeling of high-quality SIDs that capture cross-category spatio-temporal collaborative relationships, and (2) poor alignment between large language models (LLMs) and the POI recommendation task. To this end, we propose GeoGR, a geographic generative recommendation framework tailored for navigation-based LBS like AMAP, which perceives users' contextual state changes and enables intent-aware POI recommendation. GeoGR features a two-stage design: (i) a geo-aware SID tokenization pipeline that explicitly learns spatio-temporal collaborative semantic representations via geographically constrained co-visited POI pairs, contrastive learning, and iterative refinement; and (ii) a multi-stage LLM training strategy that aligns non-native SID tokens through multiple template-based continued pre-training(CPT) and enables autoregressive POI generation via supervised fine-tuning(SFT). Extensive experiments on multiple real-world datasets demonstrate GeoGR's superiority over state-of-the-art baselines. Moreover, deployment on the AMAP platform, serving millions of users with multiple online metrics boosting, confirms its practical effectiveness and scalability in production.
Theory of Mind (ToM) -- the ability to infer what others are thinking (e.g., intentions) from observable cues -- is traditionally considered fundamental to human social interactions. This has sparked growing efforts in building and benchmarking AI's ToM capability, yet little is known about how such capability could translate into the design and experience of everyday user-facing AI products and services. We conducted 13 co-design sessions with 26 U.S.-based AI practitioners to envision, reflect, and distill design recommendations for ToM-enabled everyday AI products and services that are both future-looking and grounded in the realities of AI design and development practices. Analysis revealed three interrelated design recommendations: ToM-enabled AI should 1) be situated in the social context that shape users' mental states, 2) be responsive to the dynamic nature of mental states, and 3) be attuned to subjective individual differences. We surface design tensions within each recommendation that reveal a broader gap between practitioners' envisioned futures of ToM-enabled AI and the realities of current AI design and development practices. These findings point toward the need to move beyond static, inference-driven approach to ToM and toward designing ToM as a pervasive capability that supports continuous human-AI interaction loops.
Graph neural networks (GNNs) have revolutionized recommender systems by effectively modeling complex user-item interactions, yet data sparsity and the item cold-start problem significantly impair performance, particularly for new items with limited or no interaction history. While multimodal content offers a promising solution, existing methods result in suboptimal representations for new items due to noise and entanglement in sparse data. To address this, we transform multimodal recommendation into discrete semantic tokenization. We present Sparse-Regularized Multimodal Tokenization for Cold-Start Recommendation (MoToRec), a framework centered on a sparsely-regularized Residual Quantized Variational Autoencoder (RQ-VAE) that generates a compositional semantic code of discrete, interpretable tokens, promoting disentangled representations. MoToRec's architecture is enhanced by three synergistic components: (1) a sparsely-regularized RQ-VAE that promotes disentangled representations, (2) a novel adaptive rarity amplification that promotes prioritized learning for cold-start items, and (3) a hierarchical multi-source graph encoder for robust signal fusion with collaborative signals. Extensive experiments on three large-scale datasets demonstrate MoToRec's superiority over state-of-the-art methods in both overall and cold-start scenarios. Our work validates that discrete tokenization provides an effective and scalable alternative for mitigating the long-standing cold-start challenge.