Bringing Reasoning to Generative Recommendation Through the Lens of Cascaded Ranking

Generative Recommendation (GR) has become a promising end-to-end approach with high FLOPS utilization for resource-efficient recommendation. Despite the effectiveness, we show that current GR models suffer from a critical \textbf{bias amplification} issue, where token-level bias escalates as token generation progresses, ultimately limiting the recommendation diversity and hurting the user experience. By comparing against the key factor behind the success of traditional multi-stage pipelines, we reveal two limitations in GR that can amplify the bias: homogeneous reliance on the encoded history, and fixed computational budgets that prevent deeper user preference understanding. To combat the bias amplification issue, it is crucial for GR to 1) incorporate more heterogeneous information, and 2) allocate greater computational resources at each token generation step. To this end, we propose CARE, a simple yet effective cascaded reasoning framework for debiased GR. To incorporate heterogeneous information, we introduce a progressive history encoding mechanism, which progressively incorporates increasingly fine-grained history information as the generation process advances. To allocate more computations, we propose a query-anchored reasoning mechanism, which seeks to perform a deeper understanding of historical information through parallel reasoning steps. We instantiate CARE on three GR backbones. Empirical results on four datasets show the superiority of CARE in recommendation accuracy, diversity, efficiency, and promising scalability. The codes and datasets are available at https://github.com/Linxyhaha/CARE.

Controlling Output Rankings in Generative Engines for LLM-based Search

The way customers search for and choose products is changing with the rise of large language models (LLMs). LLM-based search, or generative engines, provides direct product recommendations to users, rather than traditional online search results that require users to explore options themselves. However, these recommendations are strongly influenced by the initial retrieval order of LLMs, which disadvantages small businesses and independent creators by limiting their visibility. In this work, we propose CORE, an optimization method that \textbf{C}ontrols \textbf{O}utput \textbf{R}ankings in g\textbf{E}nerative Engines for LLM-based search. Since the LLM's interactions with the search engine are black-box, CORE targets the content returned by search engines as the primary means of influencing output rankings. Specifically, CORE optimizes retrieved content by appending strategically designed optimization content to steer the ranking of outputs. We introduce three types of optimization content: string-based, reasoning-based, and review-based, demonstrating their effectiveness in shaping output rankings. To evaluate CORE in realistic settings, we introduce ProductBench, a large-scale benchmark with 15 product categories and 200 products per category, where each product is associated with its top-10 recommendations collected from Amazon's search interface. Extensive experiments on four LLMs with search capabilities (GPT-4o, Gemini-2.5, Claude-4, and Grok-3) demonstrate that CORE achieves an average Promotion Success Rate of \textbf{91.4\% @Top-5}, \textbf{86.6\% @Top-3}, and \textbf{80.3\% @Top-1}, across 15 product categories, outperforming existing ranking manipulation methods while preserving the fluency of optimized content.

Least but not Last: Fine-tuning Intermediate Principal Components for Better Performance-Forgetting Trade-Offs

Low-Rank Adaptation (LoRA) methods have emerged as crucial techniques for adapting large pre-trained models to downstream tasks under computational and memory constraints. However, they face a fundamental challenge in balancing task-specific performance gains against catastrophic forgetting of pre-trained knowledge, where existing methods provide inconsistent recommendations. This paper presents a comprehensive analysis of the performance-forgetting trade-offs inherent in low-rank adaptation using principal components as initialization. Our investigation reveals that fine-tuning intermediate components leads to better balance and show more robustness to high learning rates than first (PiSSA) and last (MiLoRA) components in existing work. Building on these findings, we provide a practical approach for initialization of LoRA that offers superior trade-offs. We demonstrate in a thorough empirical study on a variety of computer vision and NLP tasks that our approach improves accuracy and reduces forgetting, also in continual learning scenarios.

Beyond Exposure: Optimizing Ranking Fairness with Non-linear Time-Income Functions

Ranking is central to information distribution in web search and recommendation. Nowadays, in ranking optimization, the fairness to item providers is viewed as a crucial factor alongside ranking relevance for users. There are currently numerous concepts of fairness and one widely recognized fairness concept is Exposure Fairness. However, it relies primarily on exposure determined solely by position, overlooking other factors that significantly influence income, such as time. To address this limitation, we propose to study ranking fairness when the provider utility is influenced by other contextual factors and is neither equal to nor proportional to item exposure. We give a formal definition of Income Fairness and develop a corresponding measurement metric. Simulated experiments show that existing-exposure-fairness-based ranking algorithms fail to optimize the proposed income fairness. Therefore, we propose the Dynamic-Income-Derivative-aware Ranking Fairness algorithm, which, based on the marginal income gain at the present timestep, uses Taylor-expansion-based gradients to simultaneously optimize effectiveness and income fairness. In both offline and online settings with diverse time-income functions, DIDRF consistently outperforms state-of-the-art methods.

SCASRec: A Self-Correcting and Auto-Stopping Model for Generative Route List Recommendation

Route recommendation systems commonly adopt a multi-stage pipeline involving fine-ranking and re-ranking to produce high-quality ordered recommendations. However, this paradigm faces three critical limitations. First, there is a misalignment between offline training objectives and online metrics. Offline gains do not necessarily translate to online improvements. Actual performance must be validated through A/B testing, which may potentially compromise the user experience. Second, redundancy elimination relies on rigid, handcrafted rules that lack adaptability to the high variance in user intent and the unstructured complexity of real-world scenarios. Third, the strict separation between fine-ranking and re-ranking stages leads to sub-optimal performance. Since each module is optimized in isolation, the fine-ranking stage remains oblivious to the list-level objectives (e.g., diversity) targeted by the re-ranker, thereby preventing the system from achieving a jointly optimized global optimum. To overcome these intertwined challenges, we propose \textbf{SCASRec} (\textbf{S}elf-\textbf{C}orrecting and \textbf{A}uto-\textbf{S}topping \textbf{Rec}ommendation), a unified generative framework that integrates ranking and redundancy elimination into a single end-to-end process. SCASRec introduces a stepwise corrective reward (SCR) to guide list-wise refinement by focusing on hard samples, and employs a learnable End-of-Recommendation (EOR) token to terminate generation adaptively when no further improvement is expected. Experiments on two large-scale, open-sourced route recommendation datasets demonstrate that SCASRec establishes an SOTA in offline and online settings. SCASRec has been fully deployed in a real-world navigation app, demonstrating its effectiveness.

GRAB: An LLM-Inspired Sequence-First Click-Through Rate Prediction Modeling Paradigm

Traditional Deep Learning Recommendation Models (DLRMs) face increasing bottlenecks in performance and efficiency, often struggling with generalization and long-sequence modeling. Inspired by the scaling success of Large Language Models (LLMs), we propose Generative Ranking for Ads at Baidu (GRAB), an end-to-end generative framework for Click-Through Rate (CTR) prediction. GRAB integrates a novel Causal Action-aware Multi-channel Attention (CamA) mechanism to effectively capture temporal dynamics and specific action signals within user behavior sequences. Full-scale online deployment demonstrates that GRAB significantly outperforms established DLRMs, delivering a 3.05% increase in revenue and a 3.49% rise in CTR. Furthermore, the model demonstrates desirable scaling behavior: its expressive power shows a monotonic and approximately linear improvement as longer interaction sequences are utilized.

Unifying Ranking and Generation in Query Auto-Completion via Retrieval-Augmented Generation and Multi-Objective Alignment

Query Auto-Completion (QAC) suggests query completions as users type, helping them articulate intent and reach results more efficiently. Existing approaches face fundamental challenges: traditional retrieve-and-rank pipelines have limited long-tail coverage and require extensive feature engineering, while recent generative methods suffer from hallucination and safety risks. We present a unified framework that reformulates QAC as end-to-end list generation through Retrieval-Augmented Generation (RAG) and multi-objective Direct Preference Optimization (DPO). Our approach combines three key innovations: (1) reformulating QAC as end-to-end list generation with multi-objective optimization; (2) defining and deploying a suite of rule-based, model-based, and LLM-as-judge verifiers for QAC, and using them in a comprehensive methodology that combines RAG, multi-objective DPO, and iterative critique-revision for high-quality synthetic data; (3) a hybrid serving architecture enabling efficient production deployment under strict latency constraints. Evaluation on a large-scale commercial search platform demonstrates substantial improvements: offline metrics show gains across all dimensions, human evaluation yields +0.40 to +0.69 preference scores, and a controlled online experiment achieves 5.44\% reduction in keystrokes and 3.46\% increase in suggestion adoption, validating that unified generation with RAG and multi-objective alignment provides an effective solution for production QAC. This work represents a paradigm shift to end-to-end generation powered by large language models, RAG, and multi-objective alignment, establishing a production-validated framework that can benefit the broader search and recommendation industry.

De-conflating Preference and Qualification: Constrained Dual-Perspective Reasoning for Job Recommendation with Large Language Models

Professional job recommendation involves a complex bipartite matching process that must reconcile a candidate's subjective preference with an employer's objective qualification. While Large Language Models (LLMs) are well-suited for modeling the rich semantics of resumes and job descriptions, existing paradigms often collapse these two decision dimensions into a single interaction signal, yielding confounded supervision under recruitment-funnel censoring and limiting policy controllability. To address these challenges, We propose JobRec, a generative job recommendation framework for de-conflating preference and qualification via constrained dual-perspective reasoning. JobRec introduces a Unified Semantic Alignment Schema that aligns candidate and job attributes into structured semantic layers, and a Two-Stage Cooperative Training Strategy that learns decoupled experts to separately infer preference and qualification. Building on these experts, a Lagrangian-based Policy Alignment module optimizes recommendations under explicit eligibility requirements, enabling controllable trade-offs. To mitigate data scarcity, we construct a synthetic dataset refined by experts. Experiments show that JobRec consistently outperforms strong baselines and provides improved controllability for strategy-aware professional matching.

ALPBench: A Benchmark for Attribution-level Long-term Personal Behavior Understanding

Recent advances in large language models have highlighted their potential for personalized recommendation, where accurately capturing user preferences remains a key challenge. Leveraging their strong reasoning and generalization capabilities, LLMs offer new opportunities for modeling long-term user behavior. To systematically evaluate this, we introduce ALPBench, a Benchmark for Attribution-level Long-term Personal Behavior Understanding. Unlike item-focused benchmarks, ALPBench predicts user-interested attribute combinations, enabling ground-truth evaluation even for newly introduced items. It models preferences from long-term historical behaviors rather than users' explicitly expressed requests, better reflecting enduring interests. User histories are represented as natural language sequences, allowing interpretable, reasoning-based personalization. ALPBench enables fine-grained evaluation of personalization by focusing on the prediction of attribute combinations task that remains highly challenging for current LLMs due to the need to capture complex interactions among multiple attributes and reason over long-term user behavior sequences.

Multimodal Generative Recommendation for Fusing Semantic and Collaborative Signals

Sequential recommender systems rank relevant items by modeling a user's interaction history and computing the inner product between the resulting user representation and stored item embeddings. To avoid the significant memory overhead of storing large item sets, the generative recommendation paradigm instead models each item as a series of discrete semantic codes. Here, the next item is predicted by an autoregressive model that generates the code sequence corresponding to the predicted item. However, despite promising ranking capabilities on small datasets, these methods have yet to surpass traditional sequential recommenders on large item sets, limiting their adoption in the very scenarios they were designed to address. To resolve this, we propose MSCGRec, a Multimodal Semantic and Collaborative Generative Recommender. MSCGRec incorporates multiple semantic modalities and introduces a novel self-supervised quantization learning approach for images based on the DINO framework. Additionally, MSCGRec fuses collaborative and semantic signals by extracting collaborative features from sequential recommenders and treating them as a separate modality. Finally, we propose constrained sequence learning that restricts the large output space during training to the set of permissible tokens. We empirically demonstrate on three large real-world datasets that MSCGRec outperforms both sequential and generative recommendation baselines and provide an extensive ablation study to validate the impact of each component.