Detecting Harmful Memes with Decoupled Understanding and Guided CoT Reasoning

Detecting harmful memes is essential for maintaining the integrity of online environments. However, current approaches often struggle with resource efficiency, flexibility, or explainability, limiting their practical deployment in content moderation systems. To address these challenges, we introduce U-CoT+, a novel framework for harmful meme detection. Instead of relying solely on prompting or fine-tuning multimodal models, we first develop a high-fidelity meme-to-text pipeline that converts visual memes into detail-preserving textual descriptions. This design decouples meme interpretation from meme classification, thus avoiding immediate reasoning over complex raw visual content and enabling resource-efficient harmful meme detection with general large language models (LLMs). Building on these textual descriptions, we further incorporate targeted, interpretable human-crafted guidelines to guide models' reasoning under zero-shot CoT prompting. As such, this framework allows for easy adaptation to different harmfulness detection criteria across platforms, regions, and over time, offering high flexibility and explainability. Extensive experiments on seven benchmark datasets validate the effectiveness of our framework, highlighting its potential for explainable and low-resource harmful meme detection using small-scale LLMs. Codes and data are available at: https://anonymous.4open.science/r/HMC-AF2B/README.md.

On VLMs for Diverse Tasks in Multimodal Meme Classification

In this paper, we present a comprehensive and systematic analysis of vision-language models (VLMs) for disparate meme classification tasks. We introduced a novel approach that generates a VLM-based understanding of meme images and fine-tunes the LLMs on textual understanding of the embedded meme text for improving the performance. Our contributions are threefold: (1) Benchmarking VLMs with diverse prompting strategies purposely to each sub-task; (2) Evaluating LoRA fine-tuning across all VLM components to assess performance gains; and (3) Proposing a novel approach where detailed meme interpretations generated by VLMs are used to train smaller language models (LLMs), significantly improving classification. The strategy of combining VLMs with LLMs improved the baseline performance by 8.34%, 3.52% and 26.24% for sarcasm, offensive and sentiment classification, respectively. Our results reveal the strengths and limitations of VLMs and present a novel strategy for meme understanding.

LLM-based Semantic Augmentation for Harmful Content Detection

Recent advances in large language models (LLMs) have demonstrated strong performance on simple text classification tasks, frequently under zero-shot settings. However, their efficacy declines when tackling complex social media challenges such as propaganda detection, hateful meme classification, and toxicity identification. Much of the existing work has focused on using LLMs to generate synthetic training data, overlooking the potential of LLM-based text preprocessing and semantic augmentation. In this paper, we introduce an approach that prompts LLMs to clean noisy text and provide context-rich explanations, thereby enhancing training sets without substantial increases in data volume. We systematically evaluate on the SemEval 2024 multi-label Persuasive Meme dataset and further validate on the Google Jigsaw toxic comments and Facebook hateful memes datasets to assess generalizability. Our results reveal that zero-shot LLM classification underperforms on these high-context tasks compared to supervised models. In contrast, integrating LLM-based semantic augmentation yields performance on par with approaches that rely on human-annotated data, at a fraction of the cost. These findings underscore the importance of strategically incorporating LLMs into machine learning (ML) pipeline for social media classification tasks, offering broad implications for combating harmful content online.

MemeBLIP2: A novel lightweight multimodal system to detect harmful memes

Memes often merge visuals with brief text to share humor or opinions, yet some memes contain harmful messages such as hate speech. In this paper, we introduces MemeBLIP2, a light weight multimodal system that detects harmful memes by combining image and text features effectively. We build on previous studies by adding modules that align image and text representations into a shared space and fuse them for better classification. Using BLIP-2 as the core vision-language model, our system is evaluated on the PrideMM datasets. The results show that MemeBLIP2 can capture subtle cues in both modalities, even in cases with ironic or culturally specific content, thereby improving the detection of harmful material.

Detecting and Understanding Hateful Contents in Memes Through Captioning and Visual Question-Answering

Memes are widely used for humor and cultural commentary, but they are increasingly exploited to spread hateful content. Due to their multimodal nature, hateful memes often evade traditional text-only or image-only detection systems, particularly when they employ subtle or coded references. To address these challenges, we propose a multimodal hate detection framework that integrates key components: OCR to extract embedded text, captioning to describe visual content neutrally, sub-label classification for granular categorization of hateful content, RAG for contextually relevant retrieval, and VQA for iterative analysis of symbolic and contextual cues. This enables the framework to uncover latent signals that simpler pipelines fail to detect. Experimental results on the Facebook Hateful Memes dataset reveal that the proposed framework exceeds the performance of unimodal and conventional multimodal models in both accuracy and AUC-ROC.

Improving Multimodal Hateful Meme Detection Exploiting LMM-Generated Knowledge

Memes have become a dominant form of communication in social media in recent years. Memes are typically humorous and harmless, however there are also memes that promote hate speech, being in this way harmful to individuals and groups based on their identity. Therefore, detecting hateful content in memes has emerged as a task of critical importance. The need for understanding the complex interactions of images and their embedded text renders the hateful meme detection a challenging multimodal task. In this paper we propose to address the aforementioned task leveraging knowledge encoded in powerful Large Multimodal Models (LMM). Specifically, we propose to exploit LMMs in a two-fold manner. First, by extracting knowledge oriented to the hateful meme detection task in order to build strong meme representations. Specifically, generic semantic descriptions and emotions that the images along with their embedded texts elicit are extracted, which are then used to train a simple classification head for hateful meme detection. Second, by developing a novel hard mining approach introducing directly LMM-encoded knowledge to the training process, providing further improvements. We perform extensive experiments on two datasets that validate the effectiveness of the proposed method, achieving state-of-the-art performance. Our code and trained models are publicly available at: https://github.com/IDT-ITI/LMM-CLIP-meme.

Improved Fine-Tuning of Large Multimodal Models for Hateful Meme Detection

Hateful memes have become a significant concern on the Internet, necessitating robust automated detection systems. While large multimodal models have shown strong generalization across various tasks, they exhibit poor generalization to hateful meme detection due to the dynamic nature of memes tied to emerging social trends and breaking news. Recent work further highlights the limitations of conventional supervised fine-tuning for large multimodal models in this context. To address these challenges, we propose Large Multimodal Model Retrieval-Guided Contrastive Learning (LMM-RGCL), a novel two-stage fine-tuning framework designed to improve both in-domain accuracy and cross-domain generalization. Experimental results on six widely used meme classification datasets demonstrate that LMM-RGCL achieves state-of-the-art performance, outperforming agent-based systems such as VPD-PALI-X-55B. Furthermore, our method effectively generalizes to out-of-domain memes under low-resource settings, surpassing models like GPT-4o.

Figurative-cum-Commonsense Knowledge Infusion for Multimodal Mental Health Meme Classification

The expression of mental health symptoms through non-traditional means, such as memes, has gained remarkable attention over the past few years, with users often highlighting their mental health struggles through figurative intricacies within memes. While humans rely on commonsense knowledge to interpret these complex expressions, current Multimodal Language Models (MLMs) struggle to capture these figurative aspects inherent in memes. To address this gap, we introduce a novel dataset, AxiOM, derived from the GAD anxiety questionnaire, which categorizes memes into six fine-grained anxiety symptoms. Next, we propose a commonsense and domain-enriched framework, M3H, to enhance MLMs' ability to interpret figurative language and commonsense knowledge. The overarching goal remains to first understand and then classify the mental health symptoms expressed in memes. We benchmark M3H against 6 competitive baselines (with 20 variations), demonstrating improvements in both quantitative and qualitative metrics, including a detailed human evaluation. We observe a clear improvement of 4.20% and 4.66% on weighted-F1 metric. To assess the generalizability, we perform extensive experiments on a public dataset, RESTORE, for depressive symptom identification, presenting an extensive ablation study that highlights the contribution of each module in both datasets. Our findings reveal limitations in existing models and the advantage of employing commonsense to enhance figurative understanding.

Large Vision-Language Models for Knowledge-Grounded Data Annotation of Memes

Memes have emerged as a powerful form of communication, integrating visual and textual elements to convey humor, satire, and cultural messages. Existing research has focused primarily on aspects such as emotion classification, meme generation, propagation, interpretation, figurative language, and sociolinguistics, but has often overlooked deeper meme comprehension and meme-text retrieval. To address these gaps, this study introduces ClassicMemes-50-templates (CM50), a large-scale dataset consisting of over 33,000 memes, centered around 50 popular meme templates. We also present an automated knowledge-grounded annotation pipeline leveraging large vision-language models to produce high-quality image captions, meme captions, and literary device labels overcoming the labor intensive demands of manual annotation. Additionally, we propose a meme-text retrieval CLIP model (mtrCLIP) that utilizes cross-modal embedding to enhance meme analysis, significantly improving retrieval performance. Our contributions include:(1) a novel dataset for large-scale meme study, (2) a scalable meme annotation framework, and (3) a fine-tuned CLIP for meme-text retrieval, all aimed at advancing the understanding and analysis of memes at scale.

MIMIC: Multimodal Islamophobic Meme Identification and Classification

Anti-Muslim hate speech has emerged within memes, characterized by context-dependent and rhetorical messages using text and images that seemingly mimic humor but convey Islamophobic sentiments. This work presents a novel dataset and proposes a classifier based on the Vision-and-Language Transformer (ViLT) specifically tailored to identify anti-Muslim hate within memes by integrating both visual and textual representations. Our model leverages joint modal embeddings between meme images and incorporated text to capture nuanced Islamophobic narratives that are unique to meme culture, providing both high detection accuracy and interoperability.